By Ali MartinEvan Robicheau Riley Stockton

• One of largest social media outlets in the world

• Share pictures and videos– Can be shared on other social networks

• Launched in October 2010– Created by Kevin Systrom and Mike Krieger– Over 1 million users in a few months

• Currently about150 million active users – 70% log on every day

• 55 million photos uploaded daily

• 65% of the world’s top 100 brands have an account

• User base grown about 23% in last 6 months

• 37% of people consider a business if they can connect with a picture post

• 63% of people value the image more than the product description or details

• Picture posts have the highest percentage of interaction with customers

• http://instagram.com/p/ayj-dCxkBb/#

• Pictures– Funny or Inspiring

• Hashtags

• Videos

• Interacting with actual customers– Feedback & criticism

• Special deals for followers

• It’s all about visuals

– Color

– Filters

– Balance business and fun

– Distinct view of the world

• Engaging and/or inspirational– Uplifting

message

–Make your followers laugh

• Companies/Products – #MancrushMonday

– #SelfieSunday• Selfies of actual employee’s

– #ThrowbackThursday• Remind followers of pervious products

• Stay Relevant! – Trends

• Connecting with customers– No aggressive “buy this” message

– Positive

– Enjoyable

• http://instagram.com/p/i4wSSYDu5Q/#

• Interacting with customers– Free marketing

– Creates relationships

• Reward your Followers – Promo Codes

– Special sales

– Event updates

• When is our midterm? • How many users does Instagram have?• What is the growth rate of Instagram?• What is a great way for businesses to attract

customers on Instagram? • What percentage of people value a picture more

than a text post? • What is an example of a trending hashtag?