metric stream sm final draft sera
TRANSCRIPT
MetricStream Social Media Guidelines
© 2016 MetricStream, Inc. All Rights Reserved.
What Will We Discuss?• Why do we need Social Media?• The importance of Social Media Guidelines• Individual user level guidelines for LinkedIn, Twitter, and Facebook• The rules of engagement across user levels and across channels• Conclusion
© 2016 MetricStream, Inc. All Rights Reserved. 3
Why Do We Need Social Media?
74% of people rely on
social media to inform
their purchasing
decisions.
71% of brands plan to invest more on social media in 2016
80% of salespeople who use social media out-perform their peers who don’t.
80% of marketers use social media to promote their brands and increase website traffic
© 2016 MetricStream, Inc. All Rights Reserved. 4
The Importance of Social Media Guidelines
EDUCATE you to build your personal and professional brand on social media channels
Offer TIPs and Best Practices for creating and sharing compelling and engaging content online
RULES to follow when representing MetricStream on social media
User Level Guidelines
Social Media Advanced User’s Guide (SMA)
Social Media Intermediate User’s
Guide (SMI)
Social Media Beginner’s Guide
(SMB)
© 2016 MetricStream, Inc. All Rights Reserved. 6
The Rules of Engagement Across User Levels
Be Transparent & Specific
Respect Copyright Laws
Adhere to MetricStream’s brand Guidelines & manifesto
Maintain Confidentiality
Be Thoughtful & Polite
Engagement
Share Relevant ContentDisclaimer
This guideline should be treated as a stepping stone to empower MetricStream employees to become brand advocates by using social media channels more confidently and effectively.
Conclusion
7