CSR in the media

byCSR Advisor

Ms. Sofie Pedersen &

Programme CoordinatorMs. Joan Kithika

� Addressing the environmental

impact at consumers and the

workers and local communities

in the supply chain.

� Using social media

� Easy to participate e.g:

Forward this email to CEO or

your politician, make your own

film on youtube.

� Participation from all around

the world.

Greenpeace Detox campaign

Greenpeace Detox campaignJuly, 2011

� Greenpeace releases ”Dirty laundry” report discovering

toxic chemicals in both products and wastewater from

production site.

� Launches campaign based on social medias targeting

Puma, Nike and Adidas.August, 2011

� Dirty laundry 2. Focusing on NPEs (nonylphenol

ethoxylates), which will break down in water to form

nonylphenol (NP) - a toxic, persistent and hormone-

disrupting chemical.

� Due to consumer pressure Puma, Nike and Adidas

commit to toxic free supply chain by 2020.

Greenpeace Detox campaign

Greenpeace demands:

The company should adopt a credible, individual and public

commitment to phase out the use and release of all toxic

chemicals from their global supply chain and products,

by 1st January 2020. E.g.

� Zero discharge of all toxic chemicals

� Prevention and Precaution

� Full transparency and public disclosure

Greenpeace Detox campaign

Long list of companies have

joint: Zara, Levi’s, Benetton,

Uniqlo, Victoria’s Secret. Mango,

Esprit. Marks & Spencer, H&M,

Li Ning, C&A, Puma, Adidas and

Nike

report: ”Toxic Threads: The

Big Fashion Stitch-Up”.

� Targeting 20 new brands –

among them the Danish

company Bestseller

� Bestseller refuses to join

Initiative. The company all ready

have good supply chain

management system.