business pulse magazine: fall 2015

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Ken Bell, CEO Best Recycling Fall 2015 MAGAZINE The Publication of The W hatcom B usiness A lliance NW BUSINESS & CROSS-BORDER EXPO, OCT. 28: FIVE SPECIAL PROGRAMS Sen. Ericksen: Throwing verbal punches —Left and Right Groceries gone wild Whole Foods in, Haggen down (but not out)…what’s happening to all the aisles? Becky Raney, Co-owner, Print & Copy Factory The border creates no barrier Business with B.C. thrives in broad spectrum of commerce Farmers fight back vs. Ecology over-reach Political ping-pong over Charter amendments Factions create confusion on 2015 Whatcom ballot Putting ‘Sparkle’ in Small Business How can a little company do big things? Go slowly, and reinvent… ‘Sparkle’ Putting in Small Business

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Page 1: Business Pulse Magazine: Fall 2015

Ken Bell, CEO Best Recycling

Fall 2015

M A G A Z I N E

The Publication of The Whatcom Business Alliance

NW BUSINESS & CROSS-BORDER EXPO, OCT. 28: FIVE SPECIAL PROGRAMS

Sen. Ericksen:Throwing verbal punches

—Left and Right

Groceries gone wildWhole Foods in, Haggen down (but not out)…what’s happening to all the aisles?

Becky Raney, Co-owner, Print & Copy Factory

The border creates no barrierBusiness with B.C. thrives in broad spectrum of commerce

Farmers fight back vs. Ecology over-reach

Political ping-pong over Charter amendmentsFactions create confusion on 2015 Whatcom ballot

Putting‘Sparkle’

in Small BusinessHow can a little company do big things?

Go slowly, and reinvent…

‘Sparkle’Putting

in Small Business

Page 2: Business Pulse Magazine: Fall 2015

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Page 3: Business Pulse Magazine: Fall 2015

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Page 4: Business Pulse Magazine: Fall 2015

CROSS-BORDER COMMERCE REACHES WIDE AND DEEP ON CELEBRATINGIn examining all the tentacles that reach across Whatcom County's northern border into B.C.’s Lower Mainland, reporter Sherri Huleatt found prolific impact on the local economy beyond just the milk and cheese and gasoline retail crowds. Real estate. Banking. Accounting. Brokering. Shipping. And some of it cuts both directions. Our dollar is strong up there.

12

COVER STORY: PRINT & COPY AND ITS ‘SPARKLER’Becky Raney has an abundance of heart, soul, and help-‘em energy that earned a spot among finalists for Whatcom Women in Business’s annual Professional Woman of the Year Award (p. 22). She and husband Larry at Print & Copy Factory stand for what’s good about small, private American businesses. They lift you with triumphs, and you’ll feel their hurt of the travails as they lend informative and hopeful insights into what it takes for a small business to survive in the Big Business world it lives in. Mainly, f lexibility, resilience, and staying power.

26

CELEBRATING WOMEN IN SMALL BUSINESSOur October edition every year clears a lot of space to make way for the ‘She’s who roar when it comes to business success. You’ll enjoy Entrepreneur Corner – say, Cheese! – and Philanthropy tied to retail – say, Guatemala! We discovered how spending at Statement Apparel helps hospice, breast cancer research, and skills training in Central America (p. 32). And our staff found four women who have uniquely different cheese shops they told our Katie Scott about (p. 34).

22

Table of ConTenTs

OVER-REGULATION: LOCAL FARMERS UNITERecognizing their future at risk, farm owners have braced to fight new regulations that the state Department of Ecology is drafting – a threat that could devastate their industry. Enter Whatcom Family Farmers, a new organization created and fully-represented by local farmers…Roger Almskaar also provides Part II of his in-depth analysis of over-reach by government officials (p.56).

62

“A BUSINESS IS ONLY as good as its employees,” co-owner Becky Raney (magazine cover) said. She and husband Larry (couple on the far right) manage a large slate of big accounts with (l. to r.) Alexa Siebring, Bryan Burkley, the production manager of 17 years Krystal Patterson-Garcia, Phillip Flores, and Becky Raney’s sister Bethnie Morrison.(Photo by Alejandra Aguirre)

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Page 5: Business Pulse Magazine: Fall 2015

Table of ConTenTs

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Page 6: Business Pulse Magazine: Fall 2015

PublisherTony larson

Managing EditorMike McKenzie

Feature WritersRoger almskaarPamela bauthuessusan G. Colesherri HuleattCheryl stritzel McCarthyKatie scott

Guest ColumnsRandall bensonJacob DeschenesTodd Myerslylene Johnsonerin shannonTech Help/big fresh

Debbie Vander VeenRose Vogel

Cover Photoalejandra Maria Photography

Photographyalejandra aguirresherri HuleattJayson KorthuisCheryl stritzel McCarthyMike McKenzieDavid onkelsKatie scott

Courtesy PhotosDawn Matthes Photographylou nicksic PhotographyChris baron/baron VisualsDavid onkelsbob bromley’s sumas IGa

Tina & Troy Clark at bellingham Grocery outlet

Dandelion organic Deliverysen. Doug ericksen Grizzly Industrialamy & Jeff Margolis at

everybody’s storesanders brokerage

Graphic Design/LayoutCarson McDonaghadam Wilbert

Ad SalesPat DraperJon strong

SubscriptionsJanel ernster

AdministrationDanielle larson

for editorial comments and suggestions, please write [email protected].

Business Pulse Magazine is the publication of the Whatcom business alliance. The magazine is published at 2423 e. bakerview Rd., bellingham, Wa 98226. (360) 746-0418. The yearly subscription rate is $20 in the Usa, $48 in Canada. for a free digital subscription, go to businesspulse.com or whatcombusinessalliance.com. entire contents copyrighted © 2015 – Business Pulse Magazine. all rights reserved.

POSTMASTER:send address changes to Business Pulse Magazine, 2423 e bakerview Rd., bellingham, Wa 98226.

Table of ConTenTs

BALLOT BOX 2015: CHARTER AMENDMENTS – EMAILS REVEAL POLITICAL FINAGLING AND CROSS-PURPOSESA stealthily-planned, 11th Hour strategy (detailed in revealing emails) surfaced in the Whatcom County Council chambers to “confuse voters” on the method to elect governing representatives. The Charter Review Commission (above) overwhelming (4-11) rejected a proposal that the County Council, at the behest of community activists, then turned around and placed on the ballot anyway. “They hijacked the process,” the Commission chair said. Examine the behind-the-scenes maneuvering, and see what you think about how you should choose your representation.

70

PERSONALLY SPEAKING – SENATOR ERICKSEN SOUNDS OFFYour state senator in the 42nd District (Whatcom County) never minces words when addressing matters close to his heart, and to his vote in Olympia: environment, energy, water rights, you name it. He throws verbal punches, Left and Right.

78SPECIAL SECTION: NW BUSINESS & CROSS-BORDER EXPO 2015We close with a powerful package that gives you a glimpse into our annual Expo. This year we built it on a special theme in concert with the Ferndale Chamber of Commerce – the busy-ness of Canada/U.S. trade and commerce. Flip through an excellent reference section of outstanding local companies supporting the Expo, and attend a full schedule Oct. 28 of informative panel discussions, keynote speakers, vendors, and our ever-popular WBA Presidents Club social.

106

GROCERY SHOPPING FOR EVERY SIZE BASKETWhole Foods on the way in. Haggen on the way out? The region’s grocery industry has many new faces and facelifts…and some that have been around half-a-century. Wheel your imaginary cart through the aisles that senior reporter Sue Cole strolled among the big players (p. 38), the outlets and IGAs (p. 48), and see how the little ones survive on deli sandwiches and grab ‘n’ go (p. 52). Organic delivery finds a niche, too (p. 41).

38

NW BusinessCross-Border

EXPO+

6 | bUsInessPUlse.CoM

Page 7: Business Pulse Magazine: Fall 2015

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Page 8: Business Pulse Magazine: Fall 2015

Troy MuljatOwner, NVNTD Inc.

Managing BrokerMuljat Group

Bob PritchettPresident & CEO

Faithlife

Brad RaderVice President/GM

Rader Farms

Becky RaneyOwner/COO

Print & Copy Factory

Jon SitkinPartner

Chmelik Sitkin & Davis P.S.

John HuntleyPresident / CEO Mills Electric Inc.

Jane CartenPresident / Director

Saturna Capital Corp.

Board ChairJeff Kochman

President / CEOBarkley Company

Doug ThomasPresident / CEO

Bellingham Cold Storage

Marv TjoelkerPartner / Chairman of the Board

Larson Gross PLLC

Dave Adams President

Emergency Reporting

Randi Axelsson, Sales Manager

Silver Reef Hotel Casino Spa

Pam BradyDirector, NW Govt.

& Public AffairsBP Cherry Point

Janelle Bruland President / CEO

Management Services NW

Bruce ClawsonSenior VP

Commercial BankingWells Fargo

Scott CorzineMajor Accounts

ExecutivePuget Sound Energy

Kevin DeVries CEO

Exxel Pacific Inc.

Greg EbePresident / CEO

Ebe Farms

Andy EnfieldVice PresidentEnfield Farms

Sandy KeathleyFounder

K & K Industries

Paul KennerExecutive VP

SSK Insurance

Not Pictured: Guy Jansen, Director Lynden Transport Inc. WBA, 2423 E. Bakerview Rd, Bellingham, WA 98226 • 360.746.0418

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Page 9: Business Pulse Magazine: Fall 2015
Page 10: Business Pulse Magazine: Fall 2015

Ronald Reagan once described what he thought to be the nine most terrifying

words in the English language: “I’m from the government, and I’m here to help.”

Those words resonated strongly in business people with experience in dealing with government mandates and requirements, particularly with those that seem to lack common sense.

In business today, if we are not paying attention and engaging in politics and issues that impact business and community, we will find ourselves more and more chal-lenged to survive, much less thrive.

Local farmers feel that now. Perhaps late to realize it, they face many threats to their industry, and the most immediate comes from the Department of Ecology regarding required discharge permits that loom as a devastating threat. The result of these threats is the organization of Whatcom Family Farmers, an advocacy group organized by local farmers, run by local farmers and representing local farmers. You can read more about them on page 62.

The business community tends to come to these issues late. Partly because we think we don’t have the time. We’re too busy growing our business, raising our families, involving ourselves in charitable community activities.

Well, I’ve got some news for you. Pay a little now, or a lot later. It is more important than ever for you and I and our businesses to engage. One of the easiest ways of doing this is either by joining the Whatcom Business Alliance, or stepping up your level of membership in the WBA.

Our advocacy committee is led by Doug Thomas, CEO of Bellingham Cold Storage and we’re joined by a number of local business owners. The WBA pays atten-tion to the issues for you, engages members to share issues with us, and work we work hard to engage other business people to address those issues.

There is strength in numbers. Please join us.Let me give you just two examples of issues I think

you ought to be aware of:It’s election season. Local ballots will begin arriving

Oct. 15. Election Day is Nov. 3.The election ballot this year will likely be confus-

ing to many voters, but very important. Confusing, partly because of the shear volume of things to vote for. Important, because in addition to the usual array of candidates and local issues, two state initiatives, four advisory votes, and the county jail facilities sales and use tax vote, there are 10 Whatcom County Charter amendments.

Eight were brought forward by the duly-elected Charter Review Commission, and two were brought forward in an unprecedented political move by a com-munity activists group, ReSources, via the Whatcom County Council.

As we describe in an article in this issue (see page 70), voter confusion was part of the plan from early-on by a group of well-organized community activists working in conjunction with at least one member of the Charter Review Commission and one on the Whatcom County Council.

Their efforts resulted in Proposition 9 and 10 on this year’s ballot, while Prop 9 is what they touted as their “victory.” It is a plan that failed 4-11 in a bipartisan vote of the Charter Review Commission, and it calls for a wholesale change in the way County Council members are elected. If passed, it would create five districts and two at-large positions to replace our current three dis-trict and one at-large system.

Pay a little now, or a lot later… your choice

leaDInG off

Tony Larson | President, Whatcom Business Alliance

The Whatcom business alliance is a member organization made up of businesses of every size and shape, from every industry. The Wba enhances the quality of life throughout Whatcom County by promoting a healthy business climate that preserves and creates good jobs.

“No on 9” favors due process, while “Yes on 9” favors processed misdirection,

confusion, and the worst kind of politics.

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Page 11: Business Pulse Magazine: Fall 2015

Read the article inside, and if you’re like me, you’ll agree that “No on 9” favors due process, while “Yes on 9” favors processed misdirection, confusion, and the worst kind of politics.

The WBA has purposefully stayed away from political endorse-ments. Instead, we want to make sure the our membership and the county as a whole are well-informed regarding issues that impact our businesses and our community while there is still time to engage in the process.

Another issue of particular note is a proposal for mandatory employer sick and safe leave being promoted by a group called Healthy Bellingham and introduced by Bellingham City Council member Roxanne Murphy.

The movement is a national movement promoted and funded by labor unions, the Service Employees International Union (SEIU) in particular. It’s passed already in cities like Washington D.C., New York City, Newark, Los Angeles, San Francisco, Seattle, Tacoma, and is currently being reviewed in Spokane. In Washington, the Attorney General has filed a law-suit against SEIU for illegal use of funds to promote its agenda.

In every city where the sick and safe leave ordinance has passed, the $15 minimum wage has followed. In Seattle, the business community was disengaged in the process. Not even part of the dialogue.

In Bellingham, the WBA has organized meetings with 50-plus business owners. We’ve reviewed the ordinance line-by-line and discussed the implications. We are working on research to better understand the full scope of the problem. We’ve reached out and met with City Council members and Mayor Kelli Linville to make sure they know we want to be fully involved in the process.

We hosted an event for some council members so they could hear from business owners and get a perspective they probably don’t hear

much of. Several of us also went to a Healthy Bellingham event to hear what they were saying and to pro-vide input.

If you own or operate a busi-ness and do nothing to engage in the issues, you have no standing to complain. If the only thing stop-ping you is your time, let the WBA make it easy for you. Give me a call at 360.746.0411, and let me welcome you aboard, or share how you can join our growing leadership network.

Speaking of leadership network: I invite you to come with us to our expanded Northwest Business & Cross-Border Expo and Conference on Wednesday, Oct. 28, at the Event Center and Theater at Silver Reef. We’ll be in the ballroom and the auditorium. The day concludes with a WBA President’s Club reception at 5 p.m. I hope we see you there.

Enjoy the issue!Tony Larson

Mike Tsoukalas, VPCommercial Banking Manager3102 Newmarket Street360-937-0935

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Page 12: Business Pulse Magazine: Fall 2015

CRoss-boRDeR CoMMeRCe

By Sherri Huleatt

Thehidden backbone of Whatcom County economy:

How B.C. investment continues to transform our community

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Page 13: Business Pulse Magazine: Fall 2015

Whatcom County is a mostly-rural region

of about 208,000 people. But just a hop, skip, and jump away (or 35 miles, to be exact) sits Greater Vancouver—one of the largest (pop. 2.4 million), most expensive metropolitan areas in the North America.

And while it’s easy to grumble about the long lines at Costco and the terrible parking at Bellis Fair Mall, the economic impact of British Columbia is one of those rare topics that supersedes politi-cal and demographic lines. Anyone who has done even the slightest bit of research into B.C.’s economic impact knows that living so close to the Lower Mainland (pop. 2.5 million) is undeniably positive for Whatcom County.

Of the $650 billion in goods exchanged every year between Canada and the U.S., a whop-ping $26.6 billion come through Whatcom County alone. Likewise, 38 percent of all goods exchanged

between Washington and Canada, our most important trade partner, go through our quaint little region.

To put this in perspective, the next most-prosperous border cities to the east are Detroit, Mich., and Buffalo, N.Y. – cities with massive populations, located thousands of miles away.

Some of the most success-ful local businesses originated in Canada and employ thousands of local workers: Nature’s Path, Ryzex, Lynden Door, Selco, and Alpha Technologies all started in the Lower Mainland, then moved to Whatcom County to take advan-tage of the American market.

“There’s no question that B.C. has a significant impact on our local economy,” said Don Osterloh, a vice-president and the chief finan-cial officer of Grizzly Industrial Inc. in Bellingham, one of the Top 100 privately-owned businesses in the county. “Many businesses would not exist in this area without the volume coming from across the border.”

With Canada’s population sitting at about 35 million people and the U.S. population at 319 million – the American market is about nine

While most local residents see only retail impacts from Canadian shoppers, the lesser-known economic benefits reaped from our neighbors to the north are the most significant.

In his role as Economic Development Specialist at the Port of Bellingham, John Michener spends most of his days commuting back-and-forth to Lower B.C. in developing relationships with Canadian businesses. (Photo by Mike McKenzie)

“Many businesses would not exist in

this area without the volume coming from

across the border.”

– Don Osterloh, VP and CFO of Grizzly Industrial, Inc.

WHaTCoMbUsInessallIanCe.CoM | 13

Page 14: Business Pulse Magazine: Fall 2015

times larger than the Canadian market. Five ports of entry (Bellingham, Sumas, Lynden, Point Roberts, and Blaine), along with the convenient location between Vancouver and Seattle, make Whatcom County the perfect place for Canadians to grow businesses.

“Whatcom County is uniquely positioned to land investments from British Columbia,” said John Michener, an economic develop-ment specialist for the Port of Bellingham who spends much of his day building relationships with Canadian business owners.

“Historically, the companies that locate here are established firms that create good paying jobs for local residents, increase sup-ply chain opportunities, and bring long-term investments to the County.”

It’s not just the massive consumer audience that brings Canadians here—B.C. business owners also can take advantage of lower real estate prices, avoid border cross-ings and brokerage fees, and save on taxes and labor costs, since Canadian unions often demand higher wages.

“In all my years of business, what I’ve seen is that when Canadian companies come to the U.S., the U.S. branch is always more suc-cessful,” Kathy Varner said. She’s a CPA and partner with Varner

Sytsma Herndon (VSH), and a Bellingham Angel Investor who has worked with Canadian businesses for more than 30 years.

Mike Kent, a Windermere real estate agent in Blaine, seconded that notion: “I’ve never talked to

a business that moved here from Canada and regretted it or pulled back. They’ve either stayed here or expanded.”

Rud Browne, a Whatcom County Council member and founder of Ryzex, represents the classic B.C.-to-Bellingham success story.

In 1994, Browne moved Ryzex from the Lower Mainland to Whatcom County with the hopes of growing his business. When he sold his company in 2011, Ryzex had grown from $5 million in annual sales to $75 million, and employed about 360 workers.

His success—and the success he’s seen from other Canadian-owned businesses who have moved here—has made the stimulation of Canadian investment a huge prior-ity for him.

“What we have in Whatcom County is exceedingly rare,” Browne said. “Only one or two cit-ies in the U.S. compare to what we offer, and they’re much larger than us. Whatcom County is a stunning gateway opportunity for Canadian companies to experiment by open-ing their business in the U.S.

“A manager can drive across the border in the morning, work with his U.S. employees, and then go home and have dinner with his kids at night.”

POTENTIAL OBSTACLESWith so much success, what’s

keeping more Canadian busi-nesses from investing in Whatcom County? Beyond some border-crossing horror stories, the biggest obstacle is securing a line of credit to open up shop.

Regardless of how stellar some-one’s credit is in Canada, when they go to a U.S. bank looking for a loan their credit and assets are essentially null. Likewise, when an American resident seeks out a loan in Canada, it’s incredibly difficult to convince the bank of assets counting for any-thing.

Tom Strohhacker, a B.C. resident

Rud Browne, a Whatcom County Councilman and former owner of Ryzex, has made the stimulation of Canadian investment in Whatcom County a personal priority. To help ignite a public dialogue, he’s inviting anyone who’d like to discuss the topic to come speak with him. (Photo by Sherri Huleatt)

CRoss-boRDeR CoMMeRCe

“Whatcom County is a stunning gateway

opportunity for Canadian companies

to experiment opening their business in the

U.S.”

– Rud Browne, Whatcom County Council Member

14 | bUsInessPUlse.CoM

Page 15: Business Pulse Magazine: Fall 2015

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and owner of North West Book—a book binding company—moved 80 percent of his operation from Surrey to Bellingham in January 2014. He experienced an incredibly difficult time securing a loan.

“I have excellent credit,” said Strohhacker. “If I wanted to take out a $1 million loan in Canada, it would be simple. But when I crossed the border, I had zero cred-it. Even getting a credit card in the U.S. was incredibly difficult.”

Strohhacker said he was in the eleventh hour of finalizing his U.S. loan when the bank turned him down. Having few options left, he reached out to the owner of North West Book’s new facility and he agreed to finance Strohhacker.

It took 3½ years for Strohhacker to complete the purchase and move his facility to Marine Drive in Bellingham. Since then, he has seen 20 percent growth: He brought in nearly $400,000 in 2014, and can see himself doubling that number

over the next few years. Even if a Canadian goes to a

B.C. bank, there’s a huge reluctance to loan money for an American investment. For one, it’s removing an opportunity to invest in their

homeland, and if anything happens to the American branch the B.C. bank has very little legal hold over what happens to the assets. If the business’s branch forecloses, the bank could lose that investment.

Tom Strohhacker’s father moved from Germany and opened North West Book in B.C. in 1960. In January 2014, Strohhacker moved 80 percent of his operations to Marine Drive in Bellingham, and since has seen 20 percent growth. (Photo by Sherri Huleatt)

CRoss-boRDeR CoMMeRCe

16 | bUsInessPUlse.CoM

Page 17: Business Pulse Magazine: Fall 2015

In addition to securing a line of credit, B.C. business owners seek-ing to move to Whatcom County need to have a strong team on their side. To move here, they need an immigration lawyer to help secure the appropriate visas for their business, a broker to handle cross-border transactions, and an accoun-tant to help them wade through tax complexities and determine their business structure.

To encourage more investment and make the moving process sim-pler, Councilman Browne would like to see a small economic devel-opment group—made up of local business leaders—set up an office in the Lower Mainland to help engage and coach potential investors.

“Canadians are the most likely to create fresh investment in the community,” Browne said. “And if the community wants more invest-ment and jobs, we have to think like a business. If I want to sell something, I have to get in front of my prospective customers. If we invested in doing that [in Canada], we could have a tremendous impact on the community.”

Browne has opened up the con-versation to the community, and he is encouraging anyone with ques-tions or ideas about stimulating Canadian investment in Whatcom County to talk with him.

WHY WHATCOM COUNTY?Vancouver has some of the most

expensive real estate in the world. The average price of a home in Vancouver is $1.27 million, whereas Whatcom County homes average about $280,000.

The costly real-estate prices make it difficult for Canadian business owners to expand their facilities and meet the increas-ing cost-of-living demands from employees.

Strohhacker, for example, bought his five-acre, 15,000 square-foot facility in Bellingham for $950,000, giving him a sizeable facility and plenty of room to expand. “I

couldn’t even consider buying a building in B.C.,” Strohhacker said. “For a smaller facility than I have now, with no additional acreage, it would cost me $3.5 to $4 million.”

In 1999, Strohhacker was pay-ing $8,700 a month for his 12,000 square-foot facility in Surrey; by 2013, that number had skyrocketed almost 50 percent to $13,400 a month.

Much like Strohhacker’s com-pany, most of the businesses that

have moved to Whatcom County are manufacturers, not service industries. The cost of purchasing a large facility in Whatcom County is considerably lower than in B.C.; raw materials are also less expensive and easier to attain.

For example, commodity items, like glue, are considerably more expensive in B.C. “A bulk purchase of glue would have cost more than $11,500 with a four-week wait time in B.C.,” Strohhacker said.

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Page 18: Business Pulse Magazine: Fall 2015

“In Washington, I got it for $8,700 with a two-week turnaround.”

In order to get the supplies they need, some Canadian manufactur-ers have to purchase raw materi-als from the U.S., which piles on additional shipping fees, duties, and brokerage fees. Once the product has been manufactured, they have to pay those fees again to sell the product in the U.S. By opening up a branch here, they can avoid a considerable amount of those cross-border costs.

REAL ESTATE INVESTMENT TAPERING

In addition to Canadian busi-nesses moving their operations to Whatcom County, there’s also been a tremendous influx of Asian inves-tors from B.C. buying property in Whatcom County.

In the last three years, Mike Kent sold more than 1,000 residen-tial acres to Asian investors from Richmond. “They see U.S. real estate as being on sale,” Kent said.

Despite this huge increase of investment, much of this prop-erty remains untouched. “These investors are very methodical and patient,” Kent said. “We tend to invest in terms of months and years; they invest in terms of decades and generations.”

There’s been some talk that these investors will use this property to create small ethnic communities, Varner indicated.

“Many of the investors I’ve worked with have expressed interest in creating Chinese communities down here, and opening Chinese educational facilities,” Varner said. “Many of them want to put their investment in something real and safe, like the U.S., and they want to be close to their investment, which is why Whatcom County is so attractive.”

The loonie’s f luctuating value has had varying impacts across industries.

With the Canadian dollar hitting a five-year-low—the exchange rate was $0.76 at summer’s end—invest-ment is slowing down. According to Kent, in the last 90 days, 10 percent of Whatcom County residential purchases have been by Canadians; a year ago, it was 20 percent.

“Three years ago, 80 percent of my purchasers were Canadian, now it’s 25 percent,” Kent said.

“When the stock market plunged in 2008, almost every local broker lost 30 percent of their business in just a matter of weeks,” said Steve Sanders, co-owner with his wife Julie of Sanders Brokerage in Blaine. “It took 3-to-5 years for us to get that business back.”

About half of the Bellingham Airport’s passengers come down from Canada. This increased inter-est from the north is a major reason why the airport recently under-went a $38 million renovation. Unfortunately, with the loonie’s decreasing value, the airport saw a 10 percent dip in traffic in 2014, and could see more than twice that amount for 2015.

Rob Fix, Executive Director at the Port of Bellingham, said he isn’t too concerned, though: “We’ll just create new routes that will encour-age new customers to come to the airport.”

CANADIAN CUSTOMERS DRIVE BUSINESS

On top of creating new jobs and investing in real estate—the Lower Mainland, with its 2.6 million resi-

Julie and Steve Sanders own and operate Sanders Brokerage Services in Blaine (est. 2002). Steve, the firm’s president as a Licensed U.S. Customs House Broker, has more than 40 years’ experience in the field. Julie comes from banking and corporate retail industries and manages the financial side as company vice-president. (Photo courtesy of Sanders Brokerage)

“Whatcom County is uniquely positioned to land investments from

British Columbia.”

– John Michener, Port of Bellingham economic development specialist

CRoss-boRDeR CoMMeRCe

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Page 19: Business Pulse Magazine: Fall 2015

dents, also offers a massive pool of customers for local businesses.

Rick Anderson, president and CEO of Anderson Paper and Packaging headquartered in Ferndale, another Top 100 Private Company, said his company sends two, sometimes three truckload shipments over the border every day.

During 2014 Anderson Paper made about $1.5 million from Canadian customers, and while

this is only about 5 percent of total annual revenue, working with Canadians has helped them more than double company sales over the last four years.

According to Anderson, the border wait times are hardly ever a problem. “In fact,” he said, “our drivers have it down to a science.” All of his shipment invoices get sent to the border by his broker; when the truck driver arrives at the border, the invoice and all of

the driver’s information is already logged away in the computer – so entry is simple.

Most of Anderson Paper’s trucks come back with Canadian goods They brought back about $100,000 in Canadian imports in 2014, and that’s on pace to increase this year. Anderson said he’s also looking to drastically expand his business in the Lower Mainland, and recently hired a full-time Canadian sales representative to help expand the company.

North Whatcom County busi-nesses, in particular, have sig-nificantly benefited from Canadian customers.

“In Blaine, everybody always says tourism is our biggest industry,” Sanders said. “But they never stop to consider the brokerage, mail, freight, and warehouses here that have grown because of Canadians…it f lies under the radar.

“There are lots of warehouses in Blaine that didn’t exist 7-to-10 years

WHATCOM COUNTY BY THE NUMBERS:Population: 208,000Lower Mainland’s population: 2.6 millionNumber of Ports of Entry (POE): Five – Bellingham, Blaine, Lynden,

Point Roberts, SumasAnnual Whatcom County imports from Canada: $5.3 billionAnnual Whatcom County exports to Canada: $4.4 billionTop 3 export transportation modes: 68% truck, 12% vessel, 4.4% airTop 3 import transportation modes: 46.7% pipeline, 32.1% truck,

and 9.6% rail

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CRoss-boRDeR CoMMeRCe

ago, but now they’re big companies. Essentially, if you build it, they will come.”

Mike Kent, who serves on Blaine’s Economic Development Advisory Committee, said that body is considering a transforma-tion of Blaine’s old airport property into a medical facility for cash-paying Canadians. This would allow Canadians to bypass long wait times in B.C., and have medi-cal procedures done when they need

them. According to Kent, some of the wait times have become so bad that the Canadian medical system actually has paid for B.C. residents to get medical procedures in the U.S.

This new facility could be another huge source of revenue for the city.

All in all, there’s no question that being located so close to the Lower Mainland has been a mas-sive economic boon for Whatcom County.

“We’re very fortunate to be so close to the border,” Varner said. “We wouldn’t be the community we are today without their investment. We wouldn’t have the infrastruc-ture or living-wage jobs, without those investors who saw Whatcom County as a good opportunity.”Rick Anderson (left), founder and president at Anderson Paper & Packaging, and Jeff

Shaw, manager of the sales team, deal with truckloads of goods going into and coming out of Canada. Sometimes as many as three fully-loaded Anderson trucks carry mer-chandise into B.C. Anderson recently added a full-time Canadian sales rep. (Busines Pulse photo)

“I’ve never talked to a business that moved

here from Canada and regretted it or

pulled back—they’ve either stayed here or

expanded.”

– Mike Kent, Windermere real estate agent

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Page 22: Business Pulse Magazine: Fall 2015

Women in business bask in the spotlight

during OctoberBallots so tight that Whatcom Women add an extra finalist for annual award

By Business Pulse StaffPhotos donated by Dawn Matthes Photography

Some of the most accomplished women in

Whatcom County receive high recognition Oct. 27 in Bellingham at the 33rd-annual Professional Woman of the Year Banquet/Auction, presented by Whatcom Women in Business.

Narrowing the finalists this year for the award, the WWiB selection committee added a 7th. Nobody learns the winner until it is announced at the event. As the sup-port publication for the Whatcom Business Alliance, we were pleased to learn that a member of the WBA’s Board of Directors, Becky Raney, was nominated and selected as a finalist. She serves as chair of the board’s Communications & Technology subcommittee, and she and her husband Larry coinciden-tally are featured in this edition as a business success story with their company, The Print & Copy Factory (p. 26).

Other finalists range across a broad spectrum of professions, including health and fitness (both physical, and financial), elementary school education, humanitarian assistance for the homeless, another small business in the wedding industry, and conservation and poli-tics.

The WWiB event at the Four Points by Sheraton Bellingham Hotel & Conference Center (for-merly Lakeway Inn) begins with a silent auction and social hour at

5:30 p.m., followed by dinner at 7 p.m. Tickets cost $65 and are avail-able at www.wwib.org. Proceeds support WWiB’s scholarship and charity funds.

WWiB, founded in 1978, is one of the oldest and most encompass-ing network/referral sources for business women. WWiB’s mission is to promote a positive image of professional women in business while developing leadership skills, strength through mutual support, mentoring and opportunities for business and personal growth.

Business Pulse for many years has highlighted the WWiB finalists, as well as published features about successful women in its fall issue.

This edition features our Entrepreneur’s Corner about five women who operate separate cheese shops, and an article about a unique free-market philanthropic effort tied into the mission of a women’s clothing shop, Statement Apparel.

The seven finalists for the WWiB Professional Woman of the Year Award:

WoMen In bUsIness: PRofessIonal WoMan of THe YeaR fInalIsTs

WWiB, founded in 1978, is one of the oldest and

most encompassing network/referral sources

for business women. WWiB’s mission is to

promote a positive image of professional women in

business

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Page 23: Business Pulse Magazine: Fall 2015

CAROL FRAzEY, PRESIDENT AND FOUNDER, FIT SCHOOL, INC.

Frazey’s mission at her Bellingham business is to educate and motivate individuals to make small changes each day to healthier lives – and to have fun doing it. She earned a master of science degree in kinesiology from the University of

Colorado while working with ath-letes who would go on to become Olympians.

KIM FEERER, FOUNDER AND DIRECTOR, CEDAR TREE MONTESSORI SCHOOL

Feerer also serves as lower ele-mentary teacher for the Bellingham nonprofit. The school, located at

2114 Broadway, currently serves approximately 70 students in pre-school through sixth-grade classes with 10 staff members.

SIOBHAN MURPHY, CPA, THRIVE BUSINESS GROUP

Murphy is devoted to helping companies and individuals experi-ence financial success in the busi-

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Page 24: Business Pulse Magazine: Fall 2015

ness world, and in their personal lives. She and her Bellingham-based team provide professional services including accounting, bookkeeping, tax planning and preparation, business consulting, and financial management.

EMILY O’CONNOR, ExECUTIVE DIRECTOR, LYDIA PLACE

O’Connor oversees operations and fundraising for a Bellingham nonprofit serving homeless families since 1989. Lydia Place provides a six-month transitional housing program, permanent supportive housing placements, intensive case management, and more. O’Connor has dedicated herself to making a difference on the issues of home-lessness, domestic violence, sexual assault, child abuse, and poverty.

BECKY RANEY, COO AND FOUNDER, PRINT & COPY FACTORY

Raney and her husband Larry launched Print & Copy Factory in Bellingham in 1992 and led its evolution from just print-ing and copying to a provider of website design and other market-ing services. Raney, chair of the Communications and Technology Subcommittee on the Whatcom Business Alliance board of direc-tors, also is active in many commu-nity organizations.

PAM REED, OWNER, ALICIA’S BRIDAL AND THE FORMAL HOUSE

Reed’s Bellingham businesses have outfitted thousands of brides,

grooms and others for weddings and special occasions. Reed also is organizer for the past 22 years of the Bridal Inspirations Wedding Expo, which showcases local vendors and presents Northwest Washington’s largest fashion show.

PINKY VARGAS, ENERGY EFFICIENCY OUTREACH MANAGER FOR PUGET SOUND ENERGY, AND MEMBER OF THE BELLINGHAM CITY COUNCIL

Vargas works in the areas of conservation, renewable resources, and energy policy for PSE. She was elected to the Bellingham City Council in 2013, where she focuses on economic vitality and quality of life.

WoMen In bUsIness: PRofessIonal WoMan of THe YeaR fInalIsTs

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Page 25: Business Pulse Magazine: Fall 2015

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WoMen In bUsIness: CoVeR sToRY – PRofIle PRInT & CoPY faCToRY

LARRY AND BECKY RANEY started their business 23 years ago with “no debt, no money, and a loan on our building,” she said. They have serviced more than 5,800 customer accounts in a tumultuous ride from tiny to 72 employees to a restructured business model, demonstrating stick-to-it perseverance and creative adaptability to the marketplace. (Photo by Alejandra Aguirre)

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Page 27: Business Pulse Magazine: Fall 2015

Becky and Larry Raney have no dollar bill framed and hanging on a wall from their first customer at Print &

Copy Factory, circa 1992.“They didn’t pay us,” Becky Raney said with a laugh in recalling their

first transaction, more than 5,400 customer accounts later. “I remember how excited I was when they walked in the front door and

needed 10,000 flyers for their craft store that had just opened about the same time we did in April that year. A $500 cash job. But….”

The next to contract the Raneys’ services joined a large fold of loyal repeat business – Swann’s Ice Cream, still active these 23 years later, and Bakerview Nursery, which was until it closed earlier this year.

“Our mission all along has been to make life better for others,” Becky said. “We want to create the possibility of sparkle for everybody.”

Sparkle defines Becky Raney’s disposition. (It’s her user name on Google Plus.) High energy defines her work ethic. Those, and multiple other qualities earned her a spot among the seven finalists for 2015 Professional Woman of the Year, which the Whatcom Women in Business will select Oct. 27.

That award and this special section in Business Pulse celebrate National Women in Small Business Month. Becky Raney serves as a strong voice for small business on the board of directors of the Whatcom Business Alliance.

Beyond her standout individual traits, achievements in business, and generous contributions to the community and causes, Print & Copy Factory stands as a remarkable small-business success profile with lessons to draw from. It grew from two to 72 employees quickly, f lattened out by design, and nearly bottomed out during the 2008 economic turndown. It has demonstrated perseverance and resilience, a prime example of a specialty

A tale of resilience in small business success

The Raneys went from zero to 72 quickly, leveled out, plowed through recession, and adjusted on the fly with every new technology at Print & Copy Factory

Article by Mike McKenziePhotos by Alejandra Aguirre

WHaTCoMbUsInessallIanCe.CoM | 27

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industry reinventing itself with the advent of the Internet and a dynamically-changing glut of tech-nology. Not just in printing and copier needs, but all manner of marketing collateral.

“And it isn’t all about me” Becky said. “We wouldn’t be here without Larry.” They met while working for Kinko’s in the corporate head-quarters location in California dur-ing the late ‘80s. Moving back to Bellingham where Becky grew up (Mt. Baker Foothills), they bought a house in an industrial neighbor-hood that had hardly any tenants in October 1991, and opened their business in it – where it’s remained, with one large building expansion – during April 1992.

They wrote each other’s job description, based on what they each knew they loved doing most. Larry would handle business out-side the building. Spell that s-a-l-e-s. Becky became Ms. Run Things internally. “Day-to-day, inside functionality, running the roost,” she said. “We don’t have titles. It’s a default position. I manage business,

the books, hiring, production.“I couldn’t have done it without

Larry. We balance each other’s strengths. He keeps me grounded.”

Becky’s path to Print & Copy Factory began with her love of art and design coming out of Mt. Baker High School (’84). “My mother said I should become a graphic designer,” she said. “I’d never heard of it.”

She had learned an entrepreneur-ial spirit and work ethic from her parents. Her mother was postmaster at Maple Falls for 38 years, a fourth generation in the neighborhood, and Becky’s father was third gen-eration and was a timber cruiser 25 years for the U.S. Forestry service. “He fought forest fires with his every pore,” Becky said.

The family business endeavors stretched far beyond their careers, though. They ran a grocery store, including a mini-mall, and 13 rent-al houses. “Entrepreneur,” Becky said, “ran through my genes.”

She went to the Art Institute of Seattle, and while there she worked for Kinko’s. “Sometimes I was there

from 6 a.m. in the morning until 1 a.m. that night. We were the first in Washington state to get comput-ers – Mac SEs. I taught everybody how to run them.”

After graduation and a couple

of other jobs, Kinko’s called her to move to its headquarters model store in Santa Barbara, Calif. During her five years with the company as an assistant manager, and attending college to learn how to run presses, Kinko’s grew from five stores to 70.

Becky worked briefly after that

THE RANEYS say they and their staff have fun, which is apparent here with (l. to r.) Alexa, Krystal, Bryan, Bethnie, Phillip, Larry Raney, and Becky Raney. “We concentrate on keeping skilled staff,” Becky said. “I love creating synergy (with them).” (Photo by Alejandra Aguirre)

“We learned from exciting, but too-fast growth….I had bruises all over my head from banging it against the wall.”

– Becky Raney

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with a print shop and then a pro-motional products company before leaving California, marrying Larry, and moving home. They had decid-ed to capitalize on their experiences and open for business.

Becky sent her father, active in commercial real-estate, a list from a magazine article with criteria for locating a print shop. “He found this house where nothing else was out here,” she said. “He was such a visionary; he said, ‘In five years, everybody will be coming to you.’”

A customer came to them who was publishing book after book about the history and value of Ty Beanie Baby collectibles, and with that huge publishing endeavor Print & Copy grew 300 percent in the first nine months. “It exceeded our 5-year projection,” Becky said. Staff burgeoned to 72 working three shifts in their small location, plus several printing presses, and they added 6,000 square feet to the building.

“We learned from that exciting,

but too-fast growth,” Becky said. “We didn’t have the experience to fully understand all those levels of managing the business, and how to make the company grow.”

After Ty cracked down on copy-right infringements and the book project died, the Raneys restruc-tured their business model. They purposefully committed to large projects and busiest accounts (vs. one-time jobs and walk-in custom-ers). They have operated with 7-15 persons ever since, about half of that seasonal part-timers.

“We concentrate on keeping skilled staff that we can pay well,” Becky said. “I love creating synergy on our workforce. A business is only as good as its employees.”

Along the roller-coaster ride of industry ups and downs – web design, social media, on-line print-ing, electronic marketing rather than print – the Raneys pledged to ride the waves of change. Becky kept adding to her dossier by learn-ing, teaching, and selling all the

contemporary marketing methods, whatever runs hot in demand at the time.

“You never stop learning,” she said. “You listen to the customer and adapt to the market changes. For instance, printing is still our core business, and there’s a trend coming back to printed market-ing. Even Google understands (in on-line searches) that people want something of substance to hold and feel.

“In terms of on-line printing, you can’t compete with free. You rely on your community to realize how we support them with personal service.”

The Raneys learned harsh les-sons, along with the entire world of business and commerce, dur-ing the 2008 turndown. “It ruined my health,” she said, referring to months of sleepless nights and food allergies. Anxiety ran high, and so did the cost of emotional and men-tal wellness.

Survival during the adversity, she

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Page 30: Business Pulse Magazine: Fall 2015

said, came down to self-assessment. “I wondered why I had bruises all over my head. It was from banging my head against the wall,” she said. “Finally, I accepted that I wasn’t a failure, I wasn’t alone (in business going sour), and that work does not define who I am. It’s too tall an order to please everybody and be perfect.”

Now she takes total joy from

helping others avoid or work through their situations, to solve their marketing and business needs. “My joy comes from creating spar-kle in their life, and therefore in my life, too,” Becky said.

“I like dealing with the psycho-ness of being a business owner. Being a person of knowledge. I’ve learned that when the wind blows, the tree has to bend.” She likens life

to an apple tree “feeding people, and every growing season finding out what gifts the tree has.”

Going forward, Print & Copy Factory will continue its steady out-put of marketing collateral, design-ing logos, consulting on web design and social media, integrating mail pieces, and cross-marketing with all of it. Millennials, the Raneys have determined, have come full circle back to “finding the power of print….the economy forced it,” Becky said.

The company’s business will adapt to whatever the customers define.

“I learned from my parents the love of community and of helping others, building trust relationships,” she said. “You can never think you have ‘arrived.’ The dynamics keep changing, and we’ll just keep look-ing for the next level of creativity, the next chapter in making a difference.”

BECKY AND LARRY RANEY, co-owners: “We wrote each other’s job description based on what we knew we loved to do….We balance each other’s strengths.”

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WoMen In bUsIness: CoVeR sToRY – PRofIle PRInT & CoPY faCToRY

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WoMen In bUsIness: PHIlanTHRoPY

Wearing it forwardStatement Apparel

in Barkley Village ties retail directly to charitable causes

Article and Photo by Mike McKenzie

“I wanted my business model to 'pay it forward' somehow…I decided to

give every customer that ability.”

– Dee Dee Bell, proprietor, Statement Apparel

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Page 33: Business Pulse Magazine: Fall 2015

When Dee Dee Bell decided this year

to go back into women’s clothing retail, after leaving it for several years of motherhood, she had a specific mission in mind.

“I decided to give every customer the ability to ‘wear it forward’,” she said, “and in doing so they can sup-port Whatcom Hospice Foundation with every purchase they make at Statement.”

There’s more.A line of jeans called French

Dressing supports breast cancer research. Each style of jeans is named for a famous breast cancer survivor, such as Peggy Fleming, Suzanne Somers, Olivia Newton-John, and others, and a portion of each purchase of a pair goes toward finding a cure.

The creator of a fashion line called Lur provides fair wage

jobs to poverty-stricken women in Guatemala. With every order placed, Lur provides a full week of vocational training to women in one of the poorest, most remote regions in the world. “It provides resources for these women to receive the training needed to support their families and become self-sufficient,” Dee Dee said. “When customers buy Lur, they know they are sup-porting a great cause.”

She bought (and renamed) Statement Apparel this year from long-time Bellingham business-woman Susan Sandel. Bell has extensive retail experience. She owned and operated a women’s clothing store in Denver during the late ‘80s – early ‘90s before moving to Bellingham and becoming a stay-at-home mother of two.

Sandell’s For Her was one of the original tenants to move into Barkley Village during 1997, mov-ing from Meridian Village. “That’s where I first met Susan,” Bell said,

“and I became a regular customer at Barkley.”

The opportunity to purchase a strong local brand reignited her entrepreneurial spirit. “Now I am back at it again, and I wanted my business model to 'pay it forward' somehow,” she said. “I thought about how Hospice has cared for so many families and touched so many lives.”

Whatcom Hospice describes its mission as “providing life-affirming care for patients and their families facing the crisis of life-limiting ill-ness.”

Statement Apparel is name spon-sor of this year’s Whatcom Hospice Foundation Gala Auction fund-raiser that takes place Nov. 14 in the Event Center at Silver Reef in Ferndale.

“Light the Night at the Races” is the theme of this 15th annual gala, centering on the Kentucky Derby.

Dee Dee Bell knows a good place to buy a dress for the event….

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Page 34: Business Pulse Magazine: Fall 2015

Article and Photos by Katie Scott

CHEESE WHIZZES: (l. to r.) Cheri Gustafson, Lindsay Slevin, Rhonda Gothberg, and Ruth Appel embody the women of cheese in Whatcom and Skagit County. These innovative women have found success in a niche market that has suddenly taken off locally.

WoMen In bUsIness: enTRePReneUR CoRneR

Say cheese, please….Several women in the region will serve you with different twists on a popular theme

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Who doesn’t love cheese? From smoked

Gouda to ‘stinky’ blue, artisanal cheese has found strong flavor and favor in our region. During National Women's Small Business Month, a group of local women gathered at Business Pulse and shared their stories of having forged their way in farmstead ventures.

What they all have in common: a love for all things cheese, and a passion to pursue new endeavors. And they have managed to focus on a variety of specialty areas, resulting in very little direct competition.

Three are in Ferndale, one in Bellingham, and one in Bow in the next county over.

Twin Sisters Creamery is Ferndale’s newest cheese shop, opening this year. Lindsay Slevin, who said she was inspired and sup-ported by her husband and twin daughters, has embarked on the journey of crafting a specialty blue cheese – Whatcom Blue.

“We have a focus on com-munity, education, and local agriculture,” Slevin said. Now an ACS (American Cheese Society) Certified Cheese Professional, she offers classes at the shop on Portal Way. “We are excited to share our experience of building a creamery and our passion for how quality cheese is made,” she said.

Her husband Jeff started Lindsay on the path when he gave her a book, “The Farmstead Creamery Advisory,” for Christmas 2012. They applied for a business license a month later.

Lindsay gives credit to Willapa Hills Cheeses in Chehalis for help-ing her get started, opening their facility to her for many visits as she learned the craft using raw milk and first created Whatcom Blue. As a counter to that, Lindsay also

has developed an original Whatcom White.

•••Another family cheese business

in Ferndale has been on the scene 28 years. The Appel family farm, featuring 500 cows, goes back even further; it has produced a variety of cow-milk cheeses for the com-munity through three generations, beginning in 1967.

The dairy farm opened commer-cially in 1987. Ruth Appel married into the business in 1989 and 1 ½ years ago opened The Cheese Shop at Appel Farms. “It is my baby,” Ruth said, putting her marketing degree from Western Washington University and 20 years in business

management and customer service into the storefront. Her husband, John, is a professional cheesemaker.

Ruth said she believes there is a “lack of understanding of cheese in Whatcom County.” As business manager and marketing director of The Cheese Shop at Appel Farms, her focus is on helping inform and educate the community about the quality of cheese handcrafted by John. Their niece, Elizabeth Hayes, also works in the shop; her parents run the dairy farm.

•••Every new venture holds the

element of uncertainty. Cheri Gustafson’s experience was no exception. When she made the commitment to start a sheep

micro-dairy in 2012, Ring of Trees Farm was born on Larson Road in Bellingham, and she began playing with the milk for the first time.

“Sheep’s milk fascinated me,” Gustafson said. “The texture, color, and mild taste are wonderful.” Fresh ewe’s milk not only is versa-tile in the making of fine cheeses, but it also consists of double the solids and double the proteins con-sidered beneficial for battling dis-eases such as autism.

Ring of Trees Farm is Whatcom Counties first and only licensed sheep dairy. Cheri and her husband Fred are milking 25 East Friesian sheep and expect to double come January 2016.

•••A neighboring county farmstead

known as Gothberg Farms has f lourished since 2001 when Ronda Gothberg decided to switch gears and purchased 40 acres of fertile farm lands in Skagit County. After decades as a registered nurse and real estate broker she started a herd of LaMancha goats, and she got a Grade-A goat dairy license in 2004.

“To this day I feel amazement and gratitude to be able to do all of this,” she said. As an entrepre-neur starting her third career track, Ronda concentrated her attention on capturing the essence of the val-ley through the goat’s milk, claim-ing it’s the secret weapon in the taste of Gothberg Farm cheese.

Gothberg Farm produces more than 30 varieties of cheese, includ-ing chevre and feta, some seasonals, and some original-recipe. A unique feature: They sell out of a self-ser-vice refrigerator and accept payment in what she calls the “Honor Box” – mostly cash.

•••Yet a fifth woman involved in

the cheese business, Joyce Snook, could not make it to the interview and photo session. She manages the Pleasant Valley Dairy cheese business in rural Ferndale on a cow

A unique feature: Gothberg Farms sells

its cheeses out of a self-service refrigerator and

accepts payment in what owner Ronda Gothberg calls the “Honor Box” –

mostly cash.

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farm started by her father in 1963. The family began making cheese

about a decade later in their home kitchen, where she learned the craft from her parents, and Joyce’s daughter Mattie now oversees the farm store and tasting room as a third-generation cheesemaker. Pleasant Valley makes several kinds of cheese using raw milk from its large herd, including one specialty cheese called mutschli.

•••These local business women have

embraced their entrepreneurial spir-it, and, through farmstead artisanal cheese, have established themselves in a niche market that has proven successful.

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RUTH APPEL arranges cheese blocks in the case at The Cheese Shop at Appel Farms that opened in early 2014. “It is my baby,” she said.

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Page 37: Business Pulse Magazine: Fall 2015

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Page 38: Business Pulse Magazine: Fall 2015

By Susan G. Cole

Food Fight:Whatcom grocers ready for Whole FoodsStore formats develop their niches to compete in crowded market

InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

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GM JIM ASHBY, seated outside the Community Food Co-op’s new downtown Bellingham bakery/offices/meeting space building: “(We and) Whole Foods Market offer similar products, but the business models could not be any more different.” (Photo by Mike McKenzie)

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InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

Whole Foods Market, the nation’s leading

natural foods store, is scheduled to open in Bellingham next June. Whatcom County grocery retailers say they aren’t worried about the new competition for consumers’ food dollars. In fact, the familiar names have been actively upgrading their offerings to prepare for the food fight to come.

WHOLE FOODS MARKET ARRIVAL: CATALYST FOR CHANGES HERE?

“Most of the expansion and improvement of area food retail-ers was in the works before Whole Foods was announced,” said Kevin Weatherill, President/CEO of The Markets. “Most operators are upgrading fresh food programs to maintain the ability to be on trend with where the growth is.

“Heavily processed foods and those with artificial ingredients continue to decline; that is why major food manufacturers are announcing reformulations of their

big brands to take out artificial ingredients. With packaged goods slowing down and fresh foods showing solid growth, it is natu-ral to invest in upgrades in those areas.”

The highly competitive, low-margin grocery industry is hungry for a bigger piece of the (undoubt-edly organic) pie here. To slice into it, the grocery sector has transformed with an abundance of

change. To wit, this year:Both Fred Meyer stores in •Bellingham completed sig-nificant remodels.A new Safeway opened in •Sunset Square.Blaine Cost Cutter under-•went full-on renovation.The Community Food •Co-op added a bakery/deli in a renovated second building downtown. Grocery Outlet launched a •new store in Ferndale.Costco received city approval •to begin work on a new North Bakerview Drive warehouse. Haggen jumped into the big •leagues with the purchase of 146 stores in five states. Terra Organic and Natural •Foods is finishing up its expansion at the Bellingham Public Market.

Employee-owned WinCo Foods impacted the landscape when it opened in Bellingham two years ago, and worldwide grocery power Walmart and a competitive Target continue to make inexpensive trendy in their food aisles.

Whatcom County, with a popu-lation estimated at about 208,000 and about 94,000 households, has a dollar-volume market of $518 million annually. Bert Hambleton, principal of Hambleton Resources Inc. in Issaquah said in a telephone interview that those households average spending over $5,500 a year on groceries. That’s big money, and Whatcom grocers want more on their plates.

Hambleton, who specializes in developing brand strategy for retail food stores across the U.S., and has worked extensively in Whatcom County for several years, said popu-

“The trend that the industry has its eye on is the continued

change in consumers’ dietary preferences.”

– Kevin Weatherill

STEPHEN TRINKAUS, owner and GM, proudly displays fresh vegetables, a signature product at recently-expanded Terra Organic & Natural Foods – includ-ing tenant Truthin Film – in Bellingham’s downtown Public Market Buiding.(Photo by Mike McKenzie)

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Remember when the milkman brought fresh dairy products straight to your home? In Whatcom’s

food-focused world, it’s not glass bottles of cold icy milk, but reusable bins stocked with colorful and organic fruits and vegetables that arrive right on your doorstep.

Dandelion Organic Delivery sources fresh organic fruits and veg-etables throughout the year directly to subscribers in the greater Bellingham area. Owners Maria Stavrakas’ and Jonny Lane’s home-based family business connects local growers with customers hungry for organic produce.

Each week, they regularly serve up to 270 customers. Total overall number of Dandelion customers can climb as high as 550 at different times of the year.

“We began in 2007 because we wanted to live in Bellingham, and work for ourselves,” Stavrakas said. “We love food and all things natu-ral, taking care of the environment. We could live our dream.”

That dream resulted in a business with a few part-time employees who help pack and deliver the plastic bins loaded with the week’s selection of fruits and vegetables.

“We work with 20 different local growers,” Stavrakas said, “and 10 of those pretty intensely. Over the course of the entire year, about 55 per-cent of our products are farm-direct.”

Her big-picture view of the market share is filling a comfortably small niche. “When we started our business, the Co-op or Terra were our primary competitors. Personally, I didn’t want to compete with them,” she said. “But we have a really huge community, and we serve

Dandelion Organic Delivery delivers the greens

Fruits and veggies arrive fresh at your home at the push of a button

By Susan G. Cole

lation gain is the top attraction for new food stores.

“The ratio of square footage of retail food store space per capita is quite constant over time, so with more people there is an opportunity to profitably operate with more square footage,” Hambleton said.

“The second most important attraction is the changing pat-tern of consumer demand that increases interest in some formats and decreases interest in others. Nationwide, a huge shift has been driven by consumer demand, mov-ing towards more well-defined food store formats and away from more general formats (think conventional chain stores),” he said.

With those two factors, Whatcom County is ripe for new and different grocery options.

THE WHATCOM COUNTY MARKET: SPECIALIzED, OR FRAGMENTED?

If you’re shopping for a specific type of grocery store, Whatcom County has what you want, includ-ing a long list of ethnic food spe-cialty stores. The powerhouse, everyday low-price shoppers swarm to WinCo, Grocery Outlet, Walmart, and Target, while natu-ral- and organic- focused customers head to the Community Co-op and Terra.

The Markets and Haggen pro-mote fresh and local, while conven-tional stores like Albertsons, IGA, Safeway, and Fred Meyer (a Kroger brand) take the middle path of something for everyone.

More options? There’s German-owned Trader Joe’s, with its quirky, global-themed products, many of which come from California, and giant Costco, where groceries (espe-cially dairy) locally drive higher-profit sales of non-food products.

Retail variety stores like Walmart and Target include more food in their mix using what is known as channel blurring. Hambleton said, “All retail stores look for ways to increase the reach

continued on page 43

JONNY LANE AND MARIA STAVRAKAS (pictured with their two children) deliver the goods – fresh, organic produce directly to your home.(Family photo courtesy of Dandelion)

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(proportion of population that can be attracted) and frequency (number of times shopped).” For example, shoppers who find it convenient to pick up milk at a Rite-Aid or Walgreens on occasion might change their shopping patterns to do so on a regular basis, baited by low pricing.

More trips to a store, more dol-lars spent there. Every customer is in play. Even gas stations sell milk.

“There is no doubt that this

wide expansion of the retail grocery channel to include many more play-ers than in the past has cut into the business of the traditional grocery store.” Hambleton said. “Published estimates suggest that conventional chain grocers have seen their mar-ket share fall from nearly 90 percent in 1970 to 55 percent today,” he said.

Hambleton said that Haggen with 40 percent and Fred Meyer with 20 percent have the big-

gest market share of customers in Whatcom County – Haggen by virtue of its five locations, and Fred Meyer, which also contains cloth-ing and other merchandise, depart-ment-store style, by its low price per item driving larger sales volume.

According to Jan Gee, president of the Washington State Food Industry, “During the recession, upscale stores and super bargain-priced stores continued to do well. But the stores in the middle-price

InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

HAGGEN IN THE NEWS

Haggen hogged the headlines this year with its massive purchase of 146 Albertsons and Safeway stores, then got sued by Albertsons for $41.1 million, then closed stores and laid off workers, then counter-sued Albertsons for $1 billion, then filed for Chapter 11 bankruptcy protection, and, finally, sought permission in bankruptcy court to pay $1.25 million to an advisory investment banker to sell the company or most of its assets.

Battling customer complaints about high prices, the company (headquartered in Bellingham, but with majority ownership in Florida) widely reduced employee hours, laid off employees, and closed 27 stores. Haggen has secured debtor-in-possession (DIP) financing to run daily operations of the five Whatcom County locations with the ability to procure and pay for products.

Most recently, Haggen announced it will sell its new acquisitions.

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range struggled unless they had limited local competition, just remodeled, or created a unique environment or product line, unlike their competitors.”

Shoppers hereabouts have a multitude of choices, but it was far different just a few decades ago. Whatcom County was home to sev-eral successful, traditional grocers. Since more differentiated formats have entered the market, the num-ber of independents and conven-tional stores have steadily declined in sales volume.

Whatcom County has become more typical and less remarkable.

DO WE CARE ABOUT LOCAL, REALLY?

Jan Gee thinks “the word ‘local’ needs clearer definition….The interesting trend is that all the con-sumer market information says they are looking for local products, local businesses, but we are seeing suc-cess of national chains that market themselves as local, such as Trader Joe’s and Whole Foods,” she said.

“It is so interesting to me how many people are surprised when they learn these are mega chains.” And in the case of Trader Joe’s, not even American. She suggested that locally-owned stores need to beef up their marketing about locally-

a small portion of it. Most of the produce still is being bought at Fred Meyer, Trader Joe’s or Costco.”

Having grocers like Whole Foods enter the Whatcom market isn’t necessarily a bad thing, in Stavrakas’ view. “It’s good for organic pro-duce and it offers more opportunities for local farmers, if the store is sourcing more local items,” she said.

“Overall, it can increase the produce consumption in Whatcom County. The folks who wouldn’t normally buy those items might devel-op a liking for high quality produce, hear about us, and sign up.”

Dandelion is the only business in the area offering home delivery of fresh organic produce. Dandelion is coming off the summer downturn when, she said, people have other things going on, like visiting farmers markets, harvesting their own gardens, traveling. “Between Christmas and spring, that’s our busiest time. People make resolutions then. They

are ready to eat healthy.”Stavrakas and Lane have set the business up for expansion, build-

ing a new shop on Country Lane, and switching to an intuitive website with the ability to easily serve more clients. “It’s a better experience for our customers, and gives them way more control over their bin and their account. The option to customize your own bin really works for folks.”

Customers can exchange items in their weekly bin that Dandelion pre-selects based on what’s available from their suppliers. Don’t care for kale? Substitute cauliflower or cucumbers.

Each week customers also receive an email selection of recipes using many of the items in their bin. Expand your eating choices with something new or a different way to prepare it, and discover more favorites. It’s all about the produce, and eating seasonally as much as possible.

This summer customers ordered bottles of extra virgin olive oil, cold pressed and unfiltered, imported from Stavrakas’ family farm in Tarapsa, Greece, an area known for its oils and the quality of its soil. Stavrakas’s enthusiasm for fresh is shared with a memory of harvest-ing dandelions with her family: The cleaning, boiling, and freezing the slightly bitter greens, then enjoying them later, heated up and topped with a dollop of olive oil, a slice of lemon, salty feta cheese, and plenty of chewy rustic bread.

Like with this old favorite of people in the southern Mediterranean, Dandelion is interested in keeping alive some of the immigrant tradi-tions connected to food.

Dandelion plans to continue on a path of zero-waste sustainability and support for the community. “We are about keeping it simple,” Stavrakas said. “We’ve never had great growth expansion needs or desires. We like to maintain our customer base, and provide high qual-ity and great customer service.”

With competitive pricing and quality products, Dandelion Organic Delivery just might be the path to get more Whatcom families to eat their veggies.

Naturally, of course.

“Between Christmas and spring, that’s our busiest time. People make resolutions then.

They are ready to eat healthy.” – Maria Stavrakas, co-owner, Dandelion

KEVIN WEATHERILL manages 5 brands of The Markets and co-owns DaVinci’s Classic Subs with his wife, Kim.(Staff Photo)

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InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

GROCERY BOX SCORES

Community Food Co-opTop Exec: Jim Ashby, General

ManagerLocations: Downtown Bellingham

and CordataOwnership: 19,000 voting members,

community-ownedHeadquarters: BellinghamNews: Renovated building across

from downtown store as retail and wholesale bakery, classrooms and community meeting space; downtown store parking lot improvements.

The MarketsTop Exec: Kevin Weatherill,

President/CEOLocations: The Market at Birch Bay,

Lynden Food Pavilion, Everson Market, Blaine Cost Cutter (plus others outside

Whatcom County)Ownership: Hancock Park

Associates, Los Angeles, private equity investors

Headquarters: BellinghamNews: Major renovation at

Blaine Cost Cutter; significant expansion of natural and organic choices in all departments, updating checkout stands, shelving, and refrigeration.

HaggenTop Exec: John Clougher, CEO/NW

DivisionLocations: 5 local – four in

Bellingham – Sehome, Fairhaven, Barkley, Meridian – and Ferndale (146 total)

Ownership: Comvest Partners, W. Palm Beach, Fla., private equity investors

Headquarters: BellinghamNews: Filed for Chapter 11

bankruptcy and announced plans for massive closings, layoffs; Albertson’s suing Haggen for failing to pay more than $36 million in inventory from its purchase of 146 stores, Haggen counter-suing. Whatcom area stores ‘safe’ under DIP funding.

CostcoTop Exec: Craig Jelinek, President/

CEOLocations: Bellingham (and 470

worldwide)Ownership: publicly-owned and

tradedHeadquarters: KirklandNews: City of Bellingham approved

site work for a new 162,000 square-foot Costco and fuel

owned and local products. A legislator indicated that the

independent grocery industry, which she represents, should intro-duce a bill to define “local,” and stop the big chains from using “local” when the product origin might be over 100 miles away.

PERSPECTIVE FROM THREE LOCAL GROCERS

Jim Ashby, general manager for the Community Food Co-op, agreed that the grocery industry today is “very competitive…the nat-ural channel of the grocery business has been the fastest-growing seg-ment for years now, and every store is geared up to attract that business.

“Though the Co-op and Whole Foods Market offer similar prod-ucts,” he said, “the business models could not be any more different.

“As a cooperative business, our profits are capped at 3 percent with

the focus on offering a commu-nity service and building our local economy. As a community-owned grocery store, the Community Food Co-op is rooted in Whatcom County with local dollars staying here. We’ll continue to build rela-tionships with local farmers and our members. We expect to compete very well against Whole Foods.”

He added that his primary com-petition are the conventional stores (Fred Meyer, Safeway, Haggen).

Membership in the Co-op grew by 3 percent last year, and now stands at 19,000 voting members. Ashby said that member-owners make up just a fraction of the people who shop there, as everyone is welcome. “What attracts custom-ers,” he said, “is an interest in qual-ity food and honest information. What shopper surveys have shown repeatedly is that Co-op shoppers want to ensure healthy food access

and the development of sustainable agriculture in our local region.”

Kevin Weatherill oversees The Markets and co-owns small neigh-borhood grocery/deli DaVinci’s with his wife, Kim. He delves deeply into food industry trends. His stores have steadily sourced local and fresh foods for many years.

“The trend that the industry has its eye on is the continued change in consumers’ dietary preferences,” Weatherill said. “It seems to be accelerating towards fresh, natural, low-processed foods. Most food retailers are behind the curve for

CHARLOTTE HADDEN, who recently moved to the area from Yosemite, Calif., said she enjoys serving customers from the new surroundings of the Community Food Co-op’s bakery/deli, across the street from the grocery’s main downtown store. (Photo by Mike McKenzie)

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station on West Bakerview Road, ground broken. (Current location size is 130,000 sq. ft.) Opening fall 2016.

Whole FoodsTop Exec: Walter Robb and John

Mackey, Co-CEOsLocations: 424 U.S. and United

KingdomOwnership: publicly-owned and

tradedHeadquarters: Austin, TXNews: $4 million 50,000 sq. ft.

store remodel on Lakeway in Bellingham; opening June 2016.

Trader Joe’sTop Exec: Dan Bane, Chairman/CEOLocations: Bellingham (457 in U.S)Ownership: Family trust established

by German owner of Aldi Nord, Theo Albrecht

Headquarters: Monrovia, Calif.

News: Adding two new checkout stands and a walk-in cooler.

Safeway/AlbertsonsTop Exec: Robert Miller, CEOLocations: Bellingham, Lynden

(2,200 locations in U.S.)Ownership: Albertsons Holdings

LLC, private equity investorsHeadquarters: Pleasanton, Calif.News: New 66,700 sq. ft. Safeway

store opened at Sunset Square in February 2016.

Fred MeyerTop Exec: W. Rodney McMullen,

Chairman/CEOLocations: Bellingham Lakeway and

Bakerview (2,620 in U.S.)Ownership: Publicly-owned and

traded (subsidiary of Kroger Co.)Headquarters: Portland, Ore. (Kroger

HQ in Cincinnati, Ohio)News: Major remodels and

arrangements of both stores, new fuel station at Lakeway.

WinCo FoodsTop Exec: Steven Goddard, CEOLocation: Bellingham (101 U.S.)Ownership: ESOP (employee stock

ownership program)Headquarters: Boise, IdahoNews: Opened 90,000 sq. ft. store

on Guide Meridian in 2013.

Terra Organic & Natural FoodsTop Exec: Stephen Trinkhaus, Owner

& General ManagerLocation: Bellingham Public MarketOwnership: Privately-heldHeadquarters: BellinghamNews: Completed major expansion,

tripling the retail footprint. Added two new eateries and movie rental store, Film is Truth.

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offering natural high quality fresh-prepared foods and ‘clean’ fresh-baked products. Food service sales are growing rapidly, but retailers must align their product profile with healthy fast-food operators like Panera Bread and Chipotle.

“Prepared food labeling that includes nutrition information is something the industry will have to respond to. Customers are read-ing labels, and want to know the nutrient content of the food service and bakery products they purchase. Many retailers fight this. The Markets is going to figure out how to do it and make the investment to get it done.”

He sees millennials pushing retailers to offer more ready-to-cook and meal solutions. They value ser-vice from knowledgeable staff that can offer suggestions or information about the products they sell.

“Mobile communication technol-ogy will continue to become more important and sophisticated, but staff interaction and expertise is valued, as long as it is legitimate,” he said. “The Markets is investing in training, so employees can share information about product benefits, prep, and health attributes.”

Online grocery shopping? Hello, Amazon. Click-and-collect is gaining traction around the food industry. But trends, as exciting and innovative as they are, prob-ably represent a small portion of the business right now, with tradi-tional household shopping still the dominant market in terms of size, powerhouse brands, and conven-tionally-grown fresh foods at good value, according to Weatherill.

“Portion size will come into focus for consumers,” he said. “Using and eating better ingredi-ents won’t break the bank if you eat proper proportions. You can afford to make healthier choices and improve your health by getting a grip on what sized portion is neces-sary to maintain good health. It’s a lot less than most people think.”

At Terra Organic and Natural

Foods, owner/general manager Stephen Trinkaus says a satu-rated grocery market in Whatcom County is nothing new. “It’s the environment in which our store started and has continued since we opened our doors 18 years ago,” he said. “Whatcom County people sure do appreciate good food, and especially local food, and double-especially organic local food. This is a great place to live if you love food.”

He said that Whole Foods will

be 1.2 miles from his store, the same distance competitor Trader Joe’s is in the other direction. “People were concerned for us with Trader Joe’s moving in, but the real-ity is that with the combination of their store, the Great Recession and the second Co-op location all hap-pening in the same 1-month period, we only experienced a 10 percent reduction in sales. We did learn how loyal our customers are.

“We aren’t too worried about Whole Foods. Because we are inde-pendent and relatively small, we can make business decisions quickly and efficiently, adapting to market pres-sures and customer demands with little lag time. We’re also nimble and smart in our buying, which gives us the ability to offer some incredible discounts.”

Trinkaus said he has learned from the experiences of other inde-pendent natural food stores that have had the “whole paycheck” store open in their town. “There is literally a step-by-step plan that has been used by many such stores to survive and thrive with Whole

Foods as a competitor,” he said. “We are emphasizing the things that make our store unique and special.”

That includes his store’s listing as one of the top 12 “right-to-know” grocers in North America (by the Organic Consumers Association), due to the research they do on products they carry.

Like Weatherill and Ashby, Trinkaus values local products. “I think something that is truly local offers an authenticity and a sense of

belonging and place that is worth the extra effort,” he said. “My goal is for people to come into our store for the quality of the products and the richness of the experience that we offer, regardless of how they feel about prioritizing local.”

Maybe you’re a bananas, bread, and milk shopper. Maybe you pick up French lentils and croissants to remind you of that trip to Paris. You trek into the membership ware-house store for enormous packages of toilet paper and those $1.50 hot dogs and soda. You carefully choose heirloom tomatoes with the farmer’s name on the sign. You bring home a complete meal from a deli with options well beyond chicken strips and Jo Jo potatoes. Point is, in Whatcom County, and other com-munities across the U.S., you have choices priced for every budget, curated for every taste.

Welcome to Whatcom County, Whole Foods. By the way, the nation’s largest seller of organic products already is here. Who’s that?

Who else. Costco.

InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

“I think something that is truly local offers an authenticity and a sense of

belonging that is worth the extra effort.”– Stephen Trinkaus, Owner, Terra Organic and Natural Foods

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“I think something that is truly local offers an authenticity and a sense of

belonging that is worth the extra effort.”– Stephen Trinkaus, Owner, Terra Organic and Natural Foods

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LARRY AND BETH BROWN, co-owners of the new Ferndale Grocery Outlet, are proud of their in-store sign that reads, “Locally-Owned.” The two Grocery Outlets in the county, part of a 230-store conglomerate, offer name-brand discounted products through national buying power. (Photo by Mike McKenzie)

InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

By Susan G. Cole

Small-town rocers fill diverse needsConvenience and value matter

to neighborhood shoppers

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For grocery shoppers in Ferndale, Sumas,

and Nugent’s Corner near Deming, family-owned and operated traditional and closeout stores capture customers with convenience, friendly service, and deep discounts.

Ferndale’s new-this-summer Grocery Outlet, owned and oper-ated by Larry and Elizabeth Brown, is one of 230 stores under the Grocery Outlet marketing banner.

“Our customers live in our com-munity, not just Ferndale, but all of Whatcom County,” Larry Brown said. “They are trying to save money – looking for that bar-gain, looking for that value. The Bellingham Grocery Outlet has developed that brand here for over 20 years.”

The Bellingham Outlet is owned and operated by Troy and Tina

Clark. Troy Clark identified his customers from all demographics, including “…some who truly don’t need to shop with us. They love the treasure hunt, love the deals. And (there’s) a lot of need shoppers,” he said.

“We’re the world’s largest closeout grocer,” he said. “We’re not talking dented and damaged product, but the story behind the products: a label change, a packag-ing change, overstock. About 50 percent of our store is true close-outs. That’s where the deals are. My produce and meat is fresh, just like

any grocer.“We out-local the chains and

out-chain the locals.”Clark said that national purchas-

ing power lies at the heart of the Grocery Outlet model and success. “We’re able to buy collectively with so many Outlets, but we still have the autonomy to buy local.”

The new Ferndale Outlet won’t look exactly like Bellingham’s because the product mix will be tai-lored to Ferndale customers. Larry Brown said, “There is a customer in this community that needs the value, the savings. We’re here to help our customers.

“We have great relationships with Nabisco and Del Monte, for example. They bring good products to us and we help liquidate them. We are more conventional than we have been in the past, but not just closeouts. We carry a lot of brands out there in the market at a more affordable price.”

"We out-local the chains and out-chain the locals."– Troy Clark, owner Bellingham Grocery

Outlet

DODSON’S IGA MARKET has been a family-affair at Nugent’s Corner in Deming since 1961: (l. to r.) Mike, Ellen, Beth, and Orran Dodson. At right in front of a store pictorial display of the original store, Orran Dodson, who is 83, said: “I feel blessed that I can come to work seven days a week to a place that I love.” His father, who moved from Iowa and started the business, worked up until his last days in 2007 at the age of 102. (Photos by Mike McKenzie)

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INDEPENDENT GROCERS ALLIANCE? THAT’S YOUR FRIENDLY NEIGHBORHOOD IGA….

In Sumas and Nugent’s Corner, conventional supermarkets have long planted their stake as part of those communities. Dodson’s IGA at Nugent’s Corner and Bromley’s IGA in Sumas are both indepen-dents marketing under the IGA name that’s been around since 1926.

Originally formed to counter the proliferation of large supermarkets, IGA has more than 4,000 inde-pendent supermarkets worldwide – numbers that boost buying power to help keep prices low.

Customers have come into Dodson’s for 52 years from the Mt. Baker School District area, including farmers, retirees, and Bellingham commuters.

It’s a generational store, now managed by two children succeed-ing the patriarch Orran Dodson, 83, who remains active at the store, and who followed in his father’s footsteps that continued until he died in 2004 at age 102.

“He got mad when we took his key away at 93, for his safety’s sake,” Orran Dodson said.

Ellen Dodson (owner Orran Dodson’s daughter) said, “We com-pete by price, especially our meat department.” The Dodsons pointed out that a large expanse of their community between Mt. Baker and Skagit County has no other place to buy everyday hamburger meat.

“Our customers like the fact the store is local and convenient to where they live,” Ellen said.

Dodson’s hosts its community every month. A hand-carved wood sign says on the building, “Where Friends Meet Friends” and an event called Meet Your Friends at IGA brings neighbors and customers into the store for a food-centric event. Last July, Dodson’s doled out 200 free hamburgers with all the fix-ings.

Community involvement remains important to the family, too. Ellen

Dodson serves on the Mt. Baker School Board, for example. And Orran Dodson remains an elected Fire Commissioner in his district, having served since 1965.

THE MAYOR RUNS THE STORELikewise, up in Sumas. IGA

store owner Bob Bromley (who also serves as his town’s mayor) has cus-tomers from the surrounding areas of Maple Falls and Glacier, as well as the Lower Mainland of British

Columbia. He said he keeps pricing com-

petitive, offers local products, and stays involved in the community in ways the big boxes can’t. Examples: the 5% discount days, a rewards card, home delivery, and on-line shopping fulfillment.

“If we don’t have a certain kind of item, that’s when the dollars leave town,” Bromley said, “and while they’re away, they might pick up some other items at the same time.”

Despite the variety of stores to choose from, Bromley said doesn’t see a fragmented shopper. “Most people don’t have the time to shop here and there,” he said. “And when fuel prices go up, people stay home.”

Jan Gee, president of the Washington State Food Industry, said the little guys survive on per-sonal service to the community they live in. “Bottom line is that inde-pendents will never win on price,” Gee said. “But they can win on ser-vice, local products, and community

InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

"If we don't have a certain kind of item, that's when

the dollars leave town, and while they're away, they

might pick up some other items at the same time."

– Bob Bromley Mayor and owner of Sumas IGA

BOB BROMLEY, OWNER of the IGA store that’s been his family more than 50 years, also serves as the mayor of Sumas. He said that the longevity is owed to staying involved in the community “in ways that the big box stores can’t.” (Photo courtesy of Bromley’s IGA)

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involvement. Whatcom County has always belonged to the indepen-dents, but we are seeing the transi-tion to more national competitors.”

Bert Hambleton, an expert in brand strategy, agreed. “Whatcom County used to be different 20 and more years ago. Instead of chain stores, it had lots of independent grocers,” he said. “Today, the steady decline of all conventional grocers (chains and independents) and their replacement with much more differentiated formats has caused Whatcom County to converge with nationwide trends.

“That makes this market more ordinary and less remarkable.”

But the folks who run them – a mayor, a fire commissioner, a school board member – make the defini-tively-local, neighborhood market extraordinary and standing out in the sea of Big Name choices that dwarf them.

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InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

The convenience of grab-‘n’-go rocer

How the little stores stay alive in the land of giants

By Pamela Bauthues

EVERYBODY’S STORE in rural Van zandt is an iconic neighborhood throwback to the country grocery of yore, offering not only fuel and food, but “cutting edge” offerings like their renowned deli sandwiches, assortment of 50-plus international cheeses, and even wool sweaters from Nepal. (Photo courtesy of 46-year co-owners Jeff and Amy Margolis)

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We’ve all wondered. We’re driving through

town and pass the little independent, locally-owned corner store, and we think to ourselves, “How on earth do they stay in business?”

Some don’t. Gifford’s Market mini-mart in a Lettered Streets neighborhood of Bellingham closed recently; the owners retired.

You’ll find many, though, alive and well all over the Whatcom County map. Delta Gas & Store on the way into Lynden. Mt. Baker Bear on the way to, yes, Mt. Baker. Three sit on corners en route to the Lummi Indian Reservation.

The Cornwall Corner Market in downtown Bellingham. Silver Beach Grocery on the Northshore of Lake Whatcom, and Valley Market & Deli offering groceries and a restaurant on the other side of the lake in the golf course develop-ment.

And down at the head of the vee between them on Electric Avenue, Da Vinci’s Classic Subs serves Sudden Valley and North Shore with a deli, gas, and the typical grab ‘n’ go grocery items, snacks and beverages.

On and on, the list goes, county-wide.

With rampant competition among mass grocery retailers and more consumer options than ever, it’s a wonder that these mom-and-pop shops still manage to sur-vive—and even thrive—in today’s marketplace.

And while it may be a surprise that these local fixtures’ doors are open, it boils down to simple prin-ciples that bring customers back: products, location, and a commu-nity focus.

“WE ONLY SELL THE BEST”Quality, local products•Supply what customers want •to buy—know your market

and who you’re servingInteresting products•Local suppliers •

And, as two sets of owners told Business Pulse in interviews – geog-raphy.

Plus, they often thrive on value-added goods and services – e.g., gas pumps, deli sandwiches, and grab ‘n’ go drink cases wall-to-wall, cor-ner-to-corner – each looking for any extra edge, any hook to get traffic to stop in.

Silver Beach Grocery has one wall stacked with its own brand labeled growlers to fill from a num-ber of taps drawing locally-crafted beer.

Two stores in particular have built outstanding longevity on reputations for their sandwich-es: Da Vinci’s off of Lakeway, and Everybody’s Store in rural Whatcom County.

At DaVinci’s during peak hours you’ll see a lineup of sub sandwich bread, sliced and awaiting the store’s renowned, authentic Philly cheesesteak. Everybody’s Store way out in Van Zandt draws also with popular sandwiches that customers often drive out of the way for, plus gourmet cheeses and fine wines, and they have a gift shop.

“Location, location, location,” said Kevin Weatherill, who co-owns DaVinci’s with his wife, Kim. Their son Mitchell helps run the store. They told of how “fuel pays the rent” and about 40 percent of the store profits come from the deli and the alcoholic and other typical array of beverages. Weatherill, who heads up The Markets conglomer-ate of large grocery stores, said the family got into DaVinci’s, which

has been in its Electric Avenue location more than 30 years, in 2000.

“We’re in a high-traffic loca-tion (leading into a Lake Whatcom dock and park) and we have great neighborhood support from Sudden Valley and other locals who don’t always want to drive further into town to get some basic needs.” The store benefits from his vast grocery buying experience and close atten-tion to high-quality ingredients. “Fast food and snacks doesn’t have to mean bad food and snacks,” Weatherill said.

For another similar prime exam-ple of the many family-affair, con-venience groceries building a local reputation and filling much-sought gaps, drive into the far county….

Jeff and Amy Margolis own Everybody’s Store in Van Zandt. Located on Highway 9 a couple miles south of the Mount Baker Highway, they’ve become a land-mark for passersby and locals alike (as their moniker indicates).

The store opened in 1904, and the Margolises have owned it for 46 years, making it one of the lon-gest operating independent grocers in Whatcom County. It’s also the oldest natural and organic gro-cer in the county, edging out the Community Food Co-op by just weeks. “We’ve been selling organic food since the day we opened,” Jeff said.

Their store may be small, but they pride themselves in a com-plete selection of products, many of which are sourced about as close to home as they can be.

“We have a garden outside where we grow our own produce to sell,” Amy said. They grow apples, blue-berries, and more in their orchards and 9,000-square-foot vegetable garden. They’ll even gather ingre-dients for their infamous deli sand-wiches.

Customers rave that Everybody’s store has some of the best made-to-order sandwiches around—and the Margolises take the quality of their

"People like a small store."– Amy Margolis, owner, Everybody’s Store

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sandwiches very seriously. They use fresh bread from places like Avenue Bread and Great Harvest, add con-diments to both sides, and pack on more fresh vegetables than you’d get in a salad. “Our sandwiches are exceptional,” Jeff said. When they need something, they can just walk outside and pick it from the gar-den. Customers can also enjoy their meals in the garden’s outdoor seat-ing that allows them to enjoy the grounds.

The Margolises source a wide variety of other local products, like grass-fed lamb from Acme and a wide assortment of cheeses. Their deli boasts an assortment of over 50 cheeses from around the world—sliced to order at any amount—and they offer cheese tastings.

They also supply a variety of eclectic non-food items that give them a cutting edge and are enjoyed by their patrons: high-quality wool sweaters from Nepal, local books on the area’s history, hiking maps and resources, and much more.

Some of their products are often imitated—they point to the German Landjaeger (hunter's) sau-sage that they’ve been selling for 45 years as an example. “Now, you can find it anywhere,” Jeff said. But they attribute this back to them being into “good, wholesome, healthful foods and wonderful products,” he said.

MORE ON LOCATION…While the store’s products are

critical to its success, its location is just as important.

For the Margolises, Everybody’s Store has become a fixture in the community.

“We’re at a crossroads,” Amy said. Their store is across the street from a community center that hosts weekly events and gatherings, and they also helped develop a local park. They’re a convenience and well-known spot in the neighbor-hood, though they attract customers from all over.

“We bring everyone here,” Jeff

said. Since their store is located in a rural community, they don’t have many walk-in customers; customers have to make a point of shopping there.

It’s also become a destination for customers passing through. Many customers make it a point of stop-

ping when they travel through the area on their way to the Cascades. Customers then recommend it to their friends, drawing new visitors through word-of-mouth. The store also relies on positive reviews on sites like Yelp to draw in new cus-tomers who discover their listings.

THE CUSTOMER IS ALWAYS RIGHT

To keep customers coming back, the Margolises remain focused on strong customer service—one way they differentiate themselves from consumers’ other options. They said that people come for the products, but they stay (and return) for the service. They believe that their customer is always right and serve them with knowledge and patience.

It can be a challenge to serve some customers’ needs since many of them are looking for the con-venience of ready-to-eat items carried by mass retailers, whereas their product mix is more focused on those who enjoy cooking and appreciate quality ingredients. Instead, they enjoy offering recipes or product suggestions to provide a different form of service that better matches their product selection.

The Margolises live on the store

property and raised their family there, and much of their own food comes from their land. They’re involved in civic life and the local music community; their commit-ment helps them get to know com-munity members and in turn points back to the kind of store they run. Jeff said, “Our reputation is far, wide, and deep.”

To them, it’s important to work toward creating an inviting store environment and giving customers a good experience. “People like a small store,” Amy said.

Amy and Jeff don’t see them-selves as business people in the tra-ditional sense, which allows them to achieve a higher level of excel-lence in their store because of their quality standards.

“The bottom line is secondary to having a good life,” Jeff said. “We want to contribute to the stability of our community.”

That seems to be an echo around the county….

"The bottom line is secondary to having a good life. We want to contribute

to the stability of our community."

– Jeff Margolis, Owner, Everybody’s Store

MITCHELL WEATHERILL, CO-MANAGERSon of DaVinci’s owners Kim and Kevin Weatherill

InDUsTRY RePoRT: WHaTCoM GRoCeRY sCene

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Land use rules have become a major

and often-unwarranted constraint on business and individuals. I want citizens to know that they have a great opportunity right now to achieve reform.

Whatcom County, Bellingham, and all other cities in Washington are completing the review and

update of their Comprehensive Plan and Development Regulations, as required by the state Growth Management Act (GMA). The deadline is June 30, 2016.

Every individual has an opportu-nity for input into those plans and regs.

Some say to me: “Don’t all these rules make more work for you, as a land-use consultant?” They do, up to a point. But many individuals give up on their plans and dreams for their property when they find out how costly and risky the devel-

opment process becomes, even for small, simple projects.

A long-established local builder/developer recently told me that he is looking hard for land to build hous-ing on, though he will not attempt a subdivision because the rules and process have become so onerous, frustrating, slow, and risky. He can work within the building code, but not inside the labyrinth of zon-ing, stormwater, wetlands, and the morass of other regulatory constric-tions.

This is the main reason housing

analYsIs: lanD Use oVeR-ReGUlaTIon - PaRT 2

by Roger Almskaar

Rules and regs choke dreams

for planned growthYou can do something about it:

Participate in the legislative process under way right now

THESE HOMES SIT on a 522-acre East Bellingham development that in the early '90s was designated UGA (Urban Growth Area), utilizing city water and sewer. In 2009 the City and County Councils removed it from the UGA, and the County downsized the zoning from 4 houses per acre to 1 house per 10 acres. The underlying reason — Lake Padden water quality — became a non-issue, but home-building all but ceased here ever since, costing builders and lot owners substantially. (Staff Photo)

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is so expensive in Bellingham rela-tive to local incomes.

Horror stories abound of how somebody wanted to build a house, or a minor structure in their back-yard, and ran into the wetland/habitat, or zoning buzzsaw, mired in highly subjective and arbitrary critical area rules. Many give in rather than fight City Hall.

TEST THE FACTORSI suggest a “Four-Part Test” for a

fair and efficient system:Reasonable.1. Clear and concise.2. Coordinated with other 3. applicable rules.Effective in achieving valid 4. public purposes.

To apply the four-part test effec-tively, let’s first examine:

Who is supporting and help-•ing create more regulation.How they operate. •Possible areas of agreement.•Who is working toward •improvement. The opportunities for reform •through constructive involve-ment.

Most of the support for over-reach comes from private, mainly non-profit special interest groups who claim their mission is to pro-tect the environment, such as water quality, farm land, and fish and wildlife, and that existing rules are inadequate. There are hundreds, such as the Sierra Club nation-ally, Futurewise and the League of Conservation Voters in our state, and RE-Sources locally.

Agency heads and staff at all levels of government and educa-tion often share these concerns. Thousands of government agen-cies get involved at every level: The federals include U.S. Army Corps of Engineers, Environmental Protection Agency (EPA), and National Marine Fisheries Service/NOAA in the Department of Commerce, and U.S. Fish and Wildlife Service in the Department of the Interior.

State level departments include Ecology, Fish and Wildlife, Natural Resources, and Commerce. County and city governments adopt plans and development regulations per state rules, like the GMA require-ments. Fire and Water Districts and other municipalities also have rules.

Why do many of these entities and individuals support rules that are, or morph into over-regulation? Research indicates that the majority

of Americans agrees that effective environmental protection is essen-tial, and that they are willing to take steps, individually and collec-tively, to that end.

This is my definition of an envi-ronmentalist, including me.

A minority, apparently growing, believes that existing rules aren’t sufficient, and they want more drastic, rapid action.

DISCONNECT BETWEEN GROUPS

Also, a difference appears between the leadership and many members of these groups, especially private, on how extreme the rules and pace need to be. Many of the rank-and-file do not realize how damaging some of their leaders’ actions are to the legitimate inter-ests of others, and costly, even to themselves, as taxpayers and consumers.

Many leaders and staff in private and public organizations do not seem to care about the financial and social costs of their extreme actions. Their radical environmental agen-da, “preservationism,” appears to be their main passion. For some, it appears to be their religion.

Another major negative factor is agency staff. Many have had no meaningful experience in the pri-vate sector that would help them understand the applicant’s position, such as the value of certainty, time, and money. Managers must pay attention to this problem. Many in government do understand how the regulations have become so com-plex and costly for applicants at all levels, and they try to act construc-tively.

How do agency staff and envi-ronmental activists generate and support over-regulation? Agencies adopt and enforce rules that go well beyond the intent of authorizing laws adopted by elected officials.

PILING ONFor example, the EPA and our

state DFW recently expanded their control over land along minor, and even seasonal water bodies, despite objections from many business and landowner groups. They testified that these rules were unneeded because other agencies already tightly regulated those water areas for the same concerns: quality and habitat.

Also, private environmentalist groups continuously lobby elected and appointed officials at all levels in seeking more stringent standards in order to get the government to carry out their agendas. It appears many of their paid leaders are con-stantly raising the bar to justify their often-high salaries.

Local and state Futurewise lead-ers challenged a recent Whatcom County decision on exempt water wells, asserting that anyone wanting to drill one should have to prove that the well would have no impact on local streams. This would be

Americans agree that effective environmental protection is essential, and they are willing to take steps, individually and collectively, to that

end. This is my definition of an environmentalist.

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extremely costly, and the results often uncertain.

Futurewise got the state GMA Hearings Board to agree. Whatcom County government and others challenged it. The state Court of Appeals agreed with the County that the legal authority for such rules belonged solely to Department of Ecology. Futurewise appealed the decision to the state Supreme Court, costing us taxpayers still more. This GMA Hearings Board’s

actions are an all-too-common example of an agency basing its decisions more on personal bias than the law.

Arbitrary and subjective rules on critical area classifications and buf-fers are important, too. Applicants often are required to set aside large portions of their expensive property to preserve low-value, “semi” wet-lands, and to “buffer” such areas, after paying a consultant to do a report. The buffer is often larger

than the wetland.These rules, and tight Urban

Growth Area (UGA) boundaries, have resulted in major reductions in buildable land that already has received approval in planning for urban growth. This occurs because builders are unable to buy lots that pencil out to meet the demand. The result thwarts major GMA goals to protect rural area character and farm and forest lands, and to allow people to live near where they work.

FINDING COMMON GROUNDAre there areas of possible com-

promise? Reasonable parties on both sides could work to find com-mon ground. The private and public resources now wasted in the maze of rules and drawn-out procedures and challenges would be better-spent in science-based, equitable protection of environmental values.

There are many local and state rules that residents and organiza-tions should work to make more clear, more reasonable, and less biased against business and individ-ual rights. Critical area ordinances, Shoreline Management programs, zoning, and subdivision rules are prime candidates locally; state DoE, DFW, and Commerce rules need wide-based improvement.

Reforming the complex, multi-factor matrix for wetland, water body, and habitat buffers is pos-sible. The values recommended by DoE for our entire state, supposedly based on Best Available Science (BAS), appear both arbitrary and subjective at the same time.

Finally, buffers become capri-cious applications because they are not based on a scientific analysis of relevant site/vicinity conditions: slope, soil, geology, hydrology, veg-etation, and existing uses.

Local rules should allow an alternative to this cook book approach. The applicant would pay a private consulting scientist to rec-ommend alternative buffer widths. It would cost more, but would result in real savings in usable land.

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Staff should accept such science-based proposals, unless they can cite valid scientific reasons why wider buffers would prevent significant adverse impacts on resources.

The state legislature should require changes in the many state-agency rules that read and get interpreted vaguely or unreasonably. Commerce Dept. adopted a BAS rule for critical areas, failing to concisely define it; the rule recom-mends an illegal “precautionary, no-risk” approach with critical areas, to “strictly limit development… until uncertainty is… resolved.” That could take years, and cost thou-sands.

Many entities work to reform the present system throughout governing bodies. Local trade associations include the Building Industry and Realtors’, the newly-formed Whatcom Family Farmers, and advocacy groups such as Whatcom Business Alliance (WBA), Common Threads NW,

and Citizens’ Alliance for Property Rights (CAPR).

The state Building Industry and the Realtor Associations and the Farm Bureau are active with the Association of Washington Business, and the Washington Policy Center. Nationally, the Home Builders and the Realtor Associations, together with farm organizations, and public interest law organizations like the Pacific Legal Foundation, stay proactive.

In order to make progress on reform, concerned citizens like you and I must identify issue-specific goals, work collaboratively, creative-ly, and positively with others, know how the system works, become aware of opportunities, and take timely action.

Our local governments are now working on the aforementioned state-required Plan and Rule reviews. Let’s take advantage of it and participate.

analYsIs: lanD Use oVeR-ReGUlaTIon - PaRT 2

ROGER ALMSKAARLand Use Consultant

With 34 years’ experience he has served as a Land Use Consultant in Whatcom County since 1981, ana-lyzing sites and obtaining permits, short plats, zoning, and critical areas for private clients. He also has been a licensed realtor (1981-’05); a com-mercial broker (’88-’05), and on the planning staff for Whatcom County (’71-’81). The County adopted his draft of its first Shoreline Management Program in 1976. Roger taught courses in coastal zone management at Western Washington University during the 1970s.

He graduated with a BA in his-tory, geography, and geology from the University of Washington (’69). He became a teacher and journey-man carpenter in his hometown Seattle. In 2009, the Building Industry Association of Whatcom County awarded its Daryl McClelland Award (he serves as a state director for the association, and on the Legislative Policy Committee). In 2010 he received the Whatcom Realtor Association’s Partner of the Year award.

Roger considers himself an envi-ronmentalist who wants to protect natural resources and protect air and water quality, etc., and invests his money and energy as needed. Yet, he believes that some have taken this cause too far become “environmental extremists,” or “anti-growthers.” He helped start the Whatcom chapter of Citizens’ Alliance for Property Rights (CAPR) six years ago to raise aware-ness of these trends locally, also orga-nizing forums, classes, and serving on advisory committees for land use and environmental topics.

Business Pulse hired Roger to com-pile these editorial analyses of the impact of regulations choking the life out of property and business owners’ rights. Part 1 appeared in the Summer 2015 edition.

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A primer on property rightsThe primary bookends of the land-use

issue involve two long-established legal concepts:

Police power.•Property rights.•

States have broad police power to regulate and pro-tect “the public health, safety, and welfare,” based on the 10th Amendment to the federal Bill of Rights. This power provides the basis for local land-use regulation, from zoning to wetlands, that must be reasonable and have legitimate public purpose.

Property rights belong to citizens based on their ownership of land, buildings, printing presses, and per-sonal property, such as tools, books, wealth, etc. Their “bundle of rights” includes the right to occupy, use, sell/lease, give away, etc.

In American law, people had property rights before the state and federal governments was established. The 5th Amendment, also in the federal Bill of Rights, and two sections in the Declaration of Rights within the state constitution protect prop-erty rights.

Most land-use issues occur when someone’s prop-erty rights are restricted to an unreasonable degree because of arbitrariness, ambiguity, etc.

For example: If a government or other agency vio-lates either of two rulings by the U.S. Supreme Court, the result probably becomes what is called a “regulatory taking.” Those rulings:

There must be an “essential nexus” – i.e., a con-1. nection – between the rule or a condition placed on a permit and preventing or mitigating prob-able significant adverse impacts of the proposal. The character and cost of the restrictions must 2.

be “roughly proportional” to the probable adverse effect of the proposal.

For the best overall summary on this subject, review the “Advisory Memorandum (on) Takings” by the Washington State Attorney General, available on line. The state requires all local and state governments to consider the AG’s memo in planning and regulating under the Growth Management Act, per the Revised Code of Washington (RCW) 36.70A.370.

by Roger Almskaar

Download the Advisory Memorandum (on) Takings by the Washington State

Attorney Generalhttp://goo.gl/Si9Sc9

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aGRICUlTURe: WHaTCoM faMIlY faRMeRs CoalITIon

Whatcom Family Farmers Alliance forms

Unified for ‘fight of the decade’ over new water-use regulations aimed at dairy farms

COULD FAMILY FARMS like this in Whatcom County disappear because of over-reach on water use and other stipulations by state Depts. of Ecology and Agriculture? A new coalition formed to fight against restrictions that stifle their productivity and future. (Photo courtesy of Lou Nicksic Photography)

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Facing an array of challenging threats, a large group of

Whatcom County farmers have taken an unlikely and unusual step: They united into an organization representing all family farmers to speak out in aggregate for the future of farming.

The group formed as Whatcom Family Farmers – the new, unified voice of farmers countywide. Organized by local farmers, run by local farmers, and represented by local farmers.

The most immediate threat facing local farmers involves dairy – fewer than 100 farms. A new discharge permit drafted by the Department of Ecology threatens to devastate the industry. Dairy farmers say the permit will make it certain that they cannot pass their farms on to the next generation. They point to a

downturn in global milk prices as a major cause of concern.

“We were shocked and disappointed when we saw the first draft of this new discharge permit,” said Rich Appel of Appel Farms east of Ferndale, a spokesperson for Whatcom Family Farmers. “This will make it much harder to survive this latest (milk price) downturn and may very well mean the end of many of our farms that have survived for three, four, and even more generations.”

This effort to impose new regulations is but one of many challenges staring at Whatcom Family Farmers. Accusations f ly at farmers about causing water-quality problems, high-lighted by the closure of the Lummi shellfish beds. While farmers strongly dispute those accusations, the greater long-term threat might become getting access to enough water needed to farm. Environmental lawyers have focused more on farms, while community activists have proposed anti-farm legislation.

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The Bellingham Herald has offered generous editorial space to a group wanting to impose a summer water tax, pointing to farmers as the primary users of water during the sum-mer. Tribal treaty rights loom large, as does the shifting position of the Department of Ecology in the way it grants water rights and allows transfers of existing rights.

“Dairy farmers realize that we are in crisis,”

Fred Likkel said. He represents the Whatcom County Dairy Federation, and he’s a principal with the environmental consulting firm N3. “We knew we couldn’t just keep doing the same things and expect to survive.”

Likkel was a key organizer of the public out-reach program that began as Whatcom Family

Dairies. Five dairy farmers provided direction: Rich Appel; Mike Schoneveld and Harold VanBerkum from Lynden; Jeremy Visser, with farms in Sumas and Stanwood, and General Manager Mitch Moorlag at Edaleen Dairy, a large farm, integrated processor, and dairy retail operation in Lynden.

As the dairy farmers began to organize and speak out to the community, the Ag Water Board came to a similar conclusion about the need for public and community engagement. “We just haven’t been effective as a farm com-munity in letting our friends, neighbors, and government leaders know what is happening to us and how that may affect them,” said Scott Bedlington of Bedlington Farms, a third gen-eration potato farmer and president of the Ag Water Board.

The Ag Water Board is the joint coordinat-ing board of the six Watershed Improvement Districts (WIDs) in Whatcom County. Beginning with the Bertrand WID formed 12 years ago, these are state-authorized, self-governing bodies formed for the purpose of facilitating water improvement projects in watersheds. Because the WIDs include farm-

aGRICUlTURe: WHaTCoM faMIlY faRMeRs CoalITIon

“Too often with agencies and government leaders, the squeaky wheel gets the grease, and it’s time we did some squeaking.”– Lynden berry farmer Marty Maberry

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ers of all kinds, they serve as a basic organiz-ing body of the family farm community. “The Ag Water Board coordinates the activities of the individual districts,” Bedlington said, “and one of our roles is to make certain the com-munity knows what we are doing to protect and improve water quality, and what help we need from them to protect the future of farming.”

So, follow the bouncing ball: The Ag Water Board invited the •Whatcom County Dairy Federation to join forces.The Federation agreed, and Whatcom •Family Farmers formed. The aforementioned five leaders from •Whatcom Family Dairies – Appel, Schoneveld, Harold VanBerkum, Visser, and Moorlag were elected to the new board, along with:Ag Water Board members Scott •Bedlington; Marty Maberry of Maberry Packing; Keith Boon, a retired dairy

ED BLOK, a Lynden-area dairy farmer and key organizer of local Water Irrigation Districts (WIDs), was elected president of the new Whatcom Family Farmers coalition. “Ecology has no basis for issuing this permit,” he said. (Photo by Jason Korthuis)

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farmer and turf farmer from Sumas; Mike Boxx of Boxx Berry Farm in Ferndale, and Ed Blok, Lynden dairy farmer and key organizer of the WIDs who was elected president. An 11th board member, another farmer, •is still to be named. Two community members serve on the •board in non-voting roles: Todd Burgers

of Larson Gross Bellingham Accountants & CPAs, and Chuck Antholt, a part-time ag economics professor at Western Washington University who operates a small farm on Lummi Island.

DEPARTMENT OF ECOLOGY’S NEW DISCHARGE PERMIT THREATENS TO DEVASTATE DAIRY FARMING

“Shocked and disappointed” is how Rich Appel described the reaction of farmers to new dairy regulations proposed by the State Department of Agriculture. Visser said that it was essential that farmers oppose this overreach of regulations related to the permit, and doing so would represent “the fight of the decade.”

After releasing the first draft of the new per-mit and regulations, the draft writers met with a group of farmers at Appel Farms in Ferndale. They said that the permit was required by federal and state law, but farmers vigorously dispute that. “Their reasoning is based on an assumption that dairy farms pollute, specifically that manure lagoons discharge to groundwater,” Likkel said. He serves as water-quality consul-tant for the Ag Water Board.

“We believe the data shows quite clearly that they don’t, based on soil tests, and an extensive scientific study by the University of California at Davis. Also, by water-quality tests that show water quality near dairies is improving even more than water quality (elsewhere) around the county.” (A presentation of this data appears on the Whatcom Family Farmers website.)

Likkel said, “They say that lagoons are leak-ing massive amounts, but when asked for proof they admitted they had none. They said they are planning on using the mandatory testing required of farmers in the permit to prove what they have no proof for.”

Moorlag at Edaleen said, “This is a guilty-until-proven-innocent approach, with the inno-cent party told to pay for proving or disproving guilt. This violates how we operate in this

“AS FARMERS, we’ve been quiet too long….(about) damaging action. We need help from those who value the way we farmers take care of the land….” – SCOTT BEDLINGTON, third-generation Lynden seed potato farmer at Bedlington Farms, and president of the Whatcom Ag Water Board. (Photo by Jayson Korthuis)

aGRICUlTURe: WHaTCoM faMIlY faRMeRs CoalITIon

“These new regulations may very well mean the end of many of our farms that have survived for three, four and

even more generations.”– Rich Appel, spokesperson for Whatcom Family Farmers

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country and we don’t even think it is legal.”

The Ag Department has com-pletely rewritten the existing dairy regulations in a way that appears to Whatcom farmers as demonstrat-ing a level of ignorance of basic farm practices. “The 1998 Dairy Nutrient Management Act was a complete game changer,” Likkel said. “It closely manages how nutri-ents are applied to avoid over appli-cation and run-off, and has proven to be very effective in virtually eliminating water quality problems

coming from our dairy farms.” But the Department of Ecology

was never happy that the legislature gave the Department of Agriculture the authority to regulate farmers, according to Likkel, a consultant in these areas. Some of what he calls “outlandish requirements” of the new proposed regulations demon-strate the importance of having an agency with some understanding of farming regulate farming, he said.

One example is the proposed requirement of no manure (nutri-ents) applications to fields if the weather forecast shows a precipita-tion event of a half-inch, three days in advance. “Every farmer knows how unreliable these forecasts can be, and this will greatly limit the application of nutrients,” Likkel said. “Which means farms will require more storage. It seems really crazy given they (Ag Dept.) say they are convinced that storage in lagoons is causing the problem.”

Another requirement that could be counter-productive to protect-ing water quality says that any change in the manure infrastructure requires engineering drawings and must be provided to Ecology, which is then given six months to review. To farmers this illustrates that Ecology is familiar with regulating massive waste treatment plants, but not farms. Visser said, “If we have a pump or sprayer fail, this says we can’t fix it or do anything without

hiring an engineer and then giving them six months to look it over. This just doesn’t work.”

Other major concerns include greatly-expanded land buffers and the requirement to test the manure and the soil at various depths prior to any application of manure. “The new buffers will take significant value away from farmers and rep-resent a huge taking on the part of the state,” Likkel said. “Again, without science, logic or justifica-

“The bureaucratic overreach of these new regulations is the fight of the decade for local

farmers.”– Jeremy Visser, Sumas dairy farmer

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tion. The soil testing requirement is absurd, presents no real value, and ups the costs and burdens of farming without doing anything positive to protect the environment.”

Blok pointed to the fact that the permit’s entire premise is faulty. “The EPA defines a CAFO (Confined Animal Feeding Operation) as an operation that confines cows and has proven to be a significant polluter. Because Ecology has declared without proof that lagoons pollute they say we are CAFOs and the permit is required,” he said. “But we have the proof we don’t and therefore are not CAFOs. Ecology has no basis for issuing this permit – certainly not by declaring us as CAFOs.”

Appel said the imposition of this re-reg-ulation would defeat its supposed purpose. “This permit ultimately isn’t about protect-ing the environment,” he said. “It’s coming from bureaucratic in-fighting in Olympia and will cause us to lose many of our farms. The Department of Ecology is supposed to protect the environment. Instead this permit would prove very damaging because the farmland we lose will likely be used for other non-regulated farming, and for housing and urban growth – the very things that are mostly causing the water quality problems we have.”

WHATCOM FAMILY FARMERS ASKS THE COMMUNITY FOR HELP

Scott Bedlington, interim president of Whatcom Family Farmers and president of the Ag Water Board, said that the “damaging action” by the Department of Ecology called for unification. “As farmers, we’ve been quiet for too long, not clearly addressing these issues,” Bedlington said. “The community, the media, and our government leaders need to know how these things affect us, and we need the help of those in our community who value the way we farmers take care of the land and

the environment.”Schoneveld leads the group’s fundraising

efforts to fight the new permit. “Many busi-nesses in our community depend on farmers for their business,” he said. “They understand that if farms continue to leave, we’ll reach a critical point where the strong infrastructure we have now to support farmers will go away as well. We are in this together and we need to work closely together to fight a battle like this.” Funds raised to fight the discharge permit will pay for media costs, for the website and social media, and to prepare videos of farmers hurt by the permit, as well as other materials.

“We understand that our state govern-ment may have limited concern for the plight of farmers, even small farmers,” said Gerald Baron, a communications consultant hired by Whatcom Family Farmers, “In fact, we were told by the permit writer that they don’t care how many farmers go out of business because of this.

“But we believe voters in Bellingham, Seattle, and other urban areas do care about locally-grown food and the farmers who grow them. So we have to let them know that this administration is harming farming in this state and what it means for them even if they don’t

live in farm country.” That kind of outreach is expensive, Baron said, “but not as expensive as losing our farms.”

Marty Maberry, a berry farmer on the board, said the re-regulation is foreboding. “What we are doing to get Ecology to see the light of day on this new proposed permit of theirs is very important for our future,” he said. “Our per-spective matters and we have the ability to get the attention of the community and our gov-ernment leaders. Too often with agencies and government leaders, the squeaky wheel gets the grease, and it’s time we did some squeaking.”

“Ecology is taking a guilty-until-proven-innocent approach in these new regulations. That’s not how we

operate in this country.”– Mitch Moorlag, General Manager of Edaleen Dairy in Lynden

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A NUMBER OF WATER ISSUES ON THE TABLE

Other issues about water threaten the future of farming, such as tribal rights.

“We sat down with tribal leaders and listened to their proposals about addressing water issues in the county, particularly in-stream flows in the Nooksack and streams,” Scott Bedlington said. “There is basis for positive dialog and we are committed to addressing concerns and mak-ing changes. Tribal leaders say they agree that farming is important for the environmental health and future of our community. If we can agree on mutual goals, I think we can go a long way to resolving some of these difficult issues.”

Department of Ecology controls water rights in the state, and dealing with DoE has proven particularly challenging for farmers over the last few years. Maberry said, “Farmers were told to apply for water rights and they would work them through. But nothing ever happens, and the basis for granting or not granting rights keeps shifting around.”

One major challenge is “hydraulic continu-ity.” Farmers who received rights after 1985 were granted “interruptible rights” based on the amount of water in the Nooksack and streams. These rights to irrigate are subject to the amount of water in the river, as set by Ecology. A number of farmers had irrigation rights cut off recently due to exceptionally dry conditions and very low stream flows, causing damage

to crops. These farmers would like to transfer their

surface water rights in exchange for groundwa-ter rights, but Ecology is treating groundwater withdrawal as equivalent to surface water with-drawal. “This is not justified by the science,” Maberry said. “Hydrologists know that the connection between ground and surface water varies based on a number of factors. Nor is it required by the courts, as they (DoE) some-times claim. Just because they can say no does not mean they always should.”

Board members agree that if Whatcom Family Farmers is successful in getting the attention of the Department of Ecology on the issue of the discharge permit, it will help in addressing other issues relating to water access. “They need to know that it is not just farmers who are hurt by their inappropriate actions,” Maberry said.

“They need to see that in our communities there are a lot of people who would rather see cows and crops than concrete and cul-de-sacs. They need to see the big picture, and voters in the state need to help them see it.”

For more information about Whatcom Family Farmers and to learn how concerned citizens and voters can get involved, go to www.whatcomfamilyfarmers.org, on Facebook at facebook.com/whatcomfamilyfarmers and on Twitter @whatcomfamfarmers.

“DAIRY FARMERS realize that we are in crises,” said Fred Likkel (left) of the county’s Dairy Federation and a principal with environmental consulting firm N3. He helped form Whatcom Family Dairies. Harold VanBerkum (right) joined the board of the new, expanded version of that group – Whatcom Family Farmers. (Farm photo courtesy of Lou Nicksic Photography; individual photos courtesy of Chris Baron/Baron Visuals)

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InVesTIGaTIVe RePoRTInG: CHaRTeR ReVIeW aMenDMenTs

November ballot becomes more complicated… on purposeCounty Council adds controversial Charter amendments to muddy the waters

Photos courtesy of David OnkelsArticle Compiled by Business Pulse Staff

THE CHARTER REVIEW COMMISSION met in locations all around the county

from January-August, including a session seen here of part of the 15-person com-

mission at the Lummi Indian Business Council (LIBC) government headquarters.

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On October 15 when 2015 election ballots

begin to hit Whatcom County mailboxes, local voters will see one of the most confusing, yet vitally important ballots in recent memory. The confusing part comes by the design of a behind-the-scenes move of a local nonprofit, Re Sources for Sustainable Communities, from a charter review commissioner, and from a Whatcom County Council member, and others.

One of the strategies of the group, according to emails writ-ten by participants in the strategy (obtained through an open-records request), was to “confuse voters.”

One member of the elected bipartisan Whatcom County Charter Review Commission that got caught in political crosshairs, Todd Donovan, wrote to colleagues outside of the commission, “…I think it will really complicate the Republicans’ efforts…and increase the odds of people voting no on the lot.” He was referring to the very amendments passed by the commis-sion he was serving on. Donavan is a political science professor at Western Washington University and running for a Whatcom County Council seat, District 1.

The election ballot will contain the usual array of candidates run-ning for office. If you live in a city, you’ll see your mayoral candidates and city council members and any local issues. In addition, everyone in Whatcom County will have the opportunity to vote on state mea-sures, advisory votes, their choice for County Executive, Sheriff, County Council members, and up or down on funding a new jail, et al.

However, in addition to all the usual, highly-debated races and issues, this year is a special election year. Voters will weigh in on 10 Whatcom County Charter amend-ments placed on the ballot. The Charter is essentially the constitu-tion – the county’s governing docu-ment.

Because of its importance, the Whatcom County Charter can be amended only by the will of the voters, and amendments can appear on the ballot by just three ways:

A duly-elected, 15-person 1. bipartisan Charter Review Commission; A supermajority vote of the 2. County Council, orAn initiative petition bearing 3. the signatures of registered

voters in the county. They must equal in number at least 20 percent of the number of votes cast in the county in the most recent gubernatorial election.

Since Whatcom County adopted the home rule charter in 1978, amendments have only been for-warded to voters from the Charter Review Commission that is elected every 10 years for that specific pur-pose. The commission is required to have an equal number (5) from each of the three Council districts.

The election of the current com-mission took place in November 2014, and the group began their work to review the county Charter in January 2015.

After six months of public hearings, listening to testimony from the community, debating, reviewing, and voting on 21 rec-ommendations, the commission for-warded just eight to the voters for the upcoming ballot. The other 13 were debated and voted down.

The most contentious debate took place over Propositions 1, 2, and 3, which impact the way in which County Council members are elected.

•TheeffectofProposition1,if

BARBARA RYAN (center), flanked by Whatcom County Attorney Dan Gilbert (left) and Ferndale mayoral candidate Jon Mutchler, wrote: “I’m at a loss to see how this proposal (five districts) is better than the current situation….”

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approved by voters this November, would amend Charter Section 2.13 to reflect district-only voting, with one exception. It provides for elec-tion of County Council members by voters residing only within the

council district from which the can-didate was nominated.

The exception: One at-large position which would continue to be selected by voters from the entire county. The Charter Review

Commission passed this proposition 8-6 with one member absent.

According to Charter Review Commissioner Chet Dow, the con-tentiousness of these propositions comes down to pure politics. “Many liberals or progressives see county-wide voting for County Council candidates as a political advan-tage,” he said, “where the higher population and strongly-liberal Bellingham voters have the oppor-tunity to vote for candidates from the rural districts and thus sway the vote in their favor.”

Countywide voting paid dividends in 2014 for politicians self-identified in that liberal/pro-gressive description: Sitting County Council members Ken Mann, a primary player in the group formed to undermine the work of the charter review commission, and Carl Weimer, founder and former employee of Re Sources, didn’t receive the majority vote in their own council districts. If Proposition 1, had been in place back then, Mann and Weimer would not have won re-election.

Many rural-focused voters sup-port the commission’s Proposition 1, which would allow voters in each district to elect their own represen-tative. They argue that many voters in Bellingham don’t understand and are sometimes hostile to the interests of farming and other rural communities and their land, water, and business use.

•Proposition2wouldlimitthe power of the County Council to propose charter amendments to previous charter amendments like Proposition 1. Specifically, Proposition 2 would prohibit the County Council from introducing amendments to Charter amend-ments that have been approved by a two-thirds majority of voters, except with a vote of 7-0.

In 2005 Whatcom County voters passed a similar district-only voting proposition with 67 percent of the vote. The proposition was reversed after the County Council put it on

JOE ELENBAAS has been elected to every Whatcom County Charter Review Commission since its inception – four of them – and he recognized that “never before has the County Council inserted itself into this important process….this was supposed to be a thoughtful, public process.”

KEN BELL (left) AND SCOTT DONOVAN worked next to each other at the review com-mission public meetings. Donovan was working outside of that setting with organizers of a counter-move to the commission’s rejection of a five-district proposal he intro-duced. “I felt naïve,” Bell said upon discovery of the public open-records emails detailing the plans.

InVesTIGaTIVe RePoRTInG: CHaRTeR ReVIeW aMenDMenTs

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the ballot in 2008. •Proposition3wouldprohibit

the County Council from proposing any Charter amendment that per-tains to the method of nominating and electing County Council mem-bers, except with a 7-0 vote.

“The intent of 2 and 3,” Dow said, “is to raise the threshold required for government officials to overturn the will of the supermajor-ity of voters, particularly in cases that impact their own elections.”

•Propositions4-8onthisyear’sballot were discussed, amended, and passed by the Charter Review Commission with votes of 15-0, 12-2, 9-5, 10-3-1, and 11-3. Not a whole lot of fireworks, and a lot of consensus.

“We make recommendations only, not policy,” said Ken Bell, a non-party affiliated elected member on the Charter Review Commission. “It was a thorough and fair process. It wasn’t partisan.”

CONTROVERSIAL 5-2 DISTRICT PLAN INTRODUCED

Charter Review Commissioner Donovan, after working covertly with Re Sources representatives and others, introduced an amend-ment for consideration at one of the commission’s public hearings that proposed a major change in the way Whatcom County elects County Council members. This was the first public look at the five-district plan which would:

•Doawaywiththecurrentsystem of two County Council members being elected from each of three council districts, with one at large member, and

•Changetoasystemofelectingone council member from five each of separate districts, and two mem-bers elected at-large. It’s known as the 5-2 plan – a wholesale overhaul of the way Whatcom County elects representatives. It also included an internal redrawing of the voting districts, which according to the Whatcom County Charter is the responsibility of a bipartisan dis-

BEN ELENBAAS, COMMISSION CHAIR (far right): “It’s obvious…County Council (has) highjacked the process. They just want to confuse the voters.” Seated near Elenbaas are commissioners Joe Elenbaas (center) and Eli Mackiewicz.

InVesTIGaTIVe RePoRTInG: CHaRTeR ReVIeW aMenDMenTs

Public Records E-Mail Participants in 5-2 District Strategy:

Todd DonovanMike EstesMitch FriedmanDan HammillCrina HoyerKen MannJenifer MasonDan McShaneLisa McShaneDean Nielsen (Seattle)Matt PetryniPatrick Stickney

District 1:

Todd DonovanBarbara RyanEli MackiewiczThomas StuenAlie Walker

District 2

Ken BellChet Dow - SecretaryBen Elenbaas - ChairJoe Elenbaas - Vice-ChairCliff Langley

District 3

Yvonne GoldsmithWes KentchRichard MayJon MutchlerEileen Sobjack

2015 Whatcom County Charter Review Commissioners

2015 Whatcom County Council:

Carl Weimer, ChairRud BrowneBarbara BrennerBarry BuchananPete KremenKen MannSatpal Sidhu

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tricting committee appointed every 10 years.

After two months of public hearings, public testimony, lengthy discussion and debate, the proposal was defeated with a bipartisan vote of 4-11.

A plethora of emails obtained by a newly-formed community group, Common Threads Northwest, and reviewed by Business Pulse, revealed that shortly after the Charter Review Commission was elected in November of 2014, a group of local community activ-ists had anticipated the passing of Proposition 1. They began imme-diately strategizing on how to circumvent it. The participants in email exchanges included numerous sitting commissioners and County Council member Ken Mann.

STRATEGY EMAILSCommunity activist Lisa

McShane, acting on behalf of non-profit, heavily-funded Re Sources, wrote to Mann and several others with details of a highly-organized movement to sway voting in the 2015 election to suit their agendas.

In an email dated last March, four months before the charter review commission completed its work, McShane wrote, “We need a smart, effective, funded campaign to block a few angry, loud tea-party supporters from ruining Whatcom County. We’d like to pull all together to do some high level cam-paign planning around strategy and message. There’s not a lot of time to waste here….we’ve got to get busy.”

In April, using his personal email (still public record) rather than gov-ernment email, Councilman Mann wrote, “The more crazy these idiots get, the better. That’s not a scien-tific analysis just my limited faith in ‘the voters’ to realize eventually what a collective cluster---- their proposals are.”

During late afternoon of June 23, 2015, with extremely short public notice (about an hour, therefore not on the agenda that is distributed

publicly and to media a week in advance), and after preparing in pri-vate offices, the Whatcom County Council introduced four ordinances during its regularly-scheduled pub-lic meeting that night.

One of those was the five-dis-trict plan that failed 4-11 with the Charter Review Commission.

“It’s obvious what the County Council has done,” said Ben Elenbaas, chair of the Charter Review Commission who oper-ates a 6th-generation family farm near Lynden. “They’ve hijacked the process. Re Sources couldn’t insert itself into our (charter review) pro-cess, so they went to their friends on the County Council to do it. They just want to confuse the vot-ers.”

For a county ordinance to become valid, it must have a public hearing no sooner than two weeks after its introduction. The public hearing on the June 23 introduc-tions took place on July 7, just after and obscured by the July 4th holiday weekend. The timing was carefully planned, according to the public-records email exchanges.

In the open public discussion, the Council stated that it had not taken this action on its own, but rather on a formal proposal and request from a community petition. Councilman Mann, in his ongoing email exchanges covering several months before this Council action, obviously foresaw the negative backlash; he repeatedly asked if the

proposal could be brought forward by an individual or a group other than Re Sources. Mann even sug-gested that a charter review com-missioner should submit it. It was submitted by former Bellingham Mayor Tim Douglas.

The five-district ordinance passed 6-1, with Pete Kremen voting against. This action was unprecedented, according to Joe Elenbaas, vice chair of the Charter Review Commission who has been duly elected to and has sat on all four review commissions since Whatcom County adopted a home rule charter 37 years ago. “Never before in history has the Whatcom County Council inserted itself into this important process,” Joe Elenbaas said. “This was sup-posed to be a thoughtful, public process, which is why the Free Holders called for the Charter to be reviewed only every 10 years.”

•Twoofthefourordinanceswere passed by the Council on July 7. The five-district voting will appear on the ballot as Proposition 9.

•TheotherCouncilordinancewould require any amendment proposed by either the Council or Charter Review Commission to have a supermajority vote. It will appear on the ballot as Proposition 10.

UNDERCUTTING THE CHARTER REVIEW PROCESS

“The review process exists for a

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reason,” Ben Elenbaas said. “We went through that process, and it worked, and they’ve now subverted and confused it for the voters.”

Commissioner Bell stated, “The five-district plan, now Proposition 9, was hatched to circumvent the district-only proposal.” He wrote that in a power-point presentation for a public debate with County Councilman Rud Browne, continu-ing, “It was hastily thrown together in order to put it on the ballot along with the Charter Review Commission’s amendments.”

Bell said he felt “naïve” when he learned that the colleague seated next to him at public hear-ings held by the Charter Review Commission, Donovan, was involved all along in contriving a counter-proposal. “Conspirators,” Bell continued, “included the Democratic Party, non-profits,

strategists, and legal advice from outside counsel. None of which occurred with others on the charter review commission.”

“The County Council could at any time do this properly and give the proposal a just vetting, but they did it strategically at the last moment. A just vetting was not the goal.”

Another member of the com-mission, Chet Dow, stated that the County Council made a covert attempt to negate the work of the elected Charter Review Commission – one defined by law as nonpartisan, just as the County Council is, and thereby “confuse voters on the ballot.”

Otherwise, why propose an amendment that the commission had voted by a super-majority not to put forward?

Review Commissioner Barbara Ryan, for example, stated in one of the public-records emails:

“I’m at a loss to see how this pro-posal (five districts) is better than the current situation, at least if our goal is to design a plan whereby the County Council can represent the interests of the environmental, pro-gressive community.”

A voice of reason within the vast, months-long exchange of emails, Ryan self-identifies as part of that environmentally-interested progres-sive community; she is a former City Council member and com-munity organizer affiliated with the Whatcom County Democratic Party.

THE END GAMESo it comes down to this: dis-

trict-only voting, and the number and drawing of districts.

Propositions 1, 2, and 3 would implement voting for candidates only by residents of the district that a candidate is nominated in, plus one at-large. And two other things: They would make it difficult for government officials to overturn the will of the voters, and make it dif-ficult for elected officials to change

CHET DOW stated that the County Council made a covert attempt to negate the work of the elected Charter Review Commission that he served on. He labeled the contentiousness "pure poli-tics...many progressives see countywide voting for County Council candidates as a political advantage...(and) sway the vote in their favor."

InVesTIGaTIVe RePoRTInG: CHaRTeR ReVIeW aMenDMenTs

TODD DONOVAN (left), a Western Washington University professor of political science, is running for a County Council seat in District 1. He wrote in an email exchange away from commission business: “I think it will really complicate the Republicans’ efforts…and increase the odds of people voting no on the whole lot.” Also pictured: Richard May.

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voting rules that might impact their reelections.

The 5-district with two at-large candidates (5-2 Plan) would favor the aims of Re Sources and sit-ting County Council members who might run for reelection. The amendment even included their slyly-arranged, drawn proposal for new re-districting, heavily favoring the dominant Bellingham vote.

“It’s Texas-style gerrymander-ing,” said Washington State 42nd District (Whatcom County) Senator Doug Ericksen, who is a resident of rural, unincorporated county and who said he is a close, affected observer of these proceed-ings. “I think it was sneaky.”

Councilman Mann wrote in one of his emails in June leading up the council’s introduction of the amendments, “It’s going to be a tricky operation to get this crafted.”

The kerfuffle over these convo-luted 10 charter amendments on the ballot will continue right up until the last ballot box closes. Re Sources and its allies have mounted a strong campaign for voter turn-out, sending a clear message to vote for Propositions 9 and 10 that the organization instigated.

Opponents have sent their mes-sage that voting on this issue is “as easy as Yes on Propositions 1-2-3, and No on 9 and 10.”

Regardless of the factions and their respective aims, they deter-mine no outcomes. Neither the County Council, nor the Charter Review Commission, nor any spe-cial interest group can change the Whatcom County constitution on their own.

Hence, the one thing that remains firm through all of the political and socio-political maneu-verings is that the end result comes down to the persons checking the boxes on the ballot – the voters.

The looming question: Will the voting public of Whatcom County favor due process, or favor processed misdirection and confusion?

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PERSONALLY SPEAKING…

with

DOUG ERICKSEN

PeRsonallY sPeaKInG: sen. DoUG eRICKsen

After 12 years (six consecutive terms) in Washington’s lower house as

representative to the 42nd district, beginning as an upstart 28-year-old, Republican Doug Ericksen is in his second four-year term since his election to the State Senate in 2010. He serves three committees, chairing Energy, Environment & Communications. The other two: Trade & Economic Development, and Transportation.

He throws Right hooks at Gov. Jay Inslee on all of those fronts. But not just Gov. Inslee. What he per-ceives as a self-serving Left stirs his passion. Ericksen is known for his boldly outspoken, straight talk on issues.

No mincing around, you’ll notice, as he discusses a wide range of political hot buttons over coffee in Ferndale with Managing Editor Mike McKenzie. Things he sees as wrong-doings.

Whatcom County Council gerrymandering. Sierra Club’s fund-raising social agenda. Anti-oil and anti-energy protestors. “We do energy better than anybody else in the world,” he said of his home state. “We should be bragging about it.”

Ericksen’s district encompasses the city he grew up in, Bellingham, and the unincorporated county where his family resides between Ferndale and Lynden. And he’s fierce about nurturing its bounty and beauty.

He went off to the Ivy League and studied govern-ment, and so we launch the interview with the logical question, “Did you foresee a long political career after graduation?”

“Oh, no.”

By Mike McKenzie, Managing EditorPhoto by

(Photo courtesy of Doug Ericksen staff)

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WHY A GOVERNMENT MAJOR?No math involved. Government

was kind of the practical application of history. I was interested in that perspective.

Back in school I was thinking I was probably going to go into busi-ness, or law school. I spent a year in Taiwan teaching English with my wife, and decided to get a degree in environmental policy.

GREAT OUTDOORS BECKONEDI did a lot of traveling and out-

door activities. I drove around in a 1972 orange VW camper bus. I had to sell it when I became a Republican, and bought myself a nice Lincoln Town Car.

WHY LEGISLATURE?While getting my master’s

degree, I took off one quarter and worked as a session aide for Senator Ann Anderson. She offered me to help her campaign for lieutenant governor. Unfortunately, we came up short in 1996 by two percentage points.

First, I went to work for the Senate Republican Caucus for a short session, then went to Fish & Wildlife for a cup of coffee in 1998. I started running for office right after that. After being around it, seeing the people who were doing it, I thought I could do this. I was 28 years old when I first ran for office in the House.

We won the first election in 1998 by 109 votes, shocked a lot of people. I was surprised to win, and I’m surprised I’m still there.

WHY REPUBLICAN?When I first went down to

Olympia, I contacted two offices: One was Dave Quall, a Democrat in the House. And the other was Ann Anderson, a Republican in the Senate. The Senate gets session aides, and House members don’t. So I went to work for Ann.

After being around it for a while, my core philosophy tended to be

more conservative, like our middle-class household values. And the No. 1 indicator of the political prefer-ence of a child is the political pref-erence of the parents.

COLLEGE INFLUENCES, TOOMy time at Western was enlight-

ening. You go in there a little naïve about the process. You find out that some of the people working in the environmental world are not necessarily about the environment, but that they have another agenda that’s more about control, and an anti-capitalism, anti-American way of life, and that also drove me the other direction.

SETTING THE STANDARDOur industry groups here in

Whatcom County are the world leaders in environmental protection, and we should be proud of that.

As chair of the Senate Energy and Environment Committee, I’ll have people come to a committee meeting and say, “The environmen-talists don’t like this.” And I say, “Well, I’m an environmentalist, and I like this bill….”

ANTI-ESTABLISHMENT TRENDWho gets to determine who can

call themselves an environmentalist and who doesn’t? This activity has turned into a business and a social movement, rather than the best way to clean up the environment and to balance jobs and environment.

The Sierra Club and all those major environmentalist groups are more about raising funds…and an anti-capitalist movement more than

an environmental movement.

FINDING BALANCEThe tricky part is finding bal-

ance in working with regulators. You try to move forward on what makes sense, what’s practical, and achievable – instead of an antago-nistic approach of, “We’ll make it impossible for you to produce the product,” rather than, “Yes, let’s produce it the best we possibly can, and continue evolving, continue doing it better.” Rather than driving people out of business.

DESTROY-INDUSTRY MENTALITY

You see people protesting oil trains, or protesting any type of natural gas electricity generation, and trying to make it impossible to operate our society. They know what they’re doing and their goal is to destroy industry, and unfortu-nately what they’re doing has found a real foothold.

MAINSTREAM MESSAGEThis anti-capitalist, anti-Amer-

ica wing has become mainstream in many Democratic audiences throughout America. They keep pointing at the ones who want to do harm and pollute, and that’s a small fringe and in no way reflects the goals of the Republican Party or people in business.

INFILTRATING OLYMPIA(We’re experiencing) a takeover

by a radical, anti-capitalism fac-tion in the Democratic Party in Olympia. They use the power of

“Who gets to determine who can call themselves an environmentalist and who doesn’t? This activity has

turned into a business and a social movement, rather than the best way to clean up the environment and to

balance jobs and environment.”

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language to try to paint an industry like oil, or nuclear, or berry farmers as evil polluters.

WORLD ENERGY LEADEREnergy should be a job creator

for us. If you want to build with a low carbon footprint, build it in Washington.

Instead, we’re going down that path of Gov. (Jay) Inslee attempt-ing to raise energy prices and drive manufacturing out of Washington state, which has no worldwide

environmental benefit, but a very significant economic impact here at home that is not positive.

SEEKING COMPROMISEWhen I paint broad strokes

about the takeover of the Democratic Party by radical fringe elements, there are defi-nitely Democrats in Olympia in the Senate and the House who are not. We have in the Senate a Majority Coalition Caucus.

We’ve invited Democrats to

participate as chairs and co-chairs, so there’s definitely a way to do it together. But it’s very hard right now. In my conversations with busi-ness leaders I feel like I’m reading a chapter out of Atlas Shrugged, given the incredible frustration that job creators feel.

BREAKING POINTThey’re not ready to completely

give up, but they’re getting close to a breaking point. They say, “If you’re going to keep doing this to me, we’re just going to close up. We’re going to automate. We’ll move our operations overseas. You can import the product from China instead of building it here in Whatcom County.”

A lot of the fringe element that has become mainstream doesn’t rec-ognize that. They have this vision of everybody bicycling from their hemp hut to hemp hut to drink green tea and read Noam Chomsky.

OIL AS EVILThe environmental industrial

complex has become masters of creating venom, and using the mainstream media to build a fol-lowing of their narrative. It’s very disappointing the way Gov. Inslee talks about the oil industry, which powers our economy, creates hun-dreds of thousands of jobs, and is

SEN. ERICKSEN enjoyed scanning over a document after some lunchtime halibut-and-chips at a grill on the Bellingham waterfront that gets his attention as chair of the Energy, Environment, and Communications Committee of the Washington State Senate. (Photo by Mike McKenzie)

PeRsonallY sPeaKInG: sen. DoUG eRICKsen

“…I feel like I’m reading a chapter out of Atlas Shrugged, given the incredible frustration that job creators feel…. A lot of the fringe element that has become mainstream (has) this vision of everybody bicycling from hemp hut to hemp hut to drink green tea and read Noam Chomsky novels.”

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the biggest tax-paying business in the state. He vilifies them as evil people. That’s just wrong.

DIVISIVENESS, D.C.-STYLEWhat we’re seeing right now is

Washington D.C.-style divisive-ness coming into Olympia, getting worse and worse. It doesn’t help us improve our economy, doesn’t help us get cleaner air or cleaner water, and it simply drives a wedge in society.

NOT ALL GLOOM, DOOMPeople think it’s all gloom and

doom and grim and terrible down in Olympia. Most of the time we’re working together to try to get things accomplished. For example, this last year we got crude-by-rail legislation to give greater safeguards and protections on oil-by-rail trains coming from the Midwest to our refineries here.

ALL LIBERALS AREN’T BADAnd I don’t want to disparage all

liberals. Many have great ideas on how to do things better. You have to find compromise in the process. Many of us work well together (across party lines) in Olympia.

WATER ISSUE LOOMSThe most important issue we’re

going to face in the foreseeable future in Whatcom County is water rights. Agriculture is one of the most important industries we have, the heart and soul – and if you lose agriculture, you become just another place.

The path we’re going down is going to eliminate our farmers in the county. It’s interesting, because people who scream the loudest against growth, who say they want to preserve ag land, tend to be peo-ple who are pushing a water policy that would eliminate farmers from the ag land.

TREATY RIGHTSIt’s complicated because we have

to deal with treaty rights. One of

the treaty tribe government’s posi-tion is that all the water belongs to them. Until the federal government gives it all to them they will not agree to any compromises on water rights here in Whatcom County.

That’s not a healthy situation for moving forward. It’s unfortunate.

COUNTY GOVERNMENTUnfortunately the current

County Council doesn’t have

many who are going to listen to a more conservative viewpoint. Our agricultural community is not well represented. As Gen. Donald Rumsfield famously said, “You go to war with the Army you have, not the Army you wish you had.”

KEEP MOVING FORWARDYou have to work with whoever

is in office. Republicans tend to be more business-oriented, who

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generally can support capitalism and people making a profit. If you’re a company trying to make a profit, you can’t take eight years off because you have a Democrat president, or 30 years like now here in Washington where you have Democrat governors.

Democrats are supported by labor unions and other groups that can survive during a Republican-controlled governing body by doing nothing. If you can skim dues off

of your employees to pay for your political activities, they don’t have the same pressure to make a profit and to work with whoever’s in power. You can say no on every-thing and play hardball all the way through.

BIG-BIz CONTROLLED?The business community feels a

need to be more bipartisan, because they have to make a profit this quarter and hope the next elec-

tion turns out better. I laugh when Democrats talk about Republicans being controlled by big business; if you look at campaign contributions you can easily see that is completely not true.

‘SECOND PAYCHECK’In Olympia I tell how we’re

one of the Top 7 counties to live in for environmentally quality of life. We’ve been able to accomplish that with two oil refineries and an aluminum smelter, enough gas-powered turbines to power 500,000 homes, a vibrant berry and dairy industry, a timber industry, and a fishing community.

We’re doing it right. You can have major industries all coincide.

TRAINS CONTROVERSIALTrains will become the biggest

issue about a Gateway Pacific-type terminal because that’s the most visible aspect of the industry. I’m not saying GPT should or shouldn’t get built based on that reason. But we are going to have trains coming through, people aren’t going to stop them.

The argument the protesters make is exactly why I would have the Interstate Commerce Clause. We’ve said that trains get special treatment because we can’t allow every liberal group to stop train traffic and stop the wheels of prog-ress in America. It’s a tough issue; I understand it, I totally get what people are talking about.

POLITICIzEDBut it’s become more of a politi-

cal issue, and nobody ever talks about the coal trains going through here to Canada regularly now. And, before GPT became an issue, nobody was talking about all the hazardous chemicals that are cur-rently being shipped.

We should pass legislation that works, that keeps our public safe. That’s why we passed rail legislation this year, and I said that my goal was to do it safely and do it right.

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PeRsonallY sPeaKInG: sen. DoUG eRICKsen

The Democrat fringe’s goal was to shut it down. Shut down rail, shut down shale gas that is powering our economic recovery right now.

It’s disturbing to people who have to work and make money for a living.

CHANGING THE RULES

There’s nothing in America that isn’t regulated. And it’s never dereg-ulated. Always re-regulated.

But we’re also a country of rules, and one of the most disturb-ing things we saw, specific to that GPT facility, was when Jay Inslee changed the rules of the envi-ronmental impact statement. He changed it to say that we now will try to measure the end use of the product as part of the permitting process here in Washington state.

You can’t find anywhere in stat-utes that gives him the authority to do that – he did that executively – and it’s not a broad new rule, it’s on a case-by-case basis: If you’re an export facility for coal, we’re going to do this, but if you’re a Boeing company we’re not going to do it. Even though the biggest commer-cial airliners produce a lot more carbon every year than the people of Washington do.

DICTATOR-LIKEHow do you pick and choose

which industries you like and don’t like? Now that’s common to dic-tatorships in South America, but that’s not how you run a civilized country where businesses need to have certainty in the regulatory process….where the rules apply to everyone, and the governor cannot pick favorites and apply a different

set of rules to an industry he or she might not like, over ones that they do like. Interesting politics.

MENTALITY OF FAVORSThat’s the mentality that’s out

there….special treatment from the government. That’s very disturb-ing, that you might give special

treatment to groups that you think might be friends or buddies. Or supporters?

CHARTER REVIEW CONTROVERSY

Unfortunately the current Whatcom County Council doesn’t have many who are going to listen to a more conservative viewpoint. Our agricultural community is not well represented. County Council clearly doesn’t respect the Charter Review Commission process.

For them to go and gerrymander district lines themselves and send them out to the public for a vote like that, I think it violates state law. It’s Texas-style gerrymander-ing they’re trying to do with county council districts.

CITY CONTROL?We have a problem right now

with the way they’re setting up for the City of Bellingham to have too much control over what happens in the rural parts of the county. It comes down to voter turnout. The Bellingham liberal political orga-nization is very good at using the politics of demonization and evil, trying to paint opponents as evil to get a certain base of voters to show up.

If more conservative folks who would like to protect our rural life-

style and want input and represen-tation, they can show up and vote. That’s absolutely what it comes down to.

CANDIDATES MUST PRODUCEBut our candidates on the con-

servative side also have to give peo-ple a reason to show up, and it can’t just be more of the same. And once you get elected, you have to deliver.

Some get elected on a promise to lower taxes, and they raise taxes. Some get elected on the promise of smaller government, and then they grow government. That demoralizes a lot of conservative voters who say, “Why bother showing up to vote?”

DISTRICT-ONLY PREMISEIf you went to five districts

drawn up reasonably by a nonpar-tisan commission and just have five council members, that would be a process you could live with. I support the three districts we have because they were drawn up in the proper process, and the districts should vote for their own county council members and not anybody at large.

INSINCERE COUNCIL MOVEThis is why the County Council

is so insincere, because if you’re going to be elected through Texas-style redistricting to benefit your-self, that violates state law. Three districts work well right now, five could work in the future, and five is plenty compared to seven.

CULTURALLY UNIQUEBetween the university, the com-

munity college, the tech college, the berry industry, the timber industry, the fishing industry, the oil refin-eries, the aluminum smelter, our interaction with Canadians at five international border crossings…we are culturally a unique place, very rare. That’s why it’s such a wonder-ful place to live and represent.

“We do energy better than anywhere else in the world. We should be bragging about it. It should be a job creator for us. If you want to build with a low carbon footprint, build it in Washington.”

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SEN. DOUG ERICKSEN and his daughters, Elsa, 15 (left) and Addi, 12, enjoy a day at the boathouse. (Photo courtesy of the Ericksen family)

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EDITOR’S NOTE: In his own words, our Personally Speaking guest describes growing up ordinarily on South Hill in Bellingham, the son (one of three) of a preacherman. After wandering afar to college (Cornell University), to Alaska, to Taiwan, and to the woods in a ’72 VW bus, he settled into a career in state politics with a passion for conservative values, transparent government, and environ-mental stewardship.

I grew up on 14th Street in what used to be the parsonage, and my parents bought it in the 1970s for about $26,000. I had what was a very typical upbringing back then. My mom didn’t work. We never locked the house door. Very classic Bellingham.

That’s the kind of environment I grew up in. Not a farming commu-nity like where we live in now. Back then it was a long-distance phone call and a long road trip to Ferndale from Sehome. We barely ever got out to Lynden.

My father (Leonard Ericksen) was pastor at Central Lutheran Church for 35 years (‘til 2001), hav-ing come here from the first church my parents served in Montana. My brothers were born there. I graduat-ed from Sehome High School, went to Cornell University, and eventu-ally went to Western Washington to get a master’s in environmental studies.

AND NOW?About 12 years ago our fam-

ily moved out to a small house

we built. Building is one of those things I do when I’m not legislat-ing. I’ve been the general contrac-tor on both houses we’ve lived in, doing as much work as I could do myself—things that wouldn’t burn it down or f lood it, or things that were easily replaceable later on.

I worked on a large house on our farm about 8 years ago and we moved into that. My wife, Tasha, is a schoolteacher. We have two

daughters, Elsa, 15, and Addi, 12. My parents now spend part-time in the smaller house. We have a little compound out there.

RURAL AND RUGGEDI describe our location as well-

and-septic, out in unincorporated Whatcom County, outside the urban growth area, in the brush….next to a former horse pasture that became a polo field, and now is a rugby field where they have tourna-ments.

HAVE YOU PLAYED POLO?No. I can’t ride a horse.

YOUR BOYHOOD WANNABE?To play major league baseball.

(Laugh.)

AND LATER?I worked in the tourist industry

Alaska, and was offered an oppor-tunity to manage a park operation. Probably the biggest mistake I ever made: I didn’t take that offer. But they eventually went bankrupt, so everything happens for a reason.

Thought about law school at one time. But I loved the outdoors. So I went to Western starry-eyed,

wanting to make the air and water cleaner….but, it turned into more of an economic social justice program than an environmental program.

YOUR FUTURE: GOVERNOR?(Laugh) I’d enjoy the state senate

for a long time. It’s a lifestyle choice for my wife and me, able to do a lot of things as a family with the kids.

We’re not getting rich. But for a schoolteacher and a part-time state senator, it’s a lot of fun, and it’s great to live in Whatcom County with the great people in the 42nd District.

A place where good ideas come from. A unique blend of people.

State Sen. Doug Ericksen grew up in conservative values, lifestyle of a pastor’s family

“Whatcom County….a place where good ideas come from. A unique blend of people.”

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‘GLOBAL ECONOMIC UPDATE’ NOV. 19 FEATURES ECONOMIST TIM QUINLAN

The WBA’s annual eco-nomic forecast breakfast in the Event Center at Silver Reef this winter presents a vice-president and economist with 13 years at

Wells Fargo Securities based out of Charlotte, N.C., Tim Quinlan.

He specializes in analyses of the macro U.S. economy and on major foreign markets. Domestically, he covers industrial production, manu-facturing, and business investment spending. His international efforts concentrate on Japan, Canada, Korea, and Australia. Quinlan’s work has been published in aca-demic economic journals, and he regularly appears in The Wall Street Journal, the New York Times and USA Today and on National Public Radio.

VSH ON TWO ‘BEST’ LISTS

VSH CPAs in Bellingham’s Barkley Village recently was named one of the 2015 Accounting Today’s Best 100 Accounting Firms to Work For in the U.S. Criteria include benefiting the industry's economy, workforce and businesses, with evaluation of workplace poli-cies, practices, philosophy, systems, and demographics, and an employee survey.

The Puget Sound Business Journal named VSH among the state’s top workplaces in the 10-49 employee group for the second

year in a row. No other Whatcom County business made the list. VSH Partner Kathy Herndon said, “Our goal is always to pro-vide incredible service, and we are unable to do that without the tal-ented staff that we employ. We’re glad that after nearly 20 years in business we are still able to provide a positive and healthy workplace for our staff.”

UMPQUA BANK LAUNCHES ‘MADE TO GROW’ MONEY TALK

Spurring a national conversa-tion about money called “Made to Grow,” Umpqua Bank released an original short film, “The Seed + The Moon.” The bank group, consisting of 400 western-state stores, including Bellingham, aims to transform people’s relationship with their finances from a source of stress to a positive tool. A pod-cast on iTunes, “Open Account,” also is part of the initiative to help customers rethink their relationship with money and change the way they view banking.

SPITzER CERTIFIED AT WADDELL & REED

Cassandra Spitzer, an advi-sor with Waddell & Reed, has been authorized by the Certified Financial Planner Board of Standards (CFP Board) to use the CERTIFIED FINANCIAL PLANNER™ and CFP® certifica-tion marks in accordance with CFP Board certification and renewal requirements.

PEACEHEALTH NEWSPRESIDENT/CEO NAMED, AND zENDER PROMOTED

ELIZABETH (LIZ) DUNNE will be responsible for all operations

in the $2 billion, nonprofit health-care system com-prises 10 hospitals, an 800-member multi-specialty group practice, and a compre-hensive labora-tory. Dunne moves

from a community CEO posi-tion at Providence Health & Services South Bay, Calif., Region. Previously, she held executive posi-tions with City of Hope in Duarte, Calif., and Memorial Health Services in Fountain Valley, Calif., following 10 years in the U.S. Air Force on active duty and 10 years in the Air Force Reserve, retiring as a lieutenant colonel. She holds a mas-ter’s degree in business and com-puter resource management from Webster University, St. Louis, Mo.

Dunne will begin as president/CEO at PeaceHealth starting Nov. 1.

DALE ZENDER became president of Hospital Services, Northwest. Zender is exclu-sively responsible for all hospital operations at these PeaceHealth medical cen-

ters in Northwest Washington: PeaceHealth St. Joseph, PeaceHealth United General in Sedro-Woolley and PeaceHealth Peace Island in Friday Harbor on San Juan Island. He is also respon-sible for PeaceHealth Ketchikan Medical Center in Ketchikan, Alaska. Previously, Zender served as chief administrative officer for St. Joseph Medical Center; he has worked for PeaceHealth 30 years.

Liz Dunne, PeaceHealth

Dale Zender, PeaceHealth

Tim Quinlan

Whatcom Business Alliance

Fostering Business Success and Community ProsperityMember News

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1ST NURSE RESIDENCY PROGRAM IN THE STATE

In collaboration with the University HealthSystem Consortium and the American Association of Colleges of Nursing, St. Joseph Health Center has launched the nationally-accredited UHC/AACN Nurse Residency Program™. It is the only accredited Registered Nurse (RN) residency program in the state, and jump-started with 240 applicants from all over the United States for just 16-18 RN residents available. This pro-gram is designed to support newly-graduated nurses during their first year as they transition from school into professional clinical practice.

WECU MAKES ‘HEALTHIEST’ LIST

DepositAccounts released its 2015 Top 200 Healthiest Credit Unions in America, and Whatcom Educational Credit Union was named for the second straight year. Just 66 credit unions repeated out of 6,655 total federally insured credit unions. WECU stood out in all of the primary evaluation categories, including Texas Ratio, Deposit Growth, and Capitalization, according to spokesperson Patrick Russo at WECU in Bellingham.

BANNER BANK’S LARSEN NAMED TO STATE BOARD

Banner Bank announced the appointment of Senior VP and Mortgage Banking Director Ken Larsen to the Washington State Housing Finance Commission (WSHFC). Gov.

Jay Inslee named Larsen to serve through June 2019.

The WSHFC is a volunteer board dedicated to increasing hous-ing access and affordability for the

people of Washington seeking to purchase a home, and to access to bond and tax credit financing with developers of multifamily and non-profit housing.

PHILLIPS 66’S $166K BOOSTS PUBLIC SAFETY

Five Whatcom County nonprofit organizations shared in Phillips 66’s grants supporting a plan to imple-ment four public safety projects. “Safety is one of our core values at Phillips 66,” said Ferndale Refinery Manager Rich Harbison.

The contributions: $25,000 to the Boys & Girls Clubs of Whatcom County; $41,000 to United Way of Whatcom County, and $50,000 each to the Northwest Straits Foundation and the Whatcom Community Foundation.

The projects: security systems at B&GC clubhouses; an all-hazards broadcast (AHAB) warning sys-tem in Birch Bay by Whatcom Community Foundation partner-ing with the Whatcom County Sheriff ’s Division of Emergency Management; Northwest Straits Foundation will fund its Derelict Fishing Gear Program; United Way of Whatcom County will use funds from Phillips 66 for programs to reduce and prevent child and spou-sal abuse, improve access to medical care, and decrease homelessness.

The principals at the recipi-ent organizations are CEO Heather Graham at B&GCWC; Kent Catlin, Deputy Director for Whatcom County Division of Emergency; Interim Director Joan Drinkwin.at NW Straits Foundation, and local United Way CEO Peter Theisen.

SATURNA SPONSORING THEATER SEASON

The Mount Baker Theatre announced that Saturna Capital is sponsoring the 2015-2016 season underway, featuring 28 shows. Saturna President/Director Jane Carten said, “The theatre ignites the imagination of audiences of all

ages…we are proud to support such a historic landmark and cultural anchor in the heart of downtown Bellingham.” Carten, who serves on the WBA board, is also on the theatre’s board, Saturna Capital has sponsored Mt. Baker Theatre more than 25 years.

WALLACE RISES TO PRESIDENT OF STATE ASSN

KEITH WALLACE was sworn in recently as president-elect of the Washington Association of Health Underwriters (WAHU) for a one-year term

through July 2016. Wallace is a health-care reform broker who is a principal of Wallace Rice Benefits based in Bellingham. He has served WAHU’s Northwest Chapter on various board and committee posi-tions and is chapter president. He has worked in the insurance indus-try for more than 25 years.

KINNEY COMPANIES BUY KWKLY

The Ben Kinney family of com-panies that includes Big Fresh and Tech Help, plus Keller Williams Real Estate franchises, recently completed acquisition of Kwkly® from Zillow Group. It was Zillow’s second transfer to Kinney. Kwkly is a text-to-lead service that helps homebuyers connect with real estate agents, enables agents to leverage the explosive growth of mobile in real estate and related industries. Kinney will appear as a keynote speaker at the WBA/Ferndale Chamber of Commerce NW Business & Cross-Border Expo on Oct. 28.

Ken Larsen, Banner Bank

Keith Wallace, WAHU

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Environmental stewardship in

our dairy farming is as important to my family as healthy cows and wholesome milk. Taking good care of the land and water where we live and work is a significant part of who we are as a dairy family.

In Whatcom County, a healthy economy also ranks as very impor-tant to our family and our farm. That’s why I support the Gateway Pacific Terminal project: It will cre-ate family-wage jobs to bolster our local economy, and the terminal will be developed without harming the environment that is so vital to all of us who live here.

As a farmer and as president of the Whatcom County Farm Bureau, I am reminded daily of the social and economic interests of farmers and ranchers across the region. We Farm Bureau members

recognize the high value of creat-ing a stronger economic climate for the food producers like us. Simply put, we need jobs that enhance trade opportunities for agriculture in Whatcom County. And, we need family-wage jobs that provide career opportunities.

GPT will provide those jobs at a time when other industries cannot, or will not, in Whatcom County.

Businesses in the technol-ogy and aerospace sectors across Washington state are in an eco-nomic boon season, for which we can be thankful. Seattle, Bellevue, and Tacoma enjoy a healthy rebound in high-paying, available jobs, and a lift in real-estate values. Unfortunately, Whatcom County has not experienced the same levels of economic recovery as those urban areas.

Delaying growth of export facilities like GPT will further slow Whatcom County’s recovery. I have heard from families across the county who worry that multi-gener-ational businesses soon will become a thing of the past. Progress slowed

by over-regulation may cause our younger workers to seek job oppor-tunities elsewhere, where jobs are plentiful.

Is this the economic legacy we

want to leave to our children and grandchildren?

Our dairy, Veen Huizen Farms, and others in the area work closely with many government agencies to sustain healthy air, water, and soils. We all realize that the community needs some measure of state and federal requirements to protect

GUesT ColUMn: aGRICUlTURe

Debbie VanderVeen | Board Member Whatcom County Farm Bureau

Debbie VanderVeen serves as a board member and president of the Whatcom County farm bureau. Debbie and her husband, Jason, own and operate Veen Huizen farms llC, a dairy and crop farm in everson. Veen Huizen farms participates in the lynden Chamber of Commerce.

Expansion nurtures the vitality of Whatcom business without compromising environment

Progress slowed by over-regulation may cause

our younger workers to seek job opportunities elsewhere, where jobs are plentiful. Is this the

economic legacy we want to leave to our children

and grandchildren?

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Page 91: Business Pulse Magazine: Fall 2015

the environment.However, overly burdensome

regulation by government entities can impede a healthy business, and cause future growth and investment to slow…or to stop entirely.

The environmental plans for the Gateway Pacific Terminal include responsible designs that meet or exceed the state’s strict standards. Examples include fully-enclosed conveyors, wharf materials con-structed to minimize water shad-ing and provide protection for the essential herring spawning habitat.

GPT also has addressed com-munity concerns of possible dust around loading areas by including rigorous preventive measures, such as below-deck transfers and state-of-the-art dust suppression systems.

I believe projects such as the pro-posed terminal expansions represent examples of responsible growth with environmental stewardship built into the business plans. GPT will provide our region with a vital trade gateway, and not just for coal. Investment from Wyoming and Montana low-sulphur coal provides the opportunity, but Washington agriculture and other exporting businesses across the state will ben-efit as well, creating a more pros-perous future for our families.

Speaking from the viewpoint of a long-time business owner and active community member, I believe we must nurture healthy infrastruc-ture for trade and exports to thrive. We can accomplish that alongside environmental responsibility, and secure the time-honored values of Whatcom County families while providing jobs and future invest-ment for our state.

Agricultural, business, and trade groups across Whatcom County support the private investment, local jobs, and increased revenues for schools and public safety provided through expansion of the proposed terminals. You can view more facts and information about economic opportunities by visiting www.createnwjobs.com.

GUesT ColUMn: aGRICUlTURe

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WHaTCoMbUsInessallIanCe.CoM | 91

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A drum circle is not a solution. Neither is a

rainbow-powered unicorn factory. Those, however, seem to be the options being offered by the environmental left when it comes to preventing catastrophic wildfire.

Some policies are simply sym-bolic, offering no benefit. Other proposals are fantastic in scope, requiring massive government funding that supporters know will never materialize.

This summer’s dramatic forest fires are a case in point. During his tour of the areas hit by the fire, Gov. Jay Inslee made a pitch for cli-mate action, saying climate change represents a “clear and present dan-ger” to Washington forests.

If we did everything the

Governor wanted on climate change, however, the impact wouldn’t be felt for at least 100 years. That’s like worrying you only

have 200 miles of gas as you drive with a f lat tire. Such abstract pro-

posals betray any seriousness that about addressing catastrophic forest fires.

He’s not the only one offering unworkable policies for our forests.

Mitch Friedman of Conservation Northwest has his own plan to address unhealthy forests: “…A for-est restoration Marshall Plan.”

Vast swathes of forest are fire-prone and in desperate need of thinning to restore them to health and a state of useful wildlife habi-tat. Last year’s forest health report for Washington notes that about 2.7 million acres are in need of some kind of treatment. Restoration, it stated, involves “…a mechanical treatment to remove the excess tree stems, some sort of prescribed burn to maintain proper stand density once it has been established through mechanical means, and then time.”

Removing unhealthy trees facili-tates others to grow, providing the light, water, and nutrients necessary

GUesT ColUMn: fRee-MaRKeT enVIRonMenTalIsM

Todd Myers | Environmental Director Washington Policy Center

The Washington Policy Center is an independent, non-partisan think tank promoting sound public policy based on free-market solutions. Todd Myers is one of the nation’s leading experts on free-market environmental policy and is the author of the 2011 landmark book Eco-Fads: How the Rise of Trendy Environmentalism is Harming the Environment. His in-depth research on the failure of the state’s 2005 “green” building mandate receives national attention. He recently became a contributor to The Wall Street Journal.

Unworkable policies leave our forests prone to catastrophic wildfire

Governor in fantasy-land, Conservation NW can’t/won’t fund its own ideas; good business would glean and clean,

and sustain millions of acres

Successfully restored….salmon habitat in

forests (came from) sustainable timber

harvests that generated revenue Business, not government, provided the funding needed for environmental cleanup.

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to become healthy forest habitat.The problem is that thin-

ning these forests is expensive – the wood is of low value and doesn’t cover the cost of the work. Friedman’s “restoration Marshall Plan” would involve huge sums of money to thin those forests. There are, however, a couple of problems.

First, Friedman is a longtime opponent of forest roads. Treating 2.7 million acres would involve new roads. When asked if he would be

willing to build new roads, he said no.

Second, treating 2.7 million acres would involve huge sums of money – money that has not been provided either by the federal or state gov-ernment. When I asked, “Where will we get the money?” Friedman refused to answer, saying, “This isn’t a great use of my time.”

Indeed, finding the funding to achieve this hasn’t been a great use of his time for over a decade. Rather than pushing for increased funding for forest health, he and other greens have been vocal advo-cates of letting fires burn.

He and Conservation Northwest have repeatedly sued to stop harvest and replanting of forests hit by fire.

Saying you support a “Marshall Plan” for forests sounds grand until you are forced to acknowledge that you don’t know how to fund it, and that you don’t actually support implementing it.

There is a funding model that

successfully restored hundreds of miles of salmon habitat in for-ests. While federal forests wait for funding to remove fish blockages, private and state forestland have successfully removed almost all blockages. The reason is simple – sustainable timber harvests gener-ated revenue that was used, in part, to repair old culverts and remove forest roads that harmed salmon habitat.

Business, not government, pro-

vided the funding needed for envi-ronmental cleanup.

The same can occur with the millions of acres in need of treat-ment. And while the environmental community blocks timber harvests that could fund forest cleanup and replanting, they leave forests vul-nerable to the massive wildfires we’ve seen the last two years.

It is time for a serious approach. Our forests deserve better than fan-tasy solutions.

GUesT ColUMn: fRee-MaRKeT enVIRonMenTalIsM

While the environmental community blocks timber

harvests that could fund forest cleanup and

replanting, they leave forests vulnerable to the massive wildfires we’ve seen the last two years.

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WHaTCoMbUsInessallIanCe.CoM | 93

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City Council members in Bellingham are

debating whether to follow in the footsteps of cities like Seattle and Tacoma and pass a law to force employers to provide workers with paid sick leave.

Proponents argue that every worker deserves the benefit of paid sick leave. They also make the puz-zling claim that requiring employer-funded paid sick leave would not be a financial burden to employers, and would actually help their bot-tom line.

On the other hand, some advo-cates make the more intellectually honest argument that while a paid sick leave mandate would cost busi-nesses more, the "societal benefit" outweighs the expense.

Logic dictates if a one-size-fits-all paid sick leave mandate

would really help an employer’s bottom line, then businesses would voluntarily offer such a benefit. Employers are motivated inherently to do what is best for their business in order to maximize profits. This logic explains why many employers already voluntarily offer paid sick leave, without a law forcing them to do so.

Offering a good benefits pack-age, such as paid sick leave, helps a business attract new employees and boosts the moral of existing employees, hence reducing turnover and the high costs associated with hiring and retraining new workers.

The irony of requiring every employer to provide paid sick leave is that turnover becomes a moot point; that benefit is no longer an incentive for an employee to remain with one employer over another. Workers receive the mandated ben-efit wherever they work.

Simply put, offering paid sick leave is beneficial for businesses that can afford it. That is why many

already do it; it works for their par-ticular business model.

But other employers, particularly

small business owners who operate on razor-thin profit margins, simply cannot afford to absorb the extra

GUesT ColUMn: laboR MaRKeT

The unseen costs of forcing employers to provide paid sick leave

Erin Shannon | Small Business Director Washington Policy Center

erin shannon became director of the Washington Policy Center for small business in January 2012. she has an extensive background in small business issues and public affairs. The Center improves the state’s small business climate by working with owners and policymakers toward positives solutions.

Washington has one of the highest small

business failure rates in the nation….government

regulations are the primary culprit behind

the failure rates….(like) when government forces a one-size-fits-all mandate like paid sick

leave on employers who cannot afford it.

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cost of doing business. And con-trary to proponents’ argument that paid sick leave is somehow cost-free, the reality is much different. A paid sick leave mandate forces employers to pay dual wages:

The worker who has used a paid leave day gets paid, and another worker must be paid to fill in for the absentee.

Alternatively, the employer could let the work of the employee on leave go unfinished and sacrifice service, productivity, and sales (while still paying the absent work-er’s salary). Either way, higher costs and greater inefficiency are forced on the employer. These are costs and inefficiencies that many small businesses cannot afford.

So small businesses are forced to find ways and make difficult deci-sions to offset the increased cost. Some business owners increase prices, or they reduce the hours of their workers. Others may reduce or eliminate other non-mandated ben-efits that workers may find valuable.

And then there are the unquan-tifiable costs of unrealized growth and never-created jobs because existing businesses cannot afford the extra labor cost, or because would-be entrepreneurs decide against starting a new business.

One-size-fits-all mandates like paid sick leave remove much-needed flexibility for employers and work-ers, especially those in small busi-nesses.

Government mandates such as paid sick leave have a dispropor-tionate impact on small businesses. According to the Bureau of Labor Statistics, 80 percent of large busi-nesses already provide paid sick leave. In comparison, 52 percent of small businesses (those with less than 50 employees) provide that benefit.

In Bellingham, reports say that around 80 percent of businesses are classified small, employing fewer than 50 workers, and over 60 per-cent employ less than 10.

Why the huge gap between the

number of large businesses that provide paid sick leave compared to small businesses? The answer is simple—most small businesses do not have the same profit margins as large businesses and cannot afford a paid sick leave mandate.

[EDITOR’S NOTE: Several local small business owners have told the Whatcom Business Alliance, and city officials, that they feel threatened by this possible mandate to the extent of possibly having to close.]

Washington has one of the high-est small business failure rates in the nation. The state Department of Revenue studied this phenome-non and concluded that government regulations are the primary culprit behind our state’s small business failures.

Small businesses usually are not profitable in their first 2-3 years of existence. So they cannot afford generous benefits. As the businesses that survive begin to thrive and grow, very often they begin to offer

such benefits as paid sick leave. When government officials force

a one-size-fits-all mandate like paid sick leave on employers who sim-ply cannot afford it, the potential growth that would enable small businesses to eventually offer such benefits voluntarily is stymied.

Paid-leave mandates are not free. So the small businesses operating on a narrow profit margin have no other choice than to figure out how to offset the extra costs, usually passing new costs on to consumers, or on to the very workers the man-dates are supposed to help in the form of reduced hours or benefits.

The best way to keep workers healthy and productive is through voluntary measures based on the specific needs of a business and its employees. A government-imposed top-down approach to paid sick leave increases costs for employers and consumers, while reducing job opportunities, wages, and hours for workers.

GUesT ColUMn: laboR MaRKeT

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WHaTCoMbUsInessallIanCe.CoM | 95

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Learning about investing for most people often

is not the first thing you want to do, or even think about with your finances. The world of investing is full of jargon, theories, and concepts which ultimately can become confusing.

I understand that researching investments is not an easy task and your time is more valuable else-where, therefore you choose to hire someone to do it on your behalf. The decision to hire a financial advisor brings a whole new set of questions to the forefront.

Hiring a financial advisor can cause a considerable amount of anx-iety; after all, it’s your hard-earned money we’re talking about here. It’s important to seek out somebody who thinks critically, treats this specialized work as a highly-skilled craft, and seeks always to improve. Although not all financial advisors are the same, it’s a general term that can mean many different things and come in many different forms.

In the world of Financial Services, specifically Investment Services, financial advisors can come generally in two distinct forms: broker and investment

advisor. The terms “broker” and “investment advisor” may seem synonymous, but they have signifi-cantly different motivations because of the way they get paid.

Compensation tends to drive motivation, so it’s important to understand the difference between the commissions-based broker and fee-only investment advisor. How

your advisor is compensated is an important factor in determining what kind of advice you’ll receive. Building relationships means build-ing trust and being up front and transparent is critical.

The way one is compensated has a dramatic impact on the advice given. Motivations between par-ties can vary dramatically and may not always be aligned. Some people just want to close a sale and make some quick bucks. Some – whether

a broker or an advisor – choose to educate and inform and inspire, encourage you to reach higher, and provide a valuable service that develops into an ongoing process.

FEE-ONLY FINANCIAL ADVISORS AND THE FIDUCIARY STANDARD

As a Fee-Only financial advi-sor – one small fee based solely on a percentage of assets man-aged – I charge my clients directly for my advice and the on-going management of their assets. Fee-only financial advisors must be completely transparent in our fees so you will always know what you are paying us. We receive no other financial reward from any other source.

This means we never receive referral fees or commissions, and therefore have no incentive to push one product over another. We simply advise on what’s the best investment for your situation. This compensation structure aligns our goals with yours, which is to focus on the indented goal of growing your wealth.

This unique way in which we are paid allows us to be objective in our advice and avoid possible conflicts of interest. As fee-only registered investment advisors (RIA) we are held legally to a Fiduciary Standard, which means by law we have to

GUesT ColUMn: PeRsonal InVesTInG

Advantages of fee-only advisorsYou pay only for the services you receive

Jacob Deschenes | Owner Era Capital Management LLC

Jacob is a licensed investment advisor and owns era Capital Management llC, a registered, fee-only investment management firm serving individuals, wealth advisors, and corporate clients throughout the United states. He uses contrarian methodology with uniquely-developed matrixex and mathematical and statistical analyses. Visit www.eracapitalmanagement.com.

The terms “broker” and “investment advisor” may

seem synonymous, but they have significantly different motivations

because of the way they get paid.

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hold your interests above our own.Era Capital Management, for

example, does not receive compen-sation from any source for directing you to the purchase or sale of any specific security or product. Our only source of compensation is fees paid by clients.

COMMISSION-BASED FINANCIAL ADVISORS AND THE SUITABILITY STANDARD

When working with a commis-sion-based advisor, you never pay fees directly to the advisor. Instead you pay the insurance companies and mutual fund companies whose products the advisor sells. Those costs come in the form of various sales-charges (loads, front and/or back), commissions, and ongoing management expenses.

The financial companies then pay part of this to the advisor. In the investment world these com-mission-based advisors commonly are known as Broker/Dealers. They are, in essence, financial salesmen because their goal is to sell you products which in turn provides them with their sales commission.

There is no inherent problem with a broker/dealer getting paid. The potential problem lies in the possibility of a conflict of interest between the respective welfares of the client and the advisor. A given product might not be good for one or the other.

The commissions provide an

incentive to sell products with the highest payout to the advisor (e.g. loaded mutual funds, variable annu-ities, whole life insurance) regard-less of whether they are the best option for the client.

Refer to the charts accompany-ing this article for an illustration of the difference in how financial advisors receive compensation.

Fee-only planning has gained in popularity over the last few years

because of its transparent com-pensation structure, and because it removes the possible conflict of interest associated with selling a commission-based product.

In both cases, fee-only or broker/dealer, you pay for the advisor’s services. Either way, as an investor, seek advice and complete transpar-ency from someone you know and trust.

STUDY THESE ILLUSTRATIONS to see the differences between commission-based and fee-only financial advisors.

GUesT ColUMn: PeRsonal InVesTInG

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WHaTCoMbUsInessallIanCe.CoM | 97

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As summer ended, the stock market had just

dropped dramatically based on news from China. And by the time you read this, it may well have surged dramatically upward. Fortunately, the housing market is a bit more stable than Wall Street, and trends tend to take longer to develop.

Let’s look at the history, the

numbers, the trends, and the fore-cast for Whatcom County as a whole, as well as specific areas.

The last down housing mar-•ket began in mid-year 2007. The number of units sold fell slightly from the year before, average and median prices rose about 3.5%, and homes were on the market 53% longer than in 2006. That was the first indicator that the balloon might be losing steam. By mid-year 2008, the num-•ber of units sold dropped 23% over the previous year, while average and median

prices had come back to or slightly below their 2006 lev-els, plus homes were on the market even longer.An overall upturn started •during the first half of 2012. Sales were up, prices were steadying, and days on the market before an accepted offer were dropping.As of July 31 this year, prices •had returned to 2006 levels, Chart 1

Chart 2

Real Estate hot againUh-oh. Are we heading for another crisis?

GUesT ColUMn: Real esTaTe

Lending requirements have changed. Now a buyer must actually

qualify for a loan. Buyers, agents, lenders, and

appraisers cannot collude to manipulate prices.

Lylene Johnson | Managing Broker, Muljat Group

lylene Johnson has dealt in real estate 25 years, specializing mostly in residential after previously owning and operating a small, island grocery store. she has partnered with her husband Rich at the Muljat Group since 2004.

Bellingham Ferndale Lynden All County2007 (Top of Market) $377,532 $334,044 $303,533 $335,7972012 (Bottom of Market) $320,667 $260,737 $278,129 $276,965% Change from 2007 -18% -28% -9% -21%2015 (Current Levels) $384,369 $295,784 $310,768 $318,215% Change from 2012 17% 12% 11% 13%Total % Change 2007 - 2015 2% -11% 2% -5%

Mid Year Average Sale Prices - 2007 - 2012 - 2015

Mid Year Changes Active Sold Active Sold Active Sold Active Sold Active Sold

2007 ( Top of Market) 666 171 237 53 106 26 313 51 138 27

2012 (Bottom of Market) 469 170 213 67 121 41 214 46 92 12

2015 (Current Levels) 333 179 174 95 63 44 161 74 51 35

Bellingham Ferndale Lynden Birch Bay/Blaine Sudden Valley

Active & Sold Residential Inventory

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the number of homes sold was higher than 2006, and the length of time on the market was almost exactly the same as 9 years ago.

So what was inventory doing during this time? The tables on the previous page tells us. Chart 1 shows the story for the three larg-est markets in the County, and the smaller areas have followed the same pattern. The bottom line: Housing inventory has dropped steadily since 2007.

Now that we’ve looked at the recent history and the numbers, let’s explore the trends. We’ve recovered much of the value of the market at its height in 2006. Inventory levels have declined as sales have increased consistently, primarily in county areas outside of Bellingham.

So what happened with prices over that period? Let’s take a look at Chart 2 on the previous page.

Obviously, the smaller markets in the county have not regained all the value lost over the past 8 years, but neither have prices in the other areas ballooned.

And all this brings us back to the beginning: Is our “hot market” tak-ing us to another housing crisis? I would say no.

Demand is good and inventory runs relatively low, particularly in some areas and price ranges, but that isn’t what got us into trouble 8-10 years ago. Lending require-ments have changed. Now a buyer must actually qualify for a loan. Buyers, agents, lenders, and appraisers cannot collude to manip-ulate prices.

It has been brought home to the public that real estate values do not always go up. Many people were hurt, and the benefit of pain is that it can make us think twice about repeating the actions that brought the pain. As humans, however, we will eventually forget the pain and go after the gain.

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WHaTCoMbUsInessallIanCe.CoM | 99

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Reduce your risk of a change disaster

The ability to lead change defines a leader.

Leaders often tell me that leading change is a tough challenge. Recent research promises to help leaders lead change more successfully.

Theories, tools, best practices, and popular nostrums about lead-ing change abound, but one thing they won’t do is help you select the best approach to managing change for your situation. New research can rectify that: the Cynefin (cuh-NEV-in) Framework.

Welsh scholar Dave Snowden developed the Cynefin Framework to reduce uncertainty about picking your best strategy for implementing change. You can use his framework to match effective change strategies to your situation and determine in advance which approach will likely succeed (and why your favorite approach might fail).

The Cynefin Framework (See Diagram p. 101) reveals four domains, based on complexity, that represent archetypal change situa-tions:

Simple•Complicated•Complex•Chaotic. •

Each domain calls for a differ-

ent approach to change — that’s the critical point. The Cynefin Framework works like this:

In the Simple domain, cause-effect relationships are apparent and outcomes are predictable. You can easily classify the change situation and find a reliable solu-

tion. Snowden calls this approach “Sense-Categorize-Respond.”

Training and best practices often provide effective approaches in this domain. For example, take a com-pany that is encountering excessive rework in their production area. Knowing that, a leader classifies the symptom as a Lean waste-reduction problem and responds by helping production people receive train-ing in the Plan-Do-Check-Act (PDCA) improvement method. The PDCA technique is easy and the outcome is predictable — rework will decrease.

In the Complicated domain, causal relationships are not obvious yet they’re knowable. Each situa-tion is different, but shares common characteristics with similar situa-tions.

Subject-matter experts can ana-lyze the situation to determine a good practice. Cynefin language calls this “Sense-Analyze-Respond.” Redesigning a value stream using Lean principles would fall into this domain.

In the Complex domain, causal relationships aren’t apparent and best practices don’t exist. A path forward emerges through explora-tion, experimentation, and applica-tion of discoveries. Cynefin terms this “Probe-Sense-Respond.” Innovation and breakthrough become probable as new prac-tices emerge. Here, organizations need guides to navigate change journeys, not the project manag-ers needed in the Complicated domain. Discovering how our group created the nation’s fastest emer-gency department Oakwood Health Systems in Michigan illustrates an example of change in the Complex domain (a topic we covered in the past).

In the Chaotic domain, cause and effect are unknowable. Much of a leader’s work involves dealing with unforeseen crises and disas-ters. Here, you are limited to “Act-

GUesT ColUMn: lean HeReTIC

Choosing poorly could be tragic. As one business leader said, “We tried

to jump the curve and instead fell into a huge crevasse. It nearly cost us the entire hospital

system.”

Randall Benson | Lean Consultant

Randall benson is a management consultant, author, and lean master working out of Whatcom County. You can visit his blog “The lean Heretic” at www.leanheretic.com, and his website at www.bensonconsulting.com.

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Sense-Respond.” You must attempt to stabilize the crisis situation by acting quickly, sensing the impact of your actions, then acting again. New practices are novel and typi-cally non-repeatable, for example, as in dealing with the total blackout of an IT data center.

Could the Cynefin Framework help you lead change more success-fully?

Before the Cynefin Framework, finding the right approach to change was hit-and-miss. Choosing poorly could be tragic. As one busi-ness leader told me, “We tried to jump the curve and instead fell into a huge crevasse. It nearly cost us the entire hospital system.”

With the Cynefin Framework you can classify your change situa-tion and align your change strategy to match the problem. That gives you the versatility to lead change in a wide range of circumstances. Using the right strategy to match your circumstances is the formula for success.

I predict that the Cynefin Framework will become hugely popular soon.

Be prepared to lead change in any domain. 1. Align your change strategy with the change situation in the Cynefin Framework. Be aware that a successful change strategy in one domain can easily fail in another.

Avoid imposing your preferred change 2. approach in every situation. Otherwise, you invite what Cynefin terms “dis-order” — the lack of alignment. In one case, the use of project management, when exploration and experimentation were necessary, caused the initial failure of a healthcare redesign initiative. You would be wasting your effort in the Simple and Complicated domains.

If you need breakthrough innovation, focus on 3. the Complex domain. Breakthrough results from

exploration and application, not from exploiting what is already known or knowable.

If the change initiative is large in scale, manage 4. different pieces differently. Categorize the major components using Simple, Complicated, or Complex. Apply the best change approach to each group.

Never force Simple. All change cannot, and 5. should not, be boiled down to best practices and training. By forcing simple, you risk slipping into Chaos without warning, causing a crisis or disaster. Cynefin calls this “going over the cliff.” For example, a simple “just-do-it” change for creating test databases caused dozens of real hospital patients to receive the wrong medications.

Source: Creative Commons

5 KEY CYNEFIN TAKEAWAYS

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A common practice upon changing work places

calls for two weeks notice to your employer. However, if you are a chief officer you might want to give more than two weeks notice and, when possible, train your replacement.

The two-week rule has evolved as a courtesy practice, not law.

I gave my notice in a career shift this year. As part of the senior management group I gave three weeks. I both recruited and trained my replacement to make the separation professionally sound and smooth.

Hold a meeting with your lead-ership team, and complete pending projects when possible so you leave with a sense of fulfillment and gratitude.

Conversely, let’s look at severance – when to give it and why, if at all:

Severance commonly is related to layoffs. Standard severance in that situation, all up to the employer, is one week’s pay for each year the laid-off worker has been with the company.

The other well-known, and usu-ally dreaded, severance is firing. Too commonly, employers keep ineffective employees. Mike Cook, my mentor, uses the following anal-ogy: You wouldn’t put a rusty blade in with your silverware, because the rust will spread.

An example of a rusty blade: Joe has been with the company six years. He has been told over a long period of time that his co-workers are uncomfortable when he is moody, and to stop spread-ing rumors. One day the CEO decides she has had enough; in a stern voice she tells Joe, "You are fired."

Joe leaves. Days later he files a com-plaint with the Department of Labor and Industries (L&I), alleging that his paid time off (PTO) was not cashed out. Unfortunately, the company had not documented his corrective action conversations, so the CEO and HR must spend copious hours defending allegations.

Lesson learned. Document, document, document. At the first sign of unacceptable behavior, speak

The ins and outs of leaving and dismissal: Avoid pitfalls

GUesT ColUMn: HUMan ResoURCes

Rose Vogel | HR Programs for SHRM

Rose Vogel is a vice-president co-chair of the Programs Committee for the local Mt. baker Chapter of the society for Human Resources Management (sHRM). she serves as director of human resources for anderson Paper & Packaging, a company with 62 employees. she is a graduate of WWU-fairhaven and has a masters degree in Human Resources labor relations.

5 TIPS TO PROPER TERMINATION

Consider a severance on a case-by-case basis. •

Talk to your HR department about federal and state requirements under the Worker Adjustment and •Retraining Notification Act (WARN).

Review the Older Workers Benefit Protection Act (OWBA law administered by the Equal Employment •Opportunity Council (EEOC) to determine if the terminated employee is in a protected class.

Consult closely with in-house legal counsel. •

Last, conduct an exit interview to ensure that termination was conducted properly and professionally.•

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to the employee immediately, with a reminder that they are obligated to conduct themselves in an acceptable manner.

Inform the employee clearly,

orally and in writing, that your con-versation is a documented warning. Second time-misconduct warrants a second documented warning, and the third time offense calls for a Personal Improvement Plan (PIP) – or dismissal.

Consider all possible conse-quences when terminating a long-term employee. Ask yourself these questions:

Will they seek legal coun-•sel if a severance pay wasn’t extended?Will they call outside agen-•cies to assist them because they are disgruntled? If they do then weigh the time it will cost you and the com-pany to pursue that path.

No federal law mandates sever-ance pay for terminated employ-ees. However, a few states require employers to provide severance benefits to certain employees upon termination and layoffs, such as state employees, teachers, and some public employees.

I have received a recommenda-tion on several occasions by in-house counsel to offer severance pay and or/benefits. Weigh the pros and cons thoroughly, from a legal stand-point and from a sense of effective human relations. Packing Material Corrugated Boxes Lumber PackagingJanitorial Supplies

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Wes HermanThe Woods Coffee

“I highly recommend Anderson Paper & Packaging to anyone....Their level of service

has been amazing.”

Document, document, document. At the first sign of unacceptable

behavior, speak to the employee immediately….

(and) inform the employee clearly that your conversation is a documented warning.

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lIfe In THe TeCH lane

Top 5 items you shouldn’t hesitate to pay for in I.T.

With technology constantly changing,

and with evolving viruses and hacking threats to businesses becoming more sophisticated, you should pay an IT professional – either on staff, or contracted out -- immediately for protection.

Here is a list of the top 5 things we recommend that you invest in to protect yourself and your data from harm, deletion, or theft:

1. AND 2. AN ANTI-MALWARE AND AN ANTI-VIRUS PROGRAM:

Coupled with good browsing techniques, a good security tool should keep you pretty well protect-ed. However, no one tool can catch everything. So, we suggest you install one security tool that scans for as much as possible, and also has an on-access scanning engine that protects you from threats while you surf the web, install applica-tions, and open files.

Then, install another anti-mal-

ware tool that you can run in the background to make sure nothing was overlooked or got through that shouldn’t have. With this combina-tion, you'll protect yourself to the max.

In the end, good browsing habits and common sense should be your first line of defense against mal-ware, spyware, and viruses. Still, we recommend running a good secu-rity suite in the background and an on-demand malware tool to cover

everything else. That way you're always protected, and you can scan your system for malware whenever you want to.

3. BACKUPS:While it is very important to

protect your data from viruses and malware, a chance remains that some nefarious virus or malware might slip through and your data could be hijacked or lost. Or in a case where you accidentally delete, modify, or lose data, backups are extremely important.

For workstation backups, we recommend a cloud-based service, which performs file backups and allows for easy restoration of lost data. For servers, we recommend a more robust backup that creates full images of the computer so that if any hardware fails or your opera-tion system is corrupted you have the ability to restore that server in a virtual state to get you back up and running in a matter of hours instead of days.

4. SECURITY FIREWALL:Network security is a very

important piece of keeping your

TECH HELP / BIG FRESH

experts at Tech Help in bellingham, a division of big fresh, provide answers to the questions that are trending among clients. If you have a tech question for our experts, send an email to [email protected]

Without a firewall your computer operates with an "open door" policy….hackers can get in, take

what they want, and even leave one of their own

"back doors" in place for ongoing access to your

computer whenever they like.

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data secure from malware, viruses, and exploitation. Without a firewall your computer operates with an "open door" policy. Bank account information, passwords, credit card numbers, virtually any sensi-tive information on your com-puter becomes available to hackers. Hackers can get in, take what they want, and even leave one of their own "back doors" in place for ongo-ing access to your computer when-ever they like.

5. HELP:There are a lot of aspects of IT

that business owners or employees do not have time or the know-how to deal with. Because your business relies on its technology infrastruc-ture, you must get help when you need it to ensure the smooth run-ning of your business.

Obtaining assistance from a local Managed Services Provider is a great investment if you aren’t capa-ble of doing it yourself. They will bring the expertise of a team that can help maintain your business in the ever-evolving IT landscape.

Voter

Much like online dating, Voter matches your answers to a few questions with politicians running for office. Voter will currently match you to the 2016 Presidential hopefuls who share your views. (iOS only)

iCitizen

iCitizen is the platform for civic-minded individuals who want a source of transparent, aggregated

information and a tool to communicate with their representatives at the local, state, and federal levels. iCitizen enables the public to make informed decisions and take action. With iCitizen, your voice counts. (Android, iOS and Kindle)

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Here you’ll find all U.S. and worldwide political news - Left and Right talk radio, political satire, and cartoons. (Android and iOS)

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Get in-depth coverage of election news, learn about the candidates, discover which candidate you align with the most, and get the scoop on all election updates. (Android and iOS)

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Fresh insights on the political landscape in America appear on Salon. (Android and iOS)

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Every year our Business Expo provides you

exposure to the most outstanding resources in our region’s business and commerce. This year we’ve taken it to new heights with a specially-themed Northwest Business & Cross-Border Expo,

presented by the Whatcom Business Alliance in partnership with the Ferndale Chamber of Commerce.

The lineup of top-drawer pro-gramming is geared to provide you with useful resources in your busi-ness and career. The event takes place Wednesday, Oct. 28, at the Silver Reef Exhibition Hall (Slater

Road and Haxton in Ferndale), 10 a.m. – 7 p.m.

In this 30th consecutive year of the largest business expo of its kind north of King County, two featured keynote speakers highlight the day of activity:

Bruce MacCormack, a •renowned principal consul-tant on Canadian commerce with Cascadia Consulting and Opportunity Northwest, andBen Kinney, owner of Keller •

nW bUsIness + CRoss-boRDeR exPo

By Business Pulse Staff

Standout speakers, panelists with cross-border theme give annual Business Expo extra appeal Oct. 23

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(Left) BEN KINNEY, (top center) BRUCE MAC CORMACK, (bottom center) SIBYL BOGARDUS, (upper right) TRICIA HECHT-GLAD, and (lower right) JAMES PETTINGER (Photos courtesy of the speakers)

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CARE THAT KEEPS YOU WORKING

When it comes to caring for you and your employees, PeaceHealth Medical Group has the expertise to help you and your team

feel your best.

Our annual physicals, immunizations and screenings are designed to keep you healthy and on the job. When illness strikes, our primary care providers and specialists are here with the diagnosis and treatment you

and your employees need, right when you need it.

Find the care you need at peacehealth.org/phmg/bellingham

Right Care. Right Here.

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Williams Real Estate in Bellingham and other loca-tions, plus other industry-related tech businesses.

Two conferences begin the day on two of the hottest topics in front of Northwest Washington busi-nesses:

Import/Export in a panel •discussion (10-11:30 a.m.), andHealth Care Forum with •lunch included (12-1:30 p.m.).

John Michener from the Port of Bellingham will moderate the 10 a.m. presentation by three stand-out community business leaders: Lydia Ahn from VSH CPAs in Barkley Village, Dawn Deans from Kickstart Law in Bellingham, and Jim Pettinger from UCanTrade in Ferndale.

Highlighting the noon forum, compliance expert Sibyl Bogardus from HUB International, and Tricia Hecht-Glad, president of

innovative employer health-care benefits provider The Hecht Group, will address the Affordable Health Care Act mandate that starts in January for companies with 50 or more employees. They will give an overview and update on the changes in the law, and options for the spi-raling costs associated with it.

MacCormack will speak about “A Bridge to the U.S. Market” at 2 p.m. in the Event Center at Silver Reef. He holds the dual role of principal and lead consultant for Cascadia Consulting, and he is managing partner at Opportunity Northwest with more than 45 years’ business experience, domestic and international.

Both of his companies provide management consultant services for Pacific Northwest businesses of every size. Opportunity Northwest, which provides financing for start-ups and for commercial real-estate development, focuses especially on cross-border matters.

Closing the day’s programming, Kinney will speak on the bounce-back and today’s technology-based real estate marketplace. He was the WBA’s Business Person of the Year 2015. Kinney owns Keller Williams in six Washington markets and one in the United Kingdom, with more than 900 agents under their umbrella.

He and business partners operate five software specialty companies, one of which – Blossor – earned the nickname “Zillow Killer” from Google. Kinney’s group bought some of their companies from Zillow. Big Fresh and Tech Help, regular contributors to Business Pulse, operate within Kinney’s orga-nization.

Throughout the Expo, the Exhibition Hall will come alive with radio remotes and prize give-aways, including a Grand Prize Package.

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Local Relationships

Global Resources

www.hubnw.com

Build Value with Employee Benefits Looking forward is what HUB does best, with a holistic evaluation process to maximize our clients’ insurance investment. We uncover hidden opportunities and develop long-term solutions to reduce risk and lower costs.

Our Benefits Consultants will guide employers through a multi-year strategic plan which will includes:

ACA financial impact analysis & recommendations

Auditing and plan performance improvement

Value and outcomes-based plan design

Vendor and carrier performance review

Health and Performance planning

Benefit Administration & Private Exchange solutions

To make an appointment for a complimentary ACA financial impact analysis call 360.647.9000.

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FOR INFORMATION ON HOW TO PROMOTE YOUR BUSINESS,CONTACT DON KURTIS AT (360)734-9790 OR

[email protected]

ON-AIR ON-SITEON-LINE

ALL THEBUSINESSEXPO YOU NEED

NW BusinessCross-Border

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You’re there.WWW.SANJUANAIRLINES.COM

Point Roberts • Anacortes • Canada

San Juan lands ... And Beyond

We’ve got you covered.BUSINESS OR PLEASURE.

SCENIC SCHEDULEDCHARTER

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• AAA/CAA Preferred Hotel

• Free exclusive loyalty program

• Complimentary breakfast

• Complimentary high speed Internet

Each Best Western® branded hotel is independentely owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2011 Best Western International, Inc. All rights reserved.

151 E McLeod Road P 360.647.1912bestwesternheritageinn.cominfo@bestwesternheritageinn.com

BEST WESTERN PLUS Heritage Inn BELLINGHAM, WA

• 24-hour fitness center

• 24-hour business center

• Seasonal outdoor pool

• 2015 Best Western Champion Customer Care Award

• More than 35,000 square feet of NEWLY RENOVATED versatile banquet and meeting space to accommodate groups from 5 to 500

• Dedicated, professional, onsite Conference Planning staff

•• Extensive audio/visual equipment including video conference capabilities and complete technical support

• Facilities include a 7,200 square foot exhibit hall, 6,500 square foot grand ballroom, 13 additional meeting rooms

• Ample onsite opportunities for team-building or entertaining top clients: Two award winning golf courses, indoor and outdoor tennis, spa, cooking classes, tness activities, beach bon res etc.

•• Easy location: Straight shot up I-5, under 2 hours from Seattle and only 40 minutes from Vancouver, BC

• Rated “Best of 2014 - Readers’ Choice Poll” by Seattle Magazine

MORE THAN A MEETING.IT’S A CONNECTION.

For group sales contact: 360.318.2060, [email protected] Semiahmoo Parkway Blaine, WA 98230-9326 • Semiahmoo.com

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Where Your Best Entertaining Begins©2015 Haggen, Inc. • 150908-01

Presenting

CORPORATE HOLIDAY CATERINGRelax and enjoy the party!

Enjoy delicious, chef-prepared Northwest-inspired cuisine, beverage and bartending services, professional staff, décor and event rentals.

Haggen Market Street Catering will take care of every detail.Whether your event is large or small, simple or elaborate

or somewhere in between, we're ready to help.

Call us today!

1.360.647.4325210 36th St. Bellingham, WA

www.marketstreetcatering.com

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www.scratchandpeck.com

www.fridayharborsuites.com

www.oldenglishcrackers.com

www.holzracingproducts.com

Bellingham’s Most ExpEriEncEd

WeB services company

www.clickmonster.com1902 Midway Ln. #106, Bellingham, Washington

360-389-3093 | [email protected]

internet Marketing • sEo • Website design • E-commerce

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The next time you are visiting Whatcom County, book your stay at the newly renovated Holiday Inn Express Bellingham. You will experience outstanding value and excellent service in a convenient location.

• 101 Guest Rooms• Near the mall and great restaurants• Indoor Heated Pool• Complimentary Wireless Access• Flat Screen TVs

• SimplySmart Bedding Collection• Access to City Gym next door• Business Center• IHG Rewards Club• Free Express Start Breakfast Bar

Stay You™ is a registered trademark of Six Continents Hotels, Inc. ©2010 InterContinental Hotel Group. All Rights Reserved. Most hotels are independently owned and/or operated.

Holiday Inn Express4160 Meridian Street, Bellingham, WA 98226

360-671-4800http://express.ihg.com/BLLEX

1254912

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Through good times and bad, you need a financial institution that will help you... Respond to today’s economy and plan for tomorrow. Develop the right financing strategy. Optimize your cash flow. Protect your business from risk. Expand and grow, making the most of every opportunity that comes your way. We’re that institution. Welcome to KeyBank.

More than just a bank. At KeyBank, we’re more than just a bank. We make it our business to know your business—inside and out. Our proactive team is here to help you seize opportunities you may not have considered and guide you with confidence. No matter your needs, KeyBank is here to help. Call us to make an appointment with a local Relationship Manager: 360.676.6317 key.com/businessbanking

©2015 KeyCorp. KeyBank is Member FDIC. Equal Housing Lender. SBA Preferred Lender. E82345 CARMA1702-12

WHaTCoMbUsInessallIanCe.CoM | 119

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Local Service You Can Trust

The professionals at Caliber Home Loans, Inc. are committed to helping homeowners and homebuyers find loan options that fit their needs. Whether you’re purchasing a new home or refinancing, we can help

you find a solution that is right for you.

For more information on how I can assist you, contact me today!

Purchase n Refinance n FHA n VA n Conventional Loans n Rehab Loans n USDADown Payment Assistance Programs n First-Time Home Buyers n Portfolio Lending Suite

Melanie PysdenSales Manager | Mortgage AdvisorNMLS ID 3840092200 Rimland Dr. Ste. 110Bellingham, WA 98226Office [email protected]

Caliber Home Loans, Inc., 3701 Regent Boulevard, Irving, TX 75063 (NMLS #15622). 1-800-401-6587. Copyright © 2015. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all dollar amounts. Other restrictions and limitations apply. Washington Consumer Loan Company License No. CL-15622. (0524_WA)

Page 121: Business Pulse Magazine: Fall 2015

6605 Northwest DrFerndale, WA 98248

Monday – Friday from 6am-5pmSaturday from 7am-5pm

Cafe open until 3pm for breakfast and lunch

Sweet dreams are made of cheese!

PaneerQuark

Coming soon

Parmesan

CheddarCheddar Curd

FetaGouda

Maasdammer

Cheeses:

Dairy Products:Ice Cream

Yogurt

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Lynden

(360) 354-9900102 Grover St. #100

Bellingham

(360) 671-17102000 N. State St.

Ferndale

(360) 384-13961943 Main St.

Call today for your free consultation!

(360) 671-1710

Call today for your free consultation!

Hello! Welcome to Natural Way Chiropractic. I’m Bailey and I can help you!

Are You in Pain?We Can Help, the Natural Way:

Body Aches & Pain • Old Injuries • Headaches Sleep Discomfort & more

naturalwaychiro.org • Bellingham • Lynden • Ferndale • Mount Vernon • Anacortes • Everett

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LOCALTRUSTED

LOW-COSTCREDIT CARD PROCESSING

When you call us, you’re talking to a live person, in your community, ready to assist or drop by your business when you need us most.

We’re experts in matching the right POS system for your industry. Our team will even setup and integrate with an existing POS.

"Gravity saved us over 40% in credit card processing fees, helped us with our hardware from purchase to installation, and has provided a consistently high level of customer service. I highly recommend that

you give them a call today and set up a review with their local team."-Nick Caples, GM of Bellingham Baseball Club

We’ve returned over $1 million back to Whatcom County clients in the past �ve years!

Tired of being overcharged and under served? Get in touch with our local Whatcom County team today!

[email protected]

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sCene on THe sTReeT

Scene AT The FAIR

On opening day of the Northwest Washington Fair this year Business Pulse shadowed Debbie Vander Veen, who wore many hats that day as a volunteer and member of many local dairy- and farm-related organizations. Mainly, we hung out in the Small Animal Experience that she oversees, where one mama pig, Fairy (seen here), gave birth to several little squealers at 4 in the morning before the doors opened.

“We love our animals,” Vander Veen said, “and we love providing an educational experience with them.” From ducks to geese, from calves to donkey, from one pig to another, 195 small animals attracted more than 65,000 patrons to their corner of the world. “At one point we averaged 1,150 people an hour,” she said.

Vander Veen’s day began with the parade she coordinated, selection of its Spirit Award, the grand opening ceremony with speakers among elected officials and Fair organizers, and a special-guests luncheon. She lined up radio interviews for (l. to r.) Whatcom Community College graduate Jana Plagerman of Lynden, a Whatcom County Dairy Ambassador; WCC grad Madison Lancaster of Ferndale, the Washington State Jersey Queen, and Amanda Howe of Lynden, the state Dairy Ambassador Alternate.

Debbie had nothing to do with the wild-animal show that entertained large crowds all day and night with dozens of creatures from around the world, includ-ing the imposing wing-spread of a buzzard (at right). But she did find time for the cattle maternity pen “where some of my cows were having babies,” and to arrange demonstration talks at the cow-milking exhibition, and to set up photo ops for fairgoers next to cows, and to drop in on the junior livestock sales, and to hawk some legendary Moo-wich ice cream ‘n’ cookie treats on behalf of the Whatcom Dairy Women’s Association. The WDWA sold thousands, raising money for the ambassadors program and ag scholarships.

This flurry of first-day Fair activity, wending through the passageways between small animal pens and the fairways jammed with the likes of a stilt-walker, rock band, magician, sideshows, and food, food, food vendors, gives you a sense of why Debbie Vander Veen, president of the Whatcom County Farm Bureau, stood at home plate at a summer Seattle Mariners game and received the 2015 Washington State Dairy Farmers Community Services Award. And why we choose this always-on-the-move co-owner and operator of Veen Huizen Farms near Everson as a credible columnist on agricultural issues, as we have in this edition of Business Pulse (p. 90).

Photos and Essay by Mike McKenzie

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FIRST LOOK FORUMSTARTUPS IN THE RAW

Are you an investor interested in startup opportunities?

First Look Forum is a showcase for seed stage companies to practice their presentation in front of VC and Angel investors. See what new business investments are coming down the pipeline and network with other accredited investors in the Northwest.

Are you a startup considering funding options?

First Look Forum prepares startups by having successful entrerpeneurs coach participants to improve their stories and techniques. A judging panel of experts challenge your pitch content and skills in front of an audience of investors. The winner gets a $10,000 prize. Applications due October 9th.

For more information visit: http://www.nwirc.com/first-look-forum/

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SUBSCRIPTION FORM(Please print clearly)

Title:_________________________ Company Name:________________________________________

M A G A Z I N E

The Publication of The Whatcom Business Alliance

M A G A Z I N EThe Publication of The Whatcom Business Alliance

Mailing Address:______________________________________________________________________City:______________________________ State:__________________________Zip:_______________Email:____________________________________________ Phone: (___)_______________________

Business Pulse brings you information regarding the people, compa-nies, ideas and trends that are shaping our county. Business Pulse is the official magazine of the Whatcom Business Alliance (WBA) and is a quarterly publication. Please complete and mail to: Business Pulse Magazine 2423 E. Bakerview Road Or, subscribe online at: Bellingham, WA www.businesspulse.com 98226

Subscription Type: 1 year ($20) 2 year ($38) 3 year ($54)

Payment: Check Enclosed Credit CardCredit Card Number:_________________________________________Security Code:_____________Cardholder’s Name:__________________________________________Exp. Date:________/________

Signature (Required for credit card processing):___________________________________________________

Full Name:___________________________________________________________________________

ADVERTISER INDEXAlejandra Maria Photography . . . . . . . . . . . . . . . . .65American Canadian Fisheries . . . . . . . . . . . . . . . . . .21Anderson Paper & Packaging . . . . . . . . . . . .103, 116Appel Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121Automated Mailing Services. . . . . . . . . . . . . . . . . 114Bank of the Pacific. . . . . . . . . . . . . . . . . . . . . . . . . . . . .67Banner Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Barkley Company . . . . . . . . . . . . . . . . . . . . Back CoverBellingham Bells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91Bellingham Cold Storage . . . . . . . . . . . . . . . . .42, 109Best Western Plus Heritage Inn . . . . . . . . . . . . . . 112Birch Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103Cascade Connections . . . . . . . . . . . . . . . . . . . . . . . 122Cascade Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110Chmelik Sitkin & Davis. . . . . . . . . . . . . . . . . . . . . . . . .85Chocolate Necessities . . . . . . . . . . . . . . . . . . . . . . . . .91Click Monster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115Data Link West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51DeWaard & Bode . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Exxel Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108Faber Construction. . . . . . . . . . . . . . . . . . . . . . . . . . . .16First Federal Savings. . . . . . . . . . . . . . . . . . . . . . . . . . .73Four Points by Sheraton . . . . . . . . . . . . . . . . . . . . . 130

Gateway Centre Executive Suites . . . . . . . . . . . . . .33Gravity Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . 125Haggen Market Street Catering. . . . . . . . . . . . . . 113Hardware Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95Heritage Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Holiday Inn Express . . . . . . . . . . . . . . . . . . . . . . . . . 117HUB International, NW . . . . . . . . . . . . . . . . . . . . . . 109Industrial Credit Union . . . . . . . . . . . . . . . . . . . . . . . .97Invent Coworking . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31Jalapenos Family Mexican Restaurants. . . . . . . . .99Key Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119Kickstart Law. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Larson Gross . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23Laserpoint Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . .99Lyndale Glass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82Management Services NW . . . . . . . . . . . . . . . . . . . .19Mills Electric. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81Natural Way Chiropractic . . . . . . . . . . . . . . . . . . . . 124Noggin Branding. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83Northwest Innovation Resource Center . . . . . . 128Northwest Propane . . . . . . . . . . . . . . . . . . . . . . . . . . .36PeaceHealth . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30, 107Peoples Bank. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59

Print & Copy Factory . . . . . . . . . . . . . . . . . . . . . . . . 123The Psyden Team and Caliber Home Loans . . 120ReBound Physical Therapy. . . . . . . . . . . . . . . . . . . 105Roger Jobs Motors . . . . . . . . . . . . . . . . . . . . . . . . . . . .29San Juan Airlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111Saturna Capital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2SaviBank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Scrap it / Stow it. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55Semiahmoo Resort Golf Spa. . . . . . . . . . . . . . . . . 112Silver Reef Hotel Casino Spa . . . . . . . . . . . . . . . . . . .47Skagit Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131Skagit Valley Casino Resort . . . . . . . . . . . . . . . . . . . .58SpringHill Suites Marriott. . . . . . . . . . . . . . . . . . . . 118Statement Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . .75Tech:Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25Umpqua Bank. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11VSH CPAs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60WECU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37Western Refinery Services . . . . . . . . . . . . . . . . . . . . .64Whirlwind Services . . . . . . . . . . . . . . . . . . . . . . . . . . . .77Windermere Commercial Real Estate . . . . . . . . . .17

FIRST LOOK FORUMSTARTUPS IN THE RAW

Are you an investor interested in startup opportunities?

First Look Forum is a showcase for seed stage companies to practice their presentation in front of VC and Angel investors. See what new business investments are coming down the pipeline and network with other accredited investors in the Northwest.

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First Look Forum prepares startups by having successful entrerpeneurs coach participants to improve their stories and techniques. A judging panel of experts challenge your pitch content and skills in front of an audience of investors. The winner gets a $10,000 prize. Applications due October 9th.

For more information visit: http://www.nwirc.com/first-look-forum/

WHaTCoMbUsInessallIanCe.CoM | 129

Page 130: Business Pulse Magazine: Fall 2015

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Page 131: Business Pulse Magazine: Fall 2015

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For over 50 years, we’ve given our customers outstanding service, through teamwork and personalized, professional attention. We provide you with the customized solutions you need to lead your business to success.

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LeadershipBanking On

Page 132: Business Pulse Magazine: Fall 2015

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