case studies - ringling college of art and design · · 2012-04-30case study and company profiles...

Alex GennetteCase Studies

Alex Genette - Art Director/Interactive Designer

Proof MicrositeWebsite

Designers

Project goal

Project Brief

Establishing questions

Create an Informative and interactive web experience detailing the extraordinary value of art and design.

Who is our target audience?

What is the main goal of the proof site?

Are there any sites that achieve similar goals?

What is the single most important piece of information we want to convey to the audience?

What parameters must this website function within?

Are there any project limitations or constraints?

Why is this project necessary now?

What don’t you like about the current site and what do you feel should be kept?

Is there a budget for this project?

Are there any additional timeline constraints?

IntroductionOne of the largest concerns for students and parents of students interested in studying art and design is getting a job in the creative sector after school. This problem has been identified and now as part of the recruitment suite Ringling College includes a “Proof Book” to display

The Ringling Proof micro-site is a supplement to the recruit-ment suite that is mailed out to perspective students and their parents. It is linked from the Ringling main site and it will be it’s own stand alone experience. The site will offer information on the ever expanding creative market and how it is a viable field of study to be in.

This project will be to redesign this information and present it is such a fashion that is more effectively communicated to the target audience.

Project ScopeThe purpose of this project is to redesign the proof site so the information and design reflect the content of the new recruitment suite. The update will make all of the content work as a common system to convey that a career in art and design is a smart choice and Ringling is the place where it can all begin.

The target audience for the new proof site will first be the parents of prospective students as they are the ones who will need to be convinced that if they let their children go to college for art and design they will be able to find ex-ceptional jobs after graduation. Secondly the proof site is for students who would like to know about possible career

paths in art and design.

The site will provide a more in depth look at the informa-tion presented in the recruitment material along with the important facts. The site will be a stand alone experience so that even if a parent or student hasn’t gotten a book they will still be get the same important information.

There is currently no budget for this project and any money that would be required would be for development.

TechnicalThe site will have to function on all current browsers and fit in the standard resolution of 1024px by 756px. This al-lows for the largest amount of people to have the same ex-perience of the mirco-site. The design have to comply with the current standard set by the Ringling website and the printed recruitment materials. The standard color scheme, dominant typefaces, and layout hierarchy will be present on the micro-site. More dynamic components will be intro-duced including video and animations with infographics to further convey the facts presented.

Google Analytics will be used on the pages to gauge how many visitors are going to the website, how well it is at retaining them and how much time they spend looking at the different content. It can also be used to gauge how effect promotion of the site is by analyzing the change in visitors after promotional material(like an e-mail blast) is sent out.

OutlineThe site will consist of 4-6 pages of content along with links connecting it back to the Ringling.edu website. The main content will be: career lists, graduate interviews, Quotes from professionals and recruiters, facts about the creative sector along with facts about Ringling graduates.

This content will be presented in a variety of media to engage the audience so they can absorb the information. Interactive elements will be introduced to give the audi-ence a new experience even if they are viewing similar information.

Schedule

1/20 - Design brief complete1/25 - Approval of design brief2/3 - Design strategy complete2/10 - Copy completed2/17 - Client approval of design2/24 - Three initial concepts3/3 - Client approval of design3/16 - Design Review3/30 - Design completed4/6 - Proof reading complete4/13 - Client approval, Send to Developer4/27 - Final design approved

Must haves Would be nice to haves

Content Priority

Questions about the site

Job listCompany Logo list*Map of AlumniAlumni InterviewsList of recruiters*Employer/Industry quotesExamples of Alumni workInfographics on the creative industry & Ringling*

Perspectives*Skype interviews*Salary survey*Reactive Job listInternship information*Perks of Career ServicesThe Ringling Network*

* Denotes content that is not yet found or created.

Primary What is this site proving? Features

Secondary

ContentIdea How will it be included?

Alumni profiles and interviewsRecruiter/employer quotes and interviewsFacts about the creative sectorCase study and company profilesJob list

- Highlight success stories- Interactive job map- Video interviews with Alumni- Quotes and written interviews- Infographics- Responsive job list

Facts about Ringling and it’s alumni Ringling is accredited, and why that is impor-tant Recruiters that come to Ringling to hire studentsHow helpful Careers Services is for finding jobsThe Creative EconomyHow students get internshipsThe Ringling network

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What type of content would be appealing to a perspective student visiting the site?

What type of content would be appealing to a perspective parent visiting the site?

• Logos of places alum work•How much money will I make?• Interesting alum interviews• Infographics• Eye catching visuals

• Logos of places alum work• How much money will they make?• Case study of why recruiters/Employers hire students from Ringling• Job possibilities

Ringling Produces successful Alumni A degree in art and design is valuable in today’s economy.

How will the content be presented?

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Responsive Job lists - Search - PrioritizeVideo Interviews - Done through Skype - Feature Alumni & EmployersQuotes & written interviews - Taken from content already collected - Included profiles and give context to each Infographics - Illustrate facts collected about: i. Ringling ii. Creative SectorInteractive job map - Displays company logos - Who is working there - Link to interviews

Inspiration of funtionality Wireframes

Initial Mock ups

Ringling Alumni have a far-reaching network that spans the country and even the globe!–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––1) Microsoft - Redmond, WA2) Wieden + Kennedy - Portland, OR3) LucasFilm Animation - Nicasio, CA4) Sony Computer Entertainment - San Francisco, CA5) Apple Inc. - Cupertino, CA6) Pixar - Emeryville, CA7) DreamWorks - Glendale, CA8) Disney Imagineering - Glendale, CA9) Nickelodeon - Los Angeles, CA10) Obsidian Entertainment - Irvine, CA11) NetDevil - Denver, CO12) Target - Minneapolis, MN13) Hallmark Cards - Kansas City, MO14) Fossil - Dallas, TX15) T3 - Austin, TX16) Raven Software - Madison, WI17) VSA Partners - Chicago, IL18) Cartoon Network - Atlanta, GA19) CNN - Atlanta, GA20) Museum of Florida History - Tallahassee, FL21) Abercrombie + Fitch - Columbus, OH22) American Greetings - Cleveland, OH23) 22squared - Tampa, FL24) Ringling College of Art + Design - Sarasota, FL25) Orlando Magic - Orlando, FL26) Crispin Porter + Bogusky - Miami, FL27) Gensler - Charlotte, NC28) CIA - Arlington, VA29) MTV Networks - New York, NY30) Hasbro - Providence, RI31) Harmonix Music Systems - Cambridge, MA32) The Moving Picture Company - London, United Kingdom33) Crytek - Frankfurt, Germany 34) Hirsch Bedner Associates - Singapore35) Weta Digital - Wellington, New Zealand

In 2001, the Academy of Motion Picture Arts and Sciences

instituted the first Academy Award for Best Animated

Feature. Since then, Ringling College alumni have been

racking up the Oscars. This year’s winner, Toy Story 3,

was the highest-grossing film of 2010, and the highest-

grossing animated film of all time. It was also the second

animated feature ever to be nominated for Best Picture. This visualization

Ringling College Alumni Continue the Oscar Legacy

represents the Academy Award winners for Best Animated Feature, and the number of Ringling College graduates who helped bring them to life:

F I N D I N G N E M O ( 2 0 0 3 )

Paul Aichele ’92Doug Dooley ’95Billy Merritt ’97

S H R E K ( 2 0 0 1 )

Rhett Collier ’95David Doepp ’94Tim Keon ’94

T H E I N C R E D I B L E S ( 2 0 0 4 )

Doug Dooley ’95Billy Merritt ’97

4

R ATATO U I L L E ( 2 0 07 )

Paul Aichelle ’92Doug Dooley ’95

Jamie Landes ’04Amber Martorelli ’01

Luke Martorelli ’00

H A P PY F E E T ( 2 0 0 6 )

Maggie Langley ’95David Linsey ’03Shawn Lovette ’97Brock Stearn ’01Tonya Noerr Tornberg ’01

Female Alumni Male Alumni

h t t p : / / r i n g l i n g . e d u / p r o o f

WA L L - E ( 2 0 0 8 )

Jamie Landes ’04Amber Martorelli ’01

Luke Martorelli ’00Gaston Ugarte ’02

U P ( 2 0 0 9 )

Katie Coyle ’05Luke Martorelli ’00

Nick Pitera ’08Gaston Ugarte ’02

Lindsay VanderGalien ’06

TOY S TO RY 3 ( 2 0 1 0 )

Ben Beech ’08Katie Coyle ’05

Doug Dooley ’95Catherine Hicks ’09

Nick Pitera ’08Jessica Sances ’02

Lindsay VanderGalien ’06

Employment in the motion picture and video industries is projected to grow 11% by 2016.

Employment of artists and related workers is expected to grow 16% through 2016, faster than the average for all occupations.

Employment of graphic designers is projected to grow by 13% by 2016.

Employment growth by arts-centric businesses since 2007 was 11.6%, more than four times the rise in the total number of U.S. employees of 2.4%.

Employment ofgame designers is projected to grow by 14% by 2016.

Employment of art directors is projected to grow by 12% by 2016

Employment of multimedia artists and animators is projected to grow 14% by 2016.

Employment of interior designers is expected to grow 19% by 2016.

In an uncertain economy,the visual arts keep growing

I N T E R N E T A DV E R T I S I N G R E V E N U E S

S I N C E

M O R E T H A N

H AV E G ROW N

2 0 0 1

I F E V E RY A R T I ST I N A M E R I CA’ S WO R K

F O R C E B A N D E D TO G E T H E R , T H E I R

R A N KS WO U L D B E D O U B L E T H E S I Z E

O F T H E U N I T E D STAT E S A R M Y

A N N UA LLY, C O N S U M E R S S P E N D

O N V I D E O G A M E S

O F A M E R I C A N H O U S E H O L D S

P L AY V I D E O G A M E S

M O B I L E G A M E R E V E N U E S A R E

P R OJ E CT E D TO D O U B L E BY 2 0 1 5

Digital Imaging Tech

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Final DesignsCompany l is t view

Alumni Marker

Hover state

This page highlights the massive amount of re-cruiters that come to Ringling from a wide range of industries.

The job web connects all possible jobs in art and design to a college major or field of study. At the center of the web is Ringling and the majors offered are connected to it.

Recruiters

Web of Careers Interac tive

Tracks alumni and where they have gone through-out the world after graduating from ringling. Clicking a marker will open a popup with ad-ditional information about the alumnus and the company they are working at.

Alumnus Interac tive Map

Main Page

Zac Lux - Director of Conceptual Practices/Lvl 100 Lucid DreamerRaji Purcell - Design Lead/Rebel Without A CauseAlex Genette - Prototype Lead/Code Wizard/Seasoned Zombie Hunter

Green LivingProblem?A desire to live a greener life but unaware of how to begin.Where?In all aspects of a users life.When?Now.Why?People are becoming aware of their impact on the environment.How can we overcome?By informing the user and giving incentive.Who?People looking to make a difference.

Green Living:The world can only become more responsible for its actions if everyone becomes responsible for themselves. This app will teach, inspire, and give incentive.

Carbon FootprintPositives:user will more positively effect the environmentlive a healthier lifestylemost practical application for a wide variety of people = larger demographicinfluences othersbuilds community involvement

Negatives:green living is a fad currentlycontroversytrusting the community with their documented accomplishmentstrying to get people to keep up with the application (people losing interest in the application)Well, it’s no Olivia Wilde

Intriguing:can inspire peopletrying something new

Concerning:People not being legitimate in recording what they do.Funding for rewards

OutlineAdoption:Put into practiceMobile ApplicationWebsite (Desktop maybe)

Clear Benefit: Finding a haunted or eerie placeUnderstandable: YesObservable: YesTrialable: Not so much, you have to actually go do something to get the full benefitEconomic Benefit: a small amountSocial Benefit: Creates a network of like-minded active peopleSatisfies needs: Wanting to do something riskyValues Alignment: NoneCompatibility: Core functions yes add ons maybeIndividual: Part of community but doesn’t require more than one person.Discussable: YES! Open for interpretationBetter: Yes

CATWOECustomersThe receiving end are everyday people interested in the paranormal (amateur ghost hunters)They do not have access to a direct connection to a community of others who are interested in paranormal exploring, information about locations, or guidance.They will react by wanting to know more. They will explore the idea further.The winners are the people who experience some-thing. The losers are those who get the app and do nothing.

ActorsThe paranormal explorersThe impact is to gain the chance to have paranor-mal experienceEither being scared, or skeptical.

Transformation ProcessThe inputs are user submission about experience (ie. Photo, video, logs, descriptions).The outputs are the user submitted content that is accessed by the members.The steps in between are the paranormal adven-tures.

TerrortoriesMobile & Deskptop Application

Designers

Project goal

Concepting

Kipling Method

Project Statements

PINC Filter

Content Planning

Idea Exploration

Final Concept Refinement - Paranormal Exploring

Create an interactive expereicne that connects web and mobile devices in a meaningful way.

Paranormal ExploringProblem?A desire to explore the unknown.Where?At locations setup by the developers.When?Beginning with the launch of the app.Why?To reinforce the paranormal myth.How can we overcome?Creating a fun setting for people to explore the wonder of the paranormal.Who?People interested in the paranormal looking for adventure.

From our Idea exploration we came up with 3 different concepts we felt could make a strong project that we were all passionate about. From here we brainstormed the goal of each concept and how it would be achieved.

Paranormal ExploringPositives:It’s ORIGINALEvokes adventureFunBuilds community involvementKeeps interest in commonly dismissed things openWaiver (good for developers)

Negatives:Unsafe, dangerous.Small demographic, niche market.Would be a lot of work for the developers.

Intriguing:It’s the paranormal!It could be made up or it may not be, there is mystery involvedBuilding of community mythology.

Concerning:Unsafe, people can be harmedPeople can make things up

Dream ExplorationPositives:Can get to know yourself through your dreamsBetter your lifeGet lucid in your dreamsCommunity involvementFind meaning of dreams

Negatives:Motivation for use provided solely by the userSmall demographic

Intriguing:Lucid dreaming itself is pretty intriguing

Concerning:Legitimacy of dream documentation

Paranormal Exploration:The need for adventure, challenges, and pushing modern myth. This app will build a community based around the unknown and the hunger to pursue it.

Dream Exploration:Everyone has the desire or need to understand themselves inside and out. Through comunity building and sharing you can learn to dream ef-fectively, analyze your dreams, and live better when awake.

Dreams and lucidityProblem?The want to lucid dream or to remember your dreams.Where?In bed while sleeping.When?after waking from sleep.Why?To get guidance for dreaming and sharing your dreaming with others.How can we overcome?we create guides and tracking along with a com-munity based around this subject.Who?People interested in dreaming.Problem solved?when they have advanced through the ranking system or start to remember their dreams.

World ViewReinforces the paranormal world through commu-nity involvement.Proving or disproving paranormal sites.

OwnerThe community are the ownersThey can both help and stop but mainly help.Abusing the app.Utilizing the app and submitting to the community.

Environmental Constraints Paranormal stigma. SkepticismPurchasing the app, some places are illegal, people could get hurt,Get around this through the waiver, and options on explorations that don’t involve many materials.

Mortimer Gonzales Ramirez Lopez just finish watching a creepy movie with his friends and they were all bored in their small town. Mor-timer suggested they go find a haunted area to explore but no one knows of any around town. While searching for local haunted areas he came across an app that could find haunted areas near his location. He and his friends continued to use the app in their free time for weekend adventures and excitement.

Redheaded girl who likes to lay in the grass. Rebecca has a hot date, and they are both hardcore straight edge. Instead of going out to a bar, Rebecca downloads the paranormal exploration app to impress her date.

Skylar is a middle aged man who is employed as an insurance agent and in his free time is an avid ghost hunter, searching for all things paranormal. Recently he has been trying to find new sites to go exploring and he stumbled upon the app that has community submitted content and he loves that idea. He has done a lot of research on his own about ghosts and the local stories so he feeling he can really be an important part of this community.

Day in the life

Information Architecture

Wire Framing

IA Brainstorming

Finalized IA

User Name

Password

LOGIN

Title

search

Arrival!

directionsearch direction

Pictures

LOGOUT

Dashboard

Pro�le

Video

Directions

Back

Pro�le

Name

Stats

Camera Video

Video

TerrorTories Mobile Wireframe

Local

World

Weekly 27

60

9

5Completed

FootageLocation Hall of Fame Gallery Challenges Profile

TerrortoriesTerrortoriesTerrortories

Challenges

Path Finder

Previous Challenges

Find 3 new routes to locations in your area by the end of the week to recieve this badge!

164 people have completed this challenge

Firstborn Game On

MarkerTraveler

Time Attack Bright Ideas Destination

BondingSoul Stealer

Speed Racer Survivor At Your Own Risk Capture Fright Finder

Encouterman

Logo

Moodboard

Final Product

case studies - ringling college of art and design · · 2012-04-30case study and company profiles...

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