buzzdetector corporate april 17
TRANSCRIPT
Corporate presentation April 2017
Buzzdetector is a Web & Social Media Monitoring company, born on 2008. Based in Italy, it does operate on a global level with multinational clients.
Buzzdetector core business is to gather information from online conversation and turn them into insights. We prepare custom made reports monthly, weekly or daily according to our clients’ need. We follow live event and crisis with proprietary dashboards.
Our story
Buzzdetector’s Corporate Clients’ team has some 80 years joint experience in the sector, with many different backgrounds, such as advertising, media, etc.
Buzzdetector’s founder, Gianandrea Facchini, has some 24 years’ experience in the communication sector, having previously worked in the advertising world with major international agencies.
His long term commitment, along with deep market knowledge and leadership skills led to the success of Buzzdetector in a niche arena within the global and already well developed digital intelligence/web monitoring universe.
Our story
66% of the organisations do get any or little benefit from the information available.*
90% of time goes in cleaning, managing this data, before the actual analysis kicks in.
There is a clear business opportunity in unlocking the value tied up in information.
#shifthappens
*Source: PwC
Delivering solutions
Most monitoring tools are rather complicated to be used. Setting up a research query does require specific skills. Juicing data out on a report can be a challenging task.
This is time that should be dedicated to go through data and not to get data out of a software.
Quality of data is not depending from how hard is to get them but what you can do with them.
Delivering solutions
Buzzdetector brings to each Corporate Client the correct instruments to decipher any web data, in a user-friendly, intuitive fashion, for a better understanding and perception of effects, consequences and impacts on their Corporates’ in-house strategies.
Buzzdetector’ scope is to translate any web data into powerful, strategic marketing tools, according to each Corporate Clients’ needs, in a timely and efficient manner, with data feeds circulated on a daily/weekly/monthly basis to all relevant stakeholders.
Buzzdetector’s ability to sort the correct data for each Corporate Client, is the only way forward in a global market, to face competition, increase/adjust sales’ targets and turnover by region on one side, at the same time catering for a proactive approach to any negative sentiment on the specific brand/market.
Delivering solutions
We went for a lateral approach in developing The Signal
We put the user first and her/his precious time
Focus is on the UX and the navigation even from mobile
Delivering solutions
The Signal is the data driven Digital Intelligence platform developed by Buzzdetector, to unlock this information.
It gathers data from most relevant players in the market as well as from the large proprietary repository of sources.
Delivering solutions
The Signal has been selected to be part of the Beta Start Up Track and for the Pitch within the 200 cutting edge start ups at the November 2016 Web Summit.
#shifthappens
The improvements towards a standard monitoring platform are:
UX the platform is extremely easy to use, responsive, all the contribution are widget-like
Flexibility the platform can be customised according to client’s needs
Interaction staff can interact with most of the contents from the platform itself
The experience
An advanced proprietary alerting system based on four indexes to reduce the noise of unnecessary mail
Productivity Polarisation Virality Audience
Based on historic data of each single source, the system delivers the mail only when the indexes record a variation higher than the benchmarked ones.
The experience
#shifthappens
1. Industry activity profile 2. Contents produced 3. Content producers 4. Content engagement
5. Semantic analysis 6. Hashtags analysis 7. Trends 8. Competitors analysis
What to do with it
9. Ultra detailed categorisations 10. Advanced alerting system (proprietary) 11. Fully customisable 12. Responsive 13. Neuronal research on pictures and text
Nestlè Italy Corporate Affair Direction, since 2008
MSC Cruise sa Global Marketing, since 2011
HOMI Fiera Milano since 2014
Chibimart Fiera Milano since 2014
PTE Fiera Milano since 2016
Fujifilm Synapse since 2017
International Journalism Festival since 2013
Clients
Tools
The Signal The Digital intelligence & monitoring dashboard to get the best knowledge and insights on specific markets online
The proprietary model to measure the impact of conversation on the bottom line
The dashboard to measure and to manage activity of selected panel of influencers
Nestle Italy has been Buzzdetector first client and still is client after eight years. The monthly report for Nestle soon became a huge document of more than 200 pages, hardly manageable by the stakeholders. The solution is WebVoices, an abridged version, custom made. WebVoices distribution arose from 3 copies of the first release to the actual 80 copies.
Reporting is crucial to help organisations is getting straight to the point without wasting time and staff
Case study 1/ Nestle’ Italy
MSC Cruises is a multinational cruise company operating worldwide. Buzzdetector became global partner of MSC in 2011 using our proprietary tool. We developed the matrix model to set up the request of 42 countries and to deliver a priority check to each issue. Monthly reports, crisis and event reports in seven languages (IT, FR, EN, D, SP, POR, CHIN)
Today the report is organised following two axis: 9 major destinations and 8 topics
Case study 2/ MSC Cruise sa
Boehringer Ingelheim is one of the most important pharma companies in the world. We became partner in 2008. The first assignment was on Buscofen and delivered a terrific insight that turned into a successful TV adv with strong impact on sales. was developed starting from the knowledge on the Pharma market due to the Boehringer account. For 18 months we tracked the Pain Killer market and with PHTool we were able to detect major issues and opportunities arising from the competitors activity, their impact on sales and how the TV adv pressure delivered against the bottom line.
Case study 3/ Boehringer Ingelheim
The first client to use the has been Versace, the global fashion brand. We work for Versace since 2014. The request from Versace was to have a tool able to monitor groups of key people within major events and for PR purpose. The dashboard is able to perform these tasks and it is currently adopted for any event and on a daily base.
Case study 4/ Versace
We are proud partner of the International Journalism Festival in Perugia since four years. We cover the live event with custom made dashboard for Twitter and with comments published every evening on the Festival website. On 2014 the Festival decided to explore the crowdfunding option and launched a campaign. Buzzdetector collected all the data and prepared a stunning visual report presented at the Festival along with Accurat.
Case study 5/ International Journalism Festival
In July 2017 we published along with Exane Paribas an extensive research analizing the adoption of hashtags, their lifecycle, their impact on the e-commerce platforms from 36 Luxury and Fashion brands. The analysis does cover 18 months of Twitter and Instagram activity.
The research was to advise Exane Paribas' clients on stock market trends related to e-commerce performances.
Case study 6/Exane Paribas joint research
Buzzdetector Srl
Via Ovidio, 10
Roma, Italy, 00193
www.buzzdetector.com
Gianandrea Facchini, CEO and Head of Sales
@buzzdetector
@gianandrea
+39 335 746
Get in touch
#shifthappened