ringling bros: circus xtreme
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Ringling Bros & BARNUM & BAILEY: Circus Xtreme
Online Marketing/Print DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for RINGLING BROS AND BARNUM & BAILEY: CIRCUS EXTREME. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Email – To CC members in LA database 3. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 4. Sweepstakes – Pages hosted on campuscircle.com 5. Ad Campaign – In Campus Circle print and digital
The campaign had 967 clicks (includes 362 bitly clicks), 2,948 content related page views.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 960K. Clicks – 284
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Event Trailer
Page Views – 101
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes Page (L.A.)
Page Views– 715 Entries – 298
SM Interactions - 9 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month