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    Realizing your Visions via

    Entrepreneurship

    British Chamber of Commerce, Luxembourg

    25 October 2006

    Candace Johnson

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    SES/ASTRA SES/GLOBAL

    First private TV satellite in Europe ( 1983-1985 )

    Monopoly Breaking Happy Day ( Ann Glover)

    The Digital Revolution Takeover (1993 1994)

    SES Global (1997/1998 2000 )

    Being at the top is slippery and dangerous. You must constantly go

    Forward and be smarter, quicker, more innovative. Or you can

    Sell out.

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    The Life of a TelecomsEntrepreneur

    25 years ago

    15 years ago

    5 years ago

    Today

    I always stayed the same, but the perception of me,

    Telecommunications and entrepreneurship changed !!

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    Seven steps to become an

    Entrepreneur or an EntrepreneurialOrganization

    Take the freedom to believe, that if you work good and

    hard, you will succeed.

    Think barrierless - Why does this not exist?, Why dontwe do this?

    Set up a business plan - is it profitable?

    Bring the business plan to someone, who can help you.

    Never accept no as an answer, never give up, never goaway, even if others want you to

    Turners rule: Lead, follow or get out of the way

    The customer is always right

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    Fostering and Encouraging Creativity

    and Innovation within yourself andwithin an organization

    Two anecdotes

    90% hard work and 10% genius

    Be in touch with your inner self and the inner self of others

    (concentration not intuition)

    Being confident but not arrogant

    Being 100% open to all the stimuli around you, having a good memory

    and connecting the data (object oriented technology)

    Being solution-oriented

    Personal Responsibility

    Seeking out and learning from others - being part of a brain trust.

    Mastering the subject so well the magic, the artistry takes place.

    Serving the idea and not vice versa

    If you have 2 or 3 good ideas in life that is a lot.

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    Knowledge, Innovation and

    Entrepreneurship

    Flexible, lateral, fluid, quick thinking -

    maximizing information and communication to

    create knowledge.

    Collective intelligence.

    Multi-lateral, multi-stimuli games - chess

    Education, life-long learning - the Student is theTeacher but the Values and Responsibilities

    belong to us all as global citizens

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    Some personal insights from my life

    as an entrepreneur:

    Business plans for lemonade stands / Marketing plan for class officer elections / an

    incorporating companies

    Vision of international peace through communication

    Just do it

    An extreme sense of responsibility

    Essentially lazy

    Long-term planning

    Lots of ideas but very careful about the ones I choose to implement because of a

    100% commitment to the idea.

    Never give up . Never accept no for an answer and never go away, even when

    they want you to.

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    Entrepreneurship: Some Personal Case

    Histories

    - SES/ASTRA-SES Global

    - Loral CyberStar-Teleport Europe- Europe Online

    - Iridium

    - Global Telecom Womens Network

    - VATM

    - Johnson Paradigm Ventures

    - Social Entrepreneurship Essential Entrepreneurship

    - Festival of the Fourth Dimension

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    SES/ASTRA SES/GLOBAL

    First private TV satellite in Europe ( 1983-1985 )

    Monopoly Breaking

    Happy Day ( Ann Glover)

    Prag and Mr. Werner

    The Digital Revolution Takeover (1993 1994)

    SES Global (1997/1998 2000 ) (Arcelor-Mittal)

    Gave way to other companies as promised to Mr. Werner

    Angels Count de Kergorlay, Jan Stenbeck, gave way to Banks

    all helping (Skype The Luxembourg Model)

    You must constantly go forward and be smarter, quicker, more

    innovative.

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    Teleport Europe 1989/1991

    First private trans-border communications in Europe

    Monopoly Breaking

    11 months profitable and biggest Sat Tel provider in Europe:

    Renault, REWE, AmWay, VW, Hoyer, CitiBank,

    Big European companies sold out to Loral I stayed (1996)

    Pillar of recovery for Loral

    Reunion every year of Russians, Poles, Germans, French, who

    got their chance and went on.

    All installed networks are still in place 15 years later !

    It was more fun and I can still add value, hands-off

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    Europe Online 1994-1998-2002

    Started it three times! (But so was Astra!)

    Worlds first Internet-based Online Service

    Worlds first Satellite Broadband Internet in theSky Service P-P, File Fetch, IP TV, VoD,DMR, and VoIP

    Started the revolution in Europe but others tookadvantage of it Time

    Proud that EOL employees went on to AOL, T-Online, MSN, Discovery, Amazon, Astra, etc.

    Europe Online still lives and is on threesatellites so I am happy.

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    Global Telecom Womens Network - 1993

    The changing culture of communications

    Women at the Top then and now Janice Hughes, Bridget Cosgrave,

    Ann Glover, Julie Meyer

    Best Business Practices across sectors and countries

    Networking, networking, and networking

    Vodafone sponsored 10th Anniversary at the ITU with 182 young

    Telecom Women Entrepreneurs in 2003

    At the 3GSM, Qualcomm-sponsored event with new global applications for

    Africa and best practices from Asia - WOW

    - At 3GSM Asia, the GTWN joined with the GSMA to rid the world of the

    Digital Divide

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    VATM Association of Private Telecom

    Operators - 1992

    Fair Competition at a time competition did not exist!

    Codes of Conduct for a Market Economy

    Land-Breaking Ruling against the Deutsche Telekom and illegal

    subsidies Interconnect Agreements

    Today, the VATM is the keeper of the flame for consumers in

    Germany for network inter-operability, number portability.

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    IRIDIUM 1994/1996, 2000 and Today

    Worlds first Mobile Satellite Telephony

    Beautiful, global concept

    Greed

    Terrible Business Plan

    Went belly-up and I went back to help in 2000

    For 9/11 and Katarina, the only communications that worked. Today is

    profitable.

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    Johnson Paradigm Ventures

    Incubation, Venture Capital and MBO

    Sophia EuroLab AXA, Caisse des Depots,Bayerische Landesbank, Johnson Paradigm

    Ariadne Capital

    FMN/AlphaCom

    Blue H Group

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    Festival of the Fourth Dimension

    Entrepreneurship B

    lend ofA

    rt,T

    echnology andScience: :

    Transformation from an Idea to Reality

    Telecommunications were becoming too commercial, banal, and retail-oriented

    Europes first Technology Park, Sophia Antipolis was resting on itslaurels and was becoming inward-instead of outward looking

    Telecommunications was becoming three-dimensional: content, form,and destination I wanted to give it a Fourth Dimension (transportationof brain waves, new space which we would create where all dimensionswould meet and communicate amongst each other)

    True Cross Border of Dimensions Fusion of Art, Science and

    Technology Everyone thought I was one of three things: a) crazy, b) desiring self

    glory, or c) rich.

    To a man, they thought it would not happen!

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    Festival of the

    Fourth Dimension

    Well it did. 06.06.06 10.06.06 !

    - Making the Magic Happen (In other words, getting prepared to

    be lucky)- The Sponsors and the French Government

    - Everyone came together

    - The Radio, TV and International Press came

    - Everyone was thrilled with each other

    - From one believer to many Now they are all believers and weare already planning for next year.

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    Festival of the Fourth Dimension Festival of

    the Fourth Dimension World Premieres

    - First interactive map on mobile TV

    - First META-tagged Art

    - First RFID Art

    - First Emotional Map of the Planet

    - First instant 3D Creation and Discovery of Worlds

    - World Scents

    - Dial-Tone Concerto

    - The Symphony of Machines- Trip Multi Media Opera

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    Festival of the Fourth Dimension : FFD

    New Ventures S

    ymphony ofM

    achines

    - Grid Computing

    - Security

    - Intra-network and Inter-networking

    - All across Sophia Antipolis

    - Mobile Phone and Vocal Server

    - Aleatory communications

    - France Telecom, Infineon, Philips, Eurecom, Alcatel Alenia

    Space but also new start-ups

    Next Year SUN, Oracle, simultaneously in Silicone Valley and

    Sophia Antipolis

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    You can change the world - DO IT!

    Entrepreneurship, Innovation and Creativity in Businessto save the world and right wrongs? ABSOLUTELY

    Do your Business Plans and Make Money

    Believing in the Power of Creativity and CommunicationBringing people and ideas together and seeing whathappens it works every single time The Power ofNetworking

    HAVING THE GUTS TO COMMUNICATE CREATIVITYIN A CORPORATE AND GOVERNMENTAL WORLD

    WORKING HARD Having a protector and a good team

    Personal responsibility

    Communications is also communicating with your innerself or your organization and believing

    Cross-Border corporate culture

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    Saving the World and Righting

    Wrongs!

    Energy

    Environment

    Illness and Poverty Illiteracy

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    Saving the Planet and Saving the

    Universe

    What are your ideas to Save the planet and the

    universe?

    What is your business plan?

    What are the measurable value created?

    You can Do IT!