BudgetAir.fr May Cab Campaign in Paris

2013, June 20th

Christine Delécluse, Brand Manager France

BudgetAir.fr objectives

1/ develop brand awareness: position BudgetAir.fr as an online travel agency with a global offer (flight, car, hotel)

2/ generate traffic3/ get people to try BudgetAir.fr: create sympathie and trust

towards the BudgetAir.fr brand4/ generate searches and sales.

A Cab campaign in Paris – 2013 May

After 1 display mobile campaign running in 4 cities in France duringApril 2013 in Paris (30 buses), Lyon (15), Marseille (15) and Toulouse (10), we continue with a Cab Campaign running during 10 days in Paris and Suburbs of Paris on 500 Cabs ( 2 faces per Cab) from May 13rd to May 23rd.

Creative is simple and focus on BudgetAir.fr name url with Flights,Hotels and Cars + Low Price guaranty. The Purple colour is visibleand attract eyes.

Overview of the coverage

Coverage in Paris and Suburbs

Overview of the coverageInside the Cab.

A captive environnement

Overview of the coverage

Media effectiveness proven

Overview of the visibility in situation in Paris

Overview of the visibility in situation in Paris

Leaflet inside the TaxiVoucher code €15 delivered to all cab customers during the campaign on a leaflet in case the customer subscribes to the BudgetAir.fr newsletter.

MERCI