how to use video marketing to attract & convert new leads

July 21st, 2016

Going Viral & Getting Leads with Video

Marketing

Proprietary + Confidential 7/12/16

Going Viral & Getting New Leads

with Video Marketing

Surefire Social is the #1 Local Marketing Cloud

Local Businesses

“I need better/easier coordination of activities

across channels and data to prove ROI”

Think of Surefire Social when…

● You need more customers through hyper-local digital channels

● You have no website, you hate your website, or you’d like to improve your website

● You need your business to be in all the places your customers are looking for you

● You need to be able to control, act, and analyze your marketing all in one place

TODAY’S SPEAKERS

Jimmy Hunt

VP Sales & Marketing BetterVideo

Proprietary + Confidential 7/21/16



(add title of deck in master view)

Multi-Property video strategy is a MUST

81 Million Unique Viewers


Proprietary + Confidential


TOP 3 ONLINE VIDEO PROPERTIESGoing Viral & Getting

New Leads with Video Marketing

7/21/16

210 million people(65% of the population) will watch digital videos in 2016.

Sources: eMarketer 2015


VIDEO SUPERCHARGES DIGITAL MEDIAGoing Viral & Getting


7/21/16


Visitors who view video on a website stay 2 minutes longer*

44% of consumers made a purchase after viewing an online video**

Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys

VIDEO ENGAGES WEBSITE VISITORSGoing Viral & Getting


7/21/16


41% higher click through rate for listings and search results when video is included.

Sources: aimClear 2014

VIDEO OPTIMIZES ONLINE SEARCHGoing Viral & Getting


7/21/16

Proprietary + ConfidentialSource: * Hootsuite 2014, ** Animoto 2013

Videos are shared 1200% more than links or text combined

89% are likely to share a video if they consider it informative**

VIDEO BOOSTS SOCIAL SHARESGoing Viral & Getting


7/21/16


Source: Forrester Research 2009

Video is 50X more likely to get organic page rankings on Google than plain results

VIDEO MAKES SEO RESULTS SKYROCKETGoing Viral & Getting


7/21/16


Emails with embedded

videos received 55% higher revenue per email and 50%more clicks compared to emails with no embeddedvideo.

Source: Experian 2013. * Brainshark 2014 **Animoto 2014

VIDEO GET EMAILS OPENED AND ACTED UPONGoing Viral & Getting


7/21/16


Proprietary + ConfidentialSource: LiveClicker 2015.

Service Providers who have added product videos saw a 91% increase in conversion.

VIDEO GETS “CASH REGISTERS” RINGINGGoing Viral & Getting


7/21/16



Book Appointment

Using video on promotional landing pages can increase conversion by 80%

VIDEO MAKES LANDING PAGES CONVERTGoing Viral & Getting


7/21/16


Develop the right strategy with video


Who is your customer

Where is your customer

What is your customersearching for

OUR GOALS FOR TODAYGoing Viral & Getting


7/21/16


Most effective types of video


Business Overview Video

Product Video

Call-to-Action Video

Testimonial Video

Social Video



7/21/16

How-to-Video


Ensure your customers see that video


Right Device

Right Online Property

Right Time



7/21/16


Win new leads with video


Form fills

Phone Calls

Appointments

Referrals



7/21/16

The Solution Video Provides for Your

Customers



Digital video is the most engaging way for your customers to connect with you

Your customers demand video

Your customers expect video

Your customers are searching for video

WHY VIDEO?Going Viral & Getting


7/21/16



Introduce your business & share what makes it special

Why are you different

What makes you better

Why should they choose you



7/21/16



Tell your story, in your words

Provide exceptional service

Fast, friendly, professional

Use the latest technologyand equipment



7/21/16



Visually familiarize new customers with your location & staff

Create trust

Show you’re a real business

Show your human side



7/21/16



Showcase new products, seasonal sales & services

Set yourself apart from your competitors

Latest technology solutions

Plan for 6 or 12 months



7/21/16



Share powerful customer testimonials & reviews

Happy customers makefor great testimonials

Customers are looking for credibility Reviews help your SEO



7/21/16

8 Tips for Developing the Right Strategy

With Video



Identify what your video strategy goals are

Are you looking for leads

Are you promoting your brand

Are you trying to differentiate your business

Tip 1

8 STRATEGIC TIPS FOR VIDEOGoing Viral & Getting


7/21/16



One video is not enough to stay relevant

Tip 2



7/21/16

Commit to creating video

Your customers prefer video over reading

You need different types of video



Ensure you’re creating content with multiple intents

Tip 3



7/21/16

The same video won’t work for all your needs

Your customers are viewing and searching for specific content



Video length is very important

Keep it short & direct

Generate enough interest

Cut out the fluff

Tip 4



7/21/16



If your video isn’t performing delete it

Dial in your message

Test different types of video

Don’t create doubt

Tip 5



7/21/16



Release your video on a schedule

Organic SEO benefits

Google loves new videos

Keep customers engaged

Tip 6



7/21/16



Make sure your video titles are searchable

Best practices for SEO

Your customers want specific video

Do key phrase research

Tip 7



7/21/16



Consider outsourcing video production

Maintain high quality

Save time

Hire professionals

Tip 8



7/21/16

Most Effective Types of Video


Business OverviewVideo

Convey credibility


Tell your story

Showcase your location & staff

MOST EFFECTIVE TYPES OF VIDEOGoing Viral & Getting


25th Year

7/21/16


Product Video

Where can I buy it


MOST EFFECTIVE TYPES OF VIDEO

How does it work

What does it look like



7/21/16


Call-to-Action Video

Special offers



Create a sense of urgency

Seasonal promotions



7/21/16


How-To-Video

Solve a problem


MOST EFFECTIVE TYPES OF VIDEOGoing Viral & Getting


Provide value

Showcase yourknowledge

7/21/16


Testimonial Video

Brand champion



Add a personalconnection

Provide validation



7/21/16

“LD’s PaintingServices told me what the cost was before they started the job”


Social Video

Don’t sell, offervalue



Give your brand personality

Keep it light



7/21/16



TODAY’S LUCKY WINNER!Going Viral & Getting


7/21/16

Are you interested in getting a digital marketing checkup or a copy of this presentation?

Call 703-788-6730

or

[email protected]

mailto:[email protected]

mailto:[email protected]

/SurefireSocial @surefiresocial Surefiresocial.com

THANK YOU!

how to use video marketing to attract & convert new leads

Small Business & Entrepreneurship