2006 lynxjet campaign case study
DESCRIPTION
CANNES LIONS 2006에서 GOLD LIONS을 수상한 LYNXjet Campaign 사례를 통한 IMC Case StudyTRANSCRIPT
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쌔빨간 거짓말
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조금 야한 이야기
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세상에서 가장 HOT한
항공사이야기
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LYNXjetCampaign
2006
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LYNXjetCampaign
2006
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LIONSCANNES
2006
GOLD LIONS 수상매체부문 / IMC 통합 부문 / 미디어 부문 / 프로모션 부문
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젊은남성17세 부터 25세
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젊은남성17세 부터 25세
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LYNX =초딩용
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해외여행 일탈 섹스X +
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새빨간 거짓말
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Design
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Design
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VIRAL
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DIRECT
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Results
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사이트 방문자 65만8천 명
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전체 타깃 27%
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회원가입 1만1천5백 명
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REAL!
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TVCM
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RADIO CAMPAIGN
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OUTDOOR
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PRESS AD
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INTERACTIVE
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Don’t care
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EVENTS
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MediaAttention
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Results
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링스를 섹시한 브랜드라고 응답한 사람
10% 증가
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브랜드 점유율 14.2%에서 로 급성장 84.5%
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판매량 4주만에 급성장 20%
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Fantasy
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On line Program Off line Program
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감사합니다