TEAM JUST DID IT

Jeff Chan Josie Fung

Jason Gunawan Vanessa Li

Jennifer Sweetlove

APPLICATION REPORT

Ci◦ti◦us(adverb) 1. Easily 2. Readily 3. Speedily

Al◦ti◦us(adverb) 1. Deeply 2. Profoundly 3. Loftily from above

For◦ti◦us(adverb) 1. Boldly 2. Bravely 3. Strongly

Cal◦for◦ti◦us(noun) 1. Faster 2. Higher 3. Stronger

In  a  future  era,  we  are  in  a  place  where  sport  is  not  something  we  do,  but  something  we  are.  

It  is  a  part  of  our  being,  our  life  and  how  we  exist.  Nothing  is  impossible  and  everything  is  legendary  because  your  body  moves  to  make  it  real.  

Your  future  is  wri,en  by  your  love  for  tomorrow.  

If  you  have  a  body  you  are  an  athlete.  

If  you  are  an  athlete  you  have  Calfor6us.  

TABLE OF CONTENTS

EXPERIENCE DEFINITION 5

TECHNOLOGY & MARKET DEFINITION 14

STRATEGIC PARTNERSHIPS & BUSINESS MODEL 28

In  a  future  era,  we  are  in  a  place  where  sport  is  not  something  we  do,  but  something  we  are.  

It  is  a  part  of  our  being,  our  life  and  how  we  exist.  Nothing  is  impossible  and  everything  is  legendary  because  you  body  moves  to  make  it  real.  

EXPERIENCE DEFINITION

Calfortius: EXPERIENCE

6  

In  the  Calfor?us  era,  we  are  in  a  place  where    sport  is  not  something  we  do,    but  something  we  are.  

It  is  a  part  of  our  being,    our  life  and  how  we  exist.  

Nothing  is  impossible    and  everything  is  legendary    because  your  body  moves    to  make  it  real.  

Your  future  is  wri,en  by    your  love  for  tomorrow.  

monitor

Record The earliest cave paintings tell a story... about the human desire to leave a mark. To say, “I was here. I did this.” Today, we write blogs, we post pictures to Flickr... the media are different, but the story is the same. “I was here. I did this.” Tomorrow, Calfortius will provide tools for us to tell our stories in new ways. To record every movement, every goal we attain, and share it with the world.

Improve As athletes, we are constantly learning from our last workout, our last run. Sport is an ongoing process of self-improvement, and we measure every step forward on the path to our goal. Calfortius will provide real-time updates and a vision of the future, enabling us to traverse between real and imagined possibilities.

Calfortius: EXPERIENCE

7  

coach

Support The tools of sport are becoming ever more customized. Clothing, equipment, fuel... all are tailored to the exact needs of the user and the activity. Calfortius enables our tools to become not just customized but responsive – reacting to our actions and our environment, motivating us and feeding our learning.

Succeed Faster, higher, stronger... athletes are pushing the Olympic motto to the boundaries of what they can achieve. But the boundaries between amateur and professional are blurring, as we all aspire to reach the best expression of ourselves. With Calfortius, sport is far more than a game: it is an exploration of human potential.

connect

Experience Athletes have become commodities in the commercialization of sport, with their every movement observed and dissected. Watching at home, we imagine being the players we idolize, and Calfortius will offer new ways of experiencing the game to immerse us in the action and emotion like never before.

Share Sport is a way of connecting with the world. We identify with the team whose jersey we wear. We seek out a community of support in our quest to become what we dream. Calfortius will go beyond social media and facilitate our need to express our beliefs, our dreams, and our intentions for a better future.

SUCCESS: Susan’s Story

8  

TODAY What if I stop now? My left foot lands in front of my right foot. Each step takes me one step closer. It has been 25.4 miles. As my shoe touches pavement, I ask myself: What if I stop now? The beads of sweat are now a river travelling down my spine. I can feel my left hamstring. I should not be able to feel my left hamstring. What if I stop now?

I look down at the pebbles on the road, and I see every pebble I have kicked in the last six months, each puddle I have waded, and every fleck of mud. I bring my head up, my eyes squint and I can just see the one word that matters the most: FINISH. How can I stop now? My stride lengthens, my heart slows and I don’t blink. I don’t want to miss a thing. And I stop. I am dripping. I am heaving. I have completed my first marathon.

What if you could feel success in each step of your training? What if success would come from each and every incremental victory. What if it wasn’t one moment of success that made you love sport – it was every ache, pain and goal achieved. What if the path from daily success to goals were clear?

SUCCESS: Susan’s Story

TOMORROW “You have completed 25.4 miles – you are nearly done! Only 0.7 miles to the FINISH line. I am so proud of you.” My H.U.B. coach has been at my side constantly through this race and throughout my training. Not once have I thought of stopping.

I look down at the pebbles on the road, and I see every pebble I have kicked in the last six months, each puddle I have waded, and every fleck of mud. Wearing my FootFusion shoes, I know where my stride is weak, where each misstep lies, and exactly how far I have come. After each training session I can review my progress in HealthTrax. These three components of the Calfortius system have watched over me during the training process to make sure I can start accomplishing what I thought was impossible today.

With Calfortius, I have felt success in each step of my training. Each step has been a victory for me. Calfortius has helped me love sport and life for every moment. With Calfortius, I am an athlete.

9  

LOVE: Amy’s Story

TODAY Every evening after work, I move slowly through the poses of the sun salutation, focusing on my breathing and listening to the low murmur of the instructor. My muscles loosen, my shoulders relax, and I push deeper into each position on the next cycle.

From one moment to the next, I have come to realize how much stronger and more flexible I am than I was a few short weeks ago. As I glide in and out of posture, movement no longer requires thought. My body responds to the exact sequence with grace, and I let the chant guide me through the poses in a fluid dance – a moving prayer.

I let my mind clear and all my daily cares melt away into an ocean of peace. In this state of calm, focussed attention, I feel an awareness of my connection to the universe. It is an invigorating, rejuvenating sensation that stays with me.

10  

LOVE: Amy’s Story

TOMORROW Every evening after work, I move slowly through the poses of the sun salutation, focusing on my breathing and listening to the low murmur of the H.U.B. My muscles loosen, my shoulders relax, and I push deeper into each position on the next cycle.

From one moment to the next, I realize how much stronger and more flexible I am now than a moment ago. HealthTrax records my every breath and stretch, letting me know when I am ready for the next, more complicated series. As I glide in and out of posture, movement no longer requires thought. My body responds to the exact sequence with grace, letting the soothing chant guide me through the poses in a fluid dance – a moving prayer.

With Calfortius, I have felt success in the progress through each of the sutras. Each posture has been a victory for me. Calfortius has helped me love sport and life for every moment. With Calfortius, I am an athlete.

11  

DREAM: Carlos’ Story

12  

TODAY A boy dribbles a football through the streets of Sao Paulo... on his back, a jersey with the name and number of his favourite player. The jersey is his identity, his choice to associate himself with a player he idolizes, with the ethos of a team – and the tribalism of its fans. A reflection of who he is – and who he will become.

In his imagination, the streets around him are replaced by the green grass and white lines of a football field. He dances with the ball – each trick a celebration of the game. He wins a tackle, beats a defender, smashes the ball into the goal, and hears 80,000 fans chanting his name in the cauldron of the Bernabeu.

His dreams take him out of his life and into the potential that is the future. He sees himself creating new possibilities, pushing the boundaries of the sport. He envisions himself transformed and transforming those around him in turn.

DREAM: Carlos’ Story

TOMORROW A boy dribbles a soccer ball on the field behind the school... on his back, a jersey with the name and number of his favourite player. The jersey is his identity, his choice to associate himself with a player he idolizes, with the ethos of a team – and the tribalism of its fans. A reflection of who he is – and who he will become.

Sensors in his FootFusion shoes tell him if he’s striking the ball in the right place. Together with H.U.B., they have guided him to master his free kick and to mimic Ronaldo. His coach has told him that in a few short years he should be ready for his soccer scholarship. His dreams take him to a place he imagines every day and into the potential that is his future.

With Calfortius, he knows what he needs to work on. Calfortius has helped him love sport and the life that he can one day attain. With Calfortius, he is an athlete of the future.

13  

In  a  future  era,  we  are  in  a  place  where  sport  is  not  something  we  do,  but  something  we  are.  

It  is  a  part  of  our  being,  our  life  and  how  we  exist.  Nothing  is  impossible  and  everything  is  legendary  because  you  body  moves  to  make  it  real.  

TECHNOLOGY & MARKET DEFINITION

In  a  future  era,  we  are  in  a  place  where  sport  is  not  something  we  do,  but  something  we  are.  

It  is  a  part  of  our  being,  our  life  and  how  we  exist.  Nothing  is  impossible  and  everything  is  legendary  because  you  body  moves  to  make  it  real.  

TECHNOLOGY & MARKET EVOLUTION

It  is  a  part  of  our  being,  our  life  and  how  we  exist.  

APPLICATION FILTERING

AC/HC

SuperScout

M.V.P.

FootFusion

H.U.B.

boom

PHASE 1

PHASE 2

PHASE 3

PressurePlus

CommuniSport

Athletimotion

Flash.Forward HealthTrax

NO

W-A

BILI

TY

ACCEPTABILITY FUT

UR

E

PRES

ENT

PRESENT

FUTURE

H.U.B. monitor

Holographic Utility Base (H.U.B.) is a centralized platform to control your training regime. Integrated directly into your clothing or as a separate armband accessory, H.U.B. acts as your personal trainer, containing all the information you need to have the perfect workout. Holographic projections of trainers are used to push you to your extreme. Maps are provided for those moments where you are running in unfamiliar territory.

IMAX and Phillips have the 3D capabilities that can be expanded into the athletic equipment consumer market. All Calfortius equipment can be directly integrated into H.U.B. to allow for easy access and control across your entire fitness program. H.U.B can be directly linked to the internet and personal computers, where exercise programs can be downloaded.

Alliances: •  Phillips •  IMAX •  Reebok

17  

TODAY Centralized platforms exist today to allow amalgamation of different technologies. Smart phones and universal remote controls allow users to control various applications in one unit. Data collected from the HealthTrax system can be transferred wirelessly to a central unit (presently to a handheld device, such as a smart phone).

TOMORROW As electronics are increasingly integrated into clothing (Nike+), H.U.B. components (i.e., video screens) will soon be directly a part of sportswear. As holographic projection technology improves and costs go down, it will soon be able to cross over into the consumer market. Smart holograms can then provide users with personal trainers which push them beyond their capabilities.

18  

TODAY Nike and Adidas currently make shoes which can collect data on stride count and can adjust depending on the surface. Dr. Scholls has the capabilities for personalized orthotics. Placing an adjustable orthotics system in shoes allows for every shoe to be personalized for its user. When the wearer is injured, the shoe is also able to adjust its shape in order to expedite the recovery process.

TOMORROW Integrating computer chips that can calculate foot impact and positioning will be the next step in footwear technology. These chips will be able to precisely measure the impact of a foot when kicking a ball, its positioning on the ball, individual positioning on the field or at the golf tee.

The FootFusion system is the ultimate performance feedback athletic shoe. An integrated orthotics system adjusts the sole depending on your foot shape and the terrain. When suffering from an injury, FootFusion will shape itself to help you in the rehabilitation process. Sport-specific FootFusion systems provide feedback on your technique, which you can download onto your personal computer. Kicking the ball with more precision has never been easier.

Alliances: •  Adidas •  Dr. Scholls •  Apple •  Microsoft •  Intel

The Adidas AdiStar shoe line already contains soles which adapt to the ground, providing varying levels of hardness. Dr. Scholls provides custom orthotics. By combining technology from both companies, a shoe which can specifically adapt to your foot shape is created.

FootFusion monitor

19  

TODAY Personal heart rate monitors (Polar) and technology to calculate running pace (Nike+) are currently in the market. Scales that measure body weight and fat content are ready to be integrated into clothing which allows users direct access to such information.

Collected data can be sent to a central system (H.U.B.); when consolidated, this data can be cross-referenced with information available on the internet to create personalized training programs

TOMORROW Although in its infancy, personal medicine is becoming increasingly popular. Medical tests typically available through a physician (e.g., measuring blood to test nutrient levels) will be done directly at home. To ease this process, devices will be integrated into sportswear so that sweat levels are used to determine nutrient content or lactic acid measurements can be made to monitor fatigue. Rehabilitation programs can also be made from data collected directly from the body.

Integrated directly into high-performance athletic wear, HealthTrax detects and gathers information relating to your fitness, diet and health regime:

Fitness Monitor: Detects which muscles have been worked recently and what training each body part requires.

Diet Monitor: Takes sweat samples, detects protein, carbohydrate, fat and electrolyte levels and suggests the proper nutrients to match your exercise requirements.

Health Monitor: Detects areas of fatigue and muscle weakness, which are integrated into your fitness program. When recovering from injury, Health Monitor can detect which areas need work. Data is uploaded to your personal computer to monitor each aspect.

Alliances: •  Apple •  Polar •  LG •  Maytag  

HealthTrax monitor

20  

TODAY Major bathroom fixture companies Toto, American Standard, and Kohler create personalized shower systems for homes. Professional sports teams currently have specialized shower/bath systems in locker rooms to provide rehabilitation. Shower heads and spa systems providing muscle relaxation can be integrated into home bathrooms.

TOMORROW Directly connecting data collected from HealthTrax monitors to the shower system will provide a personalized recovery program for athletes in rehabilitation. Specifically designed showerheads will provide the correct amount of stimulation to specific muscles in recovery.

Every athlete requires a cooldown following intense physical activity. Used in conjunction with data collected through HealthTrax, PressurePlus is an integrated shower system that provides the correct water pressure and conditions to rejuvenate your body back to peak form. Targeting specific areas within your body, the system enhances recovery.

Alliances: •  Kohler •  ConAir •  Telus

Kohler and ConAir currently make sophisticated shower systems, which can be made internet ready to create the PressurePlus experience.

PressurePlus monitor

21  

TODAY Synthetic materials are currently being used to provide passive warmth or breathability depending on weather conditions. Active heating systems have been integrated into seat fabrics for motor vehicles, which provides a perfect platform to adapt to clothing. Users can control the amount of heat or cooling provided by their sportswear, enabling a comfortable experience while shredding the Swiss Alps or running the final leg of the Ironman triathlon in Hawaii.

TOMORROW Improvements in technology that is used to detect body temperature will lead to a responsive type of heating/ cooling sportswear system. Sensors and monitors on clothing will be able to automatically judge body temperature and then provide the correct amount of warmth or air conditioning. In conjunction with H.U.B., all aspects of the system can be controlled from a single unit.

Air Conditioning when you’re hot, Heat Conditioning when you’re cold, AC/HC creates the ideal body temperature no matter what sport you are playing. Taking a ride up a frozen lift in Whistler-Blackcomb, AC/HC provides the warmth you need, but also the cool breeze required once you shred that double black diamond run.

Alliances: •  General Electric •  Honeywell •  Burton •  Under Armour

The built-in thermal sensor enables the detection of your body temperature and adjusts your core temperature accordingly to provide the best conditions for your victory. Burton and Under Armour already have synthetic materials used for body temperature control, and the addition of an active nano heating and venting system can be applied through GE.

AC/HC monitor

22  

TODAY Face aging software currently exists and has applications such as assisting police with finding long-missing children. This technology can be adapted to visualize full-body physical changes due to exercise variation. Body measurements, combined with a set exercise regime, can be used to calculate what an individual would look like if they were to stick with their plan. This too provides a powerful incentive for individuals to remain consistent with their exercise programs.

TOMORROW In addition to physical rendering, the Flash.Forward software will be able to determine scenario outcomes based on collected data. With the ability to collect more physical data on individual performance characteristics, the program can make more precise calculations of potential future results.

Flash.Forward provides the ultimate incentive to improve your performance. Used in conjunction with Calfortius athletic wear and vision products, images and performance statistics are uploaded to users’ personal computers, where the Flash.Forward program calculates future outcomes. Visualizing the positive outcomes of your hard work provides the incentive to continue your training and identify areas of improvement.

Alliances: •  Microsoft •  Google •  Apple

Upload outcome data to Calfortius vision products to see what you can become. Share data on the internet so that those around you can also experience your determination.

Flash.Forward monitor

23  

TODAY Apple, Timex and Logitech currently have the technology for timekeeping, tracking results, and visualizing athletes. The Boston Marathon, as with the majority of other marathons, tracks its athletes at checkpoints, uploading their personal times to a website. Partnerships with Twitter can allow users to post athletic results to directly to their personal accounts.

TOMORROW As technology becomes more increasingly integrated into sportswear, data collected from FootFusion and HealthTrax can be uploaded directly to Twitter accounts, providing real-time performance updates from various sporting events.

boom provides automatic updates of your athletic achievements to your Twitter account. Computer chips in running shoes send a signal when passing through checkpoints, indicating your time and directly posting these results to your Twitter account. When you hit the 25-mile mark, your loved ones can tune into the webcam to watch you cross the finish line.

Alliances: •  Apple/iPhone/iPod • Timex •  Twitter • Logitech

With boom, athletes can record their progress every step of the way towards their goals, and share their achievements with friends, family, or training buddies.

boom connect

24  

TODAY Cisco’s Telepresence communication system allows for a real-time visual and audio experience. Currently used for business purposes, the technology is ready to be applied to the consumer market. Users can experience both professional and community sporting events at a level that is comparable to actually being there. An individual can attend a yoga class from the comfort of their own home, and still have the interaction they want with the instructor and their peers.

TOMORROW In addition to visual and audio capabilities, technology will allow the user to touch, taste, smell and feel the overall experience without being physically present. Holographic and 3D imaging will also allow for a more complete experience. Used in conjunction with the Calfortius M.V.P. vision wear, data can be fed directly into CommuniSport.

CommuniSport is a platform that provides the venue when you can’t be physically present. Attend a yoga class in India while you’re in your own living room on the other side of the world. Feel the heat from within the classroom and the smells of the samosa street vendors as your push through your routine. Digital cameras from both ends render 3D images to recreate the visual atmosphere. CommuniSport allows athletes around the world to compete with each other. If you’re on the run, link CommuniSport to your M.V.P. and H.U.B. to get the ultimate mobile experience. Have a family member wear M.V.P. lenses and you can experience their athletic feats within CommuniSport.

Alliances: •  Cisco •  Google •  Nike Human Race

Cisco’s TelePresence system already shows the capability for real-time video conference calls from far-off places. Combined with Google’s 3D image capturing capabilities, this can provide a more detailed and realistic experience.

CommuniSport connect

25  

TODAY Social networking sites such as Facebook, MySpace and YouTube have provided amateur musicians and athletes a forum to showcase their talents. SuperScout will allow more detailed statistics and performance information to be centralized in one location for ease of data collection. This portal will allow scouts worldwide to observe potential recruits anywhere in the world. Amateur athletes have the power to control their data and be seen worldwide.

TOMORROW When the full capabilities of Calfortius sportswear reach the market, the combined system will allow for the most precise athletic data to be uploaded to SuperScout. The complete information, when used with M.V.P. and CommuniSport, will allow scouts to have full visual access to athletes’ performance. This technology will eliminate live recruiting sessions, travel, and allow access to a much wider range of individuals.

SuperScout provides a controlled-access, internet-based central location for young athletes to post their statistics for college and professional recruiting teams. With the number of athletes around the world vying for prestigious positions on college and minor league sporting teams, it is impossible for recruiters to visit every corner of the world. As the majority of scouts recruit from a few typical places, SuperScout allows recruiters to reach those hidden athletes in remote corners of the world.

Alliances: •  Facebook •  MySpace •  Apple •  High schools •  Colleges

Athletes using the Calfortius line of sportswear are able to directly upload their personal data to SuperScout. Facebook and MySpace already contain the online community structure which can be expanded for athletes. SuperScout can be used in conjunction with CommuniSport to provide virtual recruiting sessions.  

SuperScout connect

26  

TODAY Virtual reality gaming currently exists, providing users the ability to completely immerse themselves. Video simulators are also currently being used for training purposes (e.g., flight simulators). By recording athlete performance (currently being done with micro cameras) and transferring data to optical wear, users can visualize scenarios for training purposes.

TOMORROW Users will be able to link visual data from their own personal optical wear to other users, providing a shared experience. Two individuals, miles apart, will be able to train together for support. Improvements in nano-technology will allow data readers to be implemented in contact lenses. Professional athletes will be able to wear such lenses during events, with data being transferred to other units allowing a direct first-person viewing perspective.

Multi Viewing Perspective (M.V.P.) puts you directly in the game. Your favourite athlete wears specially designed contact lenses, glasses, or goggles that track their perspective on the field. By wearing similar lenses, you can experience what it’s like to be at the highest level of professional sports. Used in conjunction with Calfortius athletic wear, you can have the full-body experience of your favourite athlete and learn to perform at the highest level. Linked with H.U.B., M.V.P. can provide personal trainers to push you to your limits.

Alliances: •  Oakley •  Acuvue •  Nanotech •  Microsoft

Besides the training aspect of M.V.P., one can also wear the special contact lenses while at sporting events to bring the live experience to a different level. Parents who can’t make their child’s hockey game can use the vision system to watch and experience their every move.

M.V.P. coach

27  

TODAY Motion capture technology is currently being used for movie making and to create realistic video games. This technology captures athlete performance for video games and can be adapted to be used for training purposes. Professional athletes are ideal users of such technology today to assist them with training purposes such as improving form and positioning. Amateur athletes could also go into special labs to use the technology.

TOMORROW In the future, motion capture technology will be adapted for the consumer market. Sensors will be adapted to sportswear, with data transmitted to personal handheld devices or the internet for easier access. Athletimotion data will be used in conjunction with SuperScout, M.V.P. vision wear, and CommuniSport, which provides the platform to use the information for various purposes. Individuals around the globe will be able to receive precise movements.

With similar motion capture technology to that used in video games and 3D animated movies, Athletimotion brings its capabilities to the everyday athlete. Sensors embedded within athletic clothing can detect your every movement with precision, which can be transferred to your computer. Analyze your strengths and weaknesses, get expert advice, and even compare your movements to the pros to maximize your potential.

Alliances: •  Sony Imageworks •  Electronic Arts (EA) •  Nike •  Under Armour •  Microsoft

Video game makers such as EA currently use motion capture to get star athletes’ precision moves into their games, and can provide the expertise required to adapt this technology to the everyday athlete. Combined with GPS tracking, athletes’ positioning on the court can be analyzed and used to improve game play and for officiating purposes.

Athletimotion coach

In  a  future  era,  we  are  in  a  place  where  sport  is  not  something  we  do,  but  something  we  are.  

It  is  a  part  of  our  being,  our  life  and  how  we  exist.  Nothing  is  impossible  and  everything  is  legendary  because  you  body  moves  to  make  it  real.  

STRATEGIC PARTNERSHIPS & BUSINESS MODEL

DESIRE To achieve who they

want to be and express who they are

through sports

GOALS To become healthier and fitter, physically

and mentally To connect with

community

MOTIVATION To sustain, to enhance,

to succeed, to leave your mark, to achieve

happiness

MEDIA BEHAVIOUR Training

Health awareness Community building

ACTION Personalized training Interactive exercise Health monitoring Virtual experience

BEHAVIOUR DISRUPTION Dynamic personalization

Total awareness Everywhere presence

BUSINESS ACTIVITY User information storage

Data analysis and brokering System licensing

SATISFACTION Motivation

Results Emotion

Connection

RELATIONSHIP Me <-> Community Present <-> Future

Real life <-> Virtual life Users <-> Service

providers VALUE AS MEDIA Enhancing your experience by knowing you

GENERATES THE BUSINESS

CREATES THE BUSINESS

COMPELS THE USER

SUSTAINS THE BUSINESS

COMPLETES THE BEHAVOUR CYCLE

STARTS A NEW BEHAVIOUR CYCLE

BUSINESS MODEL MAP

BUSINESS DISRUPTION Micro-customization Enabled wearables

Everywhere connection

In  a  future  era,  we  are  in  a  place  where  sport  is  not  something  we  do,  but  something  we  are.  

It  is  a  part  of  our  being,  our  life  and  how  we  exist.  

REVENUE OPPORTUNITIES

STRATEGIC PARTNERSHIP ECOSYSTEM

FootFusion

H.U.B.

boom

In addition to the conditions of user acceptability and technological now-ability, potential Calfortius applications are also assessed based on their strategic value and viability in the market.

H.U.B. provides the central platform that links Calfortius with service providers, equipment manufacturers and users. From this foundation, Calfortius expands through three phases, creating new strategic partnerships at each stage. The system generates multiple revenue streams from linking products and facilitating the exchange of information.

As health becomes a state of being, there is no separation between what is sport and what is a necessity of life. In this world, Calfortius is the means to enhance your life experience.

PHASE ONE

STRATEGIC PARTNERSHIP ECOSYSTEM

SuperScout

CommuniSport

Athletimotion

HealthTrax M.V.P.

FlashForward

PressurePlus AC/HC

PHASE THREE PHASE TWO

Future: EXPANSION

33  

The rich potential for Calfortius extends far beyond sports.

In the future, the same tools that allow us to coach, connect and monitor athletic performance can be expanded to:

•  Help care for the sick •  Watch over our loved ones •  Learn, grow and experience the world

Where could we go?

There is no finish line. This is only the beginning.

heal

Calfortius applications that strengthen the human body can be translated to the medical field. Athletimotion can be used to rehabilitate patients after illness or injury. HealthTrax can monitor patients during their recovery, including vital statistics and delivery of medication. Physicians can use M.V.P. technology for remote diagnosis and treatment.

Future: EXPANSION

34  

protect

With Calfortius, caregivers can watch over their children or elderly relatives even if they’re not physically present. HealthTrax and boom can monitor their wellbeing and provide real-time updates, while Flash.Forward can predict future outcomes and warn for trouble. CommuniSport can bring together family members from hundreds or thousands of miles apart.

enrich

Travel, discovery, education... the potential for Calfortius is endless. M.V.P. and CommuniSport can be used to explore the world and experience life through another’s eyes. H.U.B. can connect diverse communities and offer supportive feedback as we strive for improvement, while SuperSport provides a unifying platform for sharing information and telling our stories.

Join the Calfortius family