case sm presentation (draft)
DESCRIPTION
TRANSCRIPT
TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work for YOU
FINDING YOUR PLACE
OUR GOALS TODAY
• Showcase some cool results that we’re seeing
• Demonstrate how we are achieving those results through deliberate, up-front strategy
• Inspire you with some ideas of how social media can work for YOU ... no matter your role or circumstance
FIRST OF ALL ...
• Who are we?
(SLIDE FOR EACH PERSON)
WHO ARE WE?
• 6 social media professionals at Utah institutions
• 2 at public universities
• 2 at private universities
• 1 at a community college
• 1 at an independent K-12 school
• Housed in admissions, web communications, media relations and public affairs
WHO ARE WE?
• While all of us have social media woven into our job description in some way, the way we use social media on a day-to-day basis is quite different
• Different assets
• Different cultures
• Different goals
(NOW GO INTO 5 MIN PRESENTATIONS)
APPEALING TO PROSPECTIVES AT WESTMINSTER
• Social media run out of admissions office
• End goal is always to appeal to prospective students
• Graduating class 2012 example
CREATING COMMUNITY AT WEBER STATE
• Engage, not sell
• Create community in a traditional sense at a nontraditional school
• Finals survival kit example
SPREADING DIGITAL INFLUENCE AT BYU
• Everyone knows that BYU has a football team and is owned by the LDS Church, we’re using social media to bolster the academic reputation
• Using social media in a media relations function
• Love and chores example
KNOWING YOUR AUDIENCE AT ROWLAND HALL
• Most of the school’s followers are parents
• Targeting social media campaign in the near future
• Triple Crown wrestler example
GETTING RECOGNIZED AT SLCC
• Major goals are visibility and awareness
• Big focus on centralizing the SLCC presence, eliminating all the fringe pages
• (example of a success?)
U OF U HEALTHCARE USING HASHTAG POWER
• Reputation management goals
• Using hashtags to leverage healthcare discussion
• International surgeons conference example
TAKEAWAYS
• 6 strategies, 6 successes ... all very different
• All of the examples shared had some sort of internal collaboration or information sharing that happened
• You may not manage a social media account yourself, but you could collaborate with those who do on your next project (familiarize yourself with their goals first, make sure you’re on the same page)