bzzwings sample

8/11/2019 Bzzwings Sample

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Compare. Compete. Win

An E-commerce Competitive Intelligence solution

By


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2

There is no pricing intelligence product aimed at mid-size retailers, merchants and e-tailers.

Problem

Online sellers are growingat x CAGR

Increasingcompetition(offline/

online) leads to pricewars and loss in

margins

Millions of retailproducts(SKUs) and

changing pricesmeans no tracking

Solves needfor optimumpricing and

producttracking

Defensiblebusiness

strategy andexecution

Solidbusiness

model withhigh revenuegeneration

Early entrantadvantageand solid

technologyplatform

Huge marketopportunity in

e-retailintelligence

Need of theMarket

(SaaS) abc qwe as 453


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3

Huge opportunity for serving online retail players in a fast-growing $2 billion market

Market Overview

Source : Crisil Report, BCG Reports and Self Research

No of Sellers online ( including Marketplaces )

200 #

1M #

Mid Market

SMB

TopRetailers

70K #

E-Tail Market in India ( $ Billion )

20%

58% CAGR

2013 2015

Internet Penetration ( million users) @ 15%

2012 2017

Market Drivers


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4

Value proposition for Customer Segments

Retail Pro is the only product in the market providing online competitive intelligence solutions

Retailers Merchant

InsuranceFirms

BrandOwners

12

43

Not have enough resources and scale to

invest in competitor intelligence on their own.

Dynamic pricing of products and discounts

makes real time market informationessential

Competitor benchmarking, MAP auditing and

compliance integration solutions helps in

NPD, pricing, discount policy

Historical pricing data helps in valuation of

compensation claims across product

categories

CustomerBenefits Real timemarket data Increasedmargins ROI Inventorymanagement OptimalPricing


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5

The ecommerce intelligence value chain is a phase process with value addition at each step

RetailPro Product Workflow

MachineLearning &ProductMatchingare keyenablers

Work Flow

Assortment Intelligence and Analytics

Product Matching

Product/Price Sourcing

MEOIM DIJD ITMM

Pricing Analytics

UKT JKL

ABC PQR

1 2 3

Product/price metrics Assortment intelligence Analytics Integration

Price sensitivity Brand assortment & overlap Dashboard reporting Platform and cart integration

Product sensitivity Category assortment and mix Pricing Forecast API integration

Historical trends Attribute assortment and metrics Trends & alerts

Product matching Pricing assortment Average attribute metrics

Promotion tracking Industry Benchmarking Discount & offer tracking

Data source/funneling # of products,price points variation


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6

Product Features

One stop solution for competitive intelligence and SKU tracking across time.

Dashboard view and Drill-down analytics at product level across all competitors


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7

Apparels26%

Sports

18%Electronics

23%

Books

16%

Foot wear17%

0%

A representation of product prototype dashboard with drill down analytics

Retail Pro snapshots - Product Dashboard

123Total

Products

56

Require

Action

34

Flagged

Products

Price Increase

Price Reduction

Out of Stock

50%40%

10%

60%

30%

25%

60%

30%

20%35% 30%

10%

0%

20%

40%

60%

80%

100%

Amazon FlipKart Myntra Merchant A

Lower Same High

0

100

200

300

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Days

Product A Product B

Trends

Most Expensive

Average Price

Out of Stock Items

Brand Penetration

Colour, Size Popularity

Tracking

Alerts


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Leverages Machine Learning and Big Data for product intelligence while competitors rely onmanual or semi-automated tools.

Technology as the Backbone

Distributed Crawlers

Cloud Hosted Platform

Match making and disambiguationalgorithms

Big Data Analytics

API Integration and Data Sourcing


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Revenues come from scalability whereas Costs dont scale leading to increased margins

Business model & Pricing

Standard Premium Enterprise

Rs. 3000/month ( 15 days trial ) Rs 6000/month ( 15 days trial ) Custom Pricing ( SKU Tracking )

< 2,000 products

< 15 competitors

< 10,000 products

< 50 competitors

Upto 1,000,000 products

Targeted monitoring

Sync every 2 hours

1 month tracking history

Sync every 1 hours & Auto-Pricing

3 month tracking history

Sync & Reprice in real-time

1 year tracking history

Advanced assortment reporting

Dedicated pricing specialist

No Phone Support Limited Phone Support Full Phone Support

Flexi-tier pricing

Users range fromtop-tier retailers tomerchants

SMBs

Merchants : Rs 3000

Retailers : Rs 6000

Large-size : Rs 10000+

MonthlySubscription Fee

# of Firms multiplied bysubscription Fee

Revenues


10/1510

Go To Market Strategy Channels and Delivery


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Valuation and Exit Strategy


12/1512

Thank You

Q&A


13/1513

5 year Projection

Appendix - Projections


14/1514

Easily mitigated risks proves potential for future success

Appendix - Risks and Mitigation


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Retail Pro performs well across all key success factors

Key Success Factors in Retail Intelligence Industry

bzzwings sample

Documents