case study: away - ringling college of art and designspaulhus/casestudyaway.pdfcase study: away...
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CASE STUDY: AWAY
DESCRIPTIONDevelop and brand a series of applications that provides a solution to transportation needs, across different regions and methods of travel.
PROBLEMThere are many sites independently devoted to regional public transportation, rail trans-portation, and city-wide sites for light rail, bus and ferry planning, but there doesn’t exist something across different methods of travel, across different cities, states or even countries. Users should be able to type in an address and get inexpensive door-to-door transportation options to any destination in the world.
CONSIDERATIONSNot all methods of transportation can get you to any point, nor is it likely that you will need only one method to get you there. Integration is a key feature needed for seam-less transportation. Users also want to compare possible methods, because their trip may depend on time, on cost or on the reliability of a certain method of transportation.
DEMOGRAPHICUsers who would use this application are 15-40 year olds. These users take weekend trips with their friends or families. This application is for the occasional traveler, explorer, who wants to get to point B without difficulty, and doesn’t want to rely on multiple resources to get them there. This application is for anyone who wants an all-in-one travel applica-tion that can get them anywhere in the world.
COMPETITIONTriMet, HopStop, Google.
VISUAL RESEARCH
LOGO ATTEMPTS
NAMING/LANGUAGE
Notch
Compass
Coast to Coast
Seamless
Limitless
Nav
Steer
Adventure
Beam
Circuit
Crossing Over
Cruising
Drive
Driving
Excursion
Expedition
Flying
Get About
Globe-trotting
Hop
Junket
Movement
Navigation
Overnight
Passage
Peregrination
Promenade
Quest
Ramble
Revolve
Ride
Riding
Rotate
Safari
Sailing
Seafaring
Sightseeing
Swing
Tour
Trek
Away
Safari
Get There
Point to Point
Full Stop
Impel
Forge
Pace
Circuit
Espy
L’atitude
Lead
Touring
Transit
Trek
Trip
Venture
Voyage
Voyaging
Walk
Wander
Wanderlust
Wayfaring
Weekend
Zone
INFORMATION ARCHITECTUREThe challenge was organizing all of the content of the app in an easy-to-use way. By starting with the method of travel at the beginning of the app sequence, all other functions respond respectfully.
Directions
GPS
Traffic Status
Find Local Taxi Services
Call a taxi
Directions
Schedule
Manage Budget
View Full Route Map
Boarding Pass
See amount Spent
See overview of receipts
Add receipts/comments
Take photo of receipts
Set budget amount
Set budget categories
Find routes
Bus tracker/status
View route schedules
Set departure date
View routes
Select route, see details
Purchase Tickets
Boarding pass
Set departure date
View routes
Select route, see details
Purchase Tickets
Boarding pass
Set departure date
View routes
Search by price or time
Select route, see details
Get directions
Purchase Tickets
Boarding pass
CAR TAXI TRANSIT
ITINERARY BUDGET
RAIL PLANE COMPARE
GET THERE
MY TRIPS
View map
Search anywhere
GPS Finder
Gas
Food
Hotel
Medic
MAPS FIND
“I’m Lost”
“I missed my turn”
“I need a different route”
“I need roadside assistance”
“I need medical help”
HELP
OTHER FEATURES
HOME
I'M DRIVING
TAKING A TAXI
CARPOOL
FIND TAXI SERVICESTART
CURRENT LOCATION
END
GO
ZIP CODE
CURRENT LOCATION
MAPS
I'M DRIVING
TAKING A TAXI
CARPOOL
FIND TAXI SERVICESTART
CURRENT LOCATION
END
GO
ZIP CODE
CURRENT LOCATION
MAPS
Yellow Cab of Sarasota2011 Cornell Street, Sarasota(941) 955-3341
Near Sarasota, FL
Sarasota Taxi Service2933 Randa Blvd, Sarasota(941) 713-1576
Downtown Taxi, LLCDonnington Ct, Sarasota(941) 923-4100
Suncoast Yellow221 Beach Road,Siesta Key(941) 952-8294
VIEW CARPOOL LISTINGS
within
CURRENT LOCATION
PICK UP
1/2 mile
MAPS
DIRECTION HEADED
north
FIND
MAPS
OriginWestlake Ave N
DaysM,T,W,T,F,S
DestinationLake Forest Park
Contact(941) 955-3341
VIEW ROUTE MAP
CALL
CASE STUDY: AWAY
Combining all methods of travel into one app allows users to make the best decision for what their travel needs are. By comparing all travel methods, users can decide based on price or time.
By choosing one method, you’ll have anything you need for that specific method, i.e. directions for car, ticket purchase for train. The app also helps you organize the trip, including setting a budget and tracking purchases, and finding the nearest gas, food, etc. The ‘help’ function can be used at any time, for new directions or for serious help.
The first step in using the app is simple to insert where you want to go. That way, the app can recommend the proper methods of travel, as not all methods will be available for every trip.
Old vacation photos show users what they can get from using this app.
Car Metro Taxi
Rail Plane
Compare All
MODE OF TRANSPORTATION
Drive To PortlandTime: 2h56m Cost: $52
Drive To King StationTake 501 Amtrak TrainTime: 3h34m Cost: $31+
Drive To King StationTake Greyhound Bus 24Time: 4h5m Cost: $38
START END, Portland, Or
Quickest Route
Cheapest Route
Drive To AirportTake Alaksa Air #3486Time: 1h7m Cost: $360 501 Amtrak Cascades
Departs: 7:30 AMArrives: 11:00 AM
Select Train
$31
11 Coast StarlightDeparts: 9:45 AMArrives: 1:50 PM
$44
513 Amtrak CascadesDeparts: 11:25 AMArrives: 2:55 PM
$52
509 Amtrak CascadesDeparts: 5:30 PMArrives: 9:00 PM
$68
Current LocationSEARCH
Yellow Cab Of Seattle2011 Cornell Street, Seattle(206) 955-3341
Seattle Taxi Service2933 Randa Blvd, Seattle(206) 713-1576
Downtown Taxi Llc.Donnington Ct, Seattle(206) 923-4100
Puget Sound Yellow221 Ocean Road,Seattle(206) 952-8294
Menu HELP
Round Trip
Current Location
START POINT
END POINTStreet Address
Name of Place or Business
or
Go
Menu HELP
Menu HELP
Get There My Trips Budget
Map Find Account
SOLUTIONS
a weekendget
there
BUDGET SPENT
$450 $0
Manage Budget
View Route Map
King St Station303 So. Jackson St
501 Amtrak CascadesDepart: 7:30am Bay C3
Arrive in PortlandTime: 11:00am
SEATTLE PORTLAND
Where do you need to go?
Street Address
Name of Place or Business
or
Go
Go
I’m lost
I missed my turn
I need a different route
I need roadside assistance
I need medical help
76 Gas914 James Street
Shell Foodmart915 E Roy St
7-Eleven511 Dearborn Street
Pumpstreet2424 Beacon Avenue S.
GAS FOOD HOTEL MEDICNEAR Current Location
.5
2.3
6.5
7.2
7.5 Shell Foodmart
CASE STUDY: AWAY
SOLUTIONS
Using the smartphone’s GPS service, maps are available at anytime to show you where you are. Driving directions tell you step-by-step where to go and offer voice instructions as well.
Not everything goes as planned while traveling, and Away’s help feature is vital- which is why its always displayed on the menu. You can get new directions, call for roadside assistance, or call for medical help. Away will guide you back to where you need to be.
You can plan your trips ahead of time and save your itineraries. Access these by going to “my trips.” From there, you can view step by step instructions, maps, or set your trip budget. You can also access your boarding passes when you need them.
START END
Left On Columbia St
Right On 6th Ave
Left To Merge On 1-5
Continue South On 1-5
.5MI
2.3MI
6.5MI
171MI
, Powell’s BooksPortland, 97209
Menu HELP
Calculating new route...
76 Gas914 James Street
Shell Foodmart915 E Roy St
7-Eleven511 Dearborn Street
Pumpstreet2424 Beacon Avenue S.
GAS FOOD HOTEL MEDICNEAR Current Location
.5MI
2.3MI
6.5MI
7.2MI
7.5MI Shell Foodmart
2424 Beacon Avenue S.
Menu HELP
Go
Menu HELP
I’m lost
I missed my turn
I need a different route
I need roadside assistance
I need medical help
Where do you need to go?Street Address
Name of Place or Business
or
Go
Right On 1st Ave
Left On James St
Destination On Left
.2MI
.3MI
914 James StreetSeattle, WA76 GAS (206) 328-6252
Seattle PortlandMarch 5th- March 7th
Seattle WhistlerApril 23rd- April 27th
Seattle San DiegoJuly 2nd- July 16th
Menu HELP
BUDGET SPENT$450 $0
Manage Budget
View Route Map
King St Station303 So. Jackson St
501 Amtrak CascadesDepart: 7:30am Bay C3
Arrive in PortlandTime: 11:00am
SEATTLE PORTLAND
Done
SEATTLE PORTLAND
7:30am C3 11:00am A4DEPART BAY ARRIVE BAY
501 Amtrak Cascades
CASE STUDY: AWAY