Carrie Woodward

Student No. 21281015

Module AD60148EMajor Project

BA (Hons) Graphic Design, Illustration and Visual Communication

Create an additional product to compliment the NME brand, and to enhance the ‘online’ user experience and drive awareness of upcoming new bands through small music venues promoting gigs in the London area

Considering today’s market trend on distributing events promotional information and how this will impact the brands recognition online and ultimately drive sales for artists, considering the brand values throughout the design

OVERVIEW

As a leading music journal over the decades, NME has retained it’s publication by recognising what it’s readers want and how they want to receive the information by adjusting to market trends

BRIEF BACKGROUND TIMELINE

1952 NME was established, it is a British journalism magazine. It was the first British paper to include a singles chart

1970 Best-selling British music newspaper

1996 An online version of NME was launched

2015 NME was relaunched in September 2015 as a national distributed ‘free’ publication, due to the fall in sales at newsstands. Within 5 months of the relaunch circulation figures were the highest in the brands history, beating the previous record in 1964 at the time of the Beatles fame

The Brief

Music artists have a strong online presence on music platforms

Music applications track artist tour dates

The reunion of bands is pushing gig sales

Music Platforms

Market Trends

Competitors

Built with GPS - find nearest bands to you Listed views with images on a scrolling menu Linked to tickets Big named acts Directions to gigs ‘Comment’ or ‘Like’ feature Apple Pay Clean UI/UX Design

Pros Cons Launch page not map based search, mainly listed view Not all has genre search Lack band or genre details Forced log in to social media and music platforms Most make you log in with Facebook Scans your own music platforms - not being introduced to new bands Navigation not working properly, confusing navigation Slow upload time Built like a website and not mobile responsive Expired application Amercian applications, priced in USD

Competitors

Target Market

Product / USP PromotionFeatures live music for the week

No Facebook or music platform log in required

Listing all small/new bands playing live nearest to you

Promote small/upcoming bands

Clearly illustrating genres with icons

Launch page map based with genre icons

The app will be distributed on the App Store, ticket will be sent to email

Promotion within the app store, NME Magazine, any other London based publication application e.g. Time Out and word of mouth

It will be free to bands and users, once app has been establish charge bands for promotion/or number of purchases through ticket sales

Gigs Listing in NME Magazine

User Goals

Purchase

Refund

Find a Gig Book a Gig Go to a Gig

Go to the venue Show your ticket Obtain a Refund Ticket goes back on sale

Wireframe

Launch Search Listings Details Purchase Confirm

Project Plan / Delivery

Bibliography Bands in Town [Online]. Available at: Apple App Store [Accessed: 2 February 2018].

BBC (2015) Boy George and Culture Club: Karma to Calamity [Online]. Available at: https://www.bbc.co.uk/iplayer/episode/b054v27d/ boy-george-and-culture-club-karma-to-

calamity [Accessed: 7 February 2018].

BBC (2015) Hits, Hype and Hustle: An Insider’s Guide to the Music Business, Making a Star [Online]. Available at: https://www.bbc.co.uk/iplayer/episode/b09mbfjx/hits-hype-

hustle-an-insiders-guide-to-the-music-business-series-1-1-making-a-star [Accessed: 2 February 2018].

BBC (2015) Hits, Hype and Hustle: An Insider’s Guide to the Music Business, On the Road [Online]. Available at: https://www.bbc.co.uk/iplayer/episode/b09p6stj/hits-hype-hustle-

an-insiders-guide-to-the-music-business-series-1-2-on-the-road [Accessed: 2 February 2018].

BBC (2015) Hits, Hype and Hustle: An Insider’s Guide to the Music Business, Revivals and Reunions [Online]. Available at: https://www.bbc.co.uk/iplayer/episode/b09q04ts/hits-

hype-hustle-an-insiders-guide-to-the-music-business-series-1-3-revivals-and-reunions [Accessed: 2 February 2018].

Best, K. (2015) Design Management, London, Bloomsbury

Bug Bear Bookings [Online]. Available at: http://www.bugbearbookings.com/dublin-castle [Accessed: 10 February 2018].

Dice [Online]. Available at: Apple App Store [Accessed: 5 February 2018].

Gig Maps [Online]. Available at: Apple App Store [Accessed: 2 February 2018].

Live Nation [Online]. Available at: Apple App Store [Accessed: 2 February 2018].

Long, P. (2012) The History of the NME: High Times and Low Lives at the World’s Most Famous Music Magazine, London, Portico

Map your Gig [Online]. Available at: Apple App Store [Accessed: 2 February 2018].

NME [Online]. Available at: Apple App Store [Accessed: 2 February 2018].

NME (2017) NME Magazine 28 July, London, NME

NME (2017) NME Magazine 4 August, London, NME

NME (2017) NME Magazine 15 December, London, NME

SeatGeek [Online]. Available at: Apple App Store [Accessed: 2 February 2018].

Songkick [Online]. Available at: Apple App Store [Accessed: 2 February 2018].

Q&A’s

Thank you.