Visual Identity GuidelinesOur corporate identity expresses who we are asan organization. It reflects how we see ourselves,and it influences how others perceive us. Whenwe express ourselves with consistency andcare, we help people recognize who we are andwhat we stand for – the best quality cancercare for the citizens of Ontario.

This guide provides you with many of thebasic components of our identity program.

We expect you to follow these guidelines carefully to maintain the integrity of CancerCare Ontario’s identity. If you produce materialthat deviates from the guidelines, you may berequired to reprint it.

For usage and design approval, more information or electronic copies of the logo,please call or email:

Christine NauglerT. 416.971.5100 x. 1605christine.naugler@cancercare.on.ca

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Bilingual and Unilingual Signatures

As a government agency, we are required to use the CCO bilingual signature on all applications. The only

exception is on certain corporate applications when only one language is required, in which case you may

use the unilingual signature. Any other variations on the signature are not permitted without approval from

Public Affairs.

Our Signature

Our signature is composed of two graphic elements – our symbol and our name. These two elements

should always remain in fixed proportion to one another. Their relationship never changes. The Cancer

Care Ontario symbol represents the full range of activities that form the cancer care network within

Ontario. The use of lower case letters for our name helps communicate a more approachable, softer image.

Unilingual Signature

Corporate Bilingual Signature

Horizontal Bilingual Program Signatures

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Our Program Signatures

Our identity system also consists of the CCO Program signatures, which are to be used when creating print

or electronic materials for the CCO Programs. Use the horizontal bilingual signature on all stationery

applications or when creating bilingual materials. Use the unilingual signature on all corporate applications

when only one language is required. When space is limited use the stacked version.

Stacked Bilingual Program Signatures

Unilingual Program Signatures

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The Basics

Minimum Size

Minimum size restrictions ensure that our signature is always clearly legible. The symbol determines the

minimum size of the signature. Minimum sizes have been provided for print and electronic applications.

Clear Space

To ensure our signature stands out clearly, it must always be framed with an area of unobstructed space.

For print application this space must be at least triple the height of the name in the signature, shown in the

diagram (below) as x. For electronic application this space must be at least the height of the name in the

signature, shown in the diagram (below right) as x.

The Symbol

The symbol can be used on its own but only as a graphic device. It does not replace the corporate signature. It

can be used as a watermark, as seen here, where it appears slightly darker than the paper it is printed on, or as

a tone-on-tone effect as seen on the cover of this guide. The symbol should never interfere with the legibility

of the text running on top of it. When used electronically the symbol can never bounce, rotate or flash.

x

x x

x x

xx

x

x

x

x

x x

x

x

x

x

x

1 cm

40 pixels

Do not use the symbol

as a pattern

xDo not invert

the symbol

Do not distort

the symbol

x xDo not use the symbol

to frame text

Print Application Electronic Application

xCCO Info Update

Print Application Electronic Application

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The Tools

Colour

The signature should be reproduced in both of our corporate colours: CCO Deep Purple (Pantone 5265)

and CCO Soft Green (Pantone 612). When only one colour is available, reproduce the signature in black.

Our colour system also includes a palette of secondary colours that complement the core colours.

Two-Colour One-Colour

Note: The colours shown have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Colour Standards. Further, because of the

reproduction methodology, the colours shown in this document are only general approximations of the actual PANTONE colours. For an accurate indication of

the specified colours, please refer to the PANTONE MATCHING SYSTEM® and the appropriate colour chip. PANTONE® is a registered trademark of Pantone, Inc.

The signatures can also be reversed from a solid background colour. The preferred version is a two-colour

reverse application on the CCO Deep Purple background with the symbol in CCO Soft Green and the name

in white. If using any other background colour, use a one-colour reverse application with the CCO signature in

white. Whenever possible, choose one of the CCO corporate or secondary colours as the background.

5265 612

667 471 576

5425 2727 124

CCO Deep Purple

CCO Soft Green

Mauve

Burnt Orange

Moss Green

Cool Gray

Cool Blue

Warm Yellow

Pantone CMYK RGB HEX

5265 77-70-0-40 71-58-100 473A64

612 0-2-100-20 193-180-14 C1B40E

667 52-49-0-14 128-100-143 80648F

471 0-59-100-18 178-85-7 B25507

576 49-0-100-39 99-144-57 639039

5425 30-4-0-31 132-152-168 8498A8

2727 71-42-0-0 78-119-213 4E77D5

124 0-28-100-6 225-173-17 E1AD11

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The Tools

Fonts

Our two corporate fonts are Myriad and ITC Century. Because of its simplicity and legibility, Myriad is ideal

for headlines and signage. ITC Century is used primarily for body text and special printed materials. For

everyday correspondence use Times Roman and Arial.

Myriad 215 Light 600 NormMyriad 400 Regular 600 NormMyriad 565 Semibold 600 NormMyriad 700 Bold 600 Norm

ITC Century LightITC Century BookITC Century Book Italic

ITC Century Bold

Imagery

The images shown here represent the recommended style, tone and manner of the photography. Each image

should reflect a positive and optimistic approach.

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2.75 cm

1.80 cm

2.75 cm

1.15 cm

47 mm

The Tools

Grid

Standard publication sizes help to provide consistency in the appearance and tone of our communications.

Shown here are two standard but very flexible grids for the Cancer Care Ontario corporate materials.

The Government of Ontario Identity

As a government agency, CCO is required by Management Board directives to highlight the Government of

Ontario in all of its corporate materials.

Corporate Grids

3.5" width or smaller

• Use the graphic device band at the top to keep collateral materials consistent.

• For sizes beyond an 11" width, such as posters, use the grid as a guide todetermine the size of the signature.

• The CCO signatures appear in the upperleft corner.

• The Ontario government logo graphicmust appear on all corporate materials in the bottom right corner. It is not,however, to be applied to materials produced for patients.

➝band

1.80 cm

47 mm

1.15 cm

Program Grids

• Use the graphic device band at the top to keep collateral materials consistent.

• For sizes beyond an 11" width, such as posters, use the grid as a guide to determine the size of the signature.

• The CCO Program signatures appearin the bottom right corner.

• The Ontario government logo graphic isnot to be applied to materials producedfor patients.

➝band

4–11" width

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Putting It All Together

Publications

Each publication, advertisement, poster or presentation contributes to the overall impression we make. The

images shown here represent the recommended style, tone and manner of our publications. Each image

should reflect a positive and optimistic approach. When budget constraints prevent usage of photography,

use an all-type execution as shown below left. When it all works well together, it gives continuity to our

message and our image. All print and web-based materials should follow these guidelines.

Corporate Publications

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Screening is Important for Youand Your Family.

You are Better Off Knowing.

Lorem ipsum dolor colore 2002 Annual Report

Program Publications

Radiation Treatment Services

Operating Resource Manual

The Ministry of Health and Long-Term Care and Cancer Care Ontario Cancer Care Ontario 2002 Annual Report

Cancer Care Ontario | Action Cancer Ontario620 University Avenue Toronto ON M5G 2L7

T. 416.971.9800 x.1276 F. 416.217.1277john.smith@cancercare.on.cawww.cancercare.on.ca

John SmithSenior Research/Policy OfficerDivision of Preventive Oncology

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Setting It Up

Letterhead

A standard format for setting up a letter helps to provide consistency in the appearance and tone of our

communications internally and externally. Paper stock specifications are provided below.

Cancer Care Ontario | Action Cancer Ontario 620 University Avenue Toronto ON M5G 2L7

T. 416.971.9800 F. 416.971.6888 www.cancercare.on.ca

January 31 , 2003

John SmithNew Company LimitedAny Street Ave, Unit 3Toronto, ON M4J 1Y1

,

Jane JohnsonProject Manager

Dear Sir,

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Sincerely,

1.75 inches

.75

inch

es

Affiliate or partnership signaturearea is located in the bottom right corner of the letterhead.

Note: If more than one affiliate or partnership signature is requiredcontact CCO Public Affairs.

Maximum depth of .75 inches and1.75 inches width for CCO Programaffiliate signatures.

Letterhead:Pegasus Smooth 24lb writing

When budget is limited, or mass quantities are required, use the following stock:

24lb Plainfield Offset

Business cards:Pegasus Smooth 110lb cover

When budget is limited, or mass quantities are required, use the following stock:

80lb Cover Plainfield Offset

#10 Envelope:Pegasus Smooth 24lb writing,available with a square flap

When budget is limited, or mass quantities are required, use the following stock:

24lb Plainfield Offset with animperial flap

www.cancercare.on.ca