Career in Floral DesignFloral Design

Agriculture EducationMrs. Jennifer Crutchfield

Floriculture IndustryCareer in Floriculture Industry:

Art, technology and science are used.

This diverse field offers you a wide variety of challenging and profitable career

Floriculture Industry

• Demand for trained professionals who have

strong business skills as well as horticultural

• knowledge.

• The almost $20 billion annual floral sales

include fresh cut -flowers, cut cultivated greens, potted flowering plants, foliage plants and bedding/garden plants.

Floriculture Industry

The top states for growing include California, Florida, Michigan and Texas,

Every State Has Opportunities in Floral Industry!

• Commercial Grower

• Floral Wholesaler

• Retail Florist

• Other Segments(Garden centers, supermarkets, mass market stores)

• Research

Commercial Grower

•Owner

•Production Manager

•Plant Breeder

•Propagator

•Technology

•Sales and Marketing

•Sales Representative

•Delivery/Truck Driver

Wholesale Florist

Business OwnerGeneral ManagerWholesale floral DesignerBuyerSales TechnologyShiping and ReceivingCaring and Handling Specialist

Retail Florist

•Owner•Management•Floral Designer•Sales•Business Office•Delivery

Each flower shop has six distinct roles and responsibilities

Owner

Manager

Sales

Design

Delivery

Accounting

Florist: Job Details• Florist provides floral and related goods to

meet a customers needs• Florists are artists who work with flowers

preparing flowers and plants for these events:– Weddings, Anniversaries, Birthdays, Valentine’s

Day, and Mother's Day and other major and minor holidays, as well as funeral work.

Florist: Job Details

Florists must also:

-Understand how to care for variety of plants

-Water, fertilize, and care for plants and flowers

-Properly store live plants and cut flowers for sale

-Florists also work with dried and artificial flowers.

Florist: Job Details

• Florist must be:• Creative!• Able to position plants and flowers into different

types of arrangements such as bouquets, centerpieces, wall hangings, wreaths, and corsages.

• Knowledgeable about color and design when working with flowers and plants.

Florist: Job Details• General Responsibilities of a florist foincludes:

• delivery of plants and flowers

• operating the cash register

• taking care of financial records

• ordering plants and supplies

• cleaning the store on a regular basis.

• offer advice to customers about how to care for flowers and other plants.

Florist: Job Details

-Florists often own their own flower shops and may employ floral designers who assist in creating arrangements.

Florist: Job Outlook and Job DetailsDespite the projected decline in employment, job opportunities should be good

because of relatively high replacement needs. Floral design is the only design specialty that does not require formal

postsecondary training. Many floral designers work long hours on weekends and holidays, filling orders and

setting up decorations for weddings and other events. About one-third are self-employed.

Lets start by looking at the U.S. Department of Labor Data on a Florist.

• http://www.bls.gov/oco/ocos292.htm#related

Other Floriculture Careers• Botonical Garden Staff

• High School or College Instructor

• Floral Design Instructor

• Gardener/Landscaper/Landscape Architect

• Horticulture Therapist

• Hard Good Sales Person

• Mass Market or Super Market Flower Sales Person

• Scientist

• Event Planner/Designer

• Wedding Planner/Designer

Link

• http://www.safnow.org/images/stories/Ind._News_and_Info/Careers/career%20brochure.pdf

• Link for Career Information

Professional Trade Organizations for the Floriculture IndustryTrade Association is an organization that is set up to assist in the industry in educating its members and promoting ist products and services in the marketplace.

AIFD- American Institute of Floral Designers.

SAF- Society of American Florists

Quiz

• What career opportunities are available within the floral industry?

• Name two of the industry associations.

• How can this class help you train for a career in the floral industry?

• Why is a friendly service attitude an important attribute of a sale person?

Quiz

• Why is it important that the delivery person for a flower shop be well groomed and well mannered?

• Name 3 specific duties that a retail florist has on the job.

• Why is continuing education important in floral design?

Student Activity 1• Career Cruising www.careercruising.com

• 1. Take Career Quiz on site• 2. Print off the Career Quiz Results and sign your

name.• 3. Circle your 5 top careers from the career quiz

results.• Put a star by your #1 Job write a paragraph on

the back on why this is your favorite job.• Turn in all work (This should only be 2 pages of

printed material)

Student Activity

• Career Cruising www.careercruising.com

• Research these two careers.

• Florist

• Nursery/Greenhouse Grower

• Bonus Points Research

• Wedding Planner

Student Activity 2

• Student Handout-• You will be looking at and writing down the

general description of the jobs including:• Job Description• Working Conditions• Earnings• Education

Student Activity 2 Continued• Your job is to make general notes about the

job description, working conditions, earnings, and education for the job. At least four different facts must be listed about each portion of the career area.

• Remember you will be graded on being neat, completing each portion, and staying on task.

• If you are off of the proper site you will loose 5 points for each time off site.