career pathpartnerships at mx player area sales manager, abp group - businessworld. abhishek joshi...
TRANSCRIPT
CAREER PATH
Asst. Manager,ABP Group.
2001
2004
2005
MEDIA MAN
2007
Content
Engagement
On MadTech
KEY QUOTESKEY QUOTESKEY QUOTES
WHATABHISHEK JOSHI SAYS ABOUT…
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Abhishek Abhishek Joshi
GM, Research & Blueprint (Worldwide),Reliance Big Pictures.
Head – Marketing, Analytics,& Content Syndication – Digital BusinessOTT at Sony Pictures Networks, India.
2012CEO, Zenga Media Pvt Ltd.
2015
Head of Marketing & BusinessPartnerships at MX Player
Area Sales Manager, ABP Group -Businessworld.
Abhishek Joshi is a marketing dynamo; he hails from
Bhubaneshwar, Odisha, where he completed his B.Com
(Hons) from Utkal University and played for the State
U-19 cricket team. An MBA from IMDR (Institute of
Management, Development, & Research) Pune, he has
risen to the very top of marketing in the media-
entertainment industry.
Over the course of his career, he has conceptualised
and executed some of the biggest and most successful
media brand campaigns and also launched some of
the biggest media brands & Platforms, driven digital
performance and has also run a successful start-up.
Currently, as the Head of Marketing & Business
Partnerships at MX Player, he has the mandate to build
the latest entrant into the OTT space as a brand to
reckon with.
His star-studded portfolio includes IPL, Indian Idol 6,
Kaun Banega Crorepati, X Factor, relaunch of SonyLIV
and launch campaign of MX Player. He’s a history buff
and a runner.
Manager, Strategic Planning, Research, and on-air presentation, SAB TV.
Entertainment is a lot more difficult to sell than news because here, content has to be manufactured from scratch.
The ‘real’ marketing disruption hasn’t even started as yet. Data evaluation is still happening on a very superficial level right now; there is a long way to go before real disruptions can take shape and make a big difference.
It’s all that the consumer is loyal to, especially in
the digital world. Digital media has multiplied the
possibilities that TV provided once upon a time,
compared to traditional media.
Marketers must automate as much as they can.
Chatbots are the next big thing in this regard. AI,
chatbot, and analytics are here to change the
entire marketing game.
The world of paid media (AdTech) is converging
with the world of marketing technology (MarTech)
because of the rise of mobile and the shift
towards a more personalized engagement.
If the consumer is changing, it’s �me for every marketer to change.
2008AVP, Marketing,Sony Entertainment Television.