business relationship management - a bridge between business value and technology
DESCRIPTION
Presentation slides from APMG International webinar on Business Relationship Management.TRANSCRIPT
APMG International & Leading Edge Forum webinar:
Business Relationship Management
A Bridge Between Business Value and Technology
Thursday 13 November 2014 | 15:00 GMT
Presenter: Tudor Rees, Leading Edge Forum
SUPPORTING WEBINAR RECORDING AVAILABLE AT:
WWW.APMG-INTERNATIONAL.COM/WEBINARS
Agenda
• Introduction
• Research Context
• What is BRM
• Understanding the role
• Benefits of a professional certification
• BRMI - the Institute
• Summary
Introduction
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Introduction – The Leading Edge Forum
We provide CIO teams with unrivaled
insights and next practice roadmaps
to help them make a decisive
contribution to the development and
success of the business they serve
“We deployed their Business Relationship Management training on a global basis, and it not only improved our business engagement and program delivery, it was a key factor in our achieving the highest employee engagement scores in Whirlpool in 2013.”Michael Heim, Corporate Vice President and Global CIO Whirlpool Corporation
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Introduction – my background
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RESEARCH CONTEXT
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The dilemma for Enterprise IT …
• Inside-out
• Efficiency/control
• Standard platforms
• Structured data
• Established suppliers
• One size fits all
• Compliance
• Simplicity, certainty
COST agenda
Back-office
efficiency
• Outside-in
• Value creation
• Unique capabilities
• Business intelligence
• New technologies
• Employee empowerment
• Creativity
• Risk/reward
VALUE agenda
Front-office
effectiveness
Janus
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New business models are ‘outside-in’
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Successful organizations have a digital ‘agenda’
Engaged
Executives
Tech savvy
Customers &
Partners
Repurposed
Enterprise IT
Double Deep
Employees
Digital
Leadership
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LEF Research shows patterns emerging in response
Mission
Style of collaboration
Contractual
Peer
Provider
Advocacy
Partner
Promoter
Lead the business
Enablechange
Stimulatedemand
Joint goals Strategy driven
Manage supply
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WHAT IS BRM?
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Soft
Skills
Digital
Leadership
Political
Savvy
Powerful
Presence
To drive business value we need new capabilities
BRM
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The BRM role bridges a perceived gap
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The BRM acts as a broker for the business
Maintenance Resources
Strategy
BRM
Business Units Functions Geographies
Shared Services Organization
Savvy Users
OverworkedService Teams
Business Management
New Projects
ShapingTomorrow’sDemand
Today’s Way of Working
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Successful BRM’s deploy more right brain thinking
• Ideas
• Alternatives
• Trade-offs
• Analysis
• Knowledge
• Book Learning
• Right/Wrong
• Understanding
• Observe
• People
• Decisions
• Risks
• Experiment
• Skill
• Tacit Knowledge
• Win/Lose
• Judgement
• Play
Left Brain Right Brain
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UNDERSTANDING THE ROLE
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Business/IT Strategy
Enterprise Architecture
New Technologies
Service Management
Change Management
Innovation
Risk Management
Business Organization
Portfolio Management
Handling the Politics
Cloud Computing
Successful BRM’s deploy a range of skills
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BRMs are exemplars of a new culture
Today Tomorrow
• Personal heroics
• Individual achievement
• If I don’t own it, I don’t play…
• Internal process focus
• Deliver within my area of
accountability
• Command and Control
• Leading Change
• Individual achievement
• Getting things done thru’ others
• Deliver my results and enable
others to deliver theirs
• Orchestrate and Enable
• External business “ecosystem” focus
• Thinking “Outside-In”
• If I don’t play – we don’t win…
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The BRM role is not easy….the skills required are difficult to train
Emotional
Intelligence Influence…
Business Credibility Thrive…
Functional Capability Survive…
Lead…
DIFFICULT to learn
EASY to learn
Personal
Credibility
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The LEF learning ‘journey’ for BRM’s
KnowledgeST
Engagement
SF
Passion NF
Understanding
NT
Ref: Myers Briggs Type Indicators
Benefits of a professional certification
Benefits of a professional certification
• Valued by employers globally
• Recognized internationally
• Links to professional development initiatives
• Professional qualification of a high quality
• Flexible to meet your needs
• Service Management in a business context
• Potentially boost your earning potential
Partnering with BRMI
• Business Relationship Management Institute (BRMI) is an international
professional body based in America; http://brminstitute.org/.
• Serve the global BRM community, provide membership,
world class professional development programs.
• To inspire, promote and develop excellence in BRM globally.
• BRMI provides quality education, training and certification
programs to aspiring and seasoned BRMS:
• A comprehensive foundation for Business Relationship Managers at
every experience level is provided through the BRMP® -
Business Relationship Management Professional professional training
and certification program.
• To address the needs of intermediate-to-advanced BRM professionals
the CBRM® - Certified Business Relationship Manager program is
currently being developed.
Summary
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Making BRM’s successful
Individual learning
‘journey’…
New rolesDriving Business Value
Emerging
Digital Agenda
Emphasizing
different capabilities
Knowledge
Engagement
Passion
UnderstandingEngaged
Executives
Tech savvy
Customers &
Partners
Repurposed
Enterprise IT
Double Deep
Employees
Digital
Leadership
Soft
Skills
Digital
Leadership
Political
Savvy
Powerful
Presence
BRM
Development needed
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Further information
• APMG International website
– www.APMG-International.com
• Leading Edge Forum (LEF) website
– www.leadingedgeforum.com
• BRMI website
– www.brminstitute.org
• Aspiring to become an outside-in BRM?
Take a BRM self-assessment:www.lef.csc.com/leads/brm-assessment
company/apmg-international @APMG_Inter