case study 2014 - jan podzimek: let's get on board nastup.si
TRANSCRIPT
CHALLENGE
! ONLINE CAMPAIGN BUSTING THE MYTHS ABOUT INSURANCE AGENTS
! ATTRACT POTENTIAL YOUNG CANDIDATES
01/2014 Microsite and Video
Start Facebook Ads Campaign
Evaluation and Process Optimization
Optimization of the Recruitment Process
11/2014 5th Round Campaign
REMARKETING
! REACH TO PEOPLE WHO HAVE NOT COMPLETED FORM → WE ACHIEVED ALMOST 250 UNDECIDED PEOPLE
! 2x LOWER COST PER FORM ! EXCLUSION OF CANDIDATES WHO
HAVE COMPLETED A FORM → SAVE MONEY!
79 %
SUCCESSFULLY CONTACTED
43 %
PEOPLE WATCHED THE VIDEO TO THE END AND FILLED OUT A FORM
30 %
FORMS COMPLETED BY MOBILE DEVICES
> 7
ROI
SUMMARY
! CREATIVITY COOPERATION
DIGITAL MARKETING AND HR
DEPARTMENTS
! IMPORTANCE OF MOBILE
DEVICES
! REMARKETING ACROSS
DEVICES !!!