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Business research is the systematic gathering of data, which, once analysed, can provide useful insights to facilitate profitable decision-making by organisations. What is business research?

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Page 1: Business research

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Page 2: Business research

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SO StrategiesUtilise strengths to take

advantage of opportunities

Opp

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nitie

sTh

reat

s

Weaknesses Strengths

ST StrategiesUtilise strengths to avoid

threats

WO StrategiesTake advantage of

opportunities by negating weaknesses, or sidelining

them

WT StrategiesMinimise weaknesses and

avoid threats

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