Welcome to the viewers A Strategic Management Report

on

Morgan Motor Company

Group members

Mousumi Mallick - 120310

Rawshonara Khatun - 120330

Shima Akter - 120338

Feroza Khatun - 120350

Porter’s Generic Competitive Strategy:

1/25/173

Strategies of Morgan Motor

Unique buyers group

Heritage of aristocratic design and quality

Cooperative Strategies:

Focus Differentiation Mutual

Service Consortia

Value-chain Partnership

International Entry

Increasing Service

Continue….

1/25/174

Corporate Strategies

Growth strategy

Marketing Strategies

Retail Shops in 42 Countries

Sponsorship

After Sales Service in Retail Shops

Car Launching in Motor shows

Promotional Review in Top Gear

Exclusive Video Trailer in YouTube

Functional Strategies:

Information Technology Strategies:

Human Resource Management Strategies:

Decreasing

Bottleneck

Lead Time in

Production

Low Inventory

Customer Database

Advanced

Designing Software

Global Office

Networking Support

from IBM

Increase Labor

Force

Theory Y

Approach In

Management

Total Quality

Management

Continue….

1/25/175

Strategy Implementation

Strategy implementation is Sum total of the activities and choices required for the execution of a strategic plan

• Create a series of new organizational activities,

Programs

• Allocate funds to the new activities

Budgets• Handle the

day-to-day details

Procedures

Programs

The purpose of a program is to make a strategy action oriented. in Morgan motor company we want to bring change in three areas

Operational level Organizational level Human resource

Operational level

Flexible Process: to bring efficiency in production and customized production facility

Customized Production: to decrease the bottleneck operations and produce different car models.

Implementation of IT: To strengthen the productionfacility and overall output.

Organization level

Flat Management:The management system will be flat in order to enhance the decision making capacity and responsibility of workers in their respective work area.

Decentralized Decision making: The decisions will be taken by those who actually perform a task and responsibility.

Expe

rtis

e-ba

sed

Aut

hori

ty

• Authority will be more

concentrated and

expertise to get the

best guidelines and

managementIn

itiat

ion

of

Inte

rnsh

ip P

rogr

am

• Search for new talents

and more effective and

efficient workers

Human Resource:

R&D

£1.4 million

Marketing £4.56

million

HR

£3.98 million

Operation £15.54 million

Budgets

In financial year 2015-16 we have decided to invest a total amount of £25.48 million. This amount will contribute in following sectors:

Procedures:

We will manage the sales force more closely and carefully.

We will try to maintain a long term based relation with the customer.

Try to possess an in-depth understanding on customer needs.

Incremental development and improvement in research and development.

Increase the level of flexibility in operational activity.

Procedures are the primary means by which firms accomplish their tasks. For MMC we will go through the following procedures to successfully accomplish the activities.

Synergy

Synergy is the interaction of multiple elements in a system to produce an

effect different from of greater than the sum of their individual effects.

1. Shared know how

2. Coordinated strategies

3. Shared tangible resources

4. Economic of scale

5. Pooled negotiating power

6. New business creation

Amaze

BMW

Brand

Tagline

logo

Re-engineering

Focuses on the analysis and design of workflows and processes within an

organization. To successfully handle the re-engineering process for MMC

we decided to implemented following re-engineering strategies:

I. We will organize all the responsibilities based on their outcomes and

objectives.

II. Information will be kept in a central server

III. Link all the parallel activities

IV. Ensure collaboration among different work groups.

Total Quality

Management

T

QM

As Morgan is premium automobile manufacturer, it has to ensure quality not

only in the car but also in the management procedures.

1) We will ensure TQM by-

2) An intense focus on customer satisfaction.

3)Satisfying internal and external customers.

4) Measuring every critical variable accurately.

5) Improving the organization continuously.

6) Building new work relationships

Total Quality Management (TQM)

Partnership

BMW

Ford

Co-development of

engine

Emissions

Economy performance

And software

Deelopment

Strategic Alliance (Non- equity)

1/25/1716

Collaborations

Having been involved in 4 KTPs with

Birmingham City University’s Faculty of

Computing, Engineering and the Built

Environment,, resulting in new product design

and the employment of a new Designer.

Six Knowledge Transfer Partnerships with UK

Close collaboration with Superform,

Worcester, in producing high-strength

aluminium alloys with the ability to create

unique styling.

Strategic Alliance (Non- equity)

1/25/1717

Strategic Alliance(R & D)

KTP-programme with Birmingham City University co-ordinate a multi-

universityprogramme through collaboration with Oxford and

Cranfield universities

Knowledge Transfer Partnership (KTP) with

Birmingham City University.

 AeroMax

LIFE Car

1/25/1718

Strategic Alliance(R & D)

MIRA ABS testing Emissions testing

1/25/1719

Benefits of Alliance

More efficient and higher quality designNew customers attractedEnhanced design capabilitiesimproving customer image

1/25/1720

Conclusion

If all the strategies

are properly implanted,

Morgan could regain

its former strength

to dominate market

in UK once it did in 1950s.

Thank You