caron_sinnenberg_resume

[email protected] 722 N. 27th St. Richmond, VA 23223 (804)512-4819


Caron E. Sinnenberg A marketing management professional with experience leading marketing initiatives in various roles and business contexts. Has a reputation for developing creative solutions and delivering high quality of work. Prominent strengths are as follows:

• Written and verbal communication • Creativity and innovation

• Strong computer skills • Analytical and strategic thinking

RELEVANT EXPERIENCE Top Dog Best Bully Sticks, LLC Richmond, VA December 2014 - Current Logistics and Supply Chain Coordinator

• Manage private account flow of samples and calendar of purchase orders to ensure supply, demand, and sales are constantly meeting targeted goals.

• Perform pricing analysis to keep prices competitive in the dog treat and chew retail market.

• Schedule transportation of raw materials from international destinations to the final manufacturing destination using intermodal shipping methods.

• Track production of inventory in order to manage the inventory on hand and monthly inventory demand.

Virginia Union University Richmond, VA November 2013- December 2014 Program Manager, Office of Career Services

• Developed and managed a daily email campaign to promote internships amongst 1,500 students and increased internship interest by 200%.

• Accomplished the planning and implementation of over fifty career-centered events during each academic school year.

• Served as a workshop presenter focused on a variety of topics, such as Dressing for Success, Customer Service, and Public Speaking in large classroom and conference settings.

• Innovated new and exciting programs to keep students engaged in order to develop successful student leaders and citizens through social development, financial, and academic support.

• Increased employer relations by developing a strategy to encourage Richmond’s top 50 employers to recruit on Virginia Union University’s campus in order to ignite more opportunities for an underrepresented student population.

Virginia Union University Richmond, VA June 2013- August 2014 Marketing Graduate Intern, Division of Enrollment Management & Student Affairs

• Collaborated directly with the enrollment management and student affairs directors to develop marketing initiatives on the office, divisional and university levels.

• Created a website using inPower 2.01 in order to highlight divisional events and promote student participation, which directly supports the strategic priority to increase retention rate.



• Designed and created marketing pieces such as posters, flyers and brochures using Adobe Creative Suites and Microsoft Office programs including Photoshop and PowerPoint.

• Served on the committee for the strategic marketing plan of several large-scale annual events including the Maroon and Steel Ball and PantherFest.

Saks Fifth Avenue Richmond, VA May 2013- Present Sales Associate, Women’s Contemporary Department

• Recognized consistently for having strong sales percent to goal in the Women’s Contemporary department.

• Successfully developed and maintained a loyal client base by promoting storewide events and personal shopping needs.

• Rewarded for receiving a total of six out of six perfect survey scores from participating clients.

Monkee’s of Richmond Richmond, VA June 2011- February 2013 Store Manager

• Conducted interviews, selected new hires, and managed over five part time associates • Processed all incoming merchandise and defined a pricing strategy to meet sales goals,

while upholding customer demand through value creation. • Merchandised the boutique in order to create a stimulating atmosphere that influenced

purchase patterns. • Generated a daily advertising campaign, “Outfit of the Day” that strengthened the

boutique’s social media presence from around 50 followers to over 500 followers in just six months.

• Established customer interest by maintaining the website and social media venues with up-to-date merchandise information.

• Succeeded in developing strong customer relationships by ensuring satisfaction and implementing customer incentives.

EDUCATION University of Richmond Richmond, VA May 2015 Master of Business Administration Coursework: Marketing Management, International Residency, Brand Management Virginia Tech Blacksburg, VA May 2011 Bachelor Degree, Apparel Product Development & Merchandising Management RELEVANT PROJECTS Capstone Consult ing Project August 2015- Present A Marketing Strategy for Retail Growth ACG Cup Participant January 2015 A Merger & Acquisition Case Competition



Virginia Association of Colleges & Employers April 2014- December 2014 Marketing Committee Richmond Justice Init iat ive June 2014- Present Marketing Committee International Consult ing Project June 2014- August 2014 Riga Tourism Development Bureau Expansion into US Market

caron_sinnenberg_resume

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