by: kaitlyn woodruff and taylor schock. the theme is animals of the artic. since it is an artic...
DESCRIPTION
Our design is unique, the restaurant is an ice castle and inside is beautiful. The customers will dine at tables that look like glaciers and chairs that look as if they were ice. They can choose to ice skate or pet a penguin. At night the outside of the castle will have a northern light show and a bunch of amazing different colors as if you were really in the artic watching the northern lights. It’s a heart warming experience that family's wouldn’t want to miss.TRANSCRIPT
By: Kaitlyn Woodruff and Taylor Schock
Ice kingdom
ThemeThe theme is animals of the artic. Since it is an artic theme there will be an ice rink that the public can skate on before or after their meal. Also, there are many different artic animals that the public can take pictures with and get closer than ever.
Why would customers chooseto come here?
Our design is unique, the restaurant is an ice castle and inside is beautiful. The customers will dine at tables that look like glaciers and chairs that look as if they were ice. They can choose to ice skate or pet a penguin. At night the outside of the castle will have a northern light show and a bunch of amazing different colors as if you were really in the artic watching the northern lights. It’s a heart warming experience that family's wouldn’t want to miss.
Promotional itemsSouvenir cup plate and silverware. Your choice of animals.
Free ice sculpting class. You get 12” by 12” block of ice.
Promotional Items Cont.Kids and families can get pictures With the penguins or with the other Artic animals
Target Audience• families and couples• Ages 5 and up• All ethnic groups • Summer customers will be willing
to pay more • Off season the customers wont
have such a disposable budget
Uniforms• Khakis, baby blue polo• Restaurant name on the polo• Concentrate more on the experience than on
the people • weekends wear t-shirts with logo on
Off season ICE KINGDOM
Menu December 19, 2013
Artic Slush-$2.00Shaved ice, flavor of your choice.
Peppermint Hot Cocoa-$2.25Milk hot cocoa with peppermint
syrup
Snowflake Tacos-$6.95Taco meat with shredded Asadero
cheese
Frozen Pizza-$7.25A brief description of the dish.
Penguin Fin-$10.40Slow cooked short ribs, with
gremolata
SeasonalICE KINGDOM
Menu
Penguin Pops-$2.75
Lemonade popsicles in the shape of a penguin
Polar Bear Shish Kabob-$7.55
Chicken or beef skewered with your choice of vegetables grilled to your
liking
Walrus Pecan Ice Cream Sandwich-$3.20
Caramel swirled ice cream with pecans in between cookies
The Hungry Husky-$9.40
All natural beef burger with bacon with your
Layout • Ceiling made out of icicles • museum of ice sculptures • skating rink • sculpting classes • walruses and penguins to pet and
take pictures with
Location• Warmer places • Florida, California, Georgia, and other warm locations