buyers and sellers

36
Leading Consumer Research On Today’s Home Buyers and Sellers

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Consumer research on today's real estate buyers and sellers.

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Page 1: Buyers And Sellers

Leading Consumer Research

On Today’s

Home Buyers and Sellers

Page 2: Buyers And Sellers

81%

of buyers and sellers

used a REALTOR®

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 3: Buyers And Sellers

41% of buyers were first-

time

home buyers

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 4: Buyers And Sellers

The typical first-time buyer

was 30 yrs old while

the typical repeat buyer was

47 yrs old

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 5: Buyers And Sellers

21% bought new homes,

down from 23%

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 6: Buyers And Sellers

80% said the commute was

very important when

considering a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 7: Buyers And Sellers

2008 National Association of Realtors Profile of Home Buyers and Sellers

What do buyers and sellers want from real estate agents?

48% find the right house

other 3%

Help financing 3%

Determining how much to afford 3%

Help buyer negotiate terms of sale 13%

Help with paperwork 9%

Determining what comps are selling for 7%

Help with the price negotiations 14%

Page 8: Buyers And Sellers

The number one trait people

look for in a real estate

agent?

2008 National Association of Realtors Profile of Home Buyers and Sellers

One they can trust

Page 9: Buyers And Sellers

81% of sellers

favor a full service real

estate brokerage

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 10: Buyers And Sellers

81% of buyers

purchased a home using a

real estate agent.

2008 National Association of Realtors Profile of Home Buyers and Sellers

That’s up 54% from last year!

Page 11: Buyers And Sellers

43% of buyers

found their agent through a

friend or family member

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 12: Buyers And Sellers

70% of buyers

would definitely use their

real estate agent again or

recommend them to others

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 13: Buyers And Sellers

85% of sellers

would definitely use their

real estate agent again or

recommend them to others

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 14: Buyers And Sellers

93% of home buyers

financed their home

purchase

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 15: Buyers And Sellers

Nearly half of home buyers

reported they have cut back

on luxury items,

entertainment and clothing

to qualify for a mortgage

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 16: Buyers And Sellers

One quarter of first-time

home buyers

reported that the mortgage

approval process was more

difficult than expected

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 17: Buyers And Sellers

One fifth of home sellers

traded down to a smaller

and

less expensive home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 18: Buyers And Sellers

Over half of home sellers

traded up to a larger and

higher priced home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 19: Buyers And Sellers

More than 92% of home

buyers under 44 used the

internet to search

for a home in 2008

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 20: Buyers And Sellers

8 out of 10 buyers

45-64 years old

used the internet to search

for homes

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 21: Buyers And Sellers

In 1995, 2% of all home

buyers used the internet to

search

for a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 22: Buyers And Sellers

By 2008, 87% of all home

buyers used the internet to

search for a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 23: Buyers And Sellers

3 out of 4 home buyers

drove by or viewed a home

they saw online

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 24: Buyers And Sellers

81% of buyers said the

internet was a

very useful tool to search

for a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 25: Buyers And Sellers

Buyers cited the internet

and real estate agents

equally

as the most useful tools

when looking for a home

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 26: Buyers And Sellers

Three times as many

buyers

found their home online

in 2008 than they did in 2003

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 27: Buyers And Sellers

In fact, more buyers

find their new home

through the internet

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 28: Buyers And Sellers

than

2008 National Association of Realtors Profile of Home Buyers and Sellers

newspaper

home booksdirect connection with seller

and yard signscombined

Page 29: Buyers And Sellers

Over 78% of all homes use

broadband

2008 National Association of Realtors Profile of Home Buyers and Sellers

Page 30: Buyers And Sellers

There are hundreds of

millions of queries on

Google every day

SearchEngineWatch

Page 31: Buyers And Sellers

The first sms text was sent in

1992

http://en.wikipedia.org/wiki/Text_messaging

Page 32: Buyers And Sellers

Today the amount of text

messaging exceeds the

population of the planet

every day

http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html

Page 33: Buyers And Sellers

The number of internet

devices in 1984

1000

http://thefischbowl.blogspot.com

Page 34: Buyers And Sellers

The number of internet

devices in 2008

over 1,000,000,000

http://thefischbowl.blogspot.com

Page 35: Buyers And Sellers

Change is good

Page 36: Buyers And Sellers

Prudential Texas Properties

Is leading the way