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Politiche pubbliche per la promozione della creativitàdigitale. Note dal progetto EU CReATE

6 giugno 2011

Michela PolloneCSP-Innovazione nelle ICT, Torino - Italy

“CReATE – Creating a joint research agenda for promoting ICT-based innovations in Creative Industries ” aims to promote the innovation potential of the creative industries and to provide strategic guidance to all regions . CReATE links European players from research, business and the public sector.

www.lets-CReATE.eu

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•MFG Baden-Württemberg -Innovation Agency for ICT & Media•Steinbeis-Europa-Zentrum

•CSP – Innovazione nelle ICT •Regione Piemonte•Politecnico Torino

•Imaginove

•Advantage West Midlands

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I PRESUPPOSTI E IL METODO

Il SETTORE CREATIVO è di importanza crescente per la COMPETITIVITÀ dei territori e dell’EU nel complesso, a patto che assuma l’ INNOVAZIONE e in particolare le ICT come fattore trainante di sviluppo.

Le politiche pubbliche , in particolare regionali, possono favorire lo sviluppo e la competitività del settore creativo. Indicazioni possono venire da una JOINT RESEARCH AGENDA

Regional Priorities forApplied Research

globaltrends

Application Areas

Creative

Industries

ICT

Res

earc

h Ar

eas

The CReATE model

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Economic data EU on CCIs (Cultural and Creative Indu stries)

Turnover More than € 654 billion in 2003 Value added to GDP 2.6% of EU GDP in 2003 Employment In 2004, almost 6 million people were employed =

3.1% of total employed population in EU27Contribution to growth 12.3% higher than growth of the general economy

Source: KEA, The Economy of Culture in Europe, Study completed for the European Commission – DG Education and Culture, 2006.

European Commission “Green Paper - Unlocking the pot ential of cultural and creative industries”, April 2010 , (COM (2010) 183).

QUALCHE DATO

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OBIETTIVI E PRESUPPOSTI

Il SETTORE CREATIVO è di importanza crescente per la COMPETITIVITÀ dei territori e dell’EU nel complesso, a patto che assuma l’ INNOVAZIONE e in particolare le ICT come fattore trainante di sviluppo.Le politiche pubbliche , in particolare regionali, possono favorire lo sviluppo e la competitività del settore creativo. In dicazioni possono venire da una JOINT RESEARCH AGENDA

=> CReATE PROJECT GOALS•Identifying fields for research for promoting Creativ e Industries' competitiveness•Supporting strategic collaboration of innovative Cr eative Industry clusters in Europe•Support for SMEs in research and technology transfe r•Setting up a pan-European platform to connect the C reative Industries with IT experts and research institution s.

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=> Delimitazione di campo: definizione operativa di INDUSTRIA CREATIVA

Creative industries are driven by individuals with creative skills and business goals and served by technology (ref: Queensland Government, Australia). Within the scope of CReATE the four participating regions focus on 6 interrelated fields of excellence & aspiration

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⇒Analisi dello status quo regionale (1)CLUSTER MAP

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⇒Analisi dello status quo regionaleSWOT ANALYSIS

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What are the main technological research topics which will promote the creation of value and stimulate creative economy within the future Creative Industries?

⇒ JOINT RESEARCH AGENDA

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TREND 1: Visual and interactive experience

• new visual dimensions and digital interaction between humans and computers

• generating new products and services for changing markets and customers

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• improved productivity and semantic software

• developing intelligent and efficient processes of product and service generation

TREND 2: Tools of productivity & intelligent automa tion

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TREND 3: Digital distribution

Establishing new distribution channels on the web and new business models

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TREND 4: Mobility & interoperability

•providing the “right”framework conditions•a new level of flexibility in the mobile age

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TREND 5: User-producer interaction in development:

•creating collaborative production and testing environments

•new production methods featuring user generated content

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QUESTIONI APERTE …

• Relazioni con gli attori della ricerca e trasferimento tecnologico

• Occorre innovare i modelli di business• Dimensione delle imprese e possibilità di innovare• Internazionalizzazione e mercato globale• Tutela della proprietà intellettuale, soprattutto nel m ercato

globale• Gap fra domanda di competenze e offerta di training• ….

PROGETTO SMARD: Networked Media R&D meets SMEs:towards new improved services and concepts tostrengthen the role of SMEs in the process of commercialisation

ASSOCIAZIONE EICI : European Interest Group on Creativity & Innovation

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RIFERIMENTI

• www.lets-CReATE.eu

• www.lets-CReATE.eu/download

CReATE TOOLKIT - A step by step guide English, French, German, Italian

CReATE Joint Research Agenda

Global Synthesis report on inter-regional ICT resea rch Priorities and main Policy Recommendations

Regional Analyses•Regional Analysis on Future Trends for Digital Creative Industries in Baden-Wuerttemberg / Germany•Regional Analysis on Future Trends for Digital Creative Industries in Rhône-Alpes / France•Regional Analysis on Future Trends for Digital Creative Industries in Regione Piemonte / Italy•Regional Analysis on Future Trends for Digital Creative Industries in West Midlands / United Kingdom

Background papers•Strategic Cluster Development: Applying Strategic Policy Intelligence to create a Joint Research Agenda •Background paper on ICT innovations in creative industriesSummary of background paper on ICT innovations in creative industries