Boosting Your On-Line Personal & Professional Brand

to Get What You Want

Linkedin: An Every Day Resource

Public Relations Planning 101

“Using effective communication to influence behavior”

•Objective(s): Personal and professional goals

•Target Audience(s): Hit list of 10 people you want to/need to know

•Key Messages: How will you differentiate yourself?

•Initiatives with Timeline of Activity: Four efforts/year both personally and professionally

•Measurement: What does success look like?

Five-year Life Plan

Plan Your Work, Work Your Plan

A Few Ways to Impress the Boss by Using Social Media

Follow Industry News with a web aggregator: Flipboard

Google Yourself Regularly: Set Google Alerts

Monitor Social Media Conversations in Your Industry and Your Competition

Volunteer for Your Company’s Social Media Team

Social Media Miscues

Boss, Priest, Grandmother…

Beware of “citizen journalism”

Q&A: Wrap Up