Established brand in personal computing industry was offering gifts on purchase of laptops to the end consumers.

Problems Faced By Dell

Distribution of these freebies

through channel was not a concrete option due to high cost and loss due

to pilferage.

In-house distribution posed procurement and

logistics challenges due to geographic

dispersion of recipient.

The promotional offers for each

region were specific and hence

different gifts were applicable on

each claim.

DELL TRIAD

Connecting the blocks

TRIAD undertook the distribution challenge and suggested an ingenious distribution plan

Working With Technology

We created an online portal www.dellbacktoschooloffer.comto allow customers to register themselves and upload their invoice.

The claim was then verified and authenticated through a stringent maker-checker process based on 8 parameters.

Zone Wise Registration %

9%

29%

30%

32%

Zone Wise Registration

EAST NORTH SOUTH WEST

Zone No. of couriers % of courierEAST 413 9.21%

NORTH 1304 29.08%SOUTH 1319 29.42%WEST 1448 32.29%

Grand Total 4484 100.00%

March-15 April-15 May-15 June-15 July-15 Grand Total

195 1290 1538 1446 15 4484

Month Wise Registration

March, 195, 5%

April, 1290, 29%

May, 1538, 34%

June, 1446, 32%

July, 15, 0%

Call Centre Team Support

Confirming the packet docket number with customer

Tracking the delivery status

Check the reason of non delivery

Logistics Team Support

Re-dispatch gift In case of non delivery

Tracking of freebie

Dispatch gift to courier agency

Co-ordinate until gift delivers

Gift Packing

• The data collected by our module was synced in real time to their central customer database through API Integration.

The tracking of freebies was monitored through an app TRIAD Logistics Master

Thank You

TRIAD Marketing Services

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