carousel ads: creative ways to attract and convert customers

14
Advertising Automation Software Carousel Ads: Creative Ways To Attract & Convert Customers CAROUSEL ADS: Creative Ways to Attract and Convert Customers

Upload: nanigans

Post on 08-Jan-2017

347 views

Category:

Marketing


2 download

TRANSCRIPT

Page 1: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Ads: Creative Ways To Attract & Convert CustomersCAROUSEL ADS:

Creative Ways to Attract and Convert Customers

Page 2: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Why Carousel Ads?

• Compared to single-link ads, Carousel Ads drive 30-50%* lower cost per conversion and 20-30%* lower cost per click!

*Facebook, http://nani.gs/2bGvDO3

Page 3: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Multi-Faceted: For advertisers with many products…• Carousel Ads are a natural fit for retailers with a wide array

of products • Items can be grouped by category, color, theme, or season

Page 4: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

…. Or just one product• Carousel Ads also lend themselves as a showcase for a

single product.• No matter what you’re selling, take advantage of the

chance to tell a story via images and copy. Some popular approaches include listing benefits, features, or levels of pricing/membership.

Page 5: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Advertising Best Practices: Seasonality

• An easy way to make sure your ads resonate with your customers is by making them seasonally appropriate.

Page 6: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Advertising Best Practices: Time Lapse

• Illustrate incremental progress or note the passage of time.

• Use Carousel Ads as a kind of flipbook, unfolding a narrative arc or story frame by frame, building suspense.

Page 7: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Advertising Best Practices: Continuous Canvas

• Carousel Ads panes can be swiped on mobile or clicked via arrow on desktop.

• One way to entice users to scroll through to the last image is to show them only a piece of a bigger picture; that way they’ll more likely to follow through to the end.

• This approach lends itself especially well to advertisers who want to repurpose banner ads.

Page 8: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Advertising Best Practices: Buyer Personas

• Create Carousel Ads with specific audiences in mind, including creative elements and products or benefits that they would find appealing.

Page 9: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Advertising Best Practices: Relatability• Even if your product or service is practical, try to

present it in a visually intriguing and informative way. This will get audiences interested in your ad and convey your value more effectively than a wall of text.

Page 10: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Advertising Best Practices: Color

• Call attention to your ad by using bursts of color that will stand out on Facebook, Twitter and Instagram timelines.

Page 11: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Advertising Best Practices: Trusted Source• If you have a user acquisition campaign targeted

to an audience unfamiliar with your brand, featuring customer testimonials or recognition from a 3rd party is a great way to build credibility.

Page 12: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Carousel Advertising Best Practices: Iterations• A creative refresh is one of the best ways to keep

ads performing at the height of their potential.• The possibilities for iterations on Carousel are

endless; it’s up to you to keep feeding the funnel with compelling creative.

Page 13: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising Automation Software

Other Tips• Discounts drive conversions! Use copy that generates

excitement; mention exclusive time sales or promos. Also try experimenting with CAPS, exclamation points, and “limited time only” messaging

• Whether it’s gender, age, location, or another filter, make sure your copy aligns with your targeting

• Spark action by using strong verbs like Get, Discover, and Try.

• Experiment with post text length• Don’t be afraid to follow a pattern throughout the entire

ad• Ask a question in the copy of your ad to get audiences

thinking and engaged

Page 14: Carousel Ads: Creative Ways to Attract and Convert Customers

Advertising AutomationFor direct response advertising eBooks, reports

and case studies, V

isit our Resource Center!