G r o w i n g N e w I d e a s

A l w a y s S o m e t h i n g E x t r a

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Carmel, the brand label known around the world fortop quality, fresh agricultural produce, is known for itswide array of products and its ability to always producesomething new and exciting.Israel’s leading agricultural exporter, Carmel is thecountry’s only company steadily investing in R&D.Thanks to our extensive know-how we know how tocreate a difference.

Carmel Innovation

New & UniquePackaging

A World Leader in MarketingFresh Agricultural Produce

Carmel’s R&D team always goes that extra mile so thatyou can give your customers that something extra.Working hand-in-hand with our growers and R&Dinstitutes employing cutting-edge agro-technology,we’ve developed extra tasty new varieties, new typesof packaging, as well as novel fruit and vegetablevarieties with extra health benefits meeting today’shealthy lifestyle.

Wants You to Profit fromSomething Extra

Always Something Extra2

TRIOThree Uses: Kid’s Snack, CocktailAppetizer, Food Garnish• A harmony of mini tomato varieties: Red

Cherry, Yellow Cherry and Mini PlumCarmel Exclusive Packaging

TANGO CHERRY TOMATOESIn-Step with a Burst of Contrasting Colour• Ensemble features contrasting red and

yellow cherry tomatoes perfectlypositioned in a punnet

Carmel Exclusive Packaging

Organically nurtured to be in-stepwith today's Green lifestyle.

POMEGRANATE GIFT PACKThe Personal Pomegranate• Individual pomegranate packed in

attractive pomegranate “purse”• Packaged to Perfection: Unique, Stylized

Gift PackagingCarmel Exclusive Packaging

SHRINK WRAPPED PEPPERSThe Perfect Pepper-Upper• Extra-clear shrink wrap for showing off

Carmel’s colourful peppers• Environmentally-friendly, degradable

packagingCarmel Exclusive Packaging

N e w & U n i q u e P a c k a g i n g3

Organically nurtured to be in-stepwith today's Green lifestyle.

CIRCUSThe Versatile Performer• Colourful medley of 4-5 round and

elongated red, orange and yellow San -Marzano, Mini Plum & Cherry tomatoes

• Excellent eating qualities , high Brix level• Resourceful: Use as a healthy snack,

addition to kids’ lunchboxes, or as a wayto add colour and taste to any salad, sidedish and entrée

Carmel Exclusive Packaging

Extra Tasty New

YUVAL & ORLY STRAWBERRIESThe Tasters’ Choice

• Rated as superbly delicious, perfect colour, optimal size by British supermarket judges

• Exclusively developed by Fertiseedsfor Carmel

Carmel Exclusive Varieties

MANGO READY TO EAT (RTE)From the Orchard to the Shelf

• Naturally tree ripened mango• Incomparable luscious taste• Sea freighted RTE mango

Carmel Innovation

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TROPICALVine & Dine with Cherry Tomatoes

• 12-14 deep red, medium-sized cherry tomatoes on long vines

• Firm texture• Deliciously sweet & nutritious• Colourful addition to any salad, side dish,

or entrée; ideal snack for childrenCarmel Exclusive Variety

Organically nurtured to be in-stepwith today's Green lifestyle.

Varieties

CONY PEPPERVitamin C in a Cone

• Unique, cone-shaped pepper variety• Long shelf-life• Available in three colours: red, yellow & orange• Sweet (7%-11% BRIX level, depending on colour),

juicy and an excellent source of Vitamin CExclusively Grown for Carmel

EVER-GREEN PEPPERForever Green, Sweet & Tasty

• Unique variety that is perpetually green• Always ripe• Sweeter and tastier than other green peppers

on the market• Longer shelf-life than other green peppersCarmel Exclusive Variety

Organically nurtured to be in-step withtoday's Green lifestyle.

Organically nurtured to be in-stepwith today's Green lifestyle.

E x t r a T a s t y N e w V a r i e t i e s 5

SWEET BITE PEPPERSHealthy, Kid-Size Snacks

• Deep orange in colour, small and sweet, with a Brix reading of 9-11%

• Enriched in Vitamin C and Beta-Carotene• Developed for supermarket chains in the

UK, the Netherlands, Austria, Scandinavia and Germany

Exclusively Grown for Carmel

LAMOON PLUMNew Sensation for Supermarket Shelves

• Surprising lemon shaped yellow plum• Sweet, aromatic taste• Juicy fleshCarmel Exclusive Variety

COLOURED APRICOTSA Breakthrough with an Appetite forTaste & Beauty

• New exclusive apricot varieties from Carmel:red, purple or black skin with red-purple, orange or yellow flesh

• Texture of classic apricots• Sweeter taste and higher antioxidant level than

regular apricotsCarmel Exclusive Varieties

ORGANICMINI PLUM ON THE VINEThe Perfect Balance of Shape,Texture & Taste

• Small size• Sweet taste (8-10% BRIX level)• Unforgettable look and feel – miniature,

elongated vibrant red tomato with firm skin and flesh

• Taste perfectly balances acidity and sweetness• Organically grown

Organically nurtured to be in-stepwith today's Green lifestyle.

Added HealthValue

POMEGRANATE RUBIESReady-to-Eat Health Jewels

• Peeled and separated pomegranate arils, cleanand ready to eat

• Result of state-of-the-art peeling and packagingtechnology

• Crimson in colour, sweet and juicy• Health benefits outdo red wine, tomatoes and

green tea, making them more effective in helping reduce the risk of cardiovasculardiseases

• Uses: health snack, add to vegetable and fruitsalads, an interesting garnish for desserts andice cream dishes

Carmel Innovation

Organically nurtured to be in-stepwith today's Green lifestyle.

PLUMGRANATEAroma, Taste & Health Benefitsin a Plum of a Fruit

• Surprisingly aromatic and juicy• Dark peel and deep scarlet pulp• Taste delicately balances sweet and tart• More antioxidants than pomegranates

and red wineCarmel Exclusive Variety

A d d e d H e a l t h V a l u e6

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Carmel Innovation – Product Availability

CIRCUS December – April

COLOURED APRICOTS end of May – end of June

CONY PEPPER * October – June

EVER-GREEN PEPPER * November – April

LAMOON PLUM end of June – end of September

MANGO READY TO EAT (RTE) mid July – end of August

ORGANIC MINI PLUM ON THE VINE November – April

PLUMGRANATE mid June – end of September

POMEGRANATE GIFT PACK mid October – end of February

POMEGRANATE RUBIES * September - March

SHRINK WRAPPED PEPPERS November – April

SWEET BITE PEPPERS * October – June

TANGO CHERRY TOMATOES * December – April

TRIO * December – April

TROPICAL * October – May

YUVAL & ORLY STRAWBERRIES mid November – mid March

- Also available as organic produce*

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