called “babies” owned by six shareholders be a limited delivery company aim: giving a faster...
TRANSCRIPT
Called “BABIES”
Owned by SIX shareholders
Be a LIMITED delivery company
Aim:
Giving a FASTER & CONVENIENT way to parents having babies and having no time to buy babies’ things
Provide a DELIVERY service
Mission Statement:Improve our service to suit for most parents’ wanted
Deliver things ordered as soon as possible
Located San Po Kong where is one of industrial area
Products: Babies things & foods
Examples of babies things:Feeding bottles
Milk powder case
Milk powder
Diapers and wipes
Lotion and baby oil
Baby powder
HOT brand names in market
• Gerber
• Pigeon
• NUK
• Pampers
• Huggies
• Johnson’s
Competition & Comparison
We have a competition & comparison with some famous supermarkets and companies:
Park ‘N’ Shop
Welcome
7-11 (24 hours)
Services provided
• Working Hour ---Receive orders by phone call or fax: 24 hours Delivery time: 8:00am – 10:00pm
• Payment Methods ---– Credit Card (Visa and Master Card) – Cash On Delivery – EPS
Demographic Segmentation
Age
Sex
Family size
Income
Our segment:Married with babies, has their own job, middle class to upper class
Target market
A group of people wants to buy babies’ accessories
No extra time to shopping because of their job
Market trends
Focus on improvement of babies’ product
Make it more user friendly
More convenience
Input more component on babies’ product e.g. aloes
Current Economic Condition
Pricing
• Pricing of our goods will not very expensive, about little bit lower than the price of supermarkets.
• Some charge for the deliver services.
• Below HK$200---------HK$30
• HK$200-HK$400------HK$10
• Over HK$400-----------Free of charge
Promotion
• 10000 leaflets put in the babies’ clinic and supermarkets.
• 1000 posters post in babies’ clinic, supermarkets and shopping centers.
• Advertisements in babies’ magazines, road show and radio.
Distribution
• Covers the entire place in Hong Kong island, Kowloon and New Territories (Expect the islands)
• Extra charge for delivering to Tung Chung and Discovery Bay)
CEOs
ManagementPurchasing & Marketing Manager
MIS & Logistics Manager
Operation Manager
HR Manager
Accountancy Manager
Warehouse Staffs
Set Up
Cost
Units Amount ($)
Warehouse Rental including car park ( 2000sq )
20,000
2nd Hand Van 80,000
Computer Components (7 computers, a 4 in 1 printer, fax machine and etc.) 70,000
2 EPS paying machine (Hired) 6,000
Business Licenses (for 1 year) 2,250
Promotion Cost 10,000
Tools in warehouse (e.g.積車 ) 2,000
Other useful materials 10,000
Stocks of products 350,000
Total 550,250
Operation Cost for the first few months(monthly)
Items Amount ($)
Rental 10,000
Staff salary 37,520
Van & other expenditure
12,480
Input Products 170,000
Total 230,000
Operation Cost after 6 months
Items Amount ($)
Rental 10,000
Staff salary 37,520
Van & other expenditure
20,000
Input Products 100,000 – 200,000
Total 158,520 – 258,520
• Recruitment at Labour DepartmentLabour Department• 4 Full-time workers4 Full-time workers
– 2 Storekeepers $6,000/month2 Storekeepers $6,000/month
– 2 Delivery workers $7,000/month2 Delivery workers $7,000/month
• 2 Part-time workers for shifting 2 Part-time workers for shifting – MUST have driving license MUST have driving license
– $30/hour$30/hour
• Working period Working period – A. 8:00am – 4:00pm A. 8:00am – 4:00pm
– B. 2:00pm – 10:00pmB. 2:00pm – 10:00pm
Future Planning
Sell more kinds of products
Change our business to online business
Set up a membership system