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01 _ ABOUT BRAND ONE

02 _ OUR VALUES

03 _ THE WAY WE WORK

04 _ AN INTEGRATED APPROACH

05 _ CORE SERVICES

09 _ RESOURCE & ENERGY EXPERIENCE

10 _ COMPANIES WE HAVE WORKED WITH

12 _ CASE STUDIES

20 _ WORK SAMPLES

26_ TESTIMONIALS

28 _ CONTACT DETAILS

CONTENTSPAGE

1

ABOUTBRAND ONE

Brand One offers marketing and communication solutions.

Our difference is in our capacity to deliver strategic brands to the market whilst building the supporting culture and internal capabilities to meet the brand promise and business objectives.

As brand specialists and marketing consultants, we work with our clients to ensure the delivery of the business objectives through commercially focused marketing and communications strategies.

Backed by a full service advertising and digital agency, Brand One offers integrated services to deliver on the strategies required for our clients.

Brand One works internally and externally with organisations building long term brand integrity and equity that contributes to the business and share value.

In everything we do, we add value by taking a long term approach focusing on delivering tangible results for the business.

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Brand One’s values are the foundation upon which we operate every day.

VALUES THAT GUIDE US: WE ARE PROFESSIONAL

_ We are professional in every aspect of our business

_ We act with honesty and integrity

_ We treat our world and our people with respect.

WE PARTNER WITH OUR CLIENTS

_ We aspire to work with our clients as long term partners

_ We earn and reciprocate trust

_ We seek to work together with our partners to achieve practical outcomes.

WE THINK

_ We always think strategically, believing in long term solutions

_ We are conservative in our approach, ensuring solid foundations for decisions

_ We think outside the square and dare to be different

_ We are constantly improving.

WE ARE DEDICATED

_ We are hardworking

_ We are committed to delivering value and showing a return on investment

_ We like to exceed expectations.

OURVALUES

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We earn the right to be your partner of choice.

We work with our clients as partners in their businesses to achieve the delivery of outcomes on time and on budget.

For every project, we ensure that we clearly understand the brief and its context within the overall business strategy.

Our strength is our ability to work strategically with our clients, providing integrated and accountable marketing services.

_ Business Understanding: We work with key stakeholders to understand the business direction and requirements

_ Market Insight: We use research, knowledge and our expertise as a base for strategies, initiating market research and interviews as required

_ Planning: We will develop an integrated sales and marketing plan gaining input from across the business utilising workshops as required. We deliver actionable plans with detailed calendars, budgets, timeframes, accountabilities and benchmarks

_ Execution: We will execute the agreed plan, delivering a comprehensive set of initiatives to achieve the business objectives

_ Accountability: We believe in accountable marketing, measuring against targets and providing recommendations as we work together with our clients ensure the continuous delivery of value.

We bring to the table a depth of global marketing experience in a range of industries and environments.

Our experienced team have worked in over 20 industry segments and with some of the best known brands in the State and internationally.

Our brand building and deployment experience extends across more than 35 countries with teams from 1 to 16,000+ people.

THE WAYWE WORK

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external brandbrand identity

marketing

advertising

public relations

internal brandmission & vision

values

people & culture

systems & processes

business strategy

The internal and external brands must be aligned to deliver the business strategy

MARKETING & COMMUNICATIONS

STRATEGY

BRAND ONE IS UNIQUE IN ITS ABILITY TO DELIVER AN INTEGRATED APPROACH TO CORPORATE MARKETING.

We work holistically optimising the whole of the communications mix.

_ Externally with the market, building market position and leveraging this to deliver business objectives

_ Internally with teams, systems and processes, building the internal environment and capabilities to deliver the brand promise.

AN INTEGRATEDAPPROACH

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We offer full agency services underpinned by the capability to strategically manage an integrated communications mix.

We build strategies that take businesses and their brands to the next level and in every project we do, we take a long term perspective to ensure the delivery of the broader business objectives.

As a Marketing Consultancy and Full Service Agency, Brand One offers integrated services including:

Successful marketing is both internal and external, with the internal frameworks supporting the delivery of authentic and sustainable branding.

CORESERVICES

employer branding

market research

marketing strategy

sales & business collateral

branding

events & promotions

digital strategy

recruitment marketing

advertising & media

websites

public relations

MARKETING & COMMUNICATIONS

STRATEGY

corporate communications

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SALES & MARKETING STRATEGY

We believe that marketing strategies must be aligned to the business strategy.

We are committed to creating a strategic, competitive advantage by building pragmatic and commercially focused strategies.

Our plans have clear and accountable calendars of activities and budgets.

BRANDING & CORPORATE IDENTITY

We will work with you to understand your business and deliver a corporate identity that will strategically position the business and its services in the marketplace.

We believe in building long term brand equity and shareholder value.

MARKET RESEARCH & FEASIBILITY STUDIES

Our services cover both quantitative and qualitative research executed across a number of mediums.

We believe in the power of information as the foundation for solid strategies and decisions.

ADVERTISING & MEDIA

With a clear understanding of the business objectives and target market, we will build strategically focused advertising campaigns using the optimum mix of media to deliver results.

We will leverage our production experience to deliver the best campaigns and buying capabilities to ensure best media pricing.

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CORESERVICES

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PUBLIC AND MEDIA RELATIONS

We leverage our experience and relationships across industry, investor and consumer media to deliver key messages to the market.

We help build strategies that focus on maximising shareholder value and establishing market confidence when positioning for IPO.

DIGITAL STRATEGIES

We build strategic digital plans leveraging the cost effective web and online mediums including SEO (search engine optimisation), SEM (search engine marketing), social media and advertising.

PRODUCTION OF MARKETING COLLATERAL

Brand One has extensive publication and production experience in design, copywriting and print management across a diverse range of mediums including annual reports, brochures, signage and sales collateral.

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EMPLOYER & RECRUITMENT MARKETING

Our strategies reflect the holistic belief that effective brand strategies need to be engaged internally for brand integrity.

This has clear advantages in providing clarity and direction to teams and helping build an effective employer brand for both retention and recruitment.

Retention: We launch targeted recruitment strategies to build workforces.

Recruitment: We deploy an effective mix of communications to build culturally aligned workforces engaged in the organisation’s values.

WEBSITE DEVELOPMENT

As marketing strategists, we focus our development on the business objectives, targeted audience and key messages.

We scope websites with clear navigation, taking the user through a sales journey that leads to a call to action.

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The team at Brand One have built a reputation as specialists in the business to business sector with extensive experience in the resources and energy sector.

We have worked with businesses across the industry, including mining contractors, engineering, procurement and construction management contractors, consulting and engineering firms and equipment suppliers.

Our focus is on the delivery of commercial value to our clients, leveraging our strategic experience with a pragmatic understanding of the essential drivers for business development and building brand equity.

As brand and marketing specialists, we work strategically with our clients building a clear market position and ensuring that their capabilities, product, service and employment offering is clearly and consistently communicated to the industry.

Our marketing and communication services to the resources and energy sector include:

STRATEGIC:

_ Brand and market positioning

_ Integrated sales & marketing strategy

_ Public relations including industry and investor communications

_ Preparing brands for IPO

_ Pre and post mergers and acquisitions consultancy

_ Employer branding and values engagement

_ Market research including competitor analysis and client research

_ Community relations.

SERVICES:

_ Brand development including logos, style guides, visual imagery

_ Campaign development

_ Advertising creative and production

_ Recruitment marketing

_ Media planning and buying

_ Digital media production

_ Website development

_ Copywriting and editorial development

_ Design and production of all sales collateral including capability statements, brochures, tender templates and corporate videos

_ Annual reports

_ Photography and video shoots.

RESOURCES & ENERGYEXPERIENCE

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RESOURCE & ENGINEERING

Action Drill & Blast African Underground Mining Services (AUMS)Anvil MetalsBarminco Bristish GasChevronCNC MachineryConstructatruckCube ConsultingFusionHAVER AustraliaISIS PetroleumKinetic AustraliaMacmahon HoldingsMineral EngineeringNRWPerna EngineeringPolyline IndustriesPYBAR Mining ServicesRed Mountain MiningResources Capital Funds (RCF)Runge SeaforceTechnical Services (METS)The Drill Shop White Rivers Exploration

FMCG / RETAIL

Allied DomecqAmircoloBikeValetBlack DuckBunbury & Busselton AirColes/MyerCraigie TavernCroissant ExpressDaisy Pool Covers & RollersDanish PatisserieDiageoHallmark CardsHans Cafe Huhtamaki Oyi Lion Nathan / Swan BreweryMetCash, Action Ocean Centre HotelSwift & MooreThe Burton Group (UK) The Furniture SpotThink National Turkish BakeriesUnileverWoolworths

COMPANIES WEHAVE WORKED WITH

MANUFACTURING & INDUSTRIAL

BullAnt Security CNC MachineryExpress Powder CoatingHuhtamaki (Finland and Australia)Intermodal GroupRemastoneStevenson LogisticsVolvoWesco

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SERVICES

Archon LegalCapra GroupIBM Australia FleetcareiiNetKnightcorpMatrix PartnersOyxgen CorporateResource Capital FundRTW AuditingShape ExecutiveSonic LearningWatts Legal

AGRICULTURE

Agrimaster - Financial Software Department of Agriculture Harvey Beef

PROPERTY

Affordable Living Homes Allegro Realty BGCBroadway Homes Capital Works Cassari HomesDiploma Group Exclusive ResidenceFreelife HomesGrandwoodIdeal Homes Integrity BuildersJohnson Property GroupLease Equity Property Managers Pitaro HomesPremiere HomesPRMRoe Builders Scope DPMSeacrest HomesStocklandVisionaire GroupZorzi Builders

GOVERNMENT & INSTITUTIONAL

Access HousingChamber of Commerce and Industries WA City of MandurahCurtin UniversityEar Science Institute of AustraliaLandcorpLandgateLung Institute of AustraliaMurdoch UniversityPathWest (Department of Health)Police & NursesShire of MurrayState Library of WA (Better Beginnings)SynergyTechnical College of AustraliaThe Samaritans Crisis Line

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CASE STUDYONE

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MINING COMPANY - RESOURCE SECTOR _BRAND REPOSITIONING GLOBALLY, PREPARATION FOR IPO

SCOPE

A clear market leader in Australia, the company’s business strategy was to grow globally in strategically targeted continents. The company was going to IPO.

CRITICAL ISSUES

The brand identity was dated. Market perception mixed. Media and investor market relations were not developed. Vision, mission and company values were not articulated. Marketing and communications activities were on an ad hoc basis externally and internally.

OBJECTIVES

Develop an integrated marketing and communications strategy (annual basis) to achieve the targeted growth strategy globally and prepare for public listing with an optimised market perception.

PROCESS

_ A strategic process was undertaken to identify the target markets

_ The brand identity was consolidated supported by the development of a new style guide

_ An annual integrated marketing and communications strategy was delivered to drive increased market penetration, an engaged employee culture through a strong vision and values program

_ This was backed by a full suite of sales and marketing collateral, a media plan, a new website together with the development of an online strategy addressing both the external and internal audiences

_ Strategic media relationships were built in the business, industry and financial space.

RESULT

_ Brand clarity for both internal and external audiences

_ A positive shift in market perception

_ A clear global positioning for the brand and the business

_ Business development in targeted global markets

_ Clarity of culture providing the ability to recruit to culture and set behavioural guidelines.

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CASE STUDYTWO

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SPECIALIST CONTRACTOR TO THE CIVIL AND MINING SECTORSCOPE

A specialist technical contractor in the civil and mining sector with a reputation for a strong customer delivery had experienced significant growth and success. The development of a strong company culture was critical to sustain the company through future expansion and continue to deliver on customer expectations.

Brand One was tasked to develop company vision and values supported by a comprehensive engagement strategy and roll out plan.

CRITICAL ISSUES

Employees were site-based resulting in challenges in creating a consistent interpretation of the company values.

OBJECTIVES

_ Drive engagement with the values across the business and turn the values into behaviours

_ Ensure common interpretation and language across the business.

PROCESS

Stage 1 – Develop a vision and mission and identify the values

Brand One worked with the senior management team to define the company vision and mission statements and agree a clear set of values that reflected the culture of the business.

Stage 2 - Engage and cascade the values across the business

A series of management and employee workshops were held to develop relevant behavioural examples of the values which were used to communicate across the teams.

Stage 3 - Translate the values into ongoing behaviours

An internal communications campaign was developed to embed the values across the business. Implementation was supported by successful integration into company HR systems including the reward and recognition program.

RESULT

The ongoing engagement program and firm linkage of values behaviours with rewards led to successful implementation. Management and employees clearly endorsed the program and were passionate about rolling it out. Living the values reinforces the strength of the company’s service proposition and its continued delivery on customer projects.

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CASE STUDYTHREE

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ENGINEERING CONSULTANT TO THE ENERGY AND RESOURCES SECTORSCOPE:

Successful engineering consultant working with the mining and oil and gas sector. Senior management was driving a program of expansion moving into different sectors through acquisition.

Brand One was tasked to provide brand and marketing direction to the business development activity.

CRITICAL ISSUES:

With multiple brand acquisitions the business needed to define a clear corporate identity, align internal resources and communicate the service offering to the market.

OBJECTIVES

Provide a clear brand platform to drive growth and provide recommendations on how to address the challenge of merging a large number of businesses under a singular corporate identity.

PROCESS

1. Strategic assessment and management interviews Brand One interviewed key internal managers and staff to gain insight into strengths, understand risks and explore areas of opportunity.

2. Client research/interviews

3. To understand the performance of the service delivered and ascertain customer needs and opportunities.

4. Strategic brand and marketing workshop

Present insights and strategic direction. Facilitate a workshop with key members of the senior management team to discuss and finalise recommendations.

RESULTS

Brand One’s research and recommendations have provided the company’s senior management team with in-depth fact-based analysis on which to base clear strategic direction for the business. Direction was also provided on how the business could position itself to target new market segments.

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CASE STUDYFOUR

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CIVIL AND MINING SERVICES CONTRACTORSCOPE

A civil and mining services contractor working on one of the largest resource projects in Australia was embarking on a business development and relationship-building strategy in the energy and resources sector. In order to win new business it was critical to demonstrate its key capabilities and point of difference

Brand One was awarded the job to build and showcase the company’s key capabilities and services which would be used during the Wheatstone Expo and at future business development events and opportunities.

CRITICAL ISSUES

To produce a completely new design and display of significant size and quality that had originality and impact.

The display was required to be turned around in a tight timeframe (3 weeks including transportation) and be approved by key directors across the business.

OBJECTIVES

_ Deliver an engaging visual display that promotes the client’s key capabilities and services

_ Develop concept, design and format to fill a significant space (60sqm).

_ Drive engagement and enquiries

_ Provide a strong professional image and clearly differentiate from the competition

PROCESS

_ Identified key communication themes - core capabilities, safety and innovation

_ Worked with the client to develop a clear creative and production brief

_ Evaluated various supplier options and provided recommendations

_ Developed design concepts for each theme

_ Produced detailed design, content and layout

_ Managed the production process from proofing through to delivery to the Pilbara

RESULT

Brand One delivered on time and to budget an impactful ‘Isoframe’ wave display covering various themes, company services and capabilities, safety recognition and a compilation of innovation success stories.

The display was recognised as the best and most impactful exhibit at Wheatstone.

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ANNUAL MARKETING & COMMUNICATIONS STRATEGY AND BUDGET MANAGEMENT, BRAND CUSTODIAN, PUBLIC RELATIONS, MEDIA MANAGEMENT, PRODUCTION OF ALL COLLATERAL, SAFETY PROGRAMS, INDUCTIONS & TRAINING MATERIAL, VALUES ENGAGEMENT, EMPLOYER BRANDING AND INTERNAL COMMUNICATIONS, DIGITAL MARKETING.

UNDERGROUND MINING CONTRACTOR – OUTSOURCE MARKETING DEPARTMENT

Welcome to the December and Christmas edition of our staff newsletter. As we reach the end of the year, we should reflect positively on what we have accomplished.

Some notable achievements this year include a world development mining record for AUMS, our safety incidents and record returning to a positive downward trend and being awarded nearly $1 billion worth of new work, reflecting the confidence our client base has with our performance and securing us as a global leader in underground mining.

Whilst we have some challenging contracts in our portfolio, we have made substantial progress to overcoming these hurdles and we look forward to turning these into profitable long term contracts for Barminco.

As the year closes, it is with some regret that I will be departing Barminco sometime in the new year after 10 years with this great company.

However, a company with such a rich and proud history as Barminco needs and deserves someone at the helm that is able to commit to guiding the company through the current time of transition and then bedding it down as a public listed entity for years to come.

I will look back on my time here with many fond memories, the many friends I have gained and the loyal workers that have given their utmost for Barminco and for me, over and above the call of duty.

Over the next few months, I will try to see and personally thank as many of you as I can prior to my departure. In the meantime, I’d like to wish you and your families a Merry Christmas and a Happy New Year.

Neil Warburton – CEO

+61 (0)8 9416 1000 390 Stirling Crescent Hazelmere WA Australia 6055

NEWSLETTER - DECEMBER 2011

A PROFILE OF A BARMINCO EMPLOYEE - STUART TONKIN

As a student of just 15 Stuart Tonkin didn’t know a lot about the mining industry however after just one visit to Kalgoorlie on a school chemistry trip he decided to make it his life’s work.

Stuart was attracted to mining for the opportunities to work in wide open spaces and upon leaving school he undertook studies in mining engineering at the WA School of Mines.

Joining Barminco in 2001 as a Project Engineer at Plutonic Gold Mine, Stuart resonated with the motivated and positive attitude of the team on site and says he formed many lasting relationships with long-term employees while working at Plutonic.

Since this time Stuart has held several roles within the company including Area Manager of Kambalda operations, as Operations Manager and General Manager of WA and international and he was recently promoted to Chief Operating Officer of Barminco.

Stuart has enjoyed the challenge of his new role immensely and the significant contribution the company is able to make to the industry at large, including the training and development of employees, implementing innovative processes and mining techniques.

When asked about his favourite memories over his years in Barminco, Stuart highlighted the achievement of the Sukari (Egypt) underground mine, which was the newest mine there in over 60 years. Stuart credits the resources and contribution of the whole team for making the project a success and he is exceptionally proud of the Australian talent that has seen Barminco grow into an international field.

In his new role as COO Stuart believes Barminco has the opportunity to reinforce its excellence in underground mining over the next five years and continue its path of growth both domestically and internationally. In doing so, the challenge will be to continue to improve on the company’s strong record of safety and performance and attract highly skilled employees to realise this growth.

A recent father, Stuart says he enjoys balancing his work life with the joys of fatherhood and all the surprises it brings!

A MESSAGE FROM OUR CEO

+61 (0)8 9416 1000 | 390 Stirling Crescent Hazelmere WA Australia 6055

A COMMITMENT TO BEST PRACTICE AND DELIVERY OF VALUE

Barminco is an international leader in mechanised hard rock underground mining, delivering world best standards and productivities.

We underpin our performance with:

• 23 years of experience and knowledge• Leading edge production information systems• Robust services in maintenance and support• Safety records that exceed global benchmarks• Service excellence and flexibility supported by

a progressive culture • The largest single company owned fleet of underground

mechanised equipment in the world.

We recognise that our success is built on the success of our clients and the value we deliver.

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+61 (0)8 9416 1000 | 390 Stirling Crescent Hazelmere WA Australia 6055

THE PURSUIT OF CONTINUOUS IMPROVEMENT

Barminco is an international leader in hard rock underground mining delivering world best standards and productivities to our clients.

We continue to set industry benchmarks through continuous improvement, underpinning our performance with:

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• 23 years of experience and knowledge• Safety records that exceed global benchmarks• Service excellence and flexibility supported

by a ‘can do’ attitude• Leading edge production information systems• Robust maintenance and support• The largest single company owned fleet of underground

mechanised equipment in the world.

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+61 (0)8 9416 1000 | 390 Stirling Crescent Hazelmere WA Australia 6055

THE PURSUIT OF CONTINUOUS IMPROVEMENT

Barminco is an international leader in hard rock underground mining delivering world best standards and productivities to our clients.

We continue to set industry benchmarks through continuous improvement, underpinning our performance with:

BRA

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• 23 years of experience and knowledge• Safety records that exceed global benchmarks• Service excellence and flexibility supported

by a ‘can do’ attitude• Leading edge production information systems• Robust maintenance and support• The largest single company owned fleet of underground

mechanised equipment in the world.

Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards 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rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock Barminco is an international leader in hard rock underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards and productivities to our clients. underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards underground mining delivering world best standards and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients. and productivities to our clients.

We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous We continue to set industry benchmarks through continuous improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:improvement, underpinning our performance with:

Safety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarks23 years of experience and knowledge23 years of experience and knowledge23 years of experience and knowledge23 years of experience and knowledge23 years of experience and knowledge23 years of experience and knowledge23 years of experience and knowledge

Service excellence and flexibility supported Service excellence and flexibility supported Service excellence and flexibility supported Service excellence and flexibility supported Service excellence and flexibility supported Service excellence and flexibility supported Service excellence and flexibility supported Service excellence and flexibility supported Service excellence and flexibility supported Safety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarksSafety records that exceed global benchmarks

by a ‘can do’ attitudeby a ‘can do’ attitudeby a ‘can do’ attitudeby a ‘can do’ attitudeby a ‘can do’ attitudeby a ‘can do’ attitudeby a ‘can do’ attitudeService excellence and flexibility supported by a ‘can do’ attitudeService excellence and flexibility supported by a ‘can do’ attitudeService excellence and flexibility supported by a ‘can do’ attitudeService excellence and flexibility supported by a ‘can do’ attitudeService excellence and flexibility supported by a ‘can do’ attitudeService excellence and flexibility supported by a ‘can do’ attitudeService excellence and flexibility supported by a ‘can do’ attitudeService excellence and flexibility supported by a ‘can do’ attitudeLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsLeading edge production information systemsRobust maintenance and supportRobust maintenance and supportRobust maintenance and supportRobust maintenance and supportRobust maintenance and supportRobust maintenance and support

DRIVE USSAFETY• ‘SafetyFirst.SafetyForemost’.

INTEGRITY• ‘Whatwesay,wedo’

• Werespecttherightsofallpeopleandvaluetheirdiversityanddifferences

• Weprotectthecultureandheritageoftheenvironmentandcommunitiesinwhichweoperateandhelpmaintainthesebyminimisingourimpact.

EXCELLENCE• Westriveforexcellenceineverything

wedo,takingprideinourpeople,plantandprocess

• Wevaluecreativityandenterprise andthecouragetoactboldlyand leadchange

• Weworkhardtoexceedourcustomers’expectationsandsearchfora‘cando’approach

• Weinvestinourfuturebydrivingcontinuousimprovementthroughinnovationandpragmaticapplicationofnewtechnology.

CAPA

BILITYSTATEM

ENT

INSITE 1

INSI

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A Bright Future“Minimising Waste and

Maximising Value” PAGE 4

AngloGold Ashanti a record breaking

partnership“An amazing job by the

Barminco team” PAGE 31

Meet the Operations Team

“Our safety performance is what drives our business”

PAGE 14

Barminco is an international leader in hard rock underground mining, delivering world best standards and efficiencies.

A COMMITMENT TO BEST PRACTICE AND DELIVERY OF VALUE

Name

THIS TRAINING IS FOR YOUIt’s success rests with what you put into it.

•

•

•

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•

OUR VALUES

Safety

Integrity

Excellence

www.barminco.com.au for more on our values

Name

THIS TRAINING IS FOR YOUIt’s success rests with what you put into it.

•

•

•

•

•

•

OUR VALUES

Safety

Integrity

Excellence

www.barminco.com.au for more on our values

Barminco Limited

390 Stirling Crescent Hazelmere WA 6055Locked Bag 2500 Midland WA 6936T: +61 (0)8 9416 1000 F: +61 (0)8 9416 1099

A.B.N 32 109 439 894

With Compliments

Safety. Integrity. Excellence.www.barminco.com.au

M: +61 (0)438 848 895 E: aidank@barminco.com.au

390 Stirling Crescent Hazelmere WA 6055Locked Bag 2500 Midland WA 6936

T: +61 (0)8 9416 1000 F: +61 (0)8 9416 1099

Aidan KeoghDiamond Drill Area Supervisor

390 Stirling Crescent Hazelmere WA 6055 Locked Bag 2500 Midland WA 6936

T: +61 (0)8 9416 1000 F: +61 (0)8 9416 1099 E: info@barminco.com.au W: www.barminco.com.au

Barminco Limited

A.B.N 32 109 439 894

Quality ISO 9001

Health &SafetyAS 4801

21

Back PanelsBack PanelsBack Panels

Safety. Integrity. Excellence.Safety. Integrity. Excellence.

www.barminco.com.au

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Crushing & Screening Division

www.barminco.com.auKnowledge, experience and benchmark safety

performance places Barminco at the forefront of the underground mining service industry internationally.

www.barminco.com.au

Join Us NowBarminco is committed to ensuring an open and diverse workplace which genuinely encourages individuals to reach their full potential. The way we work is guided by our deep sense of purpose and our values.

Apprenticeships. Barminco runs a highly recognised and accredited advanced apprenticeship program across a broad range of areas. Based at our fully equipped workshops in Perth, Western Australia and at our various Australian operations, we provide hands-on training and guidance during the apprenticeship programme.

Graduate Programs. Graduates who join Barminco work in key underground mining roles at our various site based operations. Underpinning the growth and development of each graduate is the provision of skills and exposure to different underground mining methods, environments and leadership skills.

Barminco also facilitates Vacation Work Programs for students, which provide meaningful entry traineeships in a variety of assistant and trainee underground roles.

Work Experience. Barminco recognises that real, hands-on work experience will assist students in making effective career decisions. We offer opportunities to students across a variety of disciplines.

BARMINCO HEAD OFFICE 390 Stirling Crescent (corner of Talbot Rd) Hazelmere Western Australia Australia 6055 Postal Address Locked Bag 2500 Midland Western Australia Australia 6936 Telephone: +61 8 9416 1000 Fax: +61 8 9416 1099 Email: info@barminco.com.au

GHANA - WEST AFRICA3 North Airport Road Airport Residential Area Accra, Ghana Telephone: +233 30 276 3875 Facsimile: +233 30 276 3274 Email: enquiries@aumsgh.com

MALI - WEST AFRICAVilla MAVEA 7 Porte 139Cite du Niger 2BPE 5410 Bamako, Mali Telephone: +233 30 276 3875 Facsimile: +223 20 214 244 Email: enquiries@aumsgh.com

EGYPTApartment no. 34, 17 Port Said Street, Maadi, Cairo, EgyptTelephone / Fax: +02 2358 2647 Email: info@barminco.com.au

Company  Overview  

Date  2012  

YOUR SUCCESS. OUR SUCCESS.Barminco recognise that our success is built on the success of our clients.

With a commitment to underground mining excellence and the delivery of clear tangible value, we achieve results through our performance in safety and productivity.

We underpin our projects with:

• 23 years of experience and knowledge• Safety records that exceed global benchmarks• Lean processes and leading edge systems• Robust maintenance and support• The largest single company owned fleet of underground

mechanised equipment in the world.

+61 (0)8 9416 1000 | 390 Stirling Crescent Hazelmere WA Australia 6055 www.barminco.com.au

BRAN

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Our Graduate Engineer and Vacation Work program provides a solid foundation for a successful mining career.

Let us enable you to take the first step in discovering exactly how much the mining industry has to offer.

We’re looking for talented and motivated graduates who are seeking hands-on practical experience, working as an integral part of the underground mining team.

The 2 ½ year program is structured for you to work with talented mentors who offer training and development in all aspects of underground mining.

Our graduates receive a highly competitive remuneration package, which reflects the academic qualifications and performance standards we expect of our graduates.

EXCELLENCE IN TRAINING. EXCELLENT CAREER DEVELOPMENT.

Join Australia’s leading underground mining contractor.

Visit our website for more information and to apply.

www.barminco.com.au

MINING ENGINEERS MECHANICAL ENGINEERS

Strategic  Operational  &  Financial  Media  Relations  

22

GROUP BRANDING, MEDIA MANAGEMENT, PRODUCTION OF ALL COLLATERAL, COMMUNITY AND INDIGENOUS PROGRAMS, SAFETY STRATEGY, TRAINING AND INDUCTION COLLATERAL, EMPLOYER BRANDING AND INTERNAL COMMUNICATIONS, DIGITAL MARKETING.

MINING AND CIVIL ENGINEERING – FULL SERVICE AGENCY SERVICES

Une journée en toute sécurité, Chaque jour

ENVIRONMENT

POWERUP

MAINTENANCE

COMMUNITY

TUNNEL WORKSROADS AND

AND HAULLOAD

INSTALLATIONCONCRETE

EARTH WORKSBULK

MININGCONTRACT

WORKSCIVILRAIL

CAPABILITYSTATEMENT2013Holdings Limited

Proudly working together with Fortescue

www.nrw.com.au

ON

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NRW has been trusted to provide specialist civil and mining contract services to Fortescue Metals Group and is proud to be working for one of Australia’s largest mining and resources companies.

With a major commitment to the community through indigenous partnerships and a pledge to build Australia’s best workforce through our extensive recruitment and training program, we’re ready for your next major project.

Civil & Mining

Indigenous Work Start Program

Holdings Limited

MESSAGEFROM THE CEO

Welcome to the fi rst edition of the Groundbreaker for 2013. I hope you all had a safe and happy holiday period. As we are all now settled into the

new year, I would like to remind you of the importance of working safely and keeping an eye out for your workmates – this is as important now as it has ever been.

Since the last issue where I wrote about the market downturn and the unfortunate workforce reductions and redundancies made primarily as a result of the termination of Fortescue Metals Group’s and Guinea’s mining contracts, we have started the year with renewed focus, energy and determination. The NRW Civil and Mining and Action Drill & Blast estimating teams have been working fl at out on what is currently an active tender pipeline of over $4 billion covering projects across Australia and West Africa.

Although the environment has become more competitive and project approvals and commencements in some instances have been delayed, we are confi dent of strong conversion of our tenders into a solid order book as we look forward for the remainder of this year and into next.

Recently, Action Drill & Blast were awarded their largest, most signifi cant contract to date – a four year (with two year option) drilling services contract for Fortescue at the Cloudbreak Mine. With a base value of approximately $140 million, the contract starts immediately and will have approximately 100 personnel and 15 drill rigs deployed. Well done Action Drill & Blast! Read more on page four.

NRW Civil and Mining was awarded a $32 million contract with Rio Tinto, for the West Angelas Road Project. The upgrade covers existing road between the Great Northern Highway and West Angelas Mine in the Pilbara. The Project is expected to run for approximately 29 weeks and at its peak will require 120 people.

Moving forward however as our clients continue to focus on cost savings and productivity improvements we must also be at the top of our game in terms of our effi ciency, cost controls and productivity.

Now on to The Groundbreaker. On reading this issue you will notice a great amount of change happening within our Company. Pages two and three are full of information on the new systems put in place through the People and Capability Strategy, OPAL, NRW Civil and Mining’s Vision and Values and a change in the Training Department’s reporting structure.

We announced our fi rst Project of the Year award to the Boolgeeda crew in December 2012. Turn over to page seven to read more about their win and the Project of the Quarter, Q4 awards to Boolgeeda and Solomon Mining. A total of $70,000 was donated to three charities this quarter – this is a huge achievement and the teams should be very proud of their hard work.

Moving into a new year, we have overhauled the Program (read more about this on page six) and with your help, we look forward to bettering our safety statistics and reaching out TRIFR goal of <3.5 in the coming months.

In other news, we recently released our fi rst half results for the 2013 fi nancial year. You can read about these results on the Investors and Media section of our website.

In the meantime, keep up the great work, we appreciate what each of you do, day in day out, and we look forward to seeing a lot more of this great work in the future.

.

Jules PembertonManaging Director & Chief Executive Offi cer

IN THIS ISSUE ...• NRW UPDATES

• PROJECT UPDATES

• A SAFE DAY, EVERY DAY

• TRAINING AND DEVELOPMENT

• OUR PEOPLE

• EMPLOYEE FOCUS

The place to fi nd all the latest news Issue 08 | March 2013

THEGROUNDBREAKER

TRADE UP WITH NRWAT NRW WE’RE IN IT FOR THE LONG HAUL. OUR INCENTIVE SCHEMES ARE AMONG THE BEST IN THE INDUSTRY.

• Competitive working rosters

• Paid fl ights to and from your work site, Australia wide

• Loyalty bonus scheme

• New plant and equipment

• Employee benefi ts scheme

• The ability to work on some of Australia’s biggest resource projects.

If you have experience in the civil and mining industries, why wait? Contact us now www.nrw.com.au/careers

SAFETYA safe day every day

• Safety takes uncompromised priority when we work

• We take care of each other’s safety• We are always alert and proactive about safety.

TEAMWORKWe work together as a team

• We genuinely help and support each other• We value loyalty and see ourselves as part

of the NRW team• We take ownership of challenges and work

together to achieve great outcomes.

ASSURANCEWe do what we say

• We always deliver on our promises and provide honest feedback

• We take personal responsibility for our commitments

• We will earn the right to be a partner of choice.

RESPECT AND CARERespect and care are important to us

• We care about the communities in which we work and give back in a tangible way

• We take pride in ourselves, our work, our workplaces and our equipment

• We respect our environment and look to leave a positive legacy.

EXCELLENCEWe deliver right the first time

• We strive for excellence in every aspect of our business

• We continuously improve all aspects of our work and the way we deliver it

• We are proud of our reputation to deliver.

OUR VALUES

23

MERGER OF TWO COMPANIES, REPOSITIONING OF BRAND, NATIONAL GROWTH STRATEGY, SALES & MARKETING PLAN, CONSOLIDATED BRAND IDENTITY + VALUES ENGAGEMENT, COLLATERAL DESIGN AND PRODUCTION, DIGITAL MEDIA AND WEBSITE MANAGEMENT, ONLINE STORE.

PLASTIC FABRICATOR – MERGER AND NATIONAL REPOSITIONING

A SAFER, CORROSIVE FREE ALTERNATIVE TO TRADITIONAL MATERIALS.

Fusion’s plastic piping, tanks and fluid control systems offer the unique combination of

+ 100% corrosive free environments

+ Decreased maintenance costs

+ Increased safety.

A totally integrated solution for the conveyance and storage of diverse liquids and gases from drinking water to hazardous chemicals.

Shop online at fusionaus.com

Perth 08 9494 1004 Brisbane 07 3216 6580 Melbourne 03 8601 1192 info@fusionaus.com

Mining l Water Treatment l Oil & Gas l Chemical Processing l Infrastructure l Shipping l Food & Beverage

Piping Systems Plastic Fabrication Plastic Tanks Supply and Installation Project Management

Corrosive Free.

Safer. Cost Effective.

Plastic + Piping Solutions

CONTAIN-IT + Secondary Containment Piping System

When risk is not an exceptable option. Wherever hazardous media must be conveyed, The CONTAIN-IT+ Secondary Containment Piping Systems are used to minimse the risk of harming people, the surroundings and equipment.

• Georg Fischer patented pipe joining technology • 10 bar rated system, fully dual contained manual and acutated valves • Visual or electronic leak detection units can be installed • 25 year design life • ISO9001 quality management systems • Total supply and instrallation package • National design, installation and support.

Eliminate accidental risk. Fusion offers PVCU- PVC-C, PP-H, PE & PVDF as the carrier pipe for optimal pipe material selection and HDPE in the outer pipe for high impact resistance and full UV stability.

Perth 08 9494 1004 Brisbane 07 3216 6580 Melbourne 03 8601 1192 info@fusionaus.com

Chemical Processing l Mining l Water Treatment l Oil & Gas l Infrastructure

Double protection. Double safe.

Plastic + Piping Solutions

BRA

ND

EON

E FU

S955

/PD

201

1

Fusion Plastic + Piping Solutions 11 Cocos Drive, Bibra Lake Western Australia 6163 T 08 9494 1004 F 08 9494 1003 fusionaus.com

Kind Regards

Frist & Last Name Title Position Qualification

Fusion Plastics Pty Ltd 11 Cocos Drive Bibra Lake WA 6163

PO Box 1381 Bibra Lake DC WA 6965

ABN 48 084 543 742 T 08 9494 1004 F 08 9494 1003

accounts@fusionaus.com fusionaus.com

Purchase Order

Mining l Water Treatment l Oil & Gas l Chemical Processing l Infrastructure l Shipping l Food & Beverage

Perth 08 9494 1004Brisbane 07 3216 6580Melbourne 03 8601 1192info@fusionaus.comfusionaus.com

Fusion Online Store fusionaus.com

Fusion provides totally integrated solutions in plastics engineering, piping systems and services.

Fusion offers the unique combination of capabilities to fabricate, supply, install and project manage the delivery of complete plastic piping systems and pipelines, nationally.

When safety is paramount, Fusion’s plastic piping systems provide safer alternatives for the conveyance of varied liquids and gas from drinking water to hazardous chemicals.

+ Plastic Fabrication+ Piping Systems+ Plastic Tanks+ Project Management+ Equipment Hire+ Installation+ Online Store

Safer. Corrosive Free. Cost Effective. Less Maintenance.

Integrated Plastic Piping Solutions Item

Job No

Date

Inspected By

Item

Job No

Date

Inspected By

Serviced By

Equipment Calibrated Date

Equipment Service Date

24

BRAND AND MARKETING POSITIONING, VALUE PROPOSITION TO MARKET, WEBSITE DEVELOPMENT AND SALES COLLATERAL.

ENGINEERING CONSULTANTS – STRATEGIC CONSULTANCY, BRANDING, DIGITAL AND COLLATERAL PRODUCTION

RUNGE (WA) OUR SENIOR TEAM

Runge Limited is a global leader in mining technology services, providing an integrated offering of technology services, mining consulting and professional development training.

Our senior West Australian team brings in excess of 200 years of local and global mining experience, spanning a broad range of commodities and deposit types, in both open pit and underground mining.

David Cormack General Manager, Western Australia Dip Engineering (Mining), MBA, PMP, MAusIMM

With over 20 years of senior management, operational, consulting and project management experience, David has led the delivery of significant strategic projects globally, including the development of new business improvement opportunities and building business cases, teams and infrastructure to underpin outcomes based projects.

Leveraging his depth of knowledge in industry operating models and value chains, coupled with his strategic and commercial experience, David adds significant leadership to programs linked to strategic objectives, process standardisation, expansion of operations, governance, control frameworks and legislative compliance.

Aaron Green Operations Manager, Western Australia BSc (Hons – Geology), Grad Dip App Fin & Inv, MAIG

Aaron is a geologist with over 17 years of experience in the mining industry both in Australia and internationally including Ghana, Zambia, Malawi, Finland, China, Guyana and Kazakhstan. With a strong background in exploration and mine geology, he has been responsible for the planning and implementation of successful drilling and underground production programs, detailed structural and geological mapping and logging, geological modelling and resource estimation.

Aaron brings to any project a depth of experience across a broad range of commodity and deposit types. His specialist skills are in the development of resource estimates based on robust geological models.

Robert Williams Team Lead - Geology BAppSc (Geology), MAusIMM

With over 17 years of global experience in the mining industry in exploration and

mine geology, Rob brings a depth of experience across a broad range of commodity and deposit types including gold, copper, nickel and iron ore, from countries such as Australia, China, Indonesia, Mongolia and Kazakhstan.

Rob specialises in the development of resource estimates that are based on robust geological models. His experience includes resource estimation, geological modelling, due diligence, scoping studies, planning and implementation of drilling and underground production programs, and detailed structural and geological mapping.

Jon Scott Team Lead – Mine Planning BEng (Hons – Mining), MSc (Mining Geology), Grad Dip App Fin & Inv, MAusIMM

Jon has over 14 years experience in delivering economically focussed and

systematic mine planning solutions in Australia and internationally in countries including Russia, Peru, Argentina and Indonesia.

He has specific expertise in resource/reserve estimation, mine planning and scheduling. Jon has a strong combination of commercial and technical skills, backed by his ability to tailor software solutions specific to operational requirements.

Joe McDiarmid Team Lead – Mining Advisory BEng (Mining), MAusIMM(CP)

A highly experienced mining engineer, Joe has substantial skills across a wide range of

commodity and deposit types. He has a depth of experience across a range of mining methodologies, a well-developed understanding of the commercial, functional and safety management aspects of mining operations and a proven track record as a first class mine and project manager.

Joe has over 15 years of experience in underground operational, technical and leadership roles in various mineral resource companies in Australia. He has hands-on operational experience in mine methodologies from small handheld underground mining, to some of the largest underground operations in Australia. Joe has led various NI43-101 studies as a Qualified Person.

www.runge.com.au

SEAFORCE

IntegritySafetyIntegritySafetyIntegrityQuality

SEAFORCEwww.seaforce.com.au

SEAFORCE

2/6 Brockman Place South Fremantle WA 6162 | PO Box 63 North Fremantle WA 615916 Bennett Street Darwin NT 0800 | PO Box 462 Darwin NT 0800

Leigh BurnsHSE & Training Manager

m +61 (0)450 114 420e leighburns@seaforce.com.au

p +61 (0)8 9433 4778 | f +61 (0)8 9433 4779

IntegritySafetyQuality

Jay BoothmanOperations Manager

m +61 (0)407 441 317e jayboothman@seaforce.com.au

2/6 Brockman Place South Fremantle WA 6162 | PO Box 63 North Fremantle WA 615916 Bennett Street Darwin NT 0800 | PO Box 462 Darwin NT 0800

www.seaforce.com.au

p +61 (0)8 9433 4778 | f +61 (0)8 9433 4779

SEAFORCE

· Power Station Operation & Maintenance· Predictive Maintenance Techniques· Oil Purifi cation Services· Electrical & Mechanical Services

PrecisionSafety

Excellence

CAPABILITYSTATEMENTQUALITY INTEGRITY SAFETY

Kinetic Australia Pty Ltd PO Box 625, West Perth, W.A. Australia 6872

L2, 6 Thelma Street, West Perth, W.A. Australia 6005 Tel +61 8 6180 3240 Fax +61 8 6210 1368

www.kineticaustralia.com.au

PERTHPh: (08) 9352 0600 / E: perth@forceequipment.com.au

PORT HEDLANDPh: (08) 9172 1775 / E: porthedland@forceequipment.com.au

KALGOORLIE-BOULDERPh: (08) 9021 7800 / E: kalgoorlie@forceequipment.com.au

MACKAYPh: (07) 4952 1000 / E: mackayreception@forceequipment.com.au

forceequipment.com.au

Mining Equipment Specialists for Over 25 Years

PROVEN PERFORMANCE. SERVICE EXCELLENCE.

Force Equipment is a leading provider of maintenance services and earthmoving equipment delivering safe, reliable, quality equipment Australia wide.

/ Fleet of 200 quality earth moving machines/ Wet and dry hire/ Workshop service and repairs/ On site service and repairs/ Crane hire/ Four national locations.

25

INTEGRATED MARKETING PLAN, BRAND & MARKETING POSITIONING, CONSISTENT LOOK AND FEEL ACROSS ALL MARKETING MEDIUMS..

SERVICE PROVIDERS – STRATEGIC CONSULTANCY, COLLATERAL PRODUCTION

e   om an    

Action Drill & Blast is a wholly owned subsidiary of NRW, a publically listed company on the ASX.

In early 2010, Action Drill & Blast was established to service NRW’s projects and also to seek and secure contracts independently. Within the next few months the Company will have grown into a medium sized organisation with a fleet of 31 drills and employing over 380 personnel on civil and mining projects throughout Australia.

We specialise in:

•  Mining work utilising large rotary drills.

•  Civil drill and blast for infrastructure expansion work utilising top hole hammer drills for blast hole dimensions between 89mm – 127mm.

•  Coal overburden drilling utilising 75,000lb machines.

•  Ground Support work including high reach drilling, rockbolting and mesh installation.

Action Drill & Blast’s drill fleet and support equipment are the latest technology and are built for purpose to ensure we can deliver superior drill and blast services which are

‘Best-for-Project’.

Action Drill & Blast’s head office is located in Belmont, Western Australia and a regional office is located Rockhampton, Queensland to service our East Coast contracts.

We are keen to work with clients at any stage of their project to discuss how Action Drill & Blast can be of assistance to achieve the best drill and blast result.

Introduc)on  to  Ac)on  Drill  &  Blast  November  2012  

DRILLBLASTDELIVER

WE

WE

WE

Training & growthA day in the life of…

The month of MovemberJoin us on Facebook

ISSUE 1 October 2012interACTION

In this issue... DRILLBLASTDELIVER

WE

WE

WE

Message from Warren Fair

Welcome to the first edition of YOUR newsletter.

It is great that we now have a place to share our stories and successes.

Our family now totals in the order of 380 people. It is unfortunate that recent events in the mining industry have meant that this number has actually shrunk. We all understand that this sometimes happens in the mining business, especially to us contractors. But it never takes away the heartache of having to ask people to leave. To those people who are no longer with us as a result of the recent down turn in the mining industry we thank them for their contributions to our great company, and sincerely hope that they are able to successfully move on with their lives. In any case we know we are still on a growth path and expect that we will continue to need good people in the future. So who knows, with a bit of luck we might soon be able to bring them back into the family.

However, we are also having many recent successes. We have won work at a few new projects including Coal projects such as Isaac Plains and Hail Creek in Queensland, as well as Civil projects such as Yandi JSE Sustaining Works and Mooka Drains in Western Australia.

It is great to see that our business diversification is working, and we will seek to look at other opportunities to reduce our exposure in any given market or geographic region.

We have a strong culture of supporting each other and it is important that we continue to do so. If you look at our Mission statement we say that:

We seek to be recognised as a provider of superior drilling and blasting contract services to the Australian mining and construction industries.

We will achieve this through the provision of open, friendly, professional services to our clients and providing safe, meaningful employment for our employees.

We support the physical and emotional wellbeing of our people by keeping them healthy and safe wherever they are working.

We recognise we can only be a successful company by attracting and retaining quality personnel. We aspire to be recognised as an employer of choice through providing our personnel with formal training and career development; open door communication.

We actively encourage innovation and new ideas from our personnel as part of our continuous improvement program.

In support of our mission statement we have a set of Company Values (refer to page 2). A very important feature of our Company Values is how we care for and think of our people.

Books and books get written about how to have a successful business. People get degrees studying it. People make a living preaching about it. But in my opinion it could not be simpler:

Our business success will come from 3 things.

1. Stay safe. 2. Be professional in everything we do. 3. Have fun.

So let’s just concentrate on those 3 points, and hang on for what will be a very exciting journey!

Warren Fair

General Manager, Action Drill & Blast

actiondb.com.au

Head Office

PO Box 692BelmontWestern Australia 6984AustraliaT +61 (0)8 9232 4306F +61 (0)8 9232 4432E corpinfo@actiondb.com.au

Regional office

Unit 311 Sturt StreetParkhurstQueensland 4702AustraliaT +61 (0)7 4923 6488F +61 (0)7 4923 6490E corpinfo@actiondb.com.au

Actio

n Drill &

Blast

BLAST.WE

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DRILL.WE

actiondb.com.au

Head Office

PO Box 692BelmontWestern Australia 6984AustraliaT +61 (0)8 9232 4306F +61 (0)8 9232 4432E corpinfo@actiondb.com.au

Regional office

Unit 311 Sturt StreetParkhurstQueensland 4702AustraliaT +61 (0)7 4923 6488F +61 (0)7 4923 6490E corpinfo@actiondb.com.au

Actio

n Drill &

Blast

BLAST.WE

DELIVER.WE

DRILL.WE

Find a workmate who exemplifi es our values.

FIND1

quarterly gift cards and certifi cates

Annual You Rock! prize of a

HOLIDAY$1 , 0000

YOU ROCK! ACTION DRILL & BLAST PRESENTS

VALUES RECOGNITION PROGRAM

2 NOMINATENominate them for a You Rock! award.

3 WINThere are plenty of great rewards to be given away each quarter

- plus a fantastic annual prize for the overall You Rock! winner!

YOU ROCK! AT ACTION DRILL & BLAST

Live and breathe our values of Safety, Integrity, Teamwork and Innovation and you could be recognised with a You Rock! award.

How does it work?

1. Nominate a workmate who you think rocks when it comes to the company values. They might have:- suggested a new way of doing something safely- showed integrity by reporting a near miss on site- been a fantastic team member- come up with an awesome innovation.

2. Fill out a nomination slip and drop it into the You Rock! box located in your site offi ce, or email yourock@actiondb.com.au. Make sure you tell us who you’re nominating, which value they rock at and why you’re nominating them. The more information you provide us with, the better chance they (and you!) have of winning.

Every quarter, the You Rock! Committee will judge the best entries to receive a You Rock! award - with all nominees and nominators automatically shortlisted to win fantastic prizes at the annual You Rock! awards.

$1, 000Annual nominator

prize of

Action Drill & Blast Pty Ltd ABN 13 144 682 413 50 Belgravia Street Belmont WA 6104 PO Box 692 Belmont WA 6984T +61 7 4923 4688 F +61 7 4923 6490 actiondb.com.au

YOU ROCK! ACTION DRILL & BLAST

VALUES RECOGNITION PROGRAMNomination

Booklet

Action Drill & BlastUnit 311 Sturt StreetDiscovery Industrial EstateParkhurst QLD 4702

Jason BamblingBusiness Development CoordinatorT +61 7 4923 4688 M +61 408 905 034F +61 7 4923 6490jason.bambling@actiondb.com.au actiondb.com.au

As one of Australia’s fastest growing support companies to the mining and civil industries, Action Drill & Blast has been building a strong team to deliver our expanding portfolio of drill and blast projects.

At Action Drill & Blast we are building a great working environment and right now we have a number of opportunities for new team members with experience in the following areas:

• Blast Hole Drillers• Shotfi rers • Shot Crew• Drill Fitters• Ground Support Supervisors• Ground Support Cable Bolters

As well as offering excellent rewards we’ve also created a great place to work - just ask our staff.

OUR GROWTH CREATES OPPORTUNITIES FOR YOU

actiondb.com.aurecruitment@actiondb.com.auContact Us Today

Making it Easy for You

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actiondb.com.au

BLAST.WE

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Australia’s fastest growing drill and blast contractor

actiondb.com.au

Contact us todaywedeliver@actiondb.com.au

Delivering drill and blast projects on time, on budget and safely is what we do.

As Australia’s fastest growing drill and blast contractor, we make it easy for you.

‣ The latest technology drill rigs and blast equipment

‣ 24/7 experienced personnel

Friendly and professional, talk to one of our team today.

DRILL.WE

BLAST.WE

DELIVER.WE

BR

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wedeliver@actiondb.com.au

26

INTERNAL CORPORATE IDENTITY & CULTURAL DEVELOPMENT - RETAIL / MANUFACTURING

“After over 100 acquisitions, mergers and divestments, Huhtamaki needed to redefine its brand identity to communicate globally with one voice. Maryanne Fernando was an integral part of the team in building the new identity and launching it both externally and internally. Internally, building the company’s new internal culture - our vision and our values, engaging over 16,000 employees across 36 countries. Externally, she was also a part of the same team in repositioning our new company across international markets. With her strategic vision, coupled with her hands on approach, Maryanne brought to our global team both brilliant ideas as well as pragmatic understanding of what works.”

Katariina Hietaranta, Marketing & Development Director – Huhtamaki Finland.

FULL AGENCY SERVICES - MINING & RESOURCES

“Brand One have been a valuable support to Barminco in the establishment of a coordinated understanding of our value proposition and the marketing message and material that supports this. Their reliability and willingness to ‘go the extra yard’ has enabled us to achieve great outcomes within very tight timeframes.”

Neil Warburton, Former CEO – Barminco

BRAND TRANSITION & BUSINESS DEVELOPMENT - MINING SERVICES

“I have had some very positive remarks concerning our corporate image, including the website, business cards, colour themes on the stationary and our Oil Purification trailer. I am sure that this great response and the image that we portray is one of a professional and trustworthy company and affect the business we are now able to generate. This has been achieved to a large part, with you and your team’s guidance and expertise in the marketing field. Working with Brand One was the best thing that we as a company could have done to increase our image and profile to enable us to start on the path of great success. Thank you very much for your time and I am sure that it will not be too long before we come asking for you to take us to the next level”.

Richie Ward, Director – Kinetic Australia

TESTIMONIALS

27

FULL AGENCY SERVICES - PROPERTY

“During the past years I have come to rely and trust Brand One and in particular you, for your candid and direct approach to handling me as a client and our business in terms of a strategy to build a strong brand as a boutique custom builder.

With several personalities in our business and varying strategies you have maintained at all times a very professional, creative and practical approach to every task and request that has been asked of you. Your proactive ability to adapt and scale your business up and down as the task and budget requires, is, I believe a real skill and something every business would find extremely valuable, especially in these challenging economic times.

I would have no hesitation in recommending Brand One and in particular, you as a, ‘one stop’ marketing professional for any business.

Thank you again and I look forward to continuing to work with you in the future.”

David Reynolds, Former Director – Exclusive Residence & Business Development Manager – Zorzi Builders

FULL AGENCY SERVICES - MINING SERVICES

Brand One has been a great support to our business and has provided us with strong marketing programs to support our growth. Over the past two years, thanks to Brand One we have developed a brand identity that I am proud of, as well as built stronger awareness of our story and our capability amongst key decision-makers across the market. The team at Brand One are great to work with. They provide us with not only fresh, new ideas to engage both our staff and our clients, but also back this up with sound strategic and commercial advice.

Warren Fair, General Manager – Action Drill & Blast

FULL AGENCY SERVICES - CIVIL AND MINING CONTRACTOR

“Brand One have been great in assisting us to develop a new identity and look and feel for the NRW brand. The Brand One team worked closely with my Business Development and Marketing team developing an integrated brand identity and supporting design and production of collateral such as our new website, capability statements and tenders submissions. They also worked with our HR and OSH teams in the production of recruitment campaigns, internal communications including newsletters, safety collateral and values campaign. They provided us with both strategic thinking and practical recommendations.”

John Roderick, Former Business Development Director – NRW

Brand One 1/10 Outram St,West Perth WA 6005

PO Box 551,West Perth WA 6872

T +61 (0)8 9481 7001 E info@brand-one.com.au W brand-one.com.au

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