bussiness plan zeal 09

8/14/2019 Bussiness Plan ZEAL 09

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Executive Summary:-

Business Concept:-

The business model is putting up the vast, huge and deep distribution channel across panIndia for the retail of the HEALTH DRINKS which is based on practical implementation

of the following two management concepts:-

1) The need of the product for consumer with respect to Healthy Drinks2) Exploring the unused potential of the biggest assets of the organization viz.

MANPOWER (Physically Challenged people)

1) The need of the HEALTH DRINKS for consumer: - The following are the figures

provided by the WHO (World Health Organization) which clearly shows thatthere is need of the products such as HEALTH DRINKS.

HEALTH CONCERNS IN INDIA

DIABETES: By 2030, Asia is expected to have 190 million Diabetes cases and out of

which more than half of it will be from India and China. (40-50 million Diabetes patents

available which will require Diabetic TEA and Diabetic COFFEE)

HEART DISEASE: World Health Organization (WHO) estimates that 60% of thecardiac patients in the world will be Indian by 2010. (HEALTH DRINKS with the

nutritional value of SEABUK THORN can avoid this to some extent)

ARTHRITIS: By 2020, scientists expect 40 million people will suffer from the diseasecalled osteoarthritis.

OBESITY: Scientists say that the percentage of overweight/obese people in India is on

track to rise from 9% in 1995 to 24% in 2025.

RESPIRATORY DISORDERS: More than 500000 premature deaths in India are

caused by atmospheric pollution each year

This HEALTH DRINKS includes a) Diabetic Tea b)Diabetic coffee c) Slimming Tea d)

Antioxidant Tea e) other chilled drinks with high nutritional value to be made available to

the consumer at economical cost. These products will be made available at all the possible location throughout India through small standardized KIOSK along with

complete quality control measures through channel of FRANCHISING.



2) Exploring the unused potential of the biggest assets of the organization viz.

MANPOWER: - Lakhs of people in India are physically challenged and their potential as manpower has not been explored yet. These standardized kiosks will

be run by the physically challenged people who can provide higher productivityfor the organization. They will serve the customers through kiosk by operating the

machines for which the training of 1-2 weeks will be provided by the NGO likeBlind Man Association, Ahmedabad.

B) MARKET OPPORTUNITY: - Health concerns in India are rising. There will be

wellness revolution in the coming future. Wellness industry is estimated to be the next

wave after automobile revolution in 1960’s and Information Technology in 1980’s.Wellness revolution is estimated to be trillion dollar industry by the experts.

C) COMPETITIVE ADVANTAGE:- There is first mover advantage as no big player isyet entered into such distribution channel. This distribution channel is unique with unique

products at economical cost.

D) RESOURCES REQUIRED:-

1) Expense for formation of the company or the NGO (Approx 20000)2) Manufacturing unit for the products (Approx 2 Lakhs)

3) Bottling plant for the products (Approx 5 Lakhs)

4) Food and Beverage License fees (50000)

5) Office rent (6000 per month )6) Company owned outlets at least 10 so total expense with machines (600000)

7) Working Capital (8000 per month per outlet)

8) Manpower as per expansion

E) THREE YEAR REVENUE SUMMARY:-

First year: - Revenue from the each outlet will be 20000 per month with net profit of

8000 from each outlet. Total company owned outlets are 10 so the total revenue will be

200000 per month and net profit of 80000 per month.

Second year:- Target of 100 franchisee with net profit of 2000 per month from each

franchisee so total net profit will be 200000 per month

Third year: - Target of 500 franchisee covering Gujarat, Maharashtra, MP, Delhi and

NCR and major cities with net profit of 2000 per month from each franchisee so total net

profit will be 1000000 per month.



TEAM MEMBERSHIP QUALIFICATION:-

1) VIPUL JAYAWANT

Qualification:-BE (Mechanical) from KITS,Ramtek of Nagpur University and MBA

(Marketing) from IIMM now rechristined as BIMM of Pune University.Bronze medalistfor securing 3rd rank in marketing batch of 2005-2007.Currently pursuing Supply Chain

Management course from IIM-Calcutta which one of the best management institute in

world.

Achievements:-Spear headed Eicher Motors sales in 5-ton segment for ROM and GOA

and then for Gujarat as deputy manager for 2 years.Chess Champion at KITS as well as at

BIMM of Pune University.

2) YOGESH PRAJAPATI

Qualification: - BCA and MBA (Marketing) from Gujarat university, Ahmedabad.Specialization in Supply Chain Management from IIM-Calcutta. Spear headed marketing

for Asia’s leading logistic service providing company for more than five years.

bussiness plan zeal 09

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