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    car company

    BMW

    BMW car logo history

    The BMW roundel is a stylised,

    rotating airscrew - the bluerepresenting the sky. That's right -

    Bayerische Motoren Werke builtmilitary aero engines for the planes

    that bombed the factories that they

    now own. It's a funny old world.

    BMW history

    The company traces its origins to 1913, when a Bavarian named Karl Rapp began anaircraft-engine shop in Munich named Rapp Motoren Werke. In 1917 Rapp resigned and

    the company, led by Austrian engineer Franz-Josef Popp, changed its name to Bayerische

    Motoren Werke. That same year chief engineer Max Friz designed the company's firstaircraft engine, the six-cylinder Type IIIa, which created strong demand for BMWengines. When the 1919 Treaty of Versailles prohibited German companies from

    producing aircraft and aircraft engines, BMW switched to making air brakes for railway

    cars. In 1923 Friz developed the company's first motorcycle, the R32, a model that heldworld speed records for motorcycles during most of the 1930s.

    In 1928 the company entered the automobile business by acquiring FahrzeugwerkeEisenach (Eisenach Vehicle Factory), a maker of small cars based in Eisenach, Germany.

    In the 1930s BMW began producing a line of larger touring cars and sports cars,

    introducing its highly successful model-the 328 sports car-in 1936.

    After World War II ended in 1945, Allied forces dismantled the company's main factories.

    BMW made kitchen and garden equipment before introducing a new, inexpensive

    motorcycle to the German market in 1948. The company's return to auto production inthe 1950s resulted in poor sales. In the 1960s the company turned its fortunes around by

    focusing on sports sedans and compact touring cars, and it began to compete with

    Mercedes-Benz in the luxury-car markets of Europe and the United States. BMW's U.S.sales peaked in 1986 but then dropped steeply, partly due to competition from two new

    luxury cars-Lexus, made by Toyota Motor Corporation, and Infiniti, made by Nissan

    Motor Co., Ltd. The 1989 collapse of the Berlin Wall led to a boom in car sales inEurope, and in 1992 BMW outsold Mercedes-Benz in Europe for the first time.

    In 1990 BMW formed a joint venture with the British aerospace company Rolls-Royce

    PLC to produce aircraft engines for business jets. In 1992 BMW broke ground for amajor automobile plant in Spartanburg, South Carolina, its first automobile plant in the

    United States. In 1994 BMW acquired 80 percent of the Rover Group-a British

    manufacturer of small cars, luxury cars, and Land Rover sport-utility

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    BMW logo icon

    Logo Design: 2 color logo design

    Client: Bingara BakehouseLogo Image: Image / Professional / Key Mark

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://car-logos.50webs.com/logo/bmw/bmw4.jpghttp://car-logos.50webs.com/logo/bmw/bmw3.jpghttp://car-logos.50webs.com/logo/bmw/bmw2.gifhttp://car-logos.50webs.com/logo/bmw/bmw1.jpg
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    Logo Design: 2 color logo designClient: The Platinum GroupLogo Image: Image / Professional / Key Mark

    Logo Design: 3 color logo designClient: HELI

    Logo Image: Image / Professional / Key Mark

    Logo Design: 3 color logo design

    Client: Budget ConnectionsLogo Image: Image / Professional / Key Mark

    Logo Design: 3 color logo designClient: Budget ConnectionsLogo Image: Image / Professional / Key Mark

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 3 color logo designClient: Kennedy EnterprisesLogo Image: Image / Professional / Key Mark

    Logo Design: 3 color logo designClient: Pool Water StorageLogo Image: Image / Professional / Key Mark

    Logo Design: Full color logo designClient: SynapcomsLogo Image: Image / Professional / Key Mark

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: Full color logo designClient: Superior Security ServicesLogo Image: Image / Professional / Key Mark

    Logo Design: 3 color logo designClient: Absolute Mortgage SolutionsLogo Image: Image / Professional / Key Mark

    Logo Design: Full color logo designClient: Noah Russell HomesLogo Image: Image / Professional / Key Mark

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 2 color logo design

    Client: Able MortgageLogo Image: Image / Professional / Key Mark

    Logo Design: 2 color logo design

    Client: BP Land & Capital PartnersLogo Image: Image / Professional

    Logo Design: 2 color logo designClient: Advisors ExcelLogo Image: Simplicity

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: Multiple color logo design

    Client: The Alarm Clock DocLogo Image: Image / Professional / Key Mark

    Logo Design: 2 color logo designClient: All Spec Home InspectionsLogo Image: Image / Professional / Key Mark

    Logo Design: 3 color logo designClient: American Dream Custom BuildersLogo Image: Image / Professional / Key Mark

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 1 color logo design

    Client: Barcode Applications

    Logo Image: Simplicity

    Logo Design: 3 color logo design

    Client: Mercy MotorcyclesLogo Image: Professional / Themed

    Logo Design: 2 color logo designClient: Vertigo Productions

    Logo Image: Elliptical / Perspective

    Logo Design: 3 color logo designClient: Atlantic Cellnet

    Logo Image: Swoosh / Unique

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 3 color logo designClient: Motel-Search.comLogo Image: Symbol / Nostalgic

    Logo Design: 2 color logo designClient: Yellow AllianceLogo Image: Memorable / Blended

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 2 color logo design

    Client: States PlumbingLogo Image: Professional / Patriotic

    Logo Design: 2 color logo design

    Client: Team Top LineLogo Image: Professional / Wording-Keymark

    Logo Design: Full color logo designClient: Emerly Furniture

    Logo Image: Professional / Keymark / Unique

    Logo Design: Full color logo designClient: Velin Equipment Company

    Logo Image: Visual Mark / Professional / Keymark

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 3 color logo designClient: Motorsport Machine

    Logo Image: Professional / Unique

    Logo Design: Full color logo design conceptClient: Luke AFB 944th Fighter WingLogo Image: Image / Professional / Key Mark

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 2 color logo designClient: AVI MAGANDA.

    Logo Image: Professional / Keymark / Global

    Logo Design: 2 color logo designClient: Freedom Funding Services LTD.

    Logo Image: Visual Mark / Patriotic / Financial

    Logo Design: Full color logo design

    Client: Kodak Global Pack CentersLogo Image: Pastels / Key Company Mark

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 3 color logo design

    Client: Premier Laser And Skin Care CenterLogo Image: Professional / Unique

    Logo Design: 3 color logo designClient: Mortgage Solutions Financial Services Inc.

    Logo Image: Visual Mark / Homes / Financial

    Logo Design: Custom color logo designClient: More Than A ClientLogo Image: Office / Personal Touch / Professional

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 3 color logo design

    Client: Wheelbuilder.comLogo Image: High Tech / Unique

    Logo Design: 2 color logo design

    Client: New York Legal Assurance PlanLogo Image: Legal / Professional / Key Mark

    Logo Design: 2 color logo designClient: Mortgage Shakers

    Logo Image: Homes / Key Mark / Simple / Strong

    Logo Design: Grayscale logo designClient: FXTrader.net

    Logo Image: Global / Unique

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 3 color logo designClient: Golf Ball Of The MonthLogo Image: Simplicity / Keymark

    Logo Design: 3 color logo design

    Client: Patriot Home ImprovementLogo Image: Patriotic / Professional / Keymark

    Logo Design: 2 color logo design

    Client: Extreme Limousine

    Logo Image: Elegant / Professional

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Logo Design: 3 color logo designClient: Levant Suez Consulting LLC

    Logo Image: Predesigned Logo

    Logo Design: 3 color logo designClient: WI-FI Airborne-Networks Inc.

    Logo Image: Simplicity / Professional / Key Mark

    Logo Design: 3 color logo designClient: LawnDrinks Irrigation Inc.Logo Image: Lawn / Landscape / Irrigation

    Logo Design: Full color logo design

    http://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htmhttp://www.custombusinesslogos.com/logo-design-order-page.htm
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    Client: The Baldwin GroupLogo Image: Western

    Logo Design: Full color logo designClient: Glory To God Fellowship ChurchLogo Image: Elegant / Professional / Key Mark

    http://www.custombusinesslogos.com/logo-design-order-page.htm
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    Symbol ID: faub440

    Symbol ID: roob2314

    Symbol ID: glot1164

    Symbol ID: butf3200

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    Symbol ID: stab11790

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    The Gibbs Aquada, a sports car that retracts its wheels and speeds up to 30 mph on

    water, is destined for U.S.shores within 18 months. New Zealand entrepreneur Alan

    Gibbs hopes to sell the amphibious vehicle for about $85,000. It seats threethe driver

    sits in the middleand is powered by a V6 engine on land and a power take-off driving a

    compact jet on the water.

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    A showdown with

    the United Auto Workers is all but inevitable as Detroit's Big Three struggle to overcome

    the worst crisis they've seen since the early 1980s. Management insists that the $30-an-

    hour wage disadvantage against rivals Honda and Toyota must come down. If not, all

    three have pledged to move jobs offshore where labor is cheaper.

    UAW's Ron Gettelfinger has responded that the union has already agreed to mass

    buyouts and cuts in retiree benefits. He points out that factory-floor wages are roughly

    the same as Toyota's and Honda's. But because the Japanese makers are relative

    newcomers to the U.S., they don't have the towering legacy costs from retirees--primarily

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    from soaring medical costs that affect every company in the country. Gettelfinger

    believes the Big Three should be pressuring Washington for relief. He contends that

    many of the Big Three's problems are from a slowness to respond to changing consumer

    tastes and a failure to invest in vehicle quality.

    Source: Wall Street Journal

    The car company

    will contribute an in-car navigation system that works with the government's trial

    Intelligent Transport System (ITS), which is being tested around Hiroshima. ITS is a

    network that will help cars identify the extent of road congestion, a warning system to

    prevent speeding, a safety system that will prevent rear-end collisions at traffic signals, a

    support system to help prevent head-on collisions and right-turn accidents with light-rail

    vehicles and pedestrians and an in-transit information system.

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    Times Justin

    Fox looks at the various reasons that Exxon handed more in stock buybacks and

    dividends to investors last year than it spent in searching for oil. The company is gunshy, for starters. After a 35 percent increase in its capital investment and exploration on

    the heels of the 1980 oil embargo, oil prices collapsed, leaving Exxon holding the bag.

    Shell and other competitors have raised their investments in exploration with mixed

    results. Their return on capital is smaller than Exxons. Part of the problem is that only

    about 7 percent of the worlds reserves lie in countries that allow Exxon free reign. Most

    reserves are in the hands of state monopolies that are terribly inefficient at producing oil.

    Its no wonder that the number of active oil rigs around the world peaked in 1981 at

    6,227. Last year there were just 2,836 rigs in operation. So while oil production declines,

    Exxons profits rise. Get used to it.

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    Underinflated tires

    cause rollovers and spins. They reduce gas mileage, quite often when the car owner is

    unaware. These are a few reasons that all 2008 vehicles must include tire-pressure

    monitoring systems by federal mandate. A company called MAXAIR is offering a

    patented system that not only senses tire pressure, but that uses an onboard compressor

    to fill tires as needed. The technology costs roughly $200 per vehicle. Given that todays

    car designs require ever less involvement from car owners, this device probably makes

    more sense than a dummy light that simply tells you a tire is going flat when youre miles

    away from a service station.

    Illustration: Chris Woodward

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    Amid signs of a

    slowdown in the U.S. market, Honda is updating its lineup and introducing new models.

    Analysts have long believed the car maker is overdependent on U.S. sales for its profits.

    With aluminum and steel prices rising, these profits are softening. And sales for all

    automakers are lackluster in the States because of the soft housing market and high fuel

    prices. Honda has already grown more aggressive in its turf war against Toyota in India

    and China, where managers inside the company believe its best sales prospects lie.

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    A study released by

    the Natural Resources Defense Council showed that the quest for alternative fuels,

    including liquid coal, oil shale and tar sands could consume huge amounts of water and

    energy and could ultimately raise greenhouse gas emissions levels. The NRDC was joined

    by the Western Resources Advocates and by the Pembina Institute, a Canadian research

    organization for global warming. All three organizations called for greater fuel efficiency

    and the use of cleaner, renewable energy sources.

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    Mississippi State Wins Third AnnualChallenge X

    The competition,

    sponsored jointly by General Motors and the Department of Energy, attracted 17

    entrants to convert an Equinox to an alternative fuel drivetrain. Engineering students

    from Mississippi State converted a 1.9 GM turbodiesel to a hybrid drivetrain running on

    B20 biodiesel fuel.

    Is John Dingell Going Green?

    By Marty Jerome June 08, 2007 | 7:12:00 AMCategories:Emissions

    http://blog.wired.com/cars/2007/06/mississippi_sta.htmlhttp://blog.wired.com/cars/2007/06/mississippi_sta.htmlhttp://blog.wired.com/cars/2007/06/is_john_dingell.htmlhttp://blog.wired.com/cars/emissions/index.htmlhttp://blog.wired.com/cars/emissions/index.htmlmailto:[email protected]://blog.wired.com/.shared/image.html?/photos/uncategorized/2007/06/10/challengexmissst01.jpghttp://blog.wired.com/cars/2007/06/mississippi_sta.htmlhttp://blog.wired.com/cars/2007/06/mississippi_sta.htmlhttp://blog.wired.com/cars/2007/06/is_john_dingell.htmlhttp://blog.wired.com/cars/emissions/index.html
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    Asked how he feels

    about being called, the meanest s.o.b. in Congress, the 80-year-old quietly answers,Its very useful. The Democrat from Detroit has defended carbon-spewing gas hogs for

    most of his career. But no one doubts how effective he is at moving legislation into law.

    And aside from his protective instincts for the car industry, his environmental record is

    surprisingly green. Now that he has been restored to chairman of the House Committee

    on Energy and Commerce, everyone fears himnot the least, automakers who want to

    thwart caps on energy emissions. Dingell supports mandatory caps. And few people

    doubt he will make them happen.

    G8 Summit Ends With . . . Press Releases

    By Marty Jerome June 08, 2007 | 6:58:00 AMCategories:Policy

    http://blog.wired.com/cars/2007/06/g8_summit_ends_.htmlhttp://blog.wired.com/cars/policy/index.htmlhttp://blog.wired.com/cars/policy/index.htmlmailto:[email protected]://blog.wired.com/.shared/image.html?/photos/uncategorized/2007/06/07/john_dingell.jpghttp://blog.wired.com/cars/2007/06/g8_summit_ends_.htmlhttp://blog.wired.com/cars/policy/index.html
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    Assemble a

    panoply of freely elected first-world leaders at a fancy resort, and you'll inevitably

    achieve some sort of "breakthrough." All participants at this week's G8 summit were

    under enormous pressure to take something back to their respective electorates. The

    "breakthrough" in this case, hammered out between President Bush and GermanChancellor Angela Merkel, was that the United States would "seriously consider" the

    proposal to cut greenhouse gases 50 percent by 2050. Of course, no tangible

    commitments were made.

    Source: New York Times

    CEOs from the Big Three Descend onWashington

    By Marty Jerome June 08, 2007 | 6:20:00 AMCategories:Fuel Economy

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    GM's Rick

    Wagoner, Ford's Alan Mulally and Chrysler's Tom LaSorda are meeting with

    congressional leaders yesterday and today with a concerted message: the 35 mpg target

    in the new CAFE legislation isn't cost effective or technologically achievable.

    Instead, the government should invest in bio-fuels and advanced batteries. Spokespeople

    from Toyota joined the chorus, saying that the drastic increase could be costly to

    consumers and will force automakers to build cars Americans are unwilling to buy.

    Critics have pointed out that Toyota and Honda have increased their market share in the

    U.S. while achieving higher mileage standards.

    Source: Wall Street Journal

    Lawmakers Move to Block CaliforniasCarbon Limits

    By Marty Jerome June 06, 2007 | 9:24:16 AMCategories: Emissions

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    Rep. Rick Boucher (D-Va)

    has put forward what is called a "discussion draft" which will be part of a comprehensive

    climate-change control legislation from leaders of the House Energy and Commerce

    Committee. A summary posted on the committee's Web site says the EPA would

    establish a new system of reporting carbon emissions from motor vehicles. The reporting

    requirement and traditional fuel economy standards "would be the exclusive regulatory

    regimes for governing new motor vehicle emissions of greenhouse gases.

    Toyota Ponders a Recall on Its Tundra

    By Marty Jerome June 06, 2007 | 9:15:29 AMCategories:Manufacturing

    Though it has

    much to crow about in both sales and quality, Toyota may be stretching itself, according

    to some analysts. Recalls have been on the rise. To date, Toyota has received 20 reports

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    of defects in the Tundra's 5.7-liter V8 due to a problem with the camshaft. This could be

    a blow to the companys U.S. sales targets of some 200,000 trucks this year.

    Camel logo design

    This logo has changed significantly several times since its inception in 1913, when the tobacco

    company was first opened and operated by Richard Joshua Reynold. Reynold had previous

    experience in the industry as he had worked for some years on a tobacco farm owned by his father

    in Virginia between 1874 and 1895. As a lover and smoker of tobacco, and owner of the business,

    Reynold transported goods between two local towns, one of which regularly hosted a roaming circus

    Barum & Bailey. Hence the Camel logo was born, from Reynolds' love of the circus in the nearby

    town.

    Carlsberg Company Logo

    Carlsberg was established in 1847 by J. C. Jacobsen, a philanthropist and avid art collector.

    Jacobsen's brewery pioneered refrigeration techniques, steam brewing and the propagation of one

    single yeast strain. Carlsberg's original logos include the swastika and an elephant. Use of the

    former ceased in the 1930s because of being associated with German political parties. The world

    famous Carlsberg logo was introduced by Thorvald Bindesbll in the year 1904, for the launch of

    Carlsberg pilsner. The crown on the logo stands for the company's association with the Royal Danish

    Court. Thorvald Bindesbll (1846-1908) used to be Carlsberg's favorite designer at the time. Known

    as Denmark's first industrial designer, Thorvald was involved in the design of anniversary books,

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    exhibition catalogs and beer labels for New and Old Carlsberg. At the time, the company spent 500

    kroner on designing the logo but the investment proved to be worthful. Since then, the hand-drawn

    logo remained mostly unchanged and continued to represent Carlsberg's distinctive emblem. Today,

    just over 100 years since its launching, back in 1904, the Carlsberg logo landed a design prize

    offered by the Danish Design Center. It's for the first time in history that a classic graphic design

    receives a prize.

    CBS logo design

    The Columbia Broadcasting system of New York City moved to the forefront of corporate identity

    design as a result of two vital assets: CBS president Frank Stanton, who understood art and design

    and their potential in corporate affairs, and William Golden (1911-1959). As CBS art director for

    almost two decades, Golden brought uncompromising visual standards and keen insight into the

    communications process. He designed one of the most successful trademarks of the twentieth

    century for CBS. When the pictographic CBS eye first appeared as an on-air logo on 16 November

    1951, it was superimposed over a cloud-filled sky and projected an almost surreal sense of an eye

    in the sky. The efectiveness of the CBS logo design demonstrated to the larger management

    community that a contemporary graphic mark could compete successfully with traditional illustrative

    or alphabetic trademarks.

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    Centrino (Intel)

    Intel uses the split design logo to show the convergence between information and technology. The

    two wings the designer used suggest a link between technology and lifestyle and the progression

    toward the future. The designer's use of the color Magenta for the lower of the two wings balancesthe out against the bright contrast of the contemporary Intel blue, offering high energy visual

    stimulation for the viewer. In this logo you can also see Intel's use of the "hanging e," which was

    used in the original iteration of their logo and is carried over today as an embodiment of their

    overall commitment to their original corporate philosophies.

    Chanel logo design

    The house of Chanel was founded by Gabrielle Bonheur "Coco" Chanel in 1910. Coco Chanel was

    one of the most significant fashion designers of all times. She revolutionizes women's wear and set

    new standards for the contemporary style. Coco got into fashion opening up a small shop which first

    sold ladies hats. Soon Coco and her house conquered not only Paris but the rest of the fashion

    world. The corporate name Chanel became an icon of elegance and from then on, the Chanel logo

    became synonymous to elegance, wealth, and elitism as well as a standard for international fashion.

    The Chanel logo design was designed in 1925 by Coco Chanel herself and remained unchanged ever

    since. It turned out to be one of the most recognizable symbols in the fashion world with its

    overlapping double 'C' - one facing forward and the other facing backward. Chanel's logo is

    frequently seen in perfumes, purses, shoes, and jewelry.

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    Chase Manhattan Bank corporate identity

    Chermayeff & Geismar Associates moved to the forefronts of the corporate identification movement

    in 1960 with a comprehensive visual image program for The Chase Manhattan Bank of New York.

    Chase Manhattan's new logo design was composed of four geometric wedges rotating around a

    central square to form an external octagon. It was an abstract form unto itself, free from alphabetic,

    pictographic or figurative connotations. Although it does have general overtones of security or

    protection because the four elements confine the square, this trademark demonstrated that a

    completely abstract form could successfully function as a visual identifier for a large organization. A

    distinctive sans serif typefacewas designed for use with the logo design. The selection of an

    expanded letter grew out of Chermayeff & Geismar's study of the client's design and communication

    needs. Urban signage, for instance, is often seen by pedestrians at extreme angles, but an

    extended letterform retains its character recognition even when viewed under these conditions. The

    uncommon presence of the expanded sans serif form in the Chase Manhattan corporate design

    system launched a fashion for this kind of letterform during the first half of the 1960s. Consistency

    and uniformity in the application of both logo and letterform enabled redundancy, in a sense, to

    become a third identifying element. The Chase Manhattan corporate identification system became a

    prototype for the genre. It led many corporate managers to seriously evaluate their corporate image

    and the need for an effective and unique visual identifier. The rapid recognition value gained by the

    Chase Manhattan mark indicated that a successfull logo could, in effect, become an additional

    character in the inventory of symbolic forms that every person carries mentally. Tom Geismar

    observed that a symbol must be memorable and have ''some barb to it that will make it stick in

    your mind.'' At the same time, it must be ''attractive, pleasant and appropriate. The challenge is to

    combine all those things into something simple''.

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    Chevron logo

    The logo of this iconic American company shows us two downward angles

    in a clipped and parallel manner. They originate directly from the name of

    the company Chevron, which means "angles" in terms of rank and badge

    rank, as one of the interpretations

    Chiquita logo

    The Chiquita Banana Company, also sometimes referred to colloquially as the "banana republic,"

    dates back to the year 1870, when Captain Lorenzo Dow Baker transported a historically large batch

    of bananas from Jamaica to Massachusetts on his sailing boat. When those bananas arrived, they

    were spoilt and inedible, and he then committed to send another batch but this time of green

    bananas, so that by the time they arrived they would be suitable and perfect for eating. In 1885, in

    partnership with the then undertaker Andrew Woodbury, Preston set up the Boston Fruits company

    and then 1899 the United Fruits Company. This current day logo resurfaced in 1963 from the talents

    of a commercial artist. Initially it was derived from sketches of a half woman, half banana and was

    referred to as a Chiquita meaning "tiny or small girl" in Spanish.

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    Chupa Chups Company Logo

    Chupa Chups was the first candy designed with children in mind. Back in 1958 Enric Bernat

    Fontlladosa launched the Chupa Chups hoping to create a more practical lollipop for kids. After the

    end of the Francisco Franco dictatorship the company's founder managed to make his sweets known

    worldwide. An innovative company as Chupa Chups needed an effective logo to represent it. Most

    people are quite surprised to find out that the Chupa Chups distinctive daisy logo was designed in

    1969 by the famous surrealist Salvador Dali . It's all 100% fact. After Bernat introduced his idea of

    a more universal logo, Dali needed an hour only to draft on a newspaper what would become the

    basis for today's Chupa Chups logo. It actually makes sense. Salvador Dali throughout his later life-

    time would lend his image to a variety of commercial interests, using himself as a brand. He was the

    ultimate self publicist, trait which led Breton to nickname him "Avida Dollars" when talking about

    Dali's later output. The Chupa Chups logo can currently be found on all kinds of lollipops and related

    items , and the company maintains its focus on creating new, exciting products.

    Ciba Specialty Chemicals

    The logo of the specialised chemistry section of Ciba depicts a pixilated and multicolored butterfly.This butterfly was used as a symbol for Ciba's transformation into the future of growth and

    expansion. The multiple colors used in the depiction of the butterfly are used to represent the many

    divisions that make up the company.

    http://en.wikipedia.org/wiki/Salvador_Dal?http://en.wikipedia.org/wiki/Salvador_Dal?http://en.wikipedia.org/wiki/Salvador_Dal?
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    Cisco logo designs

    In 1984 Len Bosack and Sandy Lerner, two computer science professionals based out of Stanford

    University, created the Cisco corporation. Cisco is currently ranked in the top few of the specialist

    routing and switching companies in the world and they have permeated technology sales across theglobe. The Cisco logo is in keeping with the companies original formation, San Francisco - and close

    the Golden gate Bridge, which is also known as the "gate to the Pacific," in hope that this springs

    success eternal.

    CitiBank Company Logo

    Established in the year 1812 as the City Bank of New York, Citibank is known today as the corporate

    banking branch of financial services colossus Citigroup, one of the largest companies in the world.

    Paula Scher - the designer behind the recently re-branded Citibank logo, is a member of the Art

    Directors Club Hall of Fame and the first Pentagram partner to receive the Type Directors Club

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    Medal. Paula has developed environmental graphics, identity and branding systems,publication

    designs, packaging and promotional materials for a wide range of clients. Unveiled on February 13,

    2007, the new logo is - as Paula has stated - a marriage of the the word Citi and the old Travelers

    insurance umbrella to create an umbrella in the middle of the word. The change took place mainly

    due to the transformation of Citibank from Citigroup to Citi. Scher cleverly used the "t" in Citi as

    the handle for the Traveler's umbrella making the resulting giant far more approachable. There were

    voices claiming that the previous emblem featuring a compass rose along the "Citibank" word mark

    is felt to be more confident in depicting stature and visual presence. However, the company's cards

    divisions and consumer banking operations responded to the new Citi logo with enthusiasm, and

    relaunched its consumer banking operations around the world.

    Citroen

    The company logo of the 1919-initiated company, by founder Andre Citroen, the French automaker,

    depicts two gear wheels as herring-bone teeth.

    China Tops United States in CarbonEmissions

    By Marty Jerome June 28, 2007 | 5:41:00 AMCategories:Emissions

    http://blog.wired.com/cars/2007/06/china-tops-unit.htmlhttp://blog.wired.com/cars/2007/06/china-tops-unit.htmlhttp://blog.wired.com/cars/emissions/index.htmlhttp://blog.wired.com/cars/emissions/index.htmlmailto:[email protected]://blog.wired.com/cars/2007/06/china-tops-unit.htmlhttp://blog.wired.com/cars/2007/06/china-tops-unit.htmlhttp://blog.wired.com/cars/emissions/index.html
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    China overtook theUnited States in carbon dioxide emissions by about 7.5 percent in 2006, according to the

    Netherlands Environmental Assessment Agency's report. While its emissions were

    slightly below the U.S. in 2005, widespread coal burning and mounting cement

    production pushed the country into the ignoble first-place spot last year. Chinese

    officials have called developed countries hypocritical for buying goods from its robust

    industry while chastising the nation for its emissions.

    Too Few Gas Stations Offer Ethanol

    By Marty Jerome June 21, 2007 | 6:03:00 AMCategories:Alt Fuel

    http://blog.wired.com/cars/2007/06/too-few-gas-sta.htmlhttp://blog.wired.com/cars/alt_fuel/index.htmlhttp://blog.wired.com/cars/alt_fuel/index.htmlhttp://blog.wired.com/cars/alt_fuel/index.htmlmailto:[email protected]://blog.wired.com/.shared/image.html?/photos/uncategorized/2007/06/27/china_pollution.gifhttp://blog.wired.com/cars/2007/06/too-few-gas-sta.htmlhttp://blog.wired.com/cars/alt_fuel/index.html
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    Already there are

    about 5 million flexible fuel vehicles on U.S. roads. But there are only about 1,145 publicgas stations that offer the E85 mixture, according to the National Ethanol Vehicle

    Coalition. While automakers have promised to double their production of flexible fuel

    vehicles by 2010, theres still great resistance by those who own the pumps. Conversion

    costs run tens of thousands of dollars. And certification for the dispensers is currently in

    limbo. Market forces will eventually supply the incentive, but because ethanol delivers

    markedly lower mileage per gallon, its price must be significantly discounted.

    Indy Racing Is Beginning to Look a Lot

    Like NASCARBy Marty Jerome June 20, 2007 | 7:06:00 AMCategories:Auto Racing

    http://blog.wired.com/cars/2007/06/indy_racing_is_.htmlhttp://blog.wired.com/cars/2007/06/indy_racing_is_.htmlhttp://blog.wired.com/cars/auto_racing/index.htmlhttp://blog.wired.com/cars/auto_racing/index.htmlmailto:[email protected]://blog.wired.com/.shared/image.html?/photos/uncategorized/2007/06/20/ethanol_fuel_pump.jpghttp://blog.wired.com/cars/2007/06/indy_racing_is_.htmlhttp://blog.wired.com/cars/2007/06/indy_racing_is_.htmlhttp://blog.wired.com/cars/auto_racing/index.html
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    In the current

    issue of Autoweek, Curt Cavin explores how tempers are flaring. Danika Patrick and

    Dan Wheldon continue to take public their private spat, which started when she

    confronted him by grabbing him by the shoulder then pushing him away in a pit-row

    confrontation after the Milwaukee race. Their cars had made tire contact, spinning

    Patrick. She continued to complain about the incident in the media. In turn, Wheldoncalled her a spoiled brat. When Marco Andretti forced Tomas Scheckter into a spin in

    Texas, Scheckter was so furious that he stormed to the front of the straightaway and

    threw his gloves in Andrettis direction. He withheld foul language on television

    afterward, but his teammate, Ed Carpenter, dropped the F-word, live cameras beaming.

    Carpenter, by the way is the stepson of Indy Racing League founder, Tony George.

    http://blog.wired.com/.shared/image.html?/photos/uncategorized/2007/06/19/dan_wheldon.jpghttp://blog.wired.com/.shared/image.html?/photos/uncategorized/2007/06/19/danika_patric.jpg
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    Vatican Issues 10 Commandments forDrivers

    By Marty Jerome June 20, 2007 | 6:55:00 AMCategories:Car Culture

    Acknowledging

    that driving can bring out "primitive" behavior in motorists, including "impoliteness,

    rude gestures, cursing, blasphemy, loss of sense of responsibility or deliberate

    infringement of the highway code," the Vatican issued a highly unusual documentyesterday, directing Christians to a better form of motoring. It called for drivers to

    exercise a host of Christian virtues: charity to fellow drivers, prudence on the roads, hope

    of arriving safely and justice in the event of crashes. It suggested that prayer might come

    in handy--performing the sign of the cross before beginning a trip and reciting the

    Rosary along the way.

    Indias largest bank, State Bank of India would now have the Government as its 59.73%

    shareholder, which it has bought from RBI for Rs.40,000 crore. The stake transferprimarily happened as it was inconsistent with RBI to play the role of being owner of a

    commercial bank and as a banking regulator.

    The government will value 31.43 crore SBI shares with face value of Rs 100 each, held

    by RBI, at the average closing price for the past six months and moving average for theprevious fortnight. Once the SBI amendment Bill is passed in Parliament, it can reduce its

    holding from 59.73% to 51%. At present, Govt. stake in SBI cannot fall below 55%.

    There is also speculation that the government will bring a SBI public issue in the next

    three months and raise at least Rs.5,000 crore. The amount raised shall be used to expand

    http://blog.wired.com/cars/2007/06/vatican_issues_.htmlhttp://blog.wired.com/cars/2007/06/vatican_issues_.htmlhttp://blog.wired.com/cars/car_culture/index.htmlhttp://blog.wired.com/cars/car_culture/index.htmlhttp://blog.wired.com/cars/car_culture/index.htmlhttp://blog.wired.com/.shared/image.html?/photos/uncategorized/2007/06/19/vatican.jpgmailto:[email protected]://blog.wired.com/cars/2007/06/vatican_issues_.htmlhttp://blog.wired.com/cars/2007/06/vatican_issues_.htmlhttp://blog.wired.com/cars/car_culture/index.html
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    existing operations and enter venture capital, private equity and wealth management

    segments.

    The issue is small as compared to ICICI Bank FPO, but this is due to the restrictionsimposed owing to the 55% government holding. The bank needs this money to widen its

    capital base and meet the Basel II guidelines on capital adequacy which come into effectfrom March 31, 2008.

    Also, there may be a possible merger of State Bank of India with its seven associatebanks. But initially the seven banks may be merged to create the third largest bank in the

    country, after SBI and ICICI Bank, in terms of assets and the second-largest in terms of

    branch network.

    SBI has already integrated the treasury operations of the seven associate banks andcreated provisions for swapping non-performing assets collectively by the associate

    banks. SBI would transfer its stake in these banks to a separate holding company which

    will then absorb the seven associate banks.

    The merger would unlock value and remover geographical overlapping. It will help SBIto gain size and face competition post 2009 when foreign banks enter the markets. But

    the concern is the possibility of rift in case of layoff due to merger and difficulty in

    valuation as of the seven associate banks, only three are listed.

    Indias largest bank, State Bank of India would now have the Government as its 59.73%shareholder, which it has bought from RBI for Rs.40,000 crore. The stake transfer

    primarily happened as it was inconsistent with RBI to play the role of being owner of a

    commercial bank and as a banking regulator.

    The government will value 31.43 crore SBI shares with face value of Rs 100 each, heldby RBI, at the average closing price for the past six months and moving average for the

    previous fortnight. Once the SBI amendment Bill is passed in Parliament, it can reduce its

    holding from 59.73% to 51%. At present, Govt. stake in SBI cannot fall below 55%.

    There is also speculation that the government will bring a SBI public issue in the nextthree months and raise at least Rs.5,000 crore. The amount raised shall be used to expand

    existing operations and enter venture capital, private equity and wealth management

    segments.

    The issue is small as compared to ICICI Bank FPO, but this is due to the restrictionsimposed owing to the 55% government holding. The bank needs this money to widen its

    capital base and meet the Basel II guidelines on capital adequacy which come into effect

    from March 31, 2008.

    Also, there may be a possible merger of State Bank of India with its seven associate

    banks. But initially the seven banks may be merged to create the third largest bank in the

    http://www.labnol.org/india/knowledge/everything-you-wanted-to-know-about-icici-bank-public-issue/453/http://www.labnol.org/india/knowledge/everything-you-wanted-to-know-about-icici-bank-public-issue/453/http://www.labnol.org/india/knowledge/everything-you-wanted-to-know-about-icici-bank-public-issue/453/http://www.labnol.org/india/knowledge/everything-you-wanted-to-know-about-icici-bank-public-issue/453/
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    country, after SBI and ICICI Bank, in terms of assets and the second-largest in terms of

    branch network.

    SBI has already integrated the treasury operations of the seven associate banks andcreated provisions for swapping non-performing assets collectively by the associate

    banks. SBI would transfer its stake in these banks to a separate holding company whichwill then absorb the seven associate banks.

    The merger would unlock value and remover geographical overlapping. It will help SBIto gain size and face competition post 2009 when foreign banks enter the markets. But

    the concern is the possibility of rift in case of layoff due to merger and difficulty in

    valuation as of the seven associate banks, only three are listed.

    Indias largest bank, State Bank of India would now have the Government as its 59.73%shareholder, which it has bought from RBI for Rs.40,000 crore. The stake transfer

    primarily happened as it was inconsistent with RBI to play the role of being owner of a

    commercial bank and as a banking regulator.

    The government will value 31.43 crore SBI shares with face value of Rs 100 each, heldby RBI, at the average closing price for the past six months and moving average for the

    previous fortnight. Once the SBI amendment Bill is passed in Parliament, it can reduce its

    holding from 59.73% to 51%. At present, Govt. stake in SBI cannot fall below 55%.

    There is also speculation that the government will bring a SBI public issue in the nextthree months and raise at least Rs.5,000 crore. The amount raised shall be used to expand

    existing operations and enter venture capital, private equity and wealth management

    segments.

    The issue is small as compared to ICICI Bank FPO, but this is due to the restrictionsimposed owing to the 55% government holding. The bank needs this money to widen its

    capital base and meet the Basel II guidelines on capital adequacy which come into effect

    from March 31, 2008.

    Also, there may be a possible merger of State Bank of India with its seven associatebanks. But initially the seven banks may be merged to create the third largest bank in the

    country, after SBI and ICICI Bank, in terms of assets and the second-largest in terms of

    branch network.

    SBI has already integrated the treasury operations of the seven associate banks andcreated provisions for swapping non-performing assets collectively by the associate

    banks. SBI would transfer its stake in these banks to a separate holding company which

    will then absorb the seven associate banks.

    The merger would unlock value and remover geographical overlapping. It will help SBI

    to gain size and face competition post 2009 when foreign banks enter the markets. But

    http://www.labnol.org/india/knowledge/everything-you-wanted-to-know-about-icici-bank-public-issue/453/http://www.labnol.org/india/knowledge/everything-you-wanted-to-know-about-icici-bank-public-issue/453/
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    the concern is the possibility of rift in case of layoff due to merger and difficulty in

    valuation as of the seven associate banks, only three are listed.