career in design
DESCRIPTION
20 min Presentation I gave to school students and their parents in Ahmedabad, India. Context: There are some popular myths about design in India because of which some students who could have become good designers and led a satisfying work-life, preclude design (often under parental influence) as a career choice. The presentation was to give a glimpse of what design is through some examples. Design can be many other things as well, but the examples selected were to address the most pressing (and damaging) myths.TRANSCRIPT
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DESIGN Career in
By Mayukhini (Klein Design Research*) With the help of many more
*www.kleindr.com
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DESIGN Decorative
Bea
uti
ful
Fash
ion
Arty types
Girly
Popular Perception
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What is design? Who can become a designer?
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http://www.kkstudio.gr/#the-uncomfortable
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Myth #1
Design is to make things beautiful. ONLY.
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INDUSTRIAL
design Objectified- 8:03 to 10:35 min http://www.documentarytube.com/objectified
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Design is to make things better for people. Functionally. Aesthetically. Emotionally.
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INFORMATION design
http://petesmart.co.uk/rethink-the-airlineboarding-pass/
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Observe
Feel
Make
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Myth #2
Design is for arty people. ONLY.
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INTERACTION design
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Design is transdisciplinary
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Design in these times
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Designing
BEHAVIOURS
https://www.youtube.com/watch?v=2lXh2n0aPyw
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Smart OBJECTS
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APPAREL design
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So WHO can become a designer?
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Observe
Feel
Make
Sketching/Painting 3-d Modeling Material Manipulation Manufacturing Processes Design Software Coding Micro Electronics
Empathy Self-Awareness Behavioral Sciences Cultural Anthropology Aesthetics
Curiosity Questioning Status Quo Visualizing Alternatives
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Is it worth your time (and money)? PART 2
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Will someone PAY?
Your INTERESTS
What the WORLD NEEDS
Modified from google image search results for “ideal career Venn diagram”
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Better Signage?
Fun Dustbins?
Games to bridge the gap?
Indian needs
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RENOWNED INDIAN INSTITUTES National Institute of Design, Ahmedabad Indian Institute of Technology, Mumbai NIFT Pearl Academy Symbiosis Institute of Design, Pune DSK, Pune MIT, Pune
RESOURCES http://www.designinindia.net/ www.designcouncil.org.uk www.aiga.org
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DESIGN Decorative B
eau
tifu
l
Fash
ion
Arty types
Girly
Techie Typ
es
Functionality
Problem identification
Behaviour
Empathy
Cu
rio
sity
Analytical
And much more…