Slide 1

11Campaign Summary 2006

Promotional Support Overview:FineLiving.com Voters Choice Poll online, video, links to related events and golf content, blogs, etc.Marketing/Press participation in golf events to create buzz and film short clips for online and on-air, online buy, and dedicated press kit to support promotionAffiliate/LAS marketing incentive program, cross channel-spots, and local sponsorship opportunitiesThe Search for the Next Wandering GolferPromotional Support Tactics:

Partnership with World Amateur Golf Event - Event Sponsorship and Live Auditions Tent Brochures/Handouts Premiums Signage Insertions in Scripps Newspapers Spots on Scripps Broadcasters Cross Channel exposure on sister brands on-air and online Online buy to support promotion on targeted sites and keyword searches Radio Promotion Press Kit and Satellite Media Tour

The Search for the Next Wandering Golfer

Newspaper Ad

Online AdsOnline Voting

Booth at World Amateur Golf Championship

Radio Promotion ResultsMarketDMA Market RankStationFormat# of Mentions# of Impressions Est. Media Value Dallas7WBAP-AMNews/Talk25562,500 $ 10,000 Detroit11WYCD-FMCountry351,004,500 $ 17,500 Tampa12WFLA-AMNews/Talk501,100,000 $ 15,000 Phoenix14KDKB-FMRock40412,000 $ 10,500 Minneapolis15KTCZ-FMAdult Alternative30450,000 $ 14,000 Denver18KRFX-FMClassic Rock25Orlando20WTKS-FMTalk75637,500 $ 15,000 San Diego26KFMB-AMNews/Talk1141,288,200 $ 29,600 Winston Salem- Greensboro47WVBZ-FMRock25132,500 $ 5,500 Totals4195,587,200 $ 117,100 The Search for the Next Wandering Golfer Audition Submissions:1,239 mailed auditions218 auditions filmed at World Am EventAffiliate Incentive Program Results:Media Value: $2,430,62355,529 spots ran102 systems total participated:PhoenixDenver DallasPhiladelphiaBostonWashington DCPhiladelphiaAtlantaResults