business research regarding shampoo

8/9/2019 Business Research regarding shampoo

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BUYING BEHAVIOR FORSHAMPOOS


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Market became significant in 1960s

Many brands- HUL, P&G, Himalaya, Ayur etc. Market Segmentation

Benefit platform- cosmetic, antidandruff, herbal.

Target market

upper middle class, middle class, upper class ruralcustomers and teen agers

Low price strategy, promotions and sachets


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To study

The Influence of advertisement on buying behaviour

the influence of the dermatologist to select a brand whether herbal shampoo is used more by male or

female population.

the relation of customer buying behaviour and

product function. the influence of product functions on the purchase

decision.


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The study covers almost all categories of

shampoos.

Any substitutes of Shampoos like washing soaps

or natural products have not been considered.

Also Shampoos locally made which

are not branded is not considered.


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SAMPLING TECHNIQUES

SAMPLE SIZE- 60

SAMPLE METHOD

QUESTIONNAIRE DESIGN

DATA COLLECTION

MEASUREMENT

ANALYSIS PROCEDURE


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s a sers

75%

n n sers

25%

RESPONDENTS USING SHAMPOO


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male

60

female

40

SEX

Male 36

female 24


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0

1

2

3

4

5

6

7

8

9

10

CURRENT PRODUCT

respondents

Column2

Column1


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0

5

10

15

20

25

30

smoothening of

hair

anti dandruff conditioning prevent hairfall

PURPOSE OF USAGE

respondents

Column1

Column2


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0

5

10

15

20

25

30

35

daily twice weekly monthly

USAGE FREQUENCY

respondent

Column1

Column2


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yes

22

7

CONSULTED DERMATOLOGIST BEFORE BUYING SHAMPOO

Yes 13N

47


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0

5

10

15

20

25

30

35

40

TV ad magazines newspaper friends/family

AWARENESS ABOUT THE BRAND

respondents


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25 of the whole respondents preferred

The reasons why they like are The ingredients used are natural

It will not damage hair

It is chemical free

There will be no side effects


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They are not scientifically proved

The ingredients used cannot be trusted It is not efficient as commercial one


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HYPOTHESIS

There is no significant difference with respectto the attributes between male and femalegroups, while buying shampoos.

The attributes we tested are

price and brand, natural ingredients andpremium ingredients, product sample andfriends recommendation and nourishment andanti hair fall.


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KEY FINDINGS

RECOMMENDATIONS


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business research regarding shampoo

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