Car Free MaineMaking the Connections

Wpu1C

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Social Networks Transit Networks

Full Pitch Deck

Suite of Location-Based Networking Tools designed to enhance non-automotive transportation connections throughout the State of Maine.

Local outreach effort builds on local partnerships and forges strong connections between transportation providers, government agencies, local tourism bureaus, chambers of commerce, NGOs and local businesses

Marketing effort focuses on young adults in NY and Boston Metros between the age’s of 18-30 and 30-40 years old

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CarFree Maine

Cafe'Farmers Market

Emerging generations are moving into downtowns, driving less, walking more, living in smaller homes[...], preferring local businesses, [...] prioritizing health, going green and

valuing community and social networking like never before.-Neil Takemoto www.cooltownstudios.com

• In the City of Boston (not including Cambridge, Newton

etc...) almost 92,000 people do not own a vehicle.

• Almost 300,000 people commute to work via Public Transportation Regionwide

• More than half of all Transit Users are in the 24-44yr/old

Age Group

• 1/3 of users (100,000) use

Mobile Transit Apps*

41 %

10%

50%

Boston Metro Region Commuters

Statistics from, 2005-2009 American Community Survey 5-Year Estimates

*Joshua Robin,  Director of Innovation and Special Projects at the MBTA, http://transportationnation.org/2011/05/13/boston-upwards-of-13-of-ridersM-use-transit-app-tools/)

Car, truck, or van -- drove aloneCar, truck, or van -- carpooledPublic Transportation

5%5%

14%

58%

14%5%

Commute via Public Transportation

16 to 19 years 20 to 24 years25 to 44 years 45 to 54 years55 to 59 years 60 years and over

“Is Digital Revolution Driving Decline in U.S. Car Culture?”

Article: http://adage.com/digital/article?article_id=144155

“Carmakers' next problem: Generation Y

People in their teens and twenties are more interested in gadgets than cars”

http://www.msnbc.msn.com/id/39970363/ns/business-autos/

“Young people aren't simply swapping cars for buses or bikes; they are choosing to own and use other technology instead, such as smartphones and tablet computers.”

"Previous generations found freedom and flexibility through the car.  But Generation Ys find their freedom and flexibility by staying connected to their friends, family and workplaces through the various information devices - like their laptops, or iphones.

"They can stay connected on a bus or a train. They can bring the office with them. They can bring their study with them. They can bring their friends with them. They can't if they're driving."

-- Peter Newman, Curtin University, Perth, Australia, quoted in the West Australian, www.humantransit.org

-www.shareable.com

What if you want to get out of the city every

once in awhile? Where can you go without a

car?

You can take the train to Maine!

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Nearly 500,000 people a year ride the Amtrak Downeaster between Boston and Portland

Maine with an extension to Freeport and

Brunswick scheduled for operation in Fall of 2012.

? ?!!!

Welcome to MaineDowntown, Shops, Beaches, Hotels Attractions, Mountains?

“You can’t get there from here”

20 Miles

We’ve arrived in Maine... Now what?

Getting from the train station to hotels, beaches, trails, restaurants etc... can be confusing for the uninitiated. Without convenient connections

many potential riders see no other option than to rent or drive their own vehicle instead. Which means spending a third of their budget on gas,

and a third of their time sitting in traffic.

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Out of the 12 stops between Boston and Brunswick only Freeport lacks a

fixed-route local transit system. Other connections include Intercity busses, an extensive island ferry system and the Maine Eastern Railroad to Rockland. However,

keeping track of these connections can seem impossible.

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CarFree MaineSolution

After researching and planning the trip on the CarFree Maine web page, the user

finds the local transit connection via the GPS-enabled Mobile app

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■ Simple interface allows personalized travel choices involving multiple transportation networks, modes, schedules and wayfinding systems.

■ Utilizes collaborative mapping/Geo-networking technology

■ Promotes Sustainable Transportation by connecting riders to underutilized portions of transit networks

■ Interface will be optimized for user-generated content on both web and mobile platforms

■ Allows users to post reviews via OpenStreetMap portal, video logs and social networking profiles (Integration w/Facebook, TripAdvisor, Yelp, Gowalla, Foursquare, Twitter, Wikitude...)

Brunswick

Ride Stay Book

Eat Bike Walk

Find Map Position

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Brunswick

Ride Stay Reserve

Eat Bike Walk

See Learn Map

CarShare

MapsSchedulesClosest

BusRail

Bike Trails

Tickets

BrunswickTransportation

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Browser Window

xSearchhttp://www.carfreemaine.org/

CarFreeMaine

CarFree Maine

Blog

Express see all

Transportation Resources Along the Maine Coast

Local

Destinations, Events, Activities

Map

Localsee all

Connect BookRoutes

Map your route, make suggestions, share

waypoints, photos and videos, get group

discounts and more!

Mobile App

Connect With

Media

Browser Window

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CarFreeMaine-Transportation

rail bus carshareferry cycling

BrunswickFreeport

Portland

Old Orchard Beach

Saco/Biddeford

Wells

Dover

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+2

+2

Transit Options

The Plan

ConceptResearch

Development

Market

Concept and Development Strategies

Open Source/Commons

fT

Social Media

Mobile

Location/GeoSocial Networks

GPS Navigation

GeoCaching

Online Mapping Formats (GTFS, GIS, KML)

OpenStreetMap

Social Transportation

Collaborative Mapping

Electronic Data

Social Transit

Build Play Value Critical Mass

From a presentation by WAZE founder Diann Eisnor “Game Mechanics and LBS: Crossing the LBS Chasm”

A few innovative programs such as NextTrain, Roadify and Waze utilize user-generated content to provide data where

proprietary systems are ineffective. User-Generated Applications can be incredibly effective if they reach the

critical mass of user-interaction . Waze founder Diann Eisnor recommends the following formula for building a user base-

Inventory of Transit Alternatives along Downeaster Corridor

User-Friendly Interface utilizing GO-SYNC (GTFS-OSM Syncronization) and TRB Multimodal Data

Beta Community of “Transit Pioneers”(Early Adopters)

Local Partnerships (Non-Profits, Local Businesses, Universities, Transit Agencies etc...)

Technology Community

Build 18

Online Offline

Communities of Interest

“Livable Streets”, Streetsblog, Streetfilms,

“#CarFree” Boston Music Scene, Cyclists

“OffManhattan”, “Planetizen””Treehugger” “Bostonist” Gothamist”

Local Partnerships

Non-Profits, Tourism Bureaus, Chambers of Commerce, Downtown

Association

MDOT, NNEPRA, GPCOG, PACTS, MBTA, MCT

Travel Blogs

Business Sponsors- LLBEAN, Outfitters, Cycle Shops. Concert/Festival

Promoters

Interface Mapping

Web Features- User Profiles,

Dashboard,Listing, Recommendations

Mobile Features- Timestamps, Tracking,

Check-ins, Media Upload, Real-Time Reviewing

Integration- HTML5/Native Hybrid App, Web and Mobile utilize Open API Integration

Database of existing transit options

combination of GTFS, OSM, AVL, Open511

formats

Trip Planner- OpenTripPlanner, NextBus, Catapulter, must operate on

multiple formats

Transit-Map Overlay Design

inspired by NextMap

“Freemium” Services- Direct Booking, Planning,

Full Tour Packages, Discounts

19Play

Successful developers often provide incentives to encourage users-participation.

“Geo-Social” Networks like foursquare and Gowalla add elements of

gameplay by awarding “badges” and “mayorships”

“Local Deal-a-day” platforms such as Groupon and Living Social are some of the fastest growing segments in the e-commerce space and are

increasingly utilized in tandem with foursquare and Gowalla.

20Play

Green Branding meets Game Mechanics

While some “green enrepreneurs” have found it difficult to sell a product based on environmental impact alone,

the “green brand” can provide a powerful incentive when applied to game mechanics.

•Carbon Footprint Calculator• Carbon “Credits” • “Mode Shares” • Calorie Counter• Mileage Log• Fuel Savings Calculator

Incentives will be given for users to-

• Upload geotagged data• contribute map visuals• Utilize as many transit modes and

systems as possible• suggest a trip, route, vacation or

place• contribute travelog (including video,

blog, photo, audio)

Possible incentives-

Value

Transit Providers

Environment

Local Economy

User

➡ Spends less money on Gas, Insurance, Parking, Tolls

➡ More exercise ➡ Low-Impact accessibility to

recreation, wilderness protected areas

➡More time to read, write, research etc... instead of driving

➡ Increase Ridership➡ Free, Accurate, Real-Time Data➡ Ability to engage directly with

customers and stakeholders➡ Saves money on consulting fees➡ Data on multimodal travel

patterns helps identify “weak links”in the multimodal system and

allows for efficient allocation of resources

➡ In-App Booking Capability streamlines ticketing procedures

➡ Less Cars=Less Carbon ➡ Transit use, walking, cycling promotes dense,

mixed-use village centers➡ Density=Less Sprawl➡Less Sprawl= Protects family farmland, wildlife

habitat, wetlands, open spaces➡ Less Sprawl= less toxic runoff from pavement➡ State and National parks made more

accessible with less of an impact

➡ Downtown Businesses near rail/transit find more customers with less vehicle

traffic➡ Online packages can include Hotels,

Restaurants, Thrift Store Hunts, Bicycle Shops, Outdoor Outfitters, Rafting Trips,

Kayaking➡ Ability to reach younger customer base➡ access to transit can be key factor in

attracting educated talent for the workforce

➡ Coordination with Farmer’s Markets, Art’s Events, Festivals, Fairs, Museums

etc...➡ Coordination with “Nature-Based

Tourism” Brand

■ Potential “Lighthouse Customers”- Cyclists, Urbanists, Environmentalists, “#CarFree”, Students, Adventure Travelers, “Green Tourism”, Backpackers, Cycle Camping families, Boaters, Agritourist’s (Farmer’s Markets, CSAs, Common Ground Fair etc), Climate Activists, Artwalk Tours

■ Expanded User Base- Arts/Cultural Tourists, Conference Attendees, Film Festival-goers, Music Festival-goers, Shoppers, Thrift Store Explorers, Retirees, Minor League Sports Fans, Young Families, Seasonal Residents, Island Residents, Summer Campers/Counselors, Skiers, Winter Sports enthusiasts

22Critical Mass

Applications that rely on user-generated content must reach a “Critical Mass” threshold of roughly 300 users to be effective. The challenge in Maine is to reach this critical mass in an area

of relative low population density.

Goal- Identify “Champions”, “Lighthouse Customers” i.e. small percentage of highly engaged users who contribute majority of content in early phase

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Further Information

Detailed presentation outlining existing and potential locations where CarFree travel is

possible in Maine

Why CarFree?-

Why Maine?-Outlines specific strategies for the implementation

of regionally-appropriate transit technologies. Argues that public transportation can be a viable

option in rural areas

Market research outlining the social/economic impact of automobile dependency on rural areas and why Generation Y is overwhelmingly rejecting the Car.

Presentations can be found at www.carfreemaine.org, or http://www.slideshare.net/newmediatransit email-ajawitz@newmediatransit.comTwitter-@carfreemaine

Presentations-The CarFree Corridor-