campaign (business) model canvas slide share
DESCRIPTION
campaign model canvas is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.TRANSCRIPT
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Business Model Canvas
Campaign Engineering
Albin BajramovicFundCaster.CO
Campai
gn
http://bit.ly/Udemy-CCE
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- Steve Blank
No Plan Survives First Contact With Customers
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Campaign Expenses Production Expenses
Customer Segments
Unique Value
Proposition
Key Partners
Key Activities
Key Resources
Unfair Advantage
Channels
Total Expenses
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Unique Value PropositionValue Hypotheses
What value are you delivering to your backers?
• Performance• Customization• “Getting the Job Done”• Design• Price /Cost Reduction• Risk Reduction • Convenience/Usability• Team • Newness
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Customer Segments
For whom are you creating value?Who are your most important customers?
• Who do you benefit?• Who is your perfect customer?• Where do they hang out?
Create buyer backer personas for each segment!
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What media outlets are you going to use to reach your potential backers?
Channels
• Social Media • - Facebook, Twitter, LinkedIn• Email lists• Bloggers• Media outlets
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How are you better/different from your competition?
Unfair Advantage
• The Team • Insider Information • Authority • Single-minded passion
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What are the most crucial steps you need to take to advance your campaign?
- Communication
Key ActivitiesWhat are the biggest friction point that needs your attention?• Channel discovery and development• Size of the network• Marketing• Product Development• Assets Development
• Video• Story• Rewards
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What key resources do you need to secure to run your campaign?
Key Resources
• Intellectual (IP)• Financial• Human
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Who are your key partners? Who are your key suppliers?
Key Partners
• Industry experts• Video producer• Social Media Strategist• Bloggers• Evangelists
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How much money will it cost to deliver on your value proposition? Which key resources are most expensive?Which key activities are most expensive?
Production Expenses • Manufacturing Cost
• Design • Rent • Equipment • Salaries
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What aspects of your campaign do you need to outsource?
Campaign Expenses • Platform Fees
• Video production• Photos• Social Media Strategist• Rewards• Shipping• Copywriting • PR & Marketing
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Check out the full class @
http://bit.ly/Udemy-CCE