business strategy of emirates airline · p a g e | 3 3 | p a g e power of buyers ..... 14

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Business Strategy of Emirates Airline

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Table of Contents Introduction ..................................................................................................................................... 4

About the company ......................................................................................................................... 4

Company’s Business Strategy......................................................................................................... 5

External Environment of the Company .......................................................................................... 6

PEST analysis .............................................................................................................................. 6

Political........................................................................................................................................ 7

Economic ..................................................................................................................................... 7

Social ........................................................................................................................................... 8

Technological .............................................................................................................................. 8

Bowman’s Strategic clock ........................................................................................................... 8

Internal environment of the company ........................................................................................... 10

SWOT analysis of Emirates ...................................................................................................... 10

Strength .................................................................................................................................. 10

Weakness ............................................................................................................................... 11

Opportunity ............................................................................................................................ 12

Threat ..................................................................................................................................... 12

Porter’s five forces analysis ...................................................................................................... 12

Threat of new entrants: .......................................................................................................... 13

Power of suppliers ................................................................................................................. 13

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Power of Buyers .................................................................................................................... 14

Threat of substitutes............................................................................................................... 14

Rivalry among established companies .................................................................................. 14

Strategic Option of the Company .............................................................................................. 15

Evaluation of the Strategic Option of the Company ................................................................. 17

Recommendation .......................................................................................................................... 18

Conclusion .................................................................................................................................... 20

References ..................................................................................................................................... 21

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business strategy of emirates airline · p a g e | 3 3 | p a g e power of buyers ..... 14

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