Capturing RevenueFrom Video Downloads

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About HIRO

Who is HIRO? • Established 2004

• Commercially launched in Australia, Russia and Israel

• To be launched soon in the US, UK and others

• Variety’s “10 innovators to watch” list

What Does HIRO do? • Ad-supported downloads - “Positive DRM™”

Operations• Offices in Tel-Aviv, NYC and Sydney

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HIRO Vision

Enabling users to receive

Free professional content

Whenever they want,

Everywhere they want

And however they want

While ensuring content owners earn substantial revenues

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Video Distribution

Streaming?• High distribution costs

• Scalability issues

Direct download?• Lower costs - Can utilize off-peak hours to push content

• Scalability issues

P2P download?• The cheapest and most scalable way for video distribution

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Ad supported P2P - The potential

Low costs

High Scalability

educated market

Effective Alternative to illegal file sharing

P2P – The Optimal Solution For Video Distribution

Content needs to be FREE – ad supported

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Ad supported P2P - The challenges

Share the same files but view different ads

View updated ads irrespective to the download time

Offline viewing with up-to-date ads

DRM – protecting the content without limiting the users

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Adding commercials to downloaded video content:

• In-stream advertising

• Personalized ads

• Dynamic and up-to-date

• Fully measurable (online & offline)

• Agnostic to the distribution channel

• “Positive DRMTM”

The HIRO Solution

Thank youFree your Downloads !