case research in marketing - thomas v. bonoma
DESCRIPTION
Bonoma, Thomas V. Case Research in Marketing: Opportunities, Problems, and a Process. Journal of Marketing Research. vol. 22, n. 2. p. 199-208. Maio, 1985.TRANSCRIPT
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DESCRIPTION
Bonoma, Thomas V. Case Research in Marketing: Opportunities, Problems, and a Process. Journal of Marketing Research. vol. 22, n. 2. p. 199-208. Maio, 1985.TRANSCRIPT