
2/28

InnovatIon serIes strategIC netWorK DesIgn

2


Logstcs & Dstbton

Athos

D. Did Fc nwk di xpZ si liic C

2011 C m C


3/28

3

Peface

m d izi ciz h iificc f b, ffici d i ppy chi

di f h cc f hi i cpy. nh, I b i dy dy bi h y

cpi i h d wih hiicy w ppy chi cpxiy i f cy f

c d i c d di ppy chi ifficici.

I d dd hi i, cpi bihd b pibiiy f h ppy

chi wihi hi izi. th ic di d dp f h ppy chi wk

, i y xpic, b f h ky k f h izi. sic wk di h

h h ppy chi i dy pp h y f h bi d i h cpii

d f h cpy i h . thf, I c y cpy pc ppy

chi iw d di hi ic d.

sppy chi di pjc d b dib i, bddd i d id wih h

bi y. th i ppch ppy chi di; I c hf y c-

d h y k y i dcid h ih ppch f y idiid ii. Bid

hpi h f f y cpy, ch ppy chi di pjc i i xci

f ddi h bi i dp y cpy d y izi!

thi fc pp pid i-dph k h k d ciii d ic wk

di, d pid b ip hw xc hi kid f pjc ccfy. I pic

hi pp hihih which fc d pcic i f pjc cc. Fh, ii ciic iw f piizi f wk di h xpi which bi q-

i c b ddd b dic hi pi iii d qi.

I bi h hi wi pid y wih d idc y wy wd y f ppy chi!

Bend Flcnge

F Pid liic, Pc d It Diii f BasF

F Ceo gb C si DHl


4/28


4

Contents

Exectve Smmay

1 Stategc neto desgn enses a compettve spply chan

1.1 th ic f wk di

1.2 sic wk di ffc h wh ppy chi

1.3 Bi di d ypic qi f ic wk di

2 Algnng neto desgn th stategy

2.1 th bi y h b h i i pi f wk di

2.2 objci d fc d f ic wk di

2.3 Ky dcii f ic wk di

3 Ho to appoach stategc neto desgn

3.1 sic wk di wid

3.2 th ic wk di pc

3.3 Which c pp ic wk di?

4 Stategc neto desgn n pactce A case stdy

4.1 Ch

4.2 r

Fges

5

6

8

9

11

12

14

16

19

20

23

24

26


5/28

5

Exectve Smmay

a ii d f ppy chi d iic, w ciy fc h yi

f idy d d h dp f -f-h- hdi pid cpi wih

pic ppch d cpii i di wih c d f ch. thi

fc pic pp pid iih i h c f ic wk di d i

hw wk piizi c b d c ppy chi h fficiy pp ic bi-

d.

Thee ae thee easons to have stategc neto desgn on the agenda:

Good neto desgn means hghe poftablty: ffci wk di piiz i i

cpi-ii , w pi c, d hp dc wki cpi i h ppy

chi whi iii h d c ic.

Good neto desgn means management of goth: cphi wk di di

wh d wh w fciii dd h w k c b ccd ffciy

d w pdc c b fcd dd.

Good neto desgn means less bsness ss: bi wd i ciy chi. a

pi ppy chi fpi dc h ppy chi xp ppy d dd ik by

ci iiy d fxibiiy ic .

Ths pape povdes yo th:

Anoverviewofthecurrentchallengesandtypicalbusinessdriversintheareaofnetworkdesign

Astrategicapproachthattranslatesanenvisionedbusinessstrategyintoyoursupplychain

Insightsintotools,methodologies,anddesignprinciplesforstrategicnetworkdesign

Yo shold ead ths pape

ifyouareseekingstrategicwaystooptimizecapitalexpendituresandworkingcapitalinyour

ppy chi whi chii b-i-c c ic

ifyouwanttoreviewyourcurrentsupplychaindesignandassessitsmatchwiththestrategic

d f y bi

ifyouareatthebeginningofanetworkdesignprojectandwanttoknowwhatfactorsand

pcic di h b
http://www.camelot-mc.com/en/client-services/supply-chain-management/http://www.camelot-mc.com/en/client-services/logistics-distribution/logistics-network-design/http://www.camelot-mc.com/en/client-services/logistics-distribution/logistics-network-design/http://www.camelot-mc.com/en/client-services/supply-chain-management/


6/28


6

1.1 The stategc vale of neto desgn

nwk di i h stategc plannng pc f i i c f ppy

chi, d ci h h xiiz pfibiiy d hp ip pfc ch

ik i h ppy chi.

th di f by pi d hihy ffici wk f b pi i widy pcid

f h ky ch i ppy chi . th wih pdc ch & dp-

d ic ki, h ih ppy chi di i f h i f cpy

chi i stategc bsness goals d i sstanable compettve advantages.

nwk di py cci f cpi i all ndstes ii di di ppy

chi pfc. Cpi pi b ci i, pi cpx fci

wk, d i hi c hh id diibi wk pciy cpd

p-ciy dd ic wk di cidi (Fi 1).

th f wk di h bc pi i dy bi i,

cpi h cp wih iy f fd ch i d c h i

fw d ify phiicd c d ( Fi 2). a hiic ppch wk di,

which i ihy id h ppy chi d cp y, i qid cc

i dy ddi k.

1 Stategc neto desgn enses a compettve

spply chan

Fge 1:

nwk di

h h

fficicy f b

d f cpx

pi


7/28

7

If did ccfy, ic wk di ip cpy ppy chi pfc

i iy f :

Higherreturnonassetsasnetworkdesignoptimizescapital-intensiveinvestmentsthatare

ypicy f hihy iib . Lowersupplychaincostasnetworkdesignsetstheconditionsforensuringoperationalefficiency

f iy ppy chi-d fci d pc.

Reducingthesupplychainsexposuretosupplyanddemandrisks.

Creatingstrategicpreconditionsforrespondingtochangesinthebusinessenvironmentand

bi f wh.

Highercustomerserviceandlowertime-to-marketfornewproductsthroughlowerleadtimes

hh h ppy chi.

Fge 2:

Ky chciic

f dy c-

pii k

VAriABiLiTY

InCreasIngCOST PrESSurE

HIgHerSErViCE rEquirEMENTS

groWIng riSkS &marKet VOLATiLiTY

stronger FoCus onSuSTAiNABiLiTY


8/28


8

1.2 Stategc neto desgn affects the hole spply chan

sic dcii d wk ffc all levels of spply chan management d pid h

fwk f ccf cic d pi ppy chi pc (Fi 3).

th f-chi ipici f ic wk di c b id by ki h pcic

xp f bihi w pdci fciiy ( Fi 4). a iy f dcii h b d

i fficiy h w fciiy i h xii ppy chi d c h qid ic

. sppi b d pdci cpcii ypicy bjc ic cidi, whi

cic h pci pi d i fw h b id. opi dci-i pdiy ikd c i pc, f ic di pih pici d

pi chd.

Fge 3:

nwk di

dcii ipc

f ppy

chi

Fge 4:

opi p w

pdci p

i i

dcii

dcii

Stategc levelNe Plant

Tactcal level Opeatonal level

nwpi

chd

Pdcipi

rpihpici

Hr pici

sc icpid

ri

pifw

riwiyci

r-ccpcii

adjppi b

impact on SCPefomance

Tactcal level: pi dpdci picy, iy

Stategc level: ic c dcfii f h ppy chi

Opeatonal level: pi picid pc f c i


9/28

9

1.3 Bsness dves and typcal estons fo stategc neto desgn

th y di h c pp cpi iiiiz wk di pjc. nh,

cidi h cy chi cic i d h iific cibi f

piy did ppy chi bi cc, cpi w did contnosly

evalate h pfc f hi wk d pc ppy chi iw d di hi ic

d.

Dpdi h c bi qi, cpi ih cid ih edesgnng the

spply chan desgnng a ne chan i hi wk wih chi bi cdii

w ic bjci (Fi 5).

sppy chi -di i ypicy di by chi k d bi cdii, fqy i

cjci wih d c p d ic qi h f xp qi xpd-

i ci pi. If cpy w hh x cqiii, wk -di

dd h ii f cqid pi i d fy xpi bfi d yi

ppy chi .

th d f dii w wk wh cpy w phic k

w i w pdc . a, cpi ih w yz cd fid

ppch hw f hi xii ppy chi di di f pi fpi.

Fge 5:

Diff di f

ic wk

di

Type ofneto desgn

Bsness dve

m & cqiii

expi

rci & ipifici

Dwizi

nw phic k y

nw bi fid y

sicnwkDi

Di f

w ppychi

r-dif ppy

chi


10/28


10

Fge 6:

typic bi

qi wd

hh ic

wk di

sicnwkDi

mfciwk

piizi

Wd fci iizd p?

B ci f p: c c c ppi?

I-h fci ci?

sppywk

piizi

opi b f ppi?

riizd b ppi b?

si i-ci d ipc ik ?

Diibiwk

piizi

Cpy-wd 3Pl-pd wh?

Dic idic diibi ch c?

opi b d ci f wh?

If h ppy chi wk i pc d piy pp h d bi d, wk

()-di hd b cidd i f chii h ic bjci by wi ey

bsness estons wih d diff ppy chi (spply, manfactng d dst-

bton neto). a hw i Fi 6, w-cd wk di ppch pid pi

w di ppi b, fci fpi d diibi y, d bih

h bi f f-chi wk di dcii.


11/28

11

2.1 The bsness stategy has to be the ltmate statng pontfo neto desgn

Neto desgn iid bi stategy i h ppy chi. thf, y

h h y dcii di wk di di by y cpy ic

dici.

a hw i Fi 7, h f ey stategy dmensons which piiy chciz ch cid-

i. sic wk di k iific cibi chii h did pf-

c i ch dii. nwk di ffc h c dii hh piizi bh cpi

d pi xpdi, d h ic dii, f xp hh pidi pppi

c ic . I hhp i w d i c ffc pf-

c wih d i, whi iiy cp h cpbiiy f ppy chi pd chi

qi.

a hih pfc i ch dii

wd b ypicy ih cicy

jifid fib, i i cci

i wk di wih h p-

i y di pdc d

k, d cfy ii h

pi tade-offs bw h dif-

f pfc dii. Wh

dii ppy chi, i i hfciic dd h dffeent

eements f h i pdc

c . F xp,

nnovatve, hih i pdc ih

qi diff ic piii

h iky b w i commod-

ty pdc ( Fi 8).

2 Algnng neto desgn th stategy

COST

SErViCE TiME

AGiLiTY

NetoDesgn

Fge 7:

Ky y

dii h

ffc wk

di

Commodty

Podcts

Fge 8:

exp f dif-

f ic

qi h

d b cid-

d i wk

di

innovatve

Podcts

AGiLiTY

COST

SErViCE TiME

AGiLiTY

COST

SErViCE TiME


12/28


12

2.2 Obectves and efeence models fo stategc neto desgn

I i cci di h cc bjci f wk di bd h iid bi

y. Whi y ih cid diff bjci, y hd fc h bjci h pp

h idd bi y. objci f wk di c b ih fnancal , bsness

, socal & envonmental ( Fi 9 f xp). Whi f h bjci

cp ch h, h ih b cfici. thf, y hd cfy which

wi hp ip y y, d fib ccdiy.

Wh dfii h ic dici d bjci f ppy chi, ky qi f cpi i:

which picip hd id hi ic wk di? Idy bchk w -f-

h- ch di pi h cpi w did fw w i di d:

Lean neto desgn d agle neto desgn (Fi 10). th w fc d c hp

id y i ci bjci d idifyi h ih cp f ppy chi di.

Fge 9:

objci pd

hh ic

wk di

Fge 10:

rfc d

f ic

wk di

r d c piizi

Hdi pi i ccy ik

liqidiy d fici bd

Cb fpi

Cp I

epy cc

C ic

Cpxiy d ik dci

gwh i w k

NetoDesgnPncples

Fc phyic fficicy

ld i dci

sipifici

ld cpciy ci

Fc pi

sc fxibiiy

s cpciy

opi fxibiiy

Fnancaltagets

Busin

e

ss

targ

ets

Envi

ronmental

&socia

ltargets

NETwOrkDESiGN OBjECTiVES

LeanNetoDesgn

AgleNetoDesgn


13/28

13

l wk di fc i pic h fwi pc:

Lead-tme edcton i chcizd by piizi i hhp i d d i

c.

Smplfcaton dc wk cpxiy, f ic by cci pdc pci

p ci fciii d ci h pci p h dd .

Leveled capacty allocaton ii cpciy bck d hp id -i i

d w iizi .

ai wk di fc h biiy pd pidy d c-fficiy ch i h

bi i. th fwi fc chciz i wk di:

Stctal flexblty, .. hh fxib p d fxib wkfc d, w y

pd dd fci ppy chi dipi. a fxib fci fpi

f ffici hd i ccy d c ik.

Sge capacty h p d ppi h h ppy chi c pid hih c-

ic wh dd ic.

Opeatonal flexblty, ch i-ci i d fxib hip d, k

ppy chi pc cpb f di wih h- ch i pi qi.

I hd b phizd h h wdi ppch y

xci, b h complement each

othe i c. Cid i

h c f ii cd-

iy pdc (Fi 11). Whi i-

i pdc ypicy fc hih

k ciy d h qi

bi d f ppy chi

iiy, picip h p-

di di ppch f

b cdiy pdc. Hw,

wk di pp

h fficicy f dii ii

pdc h k, .. hh

d i dci ppch.

t h wk di i h ih dici, chi pi di i wih

idifid ic qi hd b i p f h wh wk di pc.

ai nwkDi

l nwkDi

Commodity

Product

In

novative

Product

MATCH

PArTLY MATCH

MiSMATCH

MATCH

Fge 11:

a xp f

hw wk

di ppch

hd b ppd

pdc


14/28


14

2.3 key decsons fo stategc neto desgn

I d h h wh ppy chi fw y d bjci d idify h ih

cp f wk di pjc, i i i k ntegated d compehensve ve h

wh ppy chi, icdi ky ppi, h i fci fciii, wh, -

pi ch, d h d c. thi cd ppch i f phic

d fci cp c hp cpi chi d ii di pfc i hi

ppy chi i h .

a hw i Fi 12, wk di c hp dfi h pi b d ci f fciii

(fci p, wh, d diibi c), h ci f cpciy d chy

qi fciii, h i f pdc p, d h fw f d hh h

ppy chi. Fh, wk di hd di whh ic d pc hd b

cdcd iy xy. F xp, wk di pjc c b d dcid whh

pdc hd b fcd i-h by cc fc, ki i cc f h

ipici f h ppy chi.

Y hd b w f h fc h ch pi dcii, y ypicy d balance dffeent

obectves. F ic, h d-ff bw cfici c bjci ffc h pi d

f cizi i cpy diibi wk (Fi 13). Cpi ii dcid h

pi b f diibi c h h c dii dqy

icpd, i d iiiz ppy chi c whi iii ipi diy

ic .

Fge 12:

Ky dcii f

ic wk

di

Spples Plants / CMs waehoses

in-hose opeaton o otsocngNmbe and locaton

Cstomes

Flo of Mateals and Podcts

si ci

mi ci

Dic diibi

mk ci

Pdc ci

Capacty, locaton, and technologes


15/28

15

th cpxiy f wk di pb bc bi, h bi f hi h ip

xp. Hw, h ypicy f bjci, ci d dii h h b

cidd diff pi . th i why wk di hd i c b ppdby bsness analytcs d optmzaton tools cpb f ddi fc d d-ff.

Fge 13:

exp f c

d-ff wh

dii dii-

bi wk

nb f DC

Total cost

r f pi

Whi cIy cyi c

tf fih

Diy fih

sic c

supplyChaincot


16/28


16

3.1 Stategc neto desgn sdoms

th i f ic wk di pjc i i cpii d d c

- cc by pidi h ih c f h ppy chi. t ccpih hi cc-

fy, hi ci hw di wid cii f sccess factos f wk di d

best pactces f h di pc.

a hw i Fi 14, h fve ey sccess factos i pic which h wk

di pjc yid pcicy fib p f h ppy chi. a d i h pi chp,

h bi y d b h i i pi f ppy chi di. Cqy,

ppy chi di b di by ic iw d cy id wih h ic f

cpy. Wh dii wk, i i cci h h iid di i cpb f

i h f qi, i h ypicy hih i d h iid -

ibiiy f dcii. a id d hiic di ppch hd cid h ppy chi

wh, i bh ic d pi pc. Di h wh wk di pc,

h pibiii f ipi h did wk b cphiy did. I h d,

pcicb di d i h izi i pc. a i i c h wk

di pjc c iific ch ppy chi, izi i d b p-

pd by dq ch ciii.

3 Ho to appoach stategc neto desgn

Fge 14:

Ky cc

fc f ic

wk di

keysccessfactos

syfc

Idd hiic

di

oizii

likd ip-

i

Fii


17/28

17

Bc f c ch i h bi i, cpi hd cid wk d-

i -i xci. Id, h wh wk di pc hd b dd contn-

os mpovement cycle cii f h ih ppi f wk di pjc, h xci f

h pjc i p bi d, d ii cpii wk f h ppy chi

( Fi 15). oc h ppy chi di h bc dd, h cyc hd i. expi-

c hw h ipy fwi cp f b pcic hp iificy ic h cc fwk di pjc, d h dp cpii ppy chi fpi.

D i h ky f cphi di f h ppy chi. th ff qid f d cci

hd b did (pciy if d-bd ppch cidd), b h

i h ccd d ff y ddii ppii f bi ip. thf,

ffici i d c hd b ddicd d cci. C-fci pjc

cii f ppy chi dicipi d ihbi dp, ch c ic r&D,

k h h yi c . I d bh ccpc d bi

pcicbiiy f h iid wk, cd ch ppch cpi

ch pi, khd , izi i, d pppi cic-

i i hihy cdd f h bii.

Fge 15:

th wk

di cyc

Fge 16:

B pcic f

ppi wk

di pjc

Montopefomance,competton,

maets

Cdcwkdi

Pp fwkdi

si cpii

wkdi

PrEPArE FOr NETwOrk DESiGN

Pepae

fo neto

desgn

ey d cciC-fci Ch pp


18/28


18

th i ppch ppy chi di. t dfi h pppi pjc ppch, y

hd by bi h ih cp y hhy. Idy b pcic hd id h

dp f ib bi ci (.. cizi dcizi i),

whi wk piizi c hp iiz, d piiz h iid bi

ci. a ci idi f pjc (.. bi ci, d, d d )

by c-fci d khd fibiiy d izi ccpc

f h did wk. Y hd b w h yicy ccd d yzd d pid

f iih i y w ppy chi. Bd hi d, idi ip ppii,

ch iffici hip iz ipppi f xp hip, c b idifid d

izd bf w wk c i i pc.

I i hihy cdd bih ppy chi iw d di p f h ic

pi pc. Cidi h cy hih p ppy chi pfc, c i-

zi pibiii c hp bih iw f h ppy chi wk i pc,

dcd by h wk di cyc. t ciy ip cpbiii d kw-hw di

ccp, di, d pi -bd ppch f wk di, h d d f

p pjc hd b i f cpy kwd . t hi d,

cpy ih cid bih w izi i pib f wk di

if i fc wk di qi ch pdc cpciy (-)ci fqy.

Fge 17:

B pcic f

cdci wk

di pjc

CONDuCT NETwOrk DESiGN

Condct

neto

desgn

eb cp dfiiiIdy b pcicnwk piizi Ci bi idiQick wi izi

Fge 18:

B pcic f

ii c-

pii wk

di

SuSTAiN A COMPETiTiVE NETwOrk DESiGN

Sstan a

compettve

neto

desgn

Id i ic piKwd r wk di iw


19/28

19

3.2 The stategc neto desgn pocess

gy, h ic wk di pc hd hh stcted seence of plannng

steps ( Fi 19).

th i ph f h wk di pc c b izd fw d hd b ccp-

id by h b pcic dcibd b:

Defnton of obectves and neto stategy: Idifyi i i wih h

ppy chi y, ki h ccdi hi c, d iii pppi-

d-ff xy ip pqii f ccf wk di pjc.

Analyss of the spply chan: a i-dph d f-fcd yi f h -i ppy chi -

i ifi d d f It y w f ky khd hp idify c

h d wk d fi bjci. Scenao geneaton: ai ppy chi ci dpd f bi ppci.

t b h bi ci, piizi c b d i hi ph, f xp

dcid pi fciiy ci cpciy .

Scenao evalaton: th dpd ci d idi d piiizi pc. Bh

qii d qii fc h b k i cc wh ki h idifid c-

i ccdi hi bfi d bi fibiiy.

Selecton of spply chan desgn: a did bi c d ipi p i i f

h fi ci f ci ci. typicy, hi i y d f fw ci which h

b d h b .

Di h i pc, i f h iii f ddii ci d bjci

difid i y i. a cqc, h idd ph f h pc y hh

ii. apppi yic f piizi d ii c iificy pd

p d ip h c f h wh wk di pc.

Fge 19:

sic wk

di hd y

cd

pc

Defnton ofobectves &

neto stategy

Analyss ofspply chan

Scenaogeneaton

Scenaoevalaton

Selecton ofspply chan

desgn

POTENTiAL PrOCESS iTErATiONS


20/28


20

3.3 whch tools can sppot stategc neto desgn?

th benefts of optmzaton tools fd pciy i h idd f h wk di pc

( Fi 20). nwk di pp i pic h yi f h c ppy chi by

pidi i-dph iic d iizi fci, d ipify h di d i f -

i ppy chi ci.

th qi i f h fwi: which hd b d dqy pp wk di

pjc? th f i f di wk i biy i cpxiy d di.

Whi ip di pb c b d i exc d acc bd ppici, c-

px pb ih qi piizi d ii ppch. a hw i Fi 21, neto

optmzaton tools pciy ib f ppi ic dcii ch h ci d

cpciy f fciii i h wk, whi tactcal optmzaton tools d smlaton i fi d

cp ic di h cic .

nwk piizi -f-h- hic ih di h pi

ci d cpcii f fciii d ppi, d h pi i f iic fw hh

h ppy chi wk ( Fi 22). thy fid pi dcii hh xiizi pfi

piizi c bjci, ki i cidi d c cp (-

pi, whi, fci, ci) wih pc wk ci ch ib

cpcii d-i qi. Cqy, h hd b cidd if y w fid h

b i mltple altenatves whi iy cidi mltple constants d

piy conflctng obectves. siiiy yi f h d w y dy h ipc f

changng bsness condtons (.. dd wh f pic ch) h wk c d

xpcd c.

Fge 20:

u f piiz-

i di

wk di

pjc

Defnton ofobectves &

neto stategy

Analyss ofspply chan

Scenaogeneaton

Scenaoevalaton

Selecton ofspply chan

desgn

Fge 21:

t h ppic wk

di

Neto optmzaton tools

TACTiCAL DESiGNDETAiLED EVALuATiON

STrATEGiC DESiGN

Tanspot optmzaton toolsSmlaton tools

inventoy optmzaton tools


21/28

21

Hw, y hd b w f h fc h h qi ci f i (..

h i f dd yy bi) wk ppy.

oc h c f h ppy chi h b dfid, y ih cid cic piizi

w ii ppch ( Fi 23). siific changes n the topology f ppy chi

c fc cpi iw pi pici w iy , d i

h wih wy did wk c. F xp, if diibi y i cizd,

piizi iy pc d cidi i fw c hp ck h f i

pi, pciy if tanspotaton spend d ong captal dci ip di. I

h d, whi piizi qi ipifici kp d cb, ii p-

pch c yz ppy chi iy iid f di. ahh ii d

piiz wk p, i i y hpf f ddi h if bhi f ppy

chi by ki i cidi h f pocess complexty d y dynamcs d ncetantes.

Fge 22:

appici

f ic -

wk piizi

Stategc desgn of spply chan and evalaton of ey bsness scenaos

Neto optmzaton

DriVEr

SOLuTiON

DECiSiONS

sppy chi ci

Cfici bjci

Chi bi cdii

mip i

opi iz, b, d ci f fciii

opi i d pdc fw

siiiy yi di wk d c c


22/28


22

t f wk di c pid bi dcii pp i wk di pjc.

Hw, cpi hd b w f hi pqii d pi ici.

th fwi gdelnes i pic h wk di d cc:

Beforeusinganytool,youneedtodefinetherelevantsupplychainscenariosthatmatchstrategy

d bi qi. oc h ci d h h cp f wk di h

b cy id (.. cidi f wk cizi bi ci), c

hp dp d h iid ci.

Toolshavelimitationsregardingthecomplexityofwhatcanbemodeled(e.g.aggregatedproduct

p, c p, cidd ci). md wi y bi iy if

h ky bi pc dqy cd. thf, y hd k i cid hw

bi pc c b d i d, d id hi hhy.

Actualdecisionsneedtobetakenfromabusinesspointofview.Youshouldthereforecarefully

d , d h fibiiy f h d i iy. Bid qii

fc yzd i d, qii pc ch izi cpibiiy d b

k i cc i d ccf ppy chi di.

Fge 23:

appici

f ii d

cic piiz-

i

Tactcal desgn of spply chan and detaled evalaton of stategc decsons

Tanspot optmzaton Smlaton inventoy optmzaton

DriVEr

SOLuTiON

DECiSiONS

tpi pd

Ch i diibi

c

uciy d bi-

dyic

Pc cpxiy

Wki cpi

Ch i wk

py

tpi

tp d

Ci ci

tcic pc

ai wih wk

rik cidi

Iy pici

Iy pc

l iz


23/28

23

4.1 Challenge

th fwi c i h f wk di pjc f di chic cpy

wih i-bii fi. th ep ppy chi wk bf -di i

hw i Fi 24.

I h c f cphi wk piizi pjc, h fwi i ch d

bi qi hd b :

ThecompanyoperatedadispersedandlessharmonizeddistributionnetworkinEuropewith

ip i fciii, i i hih iy d bi c f pi

d whi.

Capacitybottlenecksrepresentedaseriouschallengeatonemajormanufacturingsite,whileother

p hd iific id cpciy.

TheredesignednetworkhadtosupportthecompanysexpansionplansintheMiddleEastern

k.

Duetorigidcorporateguidelinesforinvestmentprojects,theoverallprojecthadtoensureanearly

pybck pid d iific i i h y ph f ipi.

4 Stategc neto desgn n pactce

a case stdy

Fge 24:

ep ppy

chi bf wk

di piizi

4 mfci p

2 C DC

12 lc wh

Piy pi

Diibi k


24/28


24

4.2 reslts

I-dph yi f ppy chi d d pc d iii ip pi d id h

d f h di f f ci. Fwi h cpy iid y, pic

fc w pcd dci cpxiy. Di h pjc diff bi ci w d-

pd d iid which id i h d f cizi d h wk cpxiy.

t -di d y piiz h wk, h pjc dcidd wk piizi

cpb f piizi wh ci, -ci pdc p, d dfii c-p-

iizd i fw. th d c ifi f erP y d iic ic pid-

fd h d bi f h d. th i i w d by h diff

bi fci (iic, fci, d c ic) wih phi ibi-

iy f iic ic pid, c d i, d diffc i dd wh d pdc

pfi c ci.

a did bi c d ipi p d h w fpi id i Fi 25. t

h ipi f h idd ch, ii ch d c-

ici wih khd w i p f h pjc f h bii.

th ii wk c d i ci wih 6 c wh wih 1 i i scdi-

i, did f c hb i C ep. th ci f pdc fci

i d piy pi, d cpciy cpi, d iid fcpciy bck.

4 mfci p

1 C DC

6 lc wh + 1 i

l piy pi

Cidd diibi k

Fge 25:

opiizd e-

p ppy chi

wk


25/28

25

o, ppy chi c w dcd by 11%, ccpid by 18% dci i ii.

tb 1 iz h ky fc f h iific dci f cpxiy i h ppy chi. I

ddii, idifid qick wi ch ipd hip iz d ii f pi

cc d y izi f i.

Di h wk di pjc, h bfi f y iwi h ppy chi w i-

iy dicd. a c, h cpy dcidd i -bd wk i i

hi ic pi pc.

Fge 26:

Ky cpxiy

dci fc

d c i f

ep ppy

chi -di

a cpciy iizi

Diibi hb

lc wh

tp ic pid

sC c

Iy

78%

2

12

21

100%

100%

87%

1

6+1 (i DC)

5

89% (f bi)

82% (f bi)

Befoe e-desgn Afte e-desgn


26/28


26

Fges

Fi 1: nwk di h fficicy f b d f cpx pi

Fi 2: Ky chciic f dy cpii k

Fi 3: nwk di dcii ipc f ppy chi

Fi 4: opi p w pdci p i i dcii dcii

Fi 5: Diff di f ic wk di

Fi 6: typic bi qi wd hh ic wk di

Fi 7: Ky y dii h ffc wk di

Fi 8: exp f diff ic qi h d b cidd

i wk di

Fi 9: objci pd hh ic wk di

Fi 10: rfc d f ic wk di

Fi 11: a xp f hw wk di ppch hd b ppd

pdc

Fi 12: Ky dcii f ic wk di

Fi 13: exp f c d-ff wh dii diibi wk

Fi 14: Ky cc fc f ic wk di

Fi 15: th wk di cyc

Fi 16: B pcic f ppi wk di pjc

Fi 17: B pcic f cdci wk di pjc

Fi 18: B pcic f ii cpii wk di

Fi 19: sic wk di hd y cd pcFi 20: u f piizi di wk di pjc

Fi 21: t h pp ic wk di

Fi 22: appici f ic wk piizi

Fi 23: appici f ii d cic piizi

Fi 24: ep ppy chi bf wk di piizi

Fi 25: opiizd ep ppy chi wk

Fi 26: Ky cpxiy dci fc d c i f ep

ppy chi -di

P

6

7

8

8

9

10

11

11

12

12

13

14

15

16

17

17

18

18

1920

20

21

22

23

24

25


27/28

27


28/28

Camelot

Management Consltants AG

thd-H-a 12

68165 mhi

gy

Ph +49 621 86298-0

www.c-c.c

Yo contact fo fthe nfomaton:

C m C ag

michi Hi viiy offic

[email protected]

camelot strategic-network-design supply chain management

Documents