1. Food & Drink ManufacturersRebecca MacNiven, Victoria McLaren& Amanda Lennox

2. Introduction We have been asked to research and evaluate the most useful andrelevant social media applications which will be useful for food and drinkmanufacturers. For example Irn-Bru. Food and Drinks manufacturers have a broad range of customers due tothe fact that all individuals have different food and drink preferences:therefore this market segment includes the entire population. Food and Drink manufacturers however aim to please specific segment ofthe mark depending on what they products they have to offer. Out of a various number of social media applications, we believe that themost useful for manufacturers within the food and drink industry wouldbe youtube, instagram and googleplus. 3. Researched Applications Blogger Delicious LinkedIn Google Plus Masher Instagram YouTube Flicker 4. Applications Chosen- The 3 main applications our team have chosen to recommend are Google Plus,Instagram and YouTube.- Google+ (Google Plus) is a social networking and identity service which is ownedand operated by Google Inc.- As of December 2012, Google Plus had a total of 500 million registered users, 235million of which are active on a monthly basis.- Unlike other conventional social networks which are generally accessed through asingle website, Google has described Google+ as a "social layer" consisting of notjust a single site, but many as they offer a range of online properties.- Instagram is a free application for iPhone or Android that allows users to takephotos and then apply filters to change the look of the photos and then sharethem with other users.- YouTube is a video sharing website on which users can upload, share and viewvideos. 5. Google Plus Communication:- Messaging, Live Video Chats etc.. Smaller User Based- Less users = less competition. Direct and personal relationships.- TrustworthyMarketing- Free Promotions, IncreasesBrand Awareness 6. Google Plus 7. Instagram Food and drinks companies can use Instagram topost pictures of its products and add filters to makethem look more creative than normal pictures ofproducts. Companies may use Instagram to Promoteexclusive discount and codes for new productswithin a photo. Companies may also wish to post pictures of whathappens behind the scenes at the company forexample what employees are doing. 8. Instagram In just a matter of weeks after joining Instagram a yearand a half ago, Chobani (@Chobani) attracted a loyalclique of some 9,000 Chobaniac followers, whichhelped catapult the company from little-known tomust-have. Chobani generated buzz about its brand onInstagram by encouraging followers to share their ownpictures and holding weekly contests. A recent ChobaniInstagram contest showcased Chobani fans photos oftheir favorite yogurt mix-in ingredients. Chobani chosea winning fan picture each week and awarded winnersfree cases of yogurt. 9. Instagram 10. YouTube Creating a channel is the first step that the company whoare wishing to improve their business through YouTubeshould take. Allows the company to customise a profile to theirrequirements. The channel should have the companysbranding and colours and should have the relevantinformation that customers should know about them. Allows users to subscribe to any uploads which will keepthem up to date with any goings on within the company. 11. YouTube YouTube analytics is a free tool which would also be useful for thefood and drinks company. Allows the company to gather an insight of who is viewing theirvideo and from whereabouts in the world they are viewing it from. Allows the food and drinks company to find out how users havecome across their video for example was it through a shared link onFacebook or a feature link on YouTube? Allows company to measure success of video 12. YouTube Promotion of videos is a third way of improving yourbusiness through YouTube. Feature their videos on the YouTube homepage inorder to attract the attention of users visiting the site. Videos are also able to be used as adverts at the startof other videos on YouTube and it is usually arequirement that the user has to watch at least the firstfew seconds of the video before skipping it. 13. YouTube 14. References http://www.entrepreneur.com/article/224799 http://www.socialmediaexaminer.com/instagram-for-business/ www.ritholtz.com www.dododesigners.com www.bitterwallet.com http://en.wikipedia.org/wiki/Google%2B http://googleplus-businesspages.com/index.php/business_pages/dairy-free-products-alternatives/ www.onlinemarketingacademy.uk.com www.pcworld.com www. c4lpt.co.uk www.johnhaydon.com