can you afford not to consider sustainable ict?

1Copyright © 2016, The Green Grid

Nordic Digital Business Summit 2016The Green Grid

Roel CasteleinEMEA Director Marketing, The Green Grid


Data + Analytics


AMSIX data traffic 2001

Jul ‘01In: 690 TB

Out: 687 TB


AMSIX data traffic 2016

Aug ‘16In: 951,805 TB

Out: 953,805 TB

1,384x


Growth internet connections

1996

-2006

: Com

puter

s

2006

-2011

: Mob

ile

2011

- 202

0: Int

ernet

of Th

ings

05

1015202530

Billion internet connections

Source: World Factbook www.cia.gov/library/publications/the-world-factbook


Growth Cloud

2002 2011 20200%

10%

20%

30%

40%

50%

60%

70%

62% 61%53%

25% 22% 24%

13%17%

23%

Cloud components break downGrowth by component

End user DevicesNetworksData Centers



Electricity demand by country

UKFra

nceBraz

il

Canad

a

German

y

Cloud Com

puting

Russia Ind

iaJap

an USAChina

0500

10001500200025003000350040004500

318 420 457 519 522 684 729 774 939

3790 3862

Electricity in Billion KWh, 2011



Data = Energy

• ICT consumes 6-9% of utility power globally• Data Centres consume 1/3rd ICT power• Data Centres consume 2-3% of grid

capacity• Data is currently growing +/- 20%* CAGR• Sustainable?

(*) 70% CAGR in data growth will be offset by performance improvements:• Clock rate: 1 -> 5Ghz• PUE: 2.5 -> 1.3• Virtualization: 0% -> 40%• Utilization: 5% -> 40%


In a nutshell

Transform your business, derive intelligence, but please handle your data sustainably!

New models As-a-Service

iPhoneKoneRRGEHonestJukelyTesla

Analytics

CD

Stream

IIoT

Resource efficient Data Center and ICT infrastructure

ClusteringClassifiers

AssociationsText Analytics

Time series analysis


Call to action

Data growth

Energy cost

HighLow

High Patch up

existing technology

Rewrite OS, cold

storage, distributed compute,

etc.

Unlikely Business as usual


The Green GridMission• Drive accountable, effective, resource-efficient, end-to-end ICT ecosystems

Membership• Non-profit, open industry consortium of end-users, policy-makers, technology

providers, facility architects, and utility companies

The key source for technical consideration on emerging resource efficiency trends• Establish metrics • Drive understanding of risk • Proactively engage governments to influence effective policy • Provide frameworks for organizations to realize operational efficiency and maturity


Why participate in The Green Grid?• Learn what you need to run your business:

• Stay current• Stay relevant• Stay profitable

• Broader innovation • Achieve more through interaction with industry-leading peers• Influence industry by highlighting what’s important to you• Stay ahead of regulations that impact the operation of your business• Achieve levels of overall efficiency your business could not otherwise attain


But what does it mean to you?It means...• Greater productivity per unit

of energy consumed• Reduced costs for facilities and IT budgets• Mitigated operational and corporate risks• Improved environmental sustainability• Enhanced corporate responsibility

And that’s what we’re helping companies like yours achieve


Board Members

Contributor Members


The Green Grid PUE metric • “Self-help” Data Center

energy efficiency measurement tool

• Measures relationship facility energy and IT equipment energy

• Reported 20% drop in PUE could mean energy savings of $1.4 – $2.5 million per year for a 5MW data center


• Benchmark DC performance, determine maturity levels and identify steps and innovations needed to achieve greater energy efficiency and sustainability

• More than 130 DCMM assessments completed• With every DCMM assessment, the accuracy and

effectiveness of the tool becomes more precise, as the industry benchmark is aggregated with greater exactness

Data Center Maturity Model (DCMM)

Achievement


Free Cooling MapsAchievement


Global Harmonization Metrics for Data Center Energy Efficiency• Facilitated meetings among global leaders to agree on standard approaches and reporting

conventions for key energy efficiency metrics• Participants agreed that harmonizing global metrics for data center energy efficiency would

solve inconsistencies that previously undermined improvement measurement• Along with The Green Grid, global task force participants included:

Achievement

• U.S. Department of Energy’s Save Energy Now and Federal Energy Management programs

• U.S. Environmental Protection Agency’s ENERGY STAR Program

• European Commission Joint Research Centre

Data Code of Conduct• Japan’s Ministry of Economy, Trade, and Industry• Japan’s Green IT Promotion Council


Thank youwww.thegreengrid.org

can you afford not to consider sustainable ict?

Technology