schock presentation 2014
DESCRIPTION
ÂTRANSCRIPT
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THE WORLD OF GRANITE SINKS
SCHOCK - Lighten up your life
SCHOCK – Lighten up your Life
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Contents
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5
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7
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SCHOCK – the company
What is a granite sink?
Market development – german example
Why Schock
SCHOCK – World of materials
SCHOCK – production
Appendix
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1. SCHOCK –THE COMPANY10 MinuteS
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SCHOCK gmbhin the heart of the Bavarian forest
plot sizeBuildings
employees
43.000 m2
25.600 m2
250
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SCHOCK gmbh
grundstücksgrößefläche unter Dach
Mitarbeiter
43.000 qm25.600 qm250
in the heart of Bavaria
Munich
1 hourRegen
Technology
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1979
1980
1986
1988
1989/90
World‘s first granite sink manufactured
Successful cooperation between SChoCK and BLAnCo began. SChoCKexclusively supplies the stainless steel experts with sinks made of „Silacron“and later „Silgranit“
exclusive european producer of sinks and basins made of „Corian“ for Dupont and Dupont‘s exclusive distributor in germany (until 1999)
CRISTALITE® – Nature refined! The dispersion of 80% ultra-pure quartz, the hardest constituent of granite, combined with acrylic ultimately seals the success of the „granite sink“
the SChoCK CRISTALITE® patent for the acrylic-based „granite sink“ islicensed to Carron (now franke group) and BLAnCo
The original for more than 30 years – continuous advances
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2001
2004
2005
2008
2009/10
2011
production for BLAnCo stopped and own Schock label distribution pushed
SCHOCK Antibac - SChoCK is the world‘s first and still the only sink manufac-turer to produce a natural antibacterial hygiene protection system
CRISTADuR® - the material‘s fine structure creates a gleaming surface from which the dirt simply runs off (patent protected)
CRISTASTONE® - World‘s first „granite sink“ that can be combined with a quartz kitchen counter top to provide an exact colour and material match (patent protected)
CRISTALITE®- and CRISTADuR®- taps - 100% identical in material, quality and colour (patent protected), sinks and taps can be combined
® – the new generation of the classic raises SChoCK above the level of the competition in the basic material, too (patent protected)
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SCHOCK gmbhThe team
grundstücksgrößefläche unter Dach
Mitarbeiter
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AROuND 1.500.000 SINKS OR 75% OF ALL GRANITE SINKS ARE MANuFACTuRED uSING THE SCHOCK METHOD EACH YEAR
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Distribution in more than 70 countries Made in germany
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natural materials
Average life span in excess of 20 years
environmentally sound
renewable energies used in the production process
Made in germany – manufactured according to german environmental and quality standards
•
•
•
•
•
SChoCK sustainability
Schock attacheS high priority to
SuStainability and environmental protection
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2. What is a GRANITE SinK?10 MinuteS
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the name „granite sink“ is commonly given to sinks made up of quartz (the hardest con-stituent of granite) and a binder.
What is granite made up of?
30-60%
quartz
10-30% mica
10-20% feldspar
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approx. 85% quartz
approx.
15%
high-grade
acrylic
• the special way we process high-grade acrylic and rounded quartz particles makes Schock sinks so tough and durable
• Acrylic is uV-stable, unlike polyester, and does not get porous
The result:
• three times harder than natural granite• 100% pore-free sealed surface• resistant to aggressive chemicals• Capable of working under extreme pressure
the SChoCK quality
The SCHOCK Quality (nature refined)
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Segmentation of the granite sink marketpremium – mid-range – low-end
Premium
• SCHOCK CriStADur®
® CriStAStone®
• BLAnCo: Silgranit / puradur 2
Suppliers of cheap goods from Asia and eastern europe• granmaster• Marmorin• nature
Manufacturer
Low-end
Mid-range
Premium
• frAnKe: fragranit
• AStrACASt • eLLeCi• pLADoS • LeiSure
Qua
lity
POLYESTER BinDer
ACRYLIC BinDer
Binder/technology
Copycats
SC
HO
CK
Lucite
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® – Colour your lifeformula, ingredients and production
filler: 75-80% fine quartz sand (approx. 0.03-0.08mm) with specially rounded grain shape from germany• robustness and durability
Binder: 19-24% high-grade acrylic• uV-stable and food-safe, making it extremely well suited to everyday use
production: using polished and brushed nickel shells • reverse shrinkage effect creates a high-quality surface finish• Little moulding of the surfaces
75-80%
quartz
19-24% acrylic5%
others
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CRISTADuR® – feel the differenceformula, ingredients and production
Main constituent: 66% micro-fine quartz sand(approx. 0.03-0.03mm)• gleaming surface • Colour purity • unbeatable ease of cleaning
Binder: 15.5% high-grade, highly cross-linked acrylic• gleaming surface and the dirt simply runs off
other ingredients: 12.5% colour paste • Colour purity
Approx. 6% other ingredients• Dirt-repellent
production: using radiated nickel shells, special temperature profile, Schock’s own patented formula• Moulding of micro-fine surface structure
66%
quartz15.5%
acrylic
12.5% colour paste6% others
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SCHOCK method
• Main constituent is quartz• only quartz particles with rounded edges are used
• Surface is tough and hard-wearing• Does not bleach/long-lasting • only Schock, franke and BLAnCo• ®, CriStAStone® and CriStADur® available exclusively from SChoCK
SCHOCK technology vs. Lucite technologyComparing the two methods of manufacturing granite sinks
Lucite method
• Main constituent is quartz• Broken, angular quartz particles are used
• Much rougher and softer surface, not dirt-repellent• numerous manufacturers across the globe: Astracast, elleci, plados, telma guzzini
EXTRA LAYER OF HARD-NESS ON THE SuRFACE
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How the material is differentiatedfrom stainless steel sinks
Stainless steel sink
• Commodity
• Limited possibilities in terms of colour and shape
• Limited thermal energy storage (water in the sink
goes cold quicker)
Granite sink
• individualisation possible thanks to the variety of colours available
• provides a nice warm look and sound
• Saves energy (dishwater stays warm longer in
granite sinks)
• Comes with a naturally antibacterial hygiene
protection system (exclusive to SChoCK)
• environmentally friendly
SCHOCK – Lighten up your Life
2075.5680548967
2589887
365-58887 365
3. MARKET DEVELOPMENTgerman example
10 MinuteS
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the sink market in Germany
2007 2008 20090
20
40
60
80
100
120
140
160Total
Steel
Colour
Material split (in eur k)
AMK-data
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MARKET DEVELOPMENT By SinK type
1979
0% 39.4%
100% 60.6% 49.2%
50.8%
2007 1ST HALF OF 2010
Coloured sinks
Stainless steel sinks
this development is confirmed globally in other studies
* Here relevant market share over EUR 50
AMK figures
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MARKET SPLIT: Around 75% of all granite sinks are manufactured using the method developed by SChoCK
Drivers of growth
• Kitchens are status and lifestyle products
• trend towards colour
• Quality awareness
• environmentalism
SCHOCK25%
BLANCO25%
FRANKE 24%
ACRYSIL7%
ELLECI 6%
PLADOS 6%
REST 7%
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4. WHY SCHOCK 10 MinuteS
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Colour your life
• Colour is a great way of serving the trend towards individualisation• Kitchen cabinets, sinks and countertops can be brought into perfect harmony
COLOuR your LIFE
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Quality + experience
Made in germany
Artonyx
• invented the granite sink• 75% of all granite sinks made using the SChoCK method• ®, CriStADur®and CriStAStone® exclusive to SChoCK• ®, CriStADur® and CriStAStone® developed by SChoCK and patent protected• tÜV testing confirms quality leadership• Made exclusively in germany• extremely high quality standards (certification)
CRISTALITE®
®
CRISTADuR®
CRISTASTONE®
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SCHOCK HygienekonzeptMaking life easier and more hygenic.
Dirt-repellent
The dirt simply runs off
Pro Hygienic 21
Sinks are where food is prepared and dishes and pans are washed up. Large numbers of bacteria result. Pro Hygienic 21 is the first and still the only hygiene protection system for the sink. The integratedprotection mechanism inhibits 95% of bacterial growth.
CRISTADUR®
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premium designs
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unsurpassed variety of colours
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5. the WorLD of SCHOCK MAteriALS
20 MinuteS
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our SCHOCK sink materialsoutclassing art
Colour your life
unity of sink and counter top
Seamless installation
feel the differenceCRISTADuR®
THE WORLD OF SChoCK
MATERIALS CRISTALITE ®
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® – COLOuR YOuR LIFE
eXtreMeLy eASy to CLeAn
CRISTALITE®
eXtreMeLy tough AnD SCrAtCh-proof+
MAXiMuM CoLour intenSity+
MADe in gerMAny+
+uV-StABLe AnD fooD-SAfe+
nAturALLy AntiBACteriAL hygiene proteCtion SySteM
+
the new generation of a classic
®
®
Lighten up YOuR LIFE
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CriStALite®®
® : Predefined surface makes it easier to clean, more hard-wearing and gives greater intensity of colour (1)
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® : Predefined surface makes it easier to clean, more hard-wearing and gives greater intensity of colour (2)
CriStALite®
With ®, SChoCK is now a cut above the competition in the basic material too
1000.01000.0
1525.0
0.00µm0.00µm
56.9µm
1000.0 1000.0
1525.0
0.00µm0.00µm
100.2µm®
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CRISTADUR® – FEEL THE DIFFERENCE
CRISTADUR®
– FEELTHEDIFFERENCEMATERIAL
GLEAMING SURFACEHYGIENE PROTECTION SYSTEM: DIRT REPELLENT EFFECT – THE DIRT SIMPLY RUNS OFF
TOUGH AND EASY TO CLEANUV-STABLE AND FOOD-SAFE
MADE IN GERMANY
COLOUR PURITY
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CRISTADuR® – Maximum ease of cleaning and stain resistanceSurface finish of granite sinks
Dirt repellent the dirt simply runs off
granite sinks made of quartz + polyester
SChoCK ®
quartz + acrylicCompetitors’ granite sinks made of quartz + acrylic CriStALite®
SChoCK CRISTADuR®
quartz + acrylic
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CRISTADuR® – Immaculately pore-free
Competitors’ material
porous, rough, coarse – the dirt has more to stick to
SChoCK CRISTADuR®
pore-free, smooth, fine – the dirt simply runs off
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CRISTASTONE®
the perfect combination of counter top and sink
perfectly combinable in surface + colour: Cristastone sinks + granite counter tops
uV-stable food-safenaturally antibacterial
tough + easy to clean
MADe in gerMAny
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CRISTALAN® – SeAMLeSS inStALLAtion
Can be seamlessly built in to a solid surface counter top (e.g. Crista-lan, Corian)
uV-stablefood-safeeasy to clean
MADe in gerMAny
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6. PRODuCTION10 MinuteS
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how CRISTALITE® sinks are made
Steps 1 – Checking and warehousing the raw materials All raw materials undergo an incoming goods inspection. onceapproved, they are registered in the erp system ready for step 2
Steps 2 – Manufacturing the intermediate productsSyrup is made out of MMA and pMMA by a process of dissolution within 6h. Colour pastes made and functional batches like ByK natural (anti-settling agent) prepared, coloured sand production blends made
Steps 3 – Producing and evacuating the casting slipA castable mixture consisting of coloured sand blend, syrup, functional batches and colour pastes – in different quantities for different colourformula – is prepared and any air removed by evacuation
Steps 4 – Casting the sinkthe ready-to-use casting slip is poured into the prepared casting mould under pressure and the right heating and temperature profile for the type of material is started up
Steps 5 – Removing the finished sink from the mouldonce the heating and temperature profile has finished, the casting mould is opened and the fully cured, semi-finished sink form removed
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SCHOCK – production process
Step 1 Checking and warehousing the raw materials
All raw materials undergo an incoming goods inspection. once approved, they are registered in the erp system ready for step 2
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Step 2 Manufacturing the intermediate products
Syrup is made out of MMA and pMMA by a process of dissolution within 6h. Colour pastes made and functional batches like ByK natural (anti-settling agent) prepared, coloured sandproduction blends made
SCHOCK – production process
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Step 3 Producing and evacuating thecasting slip
A castable mixture consisting ofcoloured sand blend, syrup, functional batches and colour pastes – in different quantities for different colour formula – is prepared and any air removed byevacuation
SCHOCK – production process
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Step 4 Casting the sink
the ready-to-use casting slip is poured into the prepared casting mould under pressure and the right heating andtemperature profile for the type ofmaterial is started up
SCHOCK – production process
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Step 5 Removing the finished sink from the mould
once the heating and temperature profile has finished, the casting mould is opened and the fully cured, semi-finished sink form removed
SCHOCK – production process
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THANK YOu
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ANHANG
APPENDIX
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The Lucite methodCommon problems – Bleaching
Bleaching a fine cracks in a competitor‘s sink after 1,000 cycles with hot andcold waterhot/cold cycle test/en 13310
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The Lucite method
Fine cracks in a competitors‘ sink after one year
Common problems – Cracks
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CRISTADuR® vs. ®
Comparing our premium material and the on-trend material
® – The on-trend material
• fine quartz sand (approx. 0.3-0.8mm)• Looks and feels less fine
• Standard cross-linked acrylic
• polished and brushed nickel shells used• reverse shrinkage creates its own surface structure• Less surface moulding
filler
Binder
production method
CRISTADuR® – The premium class
• 66% quartz sand on average (approx. 0.03-0.3mm)• Looks and feels finer
• highly cross-linked acrylic
• radiated nickel shells used• Very fine surface structure obtained• precisely regulated temperature profile• Special formula
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CRISTADuR® – The premium class
EXTREMELY EASY TO CLEAN
polyester-based sinks
Competitors’acrylic-based sinks
SChoCK CRISTADuR® sinks
unbeatable ease of cleaning and stain resistance
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1. Sinks supplied(volume sales)
2. Sinks supplied(value sales)
There is a clear long-term trend towards colour. SCHOCK, as the market leader, is enjoying a disproportionately large portion of the benefit from this
„Steel“ sinks „Coloured“ sinks
„Steel“ sinks „Coloured“ sinks
Monthly figure 2010 Monthly figure 2010
Monthly figure 2010 Monthly figure 2010
16,270 23,312
3,933,543 4,950,820
17,270 22,399
4,090,523 4,768,471
94.65 104.08
96.16 103.82
21,834 9,988
1,861,742 1,044,553
21,072 7,930
1,774,741 837,586
103.62 125.95
104.90 124.71
86,577 248
1,954,906 6,636
94,836 376
2,246,646 12,650
91.29 65.96
87.01 52.46
124,681 33,548
7,750,191 6,002,009
133,097 30,705
8,111,910 5,618,707
93.68 109.26
95.54 106.82
334,886 89,746
21,143,829 16,528,504
366,348 85,581
22,334,880 14,976,364
91.41 104.87
94.67 110.36
> 125,00
> 125,00
> 50,00
> 50,00
≤ 50,00
≤ 50,00
Total
Total
Cumulative
Cumulative
Monthly figure 2009 Monthly figure 2009
Monthly figure 2009 Monthly figure 2009
Percentagechange
Percentagechange
Percentagechange
Percentagechange
Source: AMK data * Here relevant market share over EUR 50
the sink market in GermanyMarket split by material (in eur and units - as per March 2010)
SChoCKs‘ coloured sinks continue to record double-digit growth rates in 2010 against a market that contracted slightly overall