business.pptx
TRANSCRIPT
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Be A Tea (BAT)
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Business Background
Nature of business• Slimming tea business• Malaysia is well known of mouth watering
dishes but also containing a lot fats substance
• We offer varieties of fitness class
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• Be A Tea (BAT)
• Inspiration from Nature of Our Business
• T represent a body shape/ a figure
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Location Headquarter
Bangsar
Branch VIP
• Starhill Gallery
Standard• Facial center in Parkson, Jusco, Isetan
• Pavillion• Gym
• The Garden
Operation Hours: 6am-10pm
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Market AnalysisHigh incomer• High in education and income Living in luxury area ( Bangsar, Bukit Bintang& Shopping Mall)
• Office lady, man higher expectation on higher grade of food ( lemon)
Moderate incomer• High or moderate education and income• Expectation on moderate food to maintain
lifestyle
Low incomer• Moderate or low education and low
income
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Customer
Flavor for each different income is divided into 3 category.
• Low income1 product
• Moderate income5 products
• High income 7 products
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Low In-
comer15%
High Incomer25%Moderate Incomer
60%
Revenues
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CompetitorsStrengths Weakness
Nature’s Tea Varieties of tea Our staff management
Himalaya Multi function- Facial and Slimming
Non-facilities provided
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Products
• OriginalOffer in three range
Slim Tea (small)
X Tea(Extra Tea)
DX Tea (Double X Tea)
• 1 Box 7 packets
Starting RM 12.99
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Goodness
• Remove excessive fats around the body
• A body cleanser
• Maintain body figure
• Consume one packet daily
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Lemon Flavour
Ginger Flavour
• X Tea (Medium)
• DX Tea (Large)
• DX Tea (Large)
• Rich in vitamin C
• Keep body warm
RM 16.99 Starting RM 14.99
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Catalogue
http://oshihui.wix.com/slimming-tea-be-a-tBusiness Website:
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• Billboard
• Social Apps
• Radio Channel
• TV Channel
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Packages
Trial• 14 packets• Nutritional Class• Cost Rm59.99
Regular VIP• 30 packets• Nutritional Class• Zumba• Cost Rm 89.99
• 60 packets• Nutritional
Class• Zumba• Yoga• Cost Rm
119.99
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A highly budget decorated HeadQuater
• Portrait of heavy weighted lady at the entrance
• Portrait of model figure lady at the entrance
ENTRANCE EXIT
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Consultant
Consultant Consultant
Marketing Human Resources
Q&Q IT Law Finance CS
Director Head Head Head Head Head Head
Officer Officer OfficerOfficerOfficerOfficer Officer
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Hybrid Strategy combination of marketing and management
• Each month consist 4 weeks.• Each weeks represent 1 batch of sale girls, sale men and
store managers• In a month a compulsory a batch will be taking the role
on heavy duty in the warehouse and deliveries.• Each batch taking turns in the role weekly• Only hire heavy weighted people.Reason• To plant the experience of difficulties of heavy
weighted people to the employees
Result• Save cost on hiring deliveries and warehouse keepers• Gaining regular customer through the sales employees
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• 3 company consultant• Total of 7 department• 7 of head inclusive director
• Marketing Department : 4 public relation, 4 designer, 10 officer
• Human Resources : 8 Officer• Q&Q : 10 Nutritionist, 10 Officer,
16 Store manager 62 Salesgirl or man, 16 high class salesgirl or man• IT : 8 Officer• Law : 4 Lawyer• Finance : 12 Accountant• CS : 8 Customer Service
Officer• Fair and Square Judgement on the company• Easy to control and maintain
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FINANCIAL PLAN
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Finance of Capital
Bank Loan RM 30,000
Cash Input
Nick RM 30,000
Hazel RM 30,000
Bolin RM 30,000
TOTAL RM 120,000
Financial Capital
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Cost item Costs (RM)
Beginning inventory of merchandise 240,000
Buildings (Rental) 10,000
Leasehold improvement 10,000
Capital equipment 10,000
Administrative expenses 10,000
Advertising/ promotional expenses 80,000
Other expenses 20,000
Human recourses 30,000
TOTAL 410,000
Start-up Costs
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Operation Cost RM
Utilities:Electricity billsWater billsTelephone billsWiFi bills
20,000
Wage 17,000
Supplier 5,000
Monthly business loan interest (10%) 2,000
TOTAL 44,000
Operation Cost
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Jan Feb Mar Apr0
5000
10000
15000
20000
25000
30000
35000
40000
Forecast SalesSlim Tea X Tea D X Tea
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Item Month (RM)
Cash in:SalesClass fees
Jan79,95030,000
Cash out:Fixed Costs- Administration- Marketing - Operations
16,25020,0005000
Cash in:- Administration- Marketing- Operations
25,00032,50010,000
Cash Flow Forecast
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Monthly Income RM
Monthly Sales:Slim Tea X TeaD X Tea
3,800,000
Monthly Event RM
Special Events 10,000
TOTAL 3,810,000
Estimated Monthly Profits: 3,000,000
Estimated Yearly Profits: 36,253,879
Estimated Profits within 3 Years: 12,960,550,439
Monthly Income
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References
• Kotler, P., Kartajaya, H. and Hooi, D. (n.d.). Think new ASEAN!.• Chang, H. (2014). Economics. London: Pelican.• Evans, V. (n.d.). 25 need-to-know strategy tools.• Himalayaherbals.com, (n.d.). Welcome to the world of
Himalaya Herbals. [online] Available at: http://www.himalayaherbals.com
• Tazo® Tea, (n.d.). Artfully Blended | Tazo Tea. [online] Available at: http://www.tazo.com