CAMPAIGN SITES THE PULLING POWER BEHIND YOUR JOB ADVERTS

IT’S AN EVERYDAY FACT OF RECRUITMENT LIFE THAT SOME VACANCIES ARE HARDER OR MORE IMPORTANT TO FILL THAN OTHERS.But how to do it?

When those key roles or senior appointments come along, the smart recruiter knows that it makes sense to go the extra mile to attract the best applicants.

Academics are understandably cautious about applying for a job on the strength of the job advert alone. Serious jobseekers need to be informed and engaged by a range of inspiring and persuasive supporting material in order to turn just another ‘possible option’ into an exciting ‘potential career opportunity’.

The solution

Campaign Sites from jobs.ac.uk.

What are campaign sites?

Campaign Sites are bespoke multi-page websites designed and built by us, usually within one week to support your high-level recruitment campaigns.

A typical Campaign Site acts as the central information hub to which all your Enhanced Adverts on jobs.ac.uk are linked. This means that by clicking on the vacancy listing the reader is already on your Campaign Site and primed to receive positive messages about your university and your recruitment campaign.

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University of Wollongong

in Dubaiuowdubaijobs.com

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ENGAGING XXXXXX

Once you’ve caught the reader’s attention with your job advert, you need to continue to build their interest by providing them with all the additional reasons to apply. The best measure of engagement is time spent on site, which for Campaign Sites is typically 6 minutes – impressive when the average time spent on an advert is just 45 seconds!

RELEVANCE XXXXXX

Of course, one could argue that the ‘further details’ that are part of the application process will tell people what they need to know. But they are often formulaic, and may be ignored by your target audience.

Similarly, on a university’s website the general careers section is just that – too general. By contrast, the information on a Campaign Site is specific, up-to-date and easily accessed.

IMPACT XXXXXX

Eye-catching imagery, bold graphics, even video: all this can be part of your tailored Campaign Site, helping you stand out from the crowd in a competitive market for talent. Even optimised for tablets and smart phones.

LONG-TERM BRAND BUILDING

Campaign Sites help you build your image as a great place to work - your so-called ‘employer brand’ – conveying key messages and positive impressions about the organisation that a simple online job advert will struggle to do. Better still, once built, your Campaign Site can stay live for several years, being adapted as required to meet your needs.

SEARCHABILITY XXXXXX

Getting noticed online starts with being found online. Each Campaign Site is optimised, not only through its content but also by having its own distinctive, search-friendly URL that will help drive the right traffic to your job adverts.

EFFECTIVE XXXXXX

Quite simply, Campaign Sites work. Statistics show that 70% more jobseekers will read campaign site content rather than view further particulars or ‘more details’ link in the job advert. Don’t just take our word for it, see what our customers say on page 10.

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WHY CAMPAIGN SITES DELIVER PULLING POWER

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The University of Warwick -

Business Schooljobswithwbs.com

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Of course, the first thing that a Campaign Site announces, by its very existence, is that the recruitment to the jobs on offer really matters to your university. It shows that you take candidate care seriously by taking the time and trouble to prepare and publish something just for the jobseekers you want to reach.

Beyond that, depending on how many pages you wish the site to feature (often between 6 and 10) you may want your content to cover things such as:

A recent survey of academic jobseekers highlighted that they want better information when applying for academic jobs:

Source: NORAS 2015

• Thestorybehindtherecruitment e.g.funding,departmentgrowthetc.

• Opportunitiesforcareerprogression andprofessionaldevelopment

• Researchcapabilityandfacilities

• Lifestyleandlocation

• Work/lifebalanceandfamilies

• Rewardsandbenefits

• Staffexperiences,viewpoints orcasestudies

• Countryprofileandadvice forinternationalapplicants

• Relocationandhousingsupport

WHAT COULD YOUR CAMPAIGN SITE SAY ABOUT YOU?

Information on core benefits e.g. salary, pension, annual leave etc

Overview of faculty/department/function

Information about the job security

Information about the organisation location and facilities

Information about leading academics work in a faculty or department

Detailed information about research output and success

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Brand Compliant Developed in

consultation to satisfy institution brand guidelines

Video Content inc. signposting to university website

Web Hosting No need for university

IT input – site is hosted by jobs.ac.uk

Creative Design inc. writing

text and image sourcing

Unique URL optimised for

search engines

Live Analytics 24/7 access to live

campaign analytics / media tracking

Simple to implement...

We do all the work

jobs.ac.uk Enhanced Adverts

integration

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jobseekers

Fast access to all of the

information

Insight into the experiences of people who

have made similar career moves

A meaningful picture of the wider

organisation

Quick digest of information

with useful links for further research

WHO BENEFITS?EVERYONE

Real engagement

with our 1.5 million

active jobseekers

recruiters

A dedicated expert to project

manage the process

Live campaign data through

Google Analytics Better informed

and ommitted applicants

A stunning centre piece

for a successful recruitment campaign

Support to evolve and

develop the employer

brand

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Nanjing Agricultural University

nauacademicjobs.com

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LISTEN TO WHAT OUR

CLIENTS SAY

...we worked with jobs.ac.uk to develop a

dedicated campaign website to attract a number of high-quality academics from outside Australia and to raise the profile of

Griffith University internationally. Over the course of just three months, the Campaign Site received in excess of 19,000 visitors from 154 countries and

has been very successful in attracting international candidates across a wide range of academic disciplines. We now consider jobs.ac.uk to be

one of our most important and successful advertising platforms for international academic and research appointments.

Janine Walker - Director of HRGriffith University

...the Campaign Site was excellent; jobs.ac.uk were

able to collate our thoughts and ideas and use them to produce

a targeted recruitment campaign matched to our needs and budget.

Professor Nick Miles Associate Dean

University of Nottingham

...we worked with jobs.ac.uk to implement an

effective recruitment solution which consisted of a dedicated recruitment

site, fully-branded Enhanced Adverts and buttons on jobs.ac.uk to drive jobseekers to

the adverts. We received a fantastic response from jobs.ac.uk and would have no hesitation in recommending them.

Professor David Sadler Vice President (Academic Affairs)

Xi’an Jiaotong - Liverpool University

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CAMPAIGN SITE PACKAGES

Campaign Sites deliver great value for money and a proven return on investment. Our template and custom packages (think Ready-to-wear and Made-to-Measure) illustrate our two approaches to developing your Campaign Site. Every site build will be different so please contact us to discuss your specific requirements.

Features Template Custom

Consultation and design brief 3 3

Dedicated project manager 3 3

Expert web design service 3 3

Search engine optimization 3 3

Usability optimisation and browser testing 3 3

Google Analytics reporting 7 3

Number of web pages Up to 4 Up to 10

Unique web addresses 1 2

Web hosting 1 year 2 years

Bespoke web design 7 3 inc. 2 intial concepts plus further development

Animated header graphic on each page 7 3

Embedded videos 7 3

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Get in touch to see examples of our Campaign Sites and to learn more how they could help you attract, inspire and engage potential jobseekers

email: jeremy@jobs.ac.uktel +44(0)79 2053 1144