SAMPLE BUSINESS PLAN TEMPLATE

Application for Start-up Entrepreneur ProgrammeSample Business Plan Template

Business plan

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Table of Contents

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Confidentiality Agreementii

1) Executive Summary12) Company Description2Promoters, shareholders and Board2Advisors2Products and services2Long Term Aim of Business2Objectives2S.W.O.T. Analysis2

3) Market Analysis3Target market3Total market valuation3Targeted share3Market trends3Profile of competitors3Competitive advantage4Benefits to clients4

4) Marketing/Sales Strategy5Income sources5Marketing strategy5Pricing5Advertising and Promotion5Sales Strategy65) Research & Development7Patents, copyrights and brands7Product/Service Development7R&D76) Staffing and Operations8Management Organisation Charts8Staffing8Training Plans8Operations87) Financial Projections9Key Assumptions10Profit and Loss Accounts11Balance Sheets12Cashflow Projections138) Sales Pipeline149) Funding Requirements1510) Appendices16

Strictly Private & Confidential

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This document is the proprietary property of .Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.

Confidentiality Agreement

The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of .

It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to .

Upon request, this document is to be immediately returned to .

Signature

Name (printed)

Date

This is a business plan. It does not imply offering of securities.

1.Executive Summary

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2.Company Description

Promoters and Shareholders

Products and services

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Long Term Aim of the Business

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Objectives

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SWOT Analysis

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3.Market Analysis

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Target Market

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Total Market Valuation

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Target Company revenue

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Market Trends

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Profile of Competitors

Competitive Advantage

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Benefits to Clients

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4.Marketing/Sales Strategy

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Marketing Strategy

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Revenue Sources

Pricing

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Marketing and Communications Strategy

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5.Research and Development

Technology Roadmap

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Research and Development

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Technical Partners

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IP, Patents, Copyrights, Brands

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6.Staffing and Operations

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Management (including Board) Organisation Chart

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Staffing

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Training Plans

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Operations

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7.Financial Projections

IKey AssumptionspIIProfit and Loss AccountspIIIBalance SheetspIVCashflowp

Requirements for Preparation of Projections

1. Opening figures included based on latest Mgmt/Audited accounts

2. Shareholders Fund analysed into Share Capital, Share Premium and Retained Profits

3. Sales Assumptions provided by unit, price segment & geography and reconciled to pipeline

4. Expenditure categorised into R&D, Admin and Overheads and Promoters / key managers salaries

5. Identification of monthly and cumulative company operational deficits

6. Sensitivity analysis may be required, detailing strategies to be implemented if sales or expenditure targets are not met.

7. Projections should identify separately Operational Cash Flow and external Cash Injections

IKey Assumptions

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IIProfit & Loss Accounts

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IIIBalance Sheets

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IVCashflow

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8.Sales Pipeline

Table as follows:

Name of CustomerSize of DealDate PO expectedProbability % of Getting Sale

9.Funding Requirements

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9.Appendices

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